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NewWordOrder
Phone: 07 3334 8340
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25.01.2022 I’ve always thought the conversation around challenges women face was about finding your voice and speaking up; that strong, independent women needed to find the confidence to make their voices heard. The older I get and the more the modern world allows us to see through the structures of society, economics and politics, I realise the conversation is really about finding the confidence to listen to those voices. You see it every day in business, TV, music, media and social s...ituations that when there is a woman who stands up and says how she feels, she is perceived as too much. I am guilty at times of not hearing other female voices and, worse than anything, sometimes of not even hearing my own voice. Despite thinking of myself as a very headstrong, intelligent and confident person, I tell myself to tone it down because I’m being too much. I want to see people rising to the challenge of actively listening to those female voices and perspectives, not because they are female but because they are equal. Every person should be offered the same platform, the same ears and the same opportunitiesif we choose to take them. #choosetochallenge #iwd2020
24.01.2022 Jonno No Christmas dessert can rival the trifle. It's definitely the most obnoxious dessert on the table, the centre of attention, all layers of cream and custard and colour. Jonno's trifle won't disappoint. Get the recipe: http://bit.ly/2sxL5Fc
24.01.2022 New Word Order is rising to support Mardi Gras through love, compassion, respect and understanding. Happy Mardi Gras.
23.01.2022 Kate Aperol Spritz. Speaks for itself.... That's it. Get the recipe: http://bit.ly/2tneu5n
22.01.2022 PODCAST LAUNCH Our creative director and brand evangelist in residence, Scott Oxford, has launched BrandJam, a podcast on all things brand. Scott interviews guests with deep insights and rich anecdotes in a format that entertains listeners within and beyond the professional practice of brand and marketing. There are 5 episodes available with more to come. Links in comment below.
21.01.2022 Here's your first look at our new campaign for Urban Utilities featuring a brilliant performance from our new favourite actor George. Check out the videos in the link in comments below or watch this story for a sneak peek. #howlowcanyougo
21.01.2022 BrandJam podcast | Episode 1 In episode 1 Scott jams brand and change with Debbie Richardson who shares her experience as Head of Marketing for News UK during the transition of The Times from broadsheet to tabloid, her perspective on brands that betray, and about brands finding special places in our family life and in our hearts. We unpack the old ‘brand is not your logo’ confusion, the role of competitor brand insights and focusing on the people in your brand who live an...d breathe it every day. Links in comment below. #brand #podcast #brandpodcast #brandstrategy #brandforbusiness #brandleadership #business #leadership #brandjam #brandbuilding #branddevelopment #brandstory #story #businesstransformation #strategy #marketing #businessstrategy #purpose
21.01.2022 Nobody likes surprises, or being told what to do, so with dam levels dropping and water restrictions coming, Urban Utilities needed a way of telling people ahead of time, in a voice (and matching cute face) they wouldn’t mind hearing the news in. Meet Henry: 8 years old, passionate and leading the water-saving way in his household and now in yours too!
19.01.2022 BrandJam podcast | Episode 2 In episode 2 Scott jams brand and behaviour with Michael Goodhew, exploring the ways brands live their values and bring their brand story to life, what brands can do for team pride and what it is to be the brand custodian of a couple of fairly famous meercats (Michael heads brand for Comparethemarket.com.au). They also explore FMCG at length including brand awareness and salience, and the mandate for a product or service to deliver on what th...e brand promises. Add in chats cycling and identity and a solid wrestle with market research methods with a good dose of behavioural science thrown in. Links in comment below. #brand #podcast #brandpodcast #brandstrategy #brandforbusiness #brandleadership#business #leadership #brandjam #brandbuilding #branddevelopment #brandstory #story #businesstransformation #strategy #marketing #businessstrategy #brandawareness #brandsalience #meercats #fmcg #behaviour #behaviouralscience #behaviouralinsights
19.01.2022 We had the pleasure of hearing our client Citipointe Christian College share with industry peers at the Educate Plus awards showcase about the multiple successes of the 'I Can' campaign while generously name-dropping us, their creative agency. Thanks to Kelly Booth (discussing the Admissions award) and Lucinda Gray (discussing the marketing award) for your kind words. Thanks also to Glenda Fitz-Payne and Jonas Yeow Hun Chng with whom we also worked on bringing the campaign to... life. The campaign is in the wild as we speak on bus shelters, all over digital and on a fabulous big billboard near Garden City Brisbane featuring arguably the best of the hero shots with the sweet and very serious-faced little guy leaning on that incredible jet engine (thanks to the power of great photography and retouching in Photoshop). Kudos to the New Word Order team especially copy director Suzanne Oxford and art director Andrew McGuckin. #schools #schoolsmarketing #schoolmarketing #enrolments #enrolmentscampaign #marketingcampaign #privateschools #marketing #brandstory #branddevelopment #brandstrategy #brandbuilding #branding #education #businessofeducation #educationmarketing
17.01.2022 Life in Queensland is returning to normal, and people needed to return to seeing their GP and other health services regularly. Darling Downs and West Moreton PHN and Brisbane North PHN asked us to run a campaign to get the message out through social media, digital ads and TVCs. We think the custom illustration in this campaign really brings it to life.
