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Nomia Marketing

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24.01.2022 Did you catch Gruen last night? Having worked as an advertising coordinator in my younger years for David Jones (back in the Megan Gale days!), it's so interesting to hear the premium brand will next year be selling food in BP servos. This pairing of a premium brand with an everyday brand seems odd on the face of it. It may have worked for Marks & Spencer in the UK, but will it work in the Australian market? I thought panelist Peita Pacey, from OMD, explained it well when sh...e pointed out that this collaboration isn't just about selling food. The repetitive exposure to the DJs brand in an every day place such as the servo, is likely to have a cognitive impact on consumers' other purchase choices, such as buying a frock online from DJs rather than Myer. What do you think: is this a smart move from DJs? https://iview.abc.net.au/show/gruen #gruen #marketing #advertising #DavidJones #retailmarketing

22.01.2022 Important business meeting over Skype earlier today. Frankie finally closed the deal with Zak, who was definitely playing hard ball for a while. Adina Jozsef Fine Jeweller #takingcareofbiscuits

20.01.2022 So essentially, they've taken the air out of the pods. #Airpods #pointlessproduct

09.01.2022 If you like buying things from awesomely talented people, then you need to head to @bigdesignmarket this weekend. The organisers are one of my coolest clients and man, they put on a great event! (It wasn’t so great for my wallet though )... #thebigdesignmarket #thebigdesignmarketmelbourne #buylocal #melbournemade #australiandesigner #supportsmallbusiness #gooddesign #whattodothisweekend

08.01.2022 If it looks like promotion and sounds like promotion Surely Scott Morrison and his comms team understand the difference between "informing the community" and producing content that seems intended to impress. Despite Morrison's defense of the material as "informative", some very deliberate decisions were made in the production of this content that position it squarely in the promotional category:... 1. The cheesy, upbeat soundtrack - do we need a soundtrack to information? 2. The first and last frames feature Scott Morrison in leadership poses - why not bookend with visuals focused instead on the crisis itself and communities affected? 3. The use of highlighted and animated text is intended to make make the key points more compelling - if this message is intended to inform, why the need for energetic text? 4. "That's on top of the $26 million already committed this year" - a seemingly superfluous statement if the intention was to inform on the actions related to the crisis at hand. 5. Lastly, the Liberal Party's stamp at the end... I hate to get too political, but this content is entirely inappropriate, given the devastating nature of the bushfire crisis. https://www.abc.net.au//scott-morrison-criticised/11841458