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NewsBusiness

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22.01.2022 There's no going back to normal. In a way there was no normal in the first place. Things change all the time, but the events of the past year have hugely accele...rated a lot of changes. Work from home, buying online, meeting online for example. These won't go away. But certain things will become more urgent, in marketing as in many other things. Now is the time to work out what business you're in, who needs your service and how to get in front of your perfect customers. So, to help you get a handle on what's important from a marketing perspective, we will be putting up some of our advice we've been sharing on our blog for a little while. Very little of it is out-of-date simply because it's pre-COVID. In fact in many cases it's even more relevant and important now. First post coming shortly

20.01.2022 A long time ago people said SEO is dead (including me I think!). Well it depends what you mean by SEO. If it means you do things that encourage Google to rank you higher in their search results and you want to call that 'Search Engine Optimisation' be my guest! You know what it really is though? Creating REALLY REALLY useful content, and lots of it. There, that's the secret. There are a few other little things which are (IMHO) easily fixed plus one slightly bigger thing. Read about it all (it'll take you 10mins but it's worth it) in our latest post

19.01.2022 Online Business Breakfast Briefing (BYO breakfast!) next Thu 17th June 7.50am.

18.01.2022 If you're based in SEQ/Brisbane and involved in the food/catering/entertainment sectors, then this talk may be of interest to you

13.01.2022 Fascinating article in WIRED on the complexities of digital advertising, especially display ads and remarketing in Google - "She Helped Wreck the News Business" (that's not us BTW!)

12.01.2022 The 'Virtuous Circle' of content marketing - straightforward to do once you get in the habit and it works!

11.01.2022 Did you see this? This post (and April Fool) reached just under 12K people on Facebook (on a site with ~4K likes)

10.01.2022 Make sure you check your work!

05.01.2022 This is the Hungry Beast, and this is why your business needs to feed it (or in this case, her)

03.01.2022 Interested to know if your business is any more 'online' now than it was pre-COVID.

01.01.2022 Find out more about how you can leverage podcasting in your business

01.01.2022 Did we forget to say Happy New Year!