15.01.2022 Need a good news story? Some of the guys from Olitek, our client, created the low-cost OzVader ventilator in response to the global ventilator shortage. We helped them tell their story and raise support, and we're so proud to be living out our purpose during this crisis, making a meaningful difference to people's lives.
14.01.2022 Impress your family with this MasterChef-esque chicken delight. It's zesty, salty, juicy. Everything you need chicken to be. Get the recipe: http://bit.ly/2tr0pEb
13.01.2022 Caught the latest episode of Wish you were here? Head to the link and give it a listen.
12.01.2022 The 2021 theme for International Women’s Day is #choosetochallenge. We asked the women of NWO what this means for themstay tuned this week to read their stories.
12.01.2022 Revealing you have a side hustle always brings up questions about success. What kind of a profit are you making? Is it worth it?... Holding the worth of something solely on whether or not it’s profitable can be a slippery slope of creating unattainable goals and unrealistic expectations on yourself and your business. What I get out of my side hustle both professionally and personally far surpasses any financial goals. It’s an outlet for my creativity and a way to express myself. Plus, it helps me to be more creative in my day job. The two jobs feed into each other and without either or both I would struggle to feel like myself. Success from my side hustle is measured in the praise of happy customers, the smiles and comments I get from people who pass my stuff in the streets, and the self-satisfaction I get from creating something from an idea in my head to something you can physically wear or hold. Sure, getting paid is also great and I dream of the day when it can become my full-time job. But, for now, my success is much deeper than a dollar amount. This International Women’s Day, I’m choosing to challenge the notion that wealth equals success. Let’s choose to open our mind to what success looks like and celebrate the amazing things we’re doing. #choosetochallenge #iwd2021
10.01.2022 With all of these inspired recipes you'll be full till next Christmas. We're heading out to our Christmas party now and will be back in full force on Monday 6 January. From all of us: we hope your hearts are as full as your bellies this Christmas as you celebrate with your friends and family. Download the recipes here: linktr.ee/nwochristmas
09.01.2022 Ham is the hallmark of the Australian Christmas, so it needs to be done rightluckily this recipe is for even the most culinarily challenged among us. Get the recipe: http://bit.ly/38KHJPI
09.01.2022 364 days a year she celebrates us, and today we get to celebrate her! The happiest birthday to our dear Liz. Thanks for making our lives easier and brighter
08.01.2022 We did something a bit different for Christmas this year. Our gift to you is an audio story series so you can escape and take a few minutes to yourself. Plug in your best headphones and give episode 1 a listen! Stay tuned for more episodes dropping in the next few days.
