Next Level Online Marketing in South Melbourne, Victoria | Consultation agency

Next Level Online Marketing

Locality: South Melbourne, Victoria

Phone: +61 1300 239 673

Address: 1/115 Thistlethwaite Street 3205 South Melbourne, VIC, Australia

Website: http://nlom.com.au

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• Consultation agency
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• Advertising agency

24.01.2022 "Quick insights from Next Level, this year a lot has changed and the digital media landscape has changed for the good from here onwards. The space has become more crowded so now is the time to think and plan for success coming into 2021. If you'd like to learn more about how your brand can be heard in a crowded landscape get in touch: http://ow.ly/olGD50ClcNi #NextLevelOnlineMarketing #ConsumerBehaviour #Data-Led Marketing "

23.01.2022 The beauty and skincare industries are a good example of where most brands have seen strong and increasing demand. The Australian Beauty and Personal Care market amounts to AUD $7,417 million in revenue in 2020. The pandemic saw a spike in the need for Personal Care items. E-commerce became the new normal and those who have experienced it’s simplicity do not want to return to their old ways. With everything now available at the click of a button Australian consumers say they... will visit stores less frequently and will spend more time browsing/buying online before visiting stores. For more information on how COVID-19 impacted the beauty industry for the better, click the link below. #BeautyandSkincare #PersonalCare #PersonalCareInsights2020 #DigitalMarketing #DigitalAdvertising #NextLevelOnlineMarketing #NLOM #Coronavirus #Covid19 http://ow.ly/DoKf50zZtit

22.01.2022 There has been a lot of talk about how long it will take for things to go back to normal. However, what most fail to realise is that things will never completely return to normal. Instead we are stepping into a ‘new normal’ and leveraging technology will be more important than ever. Coronavirus pushed a global turn to digital. Australia has noticed a 45% increase in online sales over the past month. ... Faebook has noticed a 40% increase in users Instagram users increased by 39% Youtube noticed a 38% increase Twitter users increased by 23% Looking at the data it is important to understand that this shift to digital isn’t temporary it is the ‘new normal’. Ignoring this shift would be detrimental to your brand. When life returns to this ‘new normal’ people are more likely to to remain on digital due to the perks of convenience and safety. For more insights and guidance for how to adapt to the ‘new normal’ check out our blog #NLOM #NextLevelOnlineMarketing #DigitalMarketing #DigitalAdvertising #COVID19 #Newnormal #Postcovid19 #aftercoronavirus #Coronavirus http://ow.ly/ntLI50zJWsl

20.01.2022 How Do Brands Bring Learnings Into Targeting? It's very powerful to understand your audience deeply, so that your brand can truely understand how to provide value to the right consumer in the right way. But there are a lot of recent platform best practice recommendations that have turned custom Audience builds into cloaking the insights about the consumer. Who is your Audience? What do they find valuable? How can your brand solve their unique problems? What's the message you... want to say to them? It all starts with asking the right questions - http://ow.ly/yQXf50CpH5f #ConsumerBehaviour #AudienceLedMarketing #AudienceMapping #SegmentingAudiences #DigitalMarketing

18.01.2022 Online Community Management is adapting to what people need right now. It seems we are finally getting COVID information fatigue. What once grabbed our attention has over time become part of our everyday lives. Three ways that brands can increase resonance and drive value for their customers are : Say, Act and Access.... Say: Educating the community what your doing Act: Actions speak louder than words so make that impact a reality. Access: Show that through customer service and e-commerce Really valuable and relevant Q&A article from IAB #twitter #facebook #linkedin #onlinecommunities #socialnetworks #socialmediastrategy #IABAustralia #NLOM #NextLevelOnlineMarketing https://www.iabaustralia.com.au//2899-ad-tech-q-a-collabor

