New Initiative in Fortitude Valley | Marketing agency

New Initiative

Locality: Fortitude Valley

Phone: +61 7 3850 0111

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25.01.2022 New Initiative Bling you can call us on our cell phone 0413 253 629. #NI

24.01.2022 From where you (and we!) would rather be @thecalilehotel a client since March 2018 (aka inception!). #TheCalile #NI

24.01.2022 James St Up Late (JSUL) 2020 was the event that got away (insert lock-down here)... But not before our cool creative collaborators worked tirelessly on the creative direction of the ninth annual @jamesstbne Up Late. Pictured, design and microsite by @groundcrew.com.au photography by @andreajankovic and styling by @brigitte.s.hill. Event and creative strategy by @new_initiative_ and, incase you were wondering, we were set to throw the party too. Next time! #NI #JamesStUpLate #JamesSt

23.01.2022 RESORT Round Table for @jamesstbne. Pictured: New Initiative Creative Director, Marie-Louise Theile and Global Inclusivity Activist, Sinéad Burke. An initiative which saw an intimate group of Queenslands most influential change-makers and community stakeholders, the discussion highlighted why inclusivity is good for business and beyond, and how Brisbane can lead the charge. #RESORTJST #NI

23.01.2022 We kickstarted 2020 working with fine art photographer Kate Ballis for this year’s annual @jamesstbne Guide. Evolving the concept of a traditional ‘guidebook’ for 2020 we explored ways of seeing place in a new light and, what better way to do so than through the lens of this talented artist. Version two of the Guide, photographed by Kate’s equally talented husband Tom Blachford will drop soon. Stand by #AGuide #JamesSt #NI

21.01.2022 If boots were made for walking, high tops were made for working, and New Initiative Director Natlie Jovicic has worked a thousand miles in these from London to Sydney, Dubai to Brisbane. Meet the captain of our figurative basketball team, Natlie calls the shots, leading the team and setting them up to merge strategy with creative concepts and deliver perfect client layups and slam dunk deliveries. High tops, high standards. #NI

21.01.2022 You make me feel like dancing... Sweet Summer '19 memories with @thecalilehotel. Client The Calile Hotel Campaign Summer 2019 Partner Queensland Ballet... Creative Concept New Initiative Director Alex Chomicz Production Tide Productions Creative Direction Studio Bland Choreography Jack Lister Artists Jack Lister + Sophie Zoricic, Queensland Ballet Styling Gail Sorronda Music Ryan Walsh #NI See more

19.01.2022 @jamesstbne x @marieclaireau collaborate for the eighth annual James St Up Late event on Thursday 28 March. Design by @groundcrew.com.au #MarieClaireLoves #JamesStUpLate

18.01.2022 Repost // @lola_jagger // @lobbybarbrisbane //

15.01.2022 James Street Food & Wine Trail 2019 the eighth edition. Produced for @jamesstbne with @unomomentoagency @teamlaceyconsultancy and @groundcrew.com.au. #JSFWT #NI

15.01.2022 Custom publishing projects for @jamesstbne James St A Guide EDITION ONE, TWO and THREE. #NI #JamesSt

14.01.2022 RESORT campaign for @jamesstbne! Dance + Choreography: @sophiezoricic @malicomlekci @polandresthio DP: @jackbirtles Stills: @natalie.mckain Styling: @gailsorronda Make up: @maccosmeticsaustralia Concept and Creative Direction: @future.fantastic Production: @new_initiative_ @future.fantastic #RESORTJST

14.01.2022 RESORT campaign by Prue Stent and Honey Long for @jamesstbne. Creative direction by @future.fantastic. #NI #JamesSt #RESORTJST #TheCalile

13.01.2022 The Beach People for Helia House Peregian Beach a collaborative stay which saw the quintessentially Australian label style the Peregian Beach property with their latest collection for digital marketing purposes; social media, e-newsletter and website. #NI #HeliaHouse

10.01.2022 Annastacia Palaszczuk MP addresses media at The Calile Hotel upon the hotel re-opening. #NI.

08.01.2022 At a time when large events are paused, small things big ideas become the focus. The #JamesStSeries is an ongoing concept managed and developed by us. JAMES ST EATS #01 sees @harveysbistro x @craggyrange host a Taste of Deep Purple. Jump to @jamesstbne for ticketing information. Graphic design by our good friends @groundcrew.com.au. #NI #JamesSt

08.01.2022 The @vogueaustralia Lounge presented by @mercedesbenzbrisbane during RESORT After Dark for @jamesstbne. Pictured: an intimate moment with @thesineadburke and @edwinamccann a few favourite snaps following. #RESORTJST @ Living Edge Showroom

08.01.2022 Flashback to the eighth annual James St Up Late | @jamesstbne x @marieclaireau #MarieClaireLoves #JamesStUpLate #NI

07.01.2022 #JSWFT saw 20,000 attendees, 17 food stalls, 9 drink stalls, 3 music stages, a pop-up kitchen and a kids camp! #NI

06.01.2022 Another year sees another custom publishing project for @jamesstbne. Edition Four aka A Guide 2020 is a modern broadsheet that was conceived to creatively introduce readers to the @jamesstbne precinct in a new light. There are two versions; one captured by @kateballis, the other by @blachford. The copy and concept was created by us, @new_initiative_, with @studio.musemuse behind the design and print layout of the paper. #NI #JamesSt

05.01.2022 A holiday house needs guests #NI dove in with influencer engagement for the stunning @helia_house_peregian in the heart of Peregian Beach. Client Helia House PR & Media New Initiative Muse Ash Elisa Davis

04.01.2022 This morning we were greeted with these beautiful blooms from @thestonewillowstudio it was a pleasure working with you for the eighth annual James Street Food & Wine Trail! #NI

03.01.2022 New Initiative Director, Marie-Louise Theile hosted the Vogue Australia Codes In Conversation on 'Balancing Success and Sustainability' yesterday with guest speakers Stephanie Gilmore, 7x World Surfing Champion and Erica Bartle, Communications Director and Co-founder of Outland Denim. Watch the inspiring conversation below... #NI #VogueAustralia

02.01.2022 We kickstarted 2020 working with fine art photographer Kate Ballis for this years annual @jamesstbne Guide. Evolving the concept of a traditional guidebook for 2020 we explored ways of seeing place in a new light and, what better way to do so than through the lens of this talented artist. Version two of the Guide, photographed by Kates equally talented husband Tom Blachford will drop soon. Stand by #AGuide #JamesSt #NI

01.01.2022 RESORT on @jamesstbne returns for three-days of creative conversations, collaborations and experiences beyond the expected! Round six lets go team @future.fantastic! #RESORTJST