07.01.2022 One of those ones we wished we'd done. What do you think of the new lamb ad? https://www.facebook.com/australianlamb/videos/3794288843961696/
06.01.2022 Kimi This is the Schieren family's best-kept secret. The secret lies not in the recipealthough delicious and perfectbut in the preparation. See, cutting up fruit into little pieces is the perfect excuse to hide away in the kitchen where all of the drinks and snacks are. You're welcome. Get the recipe: http://bit.ly/2EqDf2Z
04.01.2022 I grew up posting everything on social media, compiling a collage of my perfect life. Every photo is meticulously chosen out of hundreds taken, every smile critiqued, and every caption drafted and redrafted. Anything less than perfection simply won’t doI have an audience to please, you see. Women have fought since the beginning of time to have our voices heard and taken seriously. And now we have an audience, they’re out for blood. It’s the little thingsmisusing terminolog...y, Facetune gone wrong, dating too many people or not enoughthe list goes on. Our audience will fault us for anything in order to discredit us. The worst part? Often, that audience is me. Sometimes it’s you. It’s all of us women at one point or another, not because we mean to, but because we are trained to. We are taught we must tear other women down in order to lift ourselves up. When we let ourselves believe that our own successor self-security, or popularity, or whatever validation we seekis dependent on the destruction of other women, we all suffer. We don’t have to be perfect to be valid. Our voice carries weight, even when it wavers. #choosetochallenge #iwd2021
04.01.2022 Let's be realit's the food that actually gets us out of bed on Christmas morning. And while the kids rush to open the presents, you'll be rushing to get this one in your belly. Now that's Christmas morning done right. Get the recipe: http://bit.ly/34osSqR
03.01.2022 I’m in the grey area between Gen Y and Z, so I’m a product of the many Gen X women who raised me, inspired me and challenged me. Gen X women were born in the 70s and 80s when the ideals of having it allstable marriage, perfect family, lucrative workcame disguised as female empowerment. What crippling expectations. These women defied mathematics. There are only 24 hours in a day and having it all takes at least 36. ... They challenged the gender norms of the time and proved that, in fact, you can have it all. Because of that, I don’t have to be the perfect mum with the perfect kids. I don’t have to be married to the dreamiest spouse. I don’t have to cook like Nigella or clean like Marie Kondo. I don’t have to climb the corporate ladder and smash through glass ceilings. I certainly don’t need to do all of that at the same time. And because I’m lucky enough to work for an incredible Gen X woman, I don’t have to work twice as hard to earn the same as my male colleague. Instead, I get to choose my values and the kind of woman I want to be. To all you Gen X women who bravely went before: thank you. Because you worked so hard to challenge, I get to choose. #choosetochallenge #iwd2021
03.01.2022 As a person of faith, I’ve always been challenged by a verse that says, as far as it depends on you, live at peace. I consider this my mandate. But don’t mistake peace-keeping for peace-making. Peace-keeping keeps factions apart with no expectation of resolution. ... It’s maximum effort expended in a passive, zero sum game. It reinforces apathy, privilege and anger. Me? I’m a peace-maker. The very act of making peaceand making peace, and making peaceis dynamic and potent, shining a light where inequality and injustice rob people of true peace. Peace-making drives me to lean in and bear witness to people’s stories with compassion and empathy. It compels me to respond with strategies and actions that can create lasting change. It urges me to have uncomfortable conversations to elicit greater understanding. It impels me to own my blind spots so I can grow in gentlenessand, in turn, create even greater peace. There’s nothing passive about being a peace-maker, and peace-making never ends. In fact, as I consider the broken world my children are now entering as young adults, my peace-making is only increasing in volumeas is my understanding that peace is a human right and that, as far as it depends on me, I must give it voice and life. And so I do. #choosetochallenge #iwd2021
03.01.2022 Here’s to the great women who kicked it all off. They challenged previously held societal norms, at great personal and physical cost, to give us the right to vote, the right to marry who we like, the right to choose our own careers, to be independent and to move closer to gender equality. The spirit of these pioneers lives on, and the hard and uncomfortable work continues in many forms with each of us.... All of us can keep choosing to challenge each otherwoman to man, woman to woman, man to manin our everyday lives. Here’s to the mums, dads and those very special teachers who nurture our kids, lead by example and challenge the next generation to grow into people who treat each other with respect, patience and compassion. Let’s keep championing and supporting each other to achieve true gender equality.
02.01.2022 Liz The Greeks have brought us many amazing things: yiros, baklava, belly laughter. But this one takes the cake. NWO's resident Greek, Liz, brought us a Greek New Year's cake. Traditionally you hide a coin in the batter and the person who finds it in their slice has a lucky year. Good luck to all of you, and may the odds be ever in your favour. Get the recipe: http://bit.ly/38UdJRM
