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23.01.2022 Sometimes we will meet someone and feel a natural connection with them, finding it easy to get along because you have things in common and just seem to get each other. This connection comes from deep within. We are naturally attracted to others who are similar to ourselves. The same principle applies to brands. We buy from brands we relate to and like. When you understand your brand personality, you can also learn about how to fine tune your brand appeal using colours, ...content, language and a voice that resonates with your personality type. Doing this will align your brand to also attract customers who share the same personality type as your brand. A Swiss Psychologist, Carl Jung, organised the different personalities into 12 main groups called the 12 Archetypes. Want to find out more about your brand personality? Start with our Brand Personality Quiz https://form.jotform.me/203016634832449

23.01.2022 Everyone is talking about it, but what does pivot mean and how can you apply it to your business? In pandemic times, the only thing we are certain of is uncertainty. Many businesses would love to cleverly pivot, in a bid to survive. Those that have managed to, are businesses who are in tune with their customers, flexible in adapting to their changing needs and behaviours, as well as changing restrictions.... In Australia, online shopping has grown 95% compared to last year, and in Victoria we've had a 111% YOY growth! It makes sense to get an online strategy. If you already have an online presence, review your process and customer experience journey online and work to refine this. The question is, will moving your products and services online be enough to survive? Every success has a great strategy behind it. How has the pandemic affected your business? Have you managed to pivot to survive, or even to thrive? Share your story with us! Stay tuned for our next post including a short interview with @soninlaw_melb and how they've pivoted with their Cartoon Bao!

22.01.2022 If your customers were to see your logo, product, packaging or tagline, would they be able to identify your brand? Stats don't lie, and they tell us it takes 5-7 brand impressions to become memorable. So it seems before our brand sticks in the minds of our customers, we have to first be magnetic. ... We are attracted to people and brands that capture our interest and intrigue. Each of us have our own unique personality and appeal, so the best way to stand out is to be authentic. A strong sense of identity - knowing who you are, what you stand for and who your brand is for will help you create attractive visual branding that reflects your purpose and personality. Consistency helps build recognition and leads your brand to becoming memorable. Stick to your colour palette and brand fonts. These should reflect the flavour of your brand, reinforcing memorability of who you are and what you stand for. We only remember what's worth remembering. So make it worthwhile for your customers to make the effort to try and remember your brand by connecting with them on a deeper level. Provide the valuable content that they're after. Spend time curating messages so they are unique and customised, reflecting your brand values and personality. Do all this consistently and you'll have them coming back for more. Found this post helpful? Save it for later! . . . Data source: Forbes, Demand Metric, Contently.

20.01.2022 Know, like, trust - a simple yet powerful 3 step process to building customer relationships and loyalty. However, building trust takes time, and the customer experience journey is a complex one. Brands that have committed to transparency and authentic communications will win a customer's trust more quickly.... Only 34% of consumers say they trust most of the brands they use. However, 62% of consumers will stay loyal once trust is won. By building transparency into your processes and communications, you'll be able to earn that trust more quickly.

10.01.2022 Earned media. It's what others say about your brand based on their experiences with your business. With constant bombardment from businesses trying to self promote, people are tuning out to ads and paid media. Instead, influencers are increasingly capturing attention, and word of mouth referrals are still very effective in weighing in on consumers' purchase decisions.... Did you know that 78% of consumers are influenced by social media when making a purchase decision? Read the post to find out more! Do you have a strategy which includes earned media?

10.01.2022 A brand isn't built overnight. It takes time to find your feet, get direction and gain momentum. Statistics tell us that customers are savvy when it comes to deciding what they spend their money on. As buyers, they're spoilt for choice. As sellers, it's tough cutting through all the noise to get your brand seen and voice heard. Getting to know the numbers and data helps us understand what is happening and what we should be thinking about doing. We know that only 2% of custom...ers buy from an online store on their first visit. We also know however that 90% will check reviews before making a purchase. So, encouraging online reviews is one of the ways we can help new customers decide to buy. Building a brand that is memorable, recognisable and trustworthy takes time, but keeping focussed on getting to know your customers then aligning your brand accordingly, will have likability ticked off that list. Continue to build the relationship with valuable content and consistent brand communications online, and you will soon have memorability and trust. What are you doing to nurture your customer relationships? Here's a checklist to wrap up: -> Where are your customers frustrated in the customer journey? What solutions are they seeking? -> What helps them decide to trust you? -> Are you communicating what makes you unique? -> Is your brand aligned with your brand and ideal customer values? -> Is your branding consistent and memorable? -> Are you communicating valuable solutions? -> What are you doing to stay top of mind? If you find our content helpful, like, follow and share. Save for future reference or DM us if you need more help with strategising for growth. *data source: Oberlo

09.01.2022 How strong is your online game? Did you know that the top 3 factors consumers consider when deciding where to buy online are price, delivery options and an easy returns policy? As consumers shop online more than ever, an equal number of businesses are shifting their business strategy to have an online focus. To be competitive, it's essential to be across what your customers are looking for and how they make their decisions. ... While price is always going to rank highly, it's also important to understand what else matters to online shoppers, and how you can create the best experience for your customers.

08.01.2022 You've got your brand name. Maybe a cool logo to go with it. Why would you also need a brand strategy? A brand isn't built overnight. It takes time, clear strategy and careful execution to get it right. Branding is your promise to your customers - it represents your values, your products and services that create a whole experience for your customer. ... Branding is how your customers feel about you based on every interaction and experience with your brand. Effective brand strategy is created with this in mind to help you carve pathways for hitting your goals and achieving your vision. Why is branding important? These stats say it all: Signature colours and themes can increase brand recognition by 80%. Consistent branding can increase revenue by 33%. 81% will buy from a brand they trust. 77% will buy from brands that share their same values. What are you waiting for? Up your brand game so you're winning. *statistics from various sources, DM for details.