17.01.2022 Now you know what forms First Party data can take. What can you do with it? There are sooo many applications!! So many ways to gain value in analysis and application within media using your customer’s first party data. It essentially is your customer insight and helps to guide media decision making and strategy. At Next Level we use the Lotame Data Management Platform on behalf of our clients. Also we are using an in house #CustomerJourney tool that helps us gain a much mo...re holistic and deeper insight into customer persona’s and behaviours. Leading towards a more holistic and efficient use of Media and user experience. Delivering the right message to the right audience at the right time. Get in touch if you want to learn more. https://bit.ly/3vK1Po7 #MarketingData #ConsumerBehaviour #AudienceInsights #DataManagementPlatform #AudienceProfiling #AudienceBehaviour #AudienceDemographics #CPS #CustomerFlow #NLOM #NextLevel #MediaAgency

17.01.2022 What Do Brands Need To Be Aware Of With Digital Media? Have a listen to Matt talk about his perspective on the Digital Media Landscape and what that means for brands. Reminiscing about the good old days when no one knew what programmatic was.... coming into this year's landscape where there have been more and more causes and reasons for brands to market and connect with customers online. Would like to talk more? Get in touch - http://ow.ly/WTXG50CpGO0... #DigitalMediaLandscape #BrandMarketing #MediaLandscape #DigitalMarketing #OnlineMarketing #NextLevelOnlineMarketing"

17.01.2022 5 Insights That Power Your Strategy this Holiday Season. In chatting with our Facebook team in the midst of Sale season there is a lot of advice and insights on we have been talking to our clients in preparation. 1. GenX and Baby Boomers Dominate mobile, ecommerce growth.... 2. People prioritise Mega Sales when economic challenges are coming up. 3. Self gifting and seasonal shopping can be a positive outlet and in difficult times. 4. Disruption to people's lives opens up opportunity to try new brands. 5. People are looking for affordability, authenticity and alignment with personal values. Talk with us more about your strategy: https://bit.ly/2K3tcH0 #NextLevel #FacebookAds #SalesSeason #EcommerceSales

16.01.2022 If you want to understand how we can track and attribute each step of your customer’s journey towards a conversion, please check out our blog. Attribution is a common headache for every marketer and advertiser. Always trying to explain how their ads influenced a customer's journey. Our team at Next Level have an attribution tool to showcase the different touch points a customer takes on their journey to conversion.... https://bit.ly/2Ns7ISH #customerjourney #datadrivenstrategy #strategicmarketing #strategicadvertising #attributionmodelling #attribution #digitalmarketing #digitaladvertising #NLOM #NextLevelOnlineMarketing

14.01.2022 At Next Level we value transparency and effectiveness, which is why we welcomed the latest guidelines for the The Australian Digital Advertising Practices. As marketers and advertisers, it is important to regularly keep up to date with these practices to ensure the advertisements we offer our consumers are in line with the Australian system. For more information please check out our summary of the guidelines on our blog: ... http://ow.ly/qL2a50AtC4q #AustralianDigitalAdvertisingPractices #AdvertisingGuidelines #NLOM #NextLevelOnlineMarketing #MarketingInsights #AdvertisingInsighs #DigitalStrategy #DigitalMarketing #DigitalAdvertising

13.01.2022 Quick insights from Next Level, let us take you deeper into the insights about why #ConsumerBehaviour is so important for #DigitalMediaBuying and #DigitalMediaStrategy. Marketing Managers are always telling us how valuable they have found the data led approach is to quickly pivot according to consumer demand. How do you approach your audience strategy? Let us know. https://bit.ly/3kkQUes #NextLevelOnlineMarketing #ConsumerBehaviour #Data-LedMarketing

11.01.2022 Matt caught up with our Facebook Reps last week about the current and expected results for peak sales like Black Friday this year. In your current social campaigns, you will notice how volatile performance is. We have a ton of really important Key Takeaways we want to share with you all. Brands are all now coming back online and spending up big! The entire Media Landscape is being affected with rising CPCs and CPMs resulting in worse than expected ROAS figures. Watch the vid...eo to find out how to combat these problems in an overcrowded market. Get in Touch to find out more http://ow.ly/7rRO50CsGYU #BlackFridaySales #EcommerceSales #OnlineSales #BlackFridayCyberMondaySales #NovemberSales #FacebookInsights #FaebookRecommendations #DigitalMedia #EcommerceMarketing