06.01.2022 To be empowered is to have power within yourself. This starts with you and your mindset. Your mindset is your attitude and way of thinking. Your belief that you are in control of your own ability, learning and improvement. It is the key to success. Growth comes from escaping your comfort zone and challenging yourself. Resilience is formed from never giving up in your quest to empowerment.... Inspired? Empowering others by sharing our knowledge and skills is our passion. We help you make meaningful connections using your brand voice and strategy. What are you doing to empower yourself? DM for more info. #empoweredmindset #empoweredconnection #communicationstrategy #brandvoice #contentstrategy

06.01.2022 If you live in Melbourne, and haven't heard of @soninlaw_melb you need to check them out. We were so impressed with the way they adapted their business to survive the pandemic, we wanted to learn more. Here's our short interview with Son in law:... Q: You've created a cult following and demand for your Cartoon Baos, did you offer them before Covid restrictions? A: Yes. (But not with delivery by suburb, and as part our main menu). Q: Who is the genius behind your Cartoon Baos? A: Joy - the co-owner of Son in law. Q: They are so intricately made and to die for cute! How long do they take to make? A: 10 pieces take an hour to make. Q: It seems everyone in Melbourne is rushing to place their orders before you sell out, and those who manage to order are posting and sharing with all their friends on social media. Did you expect to have such a big response to your Cartoon Baos? A: No, we never expected to have this kind of response! Q: Are you still offering takeaway food from your main menu at your restaurant in Collingwood? A: Yes. Q: What changes have you had to make to your business since the Covid-19 pandemic? A: We offer the Cartoon Baos only (for delivery by suburb) - it's easier than trying to sell food. Q: How has the Covid-19 pandemic affected your business? A: We are doing it tough. Q: Do you have any advice for businesses who need to review and adapt their traditional business model to prepare for our "new normal"? A: Everything won't be the same - we all just need to quickly adjust ourselves to survive.

05.01.2022 It happens to the best of us. You got a bad review. It may well be a miscommunication. Perhaps one of your staff stuffed up. Or it was you who could've done a better job. We're all human, we all make mistakes. Whatever the reason. It's left a black mark against your brand and you have to step up and own it. The quicker you respond the better.... 53% of customers expect companies to respond within a week to a negative review. 89% of consumers read businesses' responses to reviews. Why? Because consumers value reviews and take them seriously. Reviews are a window into who your brand is and how you do business. Before doing business with you, people want to know what they're really signing up for, and the type of experience they can expect to have with your business. How you handle hairy situations and unhappy customers are insightful - to know the worst that could happen, and how you dealt with it. Transparency leads to trust. Humility leads to acceptance. Communication leads to conversion. Data source: Hostingtribunal, Reevoo, Martech Zone, Social Media Today, Oberlo.

04.01.2022 There's been a huge rally of support for local small businesses lately, but are you doing enough to win your customers over throughout their experience with your brand? Over 80% of people in Australia are shopping online - more than ever before. If you're shipping or delivering your products to your customers, there's never been a better time to review your unboxing experience.... Did you know that 60-80% of shoppers don't go back to the same business even if they were satisfied with their product? It's because they were either let down or just weren't wowed by the rest of their customer experience with the brand. The reasons could be simply that they didn't feel special in their experience, there was a lack of personal touch, delays with delivery, or poor communication. With so many other options online, customers won't hesitate to look for a better customer experience elsewhere - where the details aren't overlooked. Understanding your ideal customer and creating an experience that connects with them will make a huge difference. Seek feedback from your customers, send yourself a delivery of your products and experience your brand as your customer would. Focus on the details that will make an impact. What are you doing to keep your customers unboxing your products? . . . Data source: Australia Post, Accent, Forbes, Statista, Packaging of the world, WebAlive

03.01.2022 Branding is NOT just your logo, design, or content. It's all of the above and more. In your customers' eyes, your brand is the entire experience in their journey with you. Focus on every interaction your customer has with your brand, so their brand experience with you is one that you'll be proud of. ... By consistently creating brand experiences with WOW factor, you're building up valuable brand equity. It can be a balancing act, a steep learning curve and a lot of hard work. However, the rewards of achieving positive brand equity are worth it. Brand equity is how your brand is perceived. When customers see your brand, what they think and how they feel, is the result of all their previous interactions and experiences with your brand. Where are you in your journey to create the ultimate brand experience for your customers? . . . Data source: Crowdspring, Slideshare.net, Forbes, medium.com

01.01.2022 You've got the customers, why bother with trying to turn them into loyal ones? Here's why On average, loyal customers are worth up to ten times as much as their first purchase. Acquiring a new customer is five times costlier than retaining an existing customer. ... A 5% increase in customer retention rate can increase profit by 25% to 95%. Loyal customers will keep choosing to purchase from your business, and they will tell others about you. This word of mouth advertising is extremely powerful and effective. We're hugely passionate about the customer journey and understanding customers because we believe that this is what creates a strong relationship, building loyalty and a successful business. Now you know the top 4 qualities that customers have said keeps them going back to a business, use this information to make it relevant for your brand and your customers. 56% of consumers stay loyal to brands that "get them". 89% of shoppers stay loyal to brands that share their values. Start with a clear purpose and strong brand identity. These are key to identifying your ideal customers. This is what shapes your shared values and allows you to align your brand accordingly, in terms of cost, experience and quality. How well do you "get" your customers? Questions? You know where to find us. Share if you found this helpful, or SAVE it for later! . . . Data source: Fundera, Forbes, Facebook, WP Forms, Curatti, Lucidpress, Forrester, Techonestop