11.01.2022 It feels like we've been saying this for a while now. But here's an article and version from Nielsen on how brands can regenerate their marketing activities in a life beyond #covid19 Rebound > Reboot > Reinvent

11.01.2022 Audio is more popular than ever. During this isolating time it is important to get the right message across to help increase brand engagement and to communicate transparently with your audience. As more people are staying home, more people are online. People are tuning in to streaming services to stay informed or to set a certain mood. We have noticed some opportunities. With more people tuning in and looking for information, they are listening more intently (take the corona... podcasts and playlists for example). A well crafted advertisement and message can be well received by your audience. Check out our blog for some industry insights #AudioInsights #AudioMessaging #Audio #StreamingServices #DigitalMarketing #DigitalAdvertising #NLOM #NextLevelOnlineMarketing #COVID19 https://bit.ly/2TnCdN1

10.01.2022 With the global shift to digital it is important to learn how to execute digital marketing and advertising in a clever way. Understanding the data and statistics behind what people are viewing on TV and social media is imperative. Facebook noticed a huge 80% increase in usage and Instagram and YouTube noticed almost 40% increase. Viewing interests have shifted from people watching for entertainment to people watching for information. This shift affects the type of advertise...ments that would be relevant to display during this time. As we have all moved to digital ‘word of mouth’ has become the determining factor of product purchases. Therefore it is important that your brand offers quality products and services. For more information checkout our blog. #thenewnormal #COVID-19 #digitalmarketing #digitaladvertising #digitalmedia #NLOM #nextlevelonlinemarketing http://ow.ly/E8yZ50zS03u

09.01.2022 The new normal is a shift to digital for businesses and brands. Although Coronavirus caused large market shifts in all industries, consumer interest for homewares and appliances increased. Business Wire ( Berkshire Hathaway company) expects that cookware market growth will accelerate at a compound annual growth rate of 6% and expects an incremental growth of 2.77 bn AUD. With market shifts to be expected read our blog for more insights on how the ‘new normal’ will affect h...omewares and appliance brands: #newnormal #marketinsights #digitalmedia #digitaladvertising #homewares #appliances #homewaresandappliances #NLOM #nextlevelonlinemarketing #covid19 #coronavirus http://ow.ly/ScVQ50A9Pwx

07.01.2022 Keeping you updated on Apple’s IOS 14.5 changes and how they affect Ad platforms like Facebook and Instagram. There are a lot of changes to expect from this month onwards. No huge impacts have been made as of yet in Facebook Advertising. But it is coming and we are making changes to adjust now. Our advice is to be ready for those changes and think about your marketing strategy as a whole. How can you make the most of an omni channel media strategy? Ensuring the media struct...ure is flexible enough for all of your channels to work together. How do all these play together to affect the bottom line? We have previously shared some information on what steps you need to take with the Aggregated Event Measurement protocol Facebook is recommending for agencies and brands. Take a look at our Insights blog to find out more. http://ow.ly/AJcU50EFVXM #iOS14 #mediastrategy #privacycontrols #FacebookAgregatedEventMeasurement

07.01.2022 Employing a multi channel marketing strategy is a great way to take your campaigns to the next level. The goal of a multichannel strategy is to give consumers a choice, and to allow them to buy media when and where they want. As marketers we know that the more opportunities you have to interact with prospective customers the better chance your campaign has of performing well. A holistic strategy implemented across different media channels is a great start. However, the more s...teps you add to your strategy the more complex it becomes. If you would like to learn more about how to implement a multi channel marketing strategy please check out our blog: #multichannel #multichannelmarketing #multichannelstrategy #digitalstrategy #digitalmarketing #digtialadvertising #strategicinsights #strategy #NLOM #NextLevelOnlineMarketing http://ow.ly/vDh250AnyRv

05.01.2022 We know that COVID-19 has had a major impact in our essentials and grocery buying habits. However, where there is change there is opportunity and brands in the FMCG industry have some strong opportunities to not only provide products to suit their consumers needs, but to also build a relationship with their customers. At Next Level, we analyse the market and can see some heightened opportunities to come out of the current situation. We can see some strong trend data emerging;... According to Neilson Australia, grocery sales have increased by +45% in a few weeks. An increase in grocery buying and stocking up has created a major market and demand shift. It is important to understand the change in global climate to know how to add value to your customers. There has been a massive shift towards eCommerce; - 81% of Aussies are shopping online - 30% of Australians are spending more time shopping online since the COVID-19 outbreak. - 32% of Aussies will increase their online shopping in the future. So what does this mean for your business? Click the link below to see our insights and advice on how you can stay on top of the market now and beyond COVID-19. #FMCG #COVID-19 #digitaladvertising #onlinemarketing #nextlevelonlinemarketing #NLOM #COVID19FMCG https://bit.ly/2zaVzxM

05.01.2022 Selling online is now more important than ever for Beauty & Personal Care brands. +109% year on year increase in Skincare searches on Google in March. A +72% growth year on year in searches for bath additions, facial cleansers, hair dyes & grooming products, from March.... Searches for Beauty & Personal care have been growing +2% month on month since March. With the online acceleration, Aussie consumers don’t see their online shopping behaviours going backward. This is what the new normal looks like. #Covid19 #digitalmarketing #beautymarketing #Beauty #Personalcare #consumerbehaviour #onlinebeautyshopping #onlinebeautymarketing #2020newnormal

04.01.2022 MarTech is the key to your competitive advantage in the market. It can be overwhelming to keep up with the constant changes around marketing technology. At Next Level we are dedicated to staying up to date with all the latest in MarTech. As a strategic and technologically savvy agency Next Level is dedicated to offering close client relationships and in-depth understanding of your business. We understand that having a high functioning marketing suite can be overwhelming, ch...eck out our insights about Martech and how we approach it differently. Check out our Blog to learn more... http://ow.ly/E4QB50AFP8z #DigitalMarketing #DigitalAdvertising #NLOM #NextLevelOnlineMarketing #MarTech #MarketingTechnology #StrategicInsights #MarketAdvantage

03.01.2022 What is best practice when setting up an Omni channel marketing plan? Something we are really passionate about is identifying and setting up the best framework and structure across our campaigns that not only provide results but they provide insights. The trap that a lot of marketers and digital specialists might fall into is not having a healthy seed audience and understanding the attributes of those audiences. We know that AI and algorithms need tons and tons of data to b...est learn and optimise, but there needs to be some human element in that interaction for machine learning to have some direction. This also helps marketers to understand the base level of those audiences. Balance the amount of volume you need with a seed audience to allow the platforms to ingest the data and optimize towards the best outcome. Get in touch if you want to learn more. https://bit.ly/3vK1Po7 #DigitalMarketing #MarketingLearning #MachineLearning #AIinMarketing #MarketingOptimisations #AdTech #MarTech #MarketingTechnology #OmniChannelCampaign #FacebookAds #GoogleAds

02.01.2022 As a Marketer it's important to understand the value your business can gain by capturing and using your customer's first party data. But before we dig into how to do that: Let's first define what first party data is and how marketing managers can capture these various forms of customer data. Through #CRMs #emaildatabase #loaltyprograms #thirdpartytags #DataManagementPlatform #CDP #WifiLogin - all ways that marketers can request #Data from customers (with consent).... Have you mapped out your plan for capturing your customer's first party data yet? If you’re not sure, get in contact and we can chat through it. https://bit.ly/3vK1Po7 #firstpartydata #Audiencedata #Marketingaudiences #Privacypolicy #bestuseofmarketingdata #MarketingManagers #CMOplanning #DigitalMarketing