Northern Digital Marketing in Townsville, Queensland | Advertising agency

Northern Digital Marketing

Locality: Townsville, Queensland

Phone: +61 400 224 161

Address: 1/19 Aitken st, Aitkenvale 4814 Townsville, QLD, Australia

Website: http://www.northerndigitalmarketing.com

Likes: 1168

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24.01.2022 This post is a bit left field from we normally put up here, but I think it definitely is of value for our market of business owners. Covers some great insights about success in, business, relationships, family and finding that elusive balance. Just one great insight:... "There are several epidemics happening in society at once: loneliness, obesity, depression, anxiety, and suicide. These epidemics not only impact the individuals who experience them, but their families, the government, and society at large. I cant help but think that focusing on the fundamentals first would have a large impact on us not only as individuals but on a society as a whole. Research is showing that many of these problems can be significantly reduced by getting a good nights sleep, exercising regularly, eating a healthy diet, and putting aside time for friends and family." https://medium.com//an-ambitious-persons-take-on-work-life

24.01.2022 Not a bad two weeks for our new property investment client. 33 quality leads. Of those leads, 60%-70% are converting to a meeting with the investment company. 40%-60% of those meetings will end in closed deals that are worth tens of thousands of dollars each to our client.... Business is good.

24.01.2022 If you Google your top 3 competitors and you all have the same or very similar offers, it could be a big reason why your business is struggling. If you cant come up with a reason as to why a prospect should choose your business, outside of we care more, or we have better service, then youre potentially in trouble. Instead of copying your competition, it pays large dividends to get business and marketing ideas from outside your industry.

24.01.2022 The chances are that if youre reading this then you have a business. And if you have a business, youre usually pretty busy and wish there were more hours in the day, or more of you! So if thats the case youll probably get a lot out of this awesome article on how to get more done in the same amount of time that we all have.... In my experience, working smarter AND hard is way better than working just hard. https://medium.com//how-to-be-productive-10-ways-to-actual

23.01.2022 "Generalities fall off your prospects like water off a ducks back." - Claude Hopkins

22.01.2022 The most successful business owners understand its all about how much value you can give! We live by this at NDM. :)

21.01.2022 As business owners, we all deal with risk every day, here is Zuckerbergs view on it. Heres mine: In a world that is always moving forward, treading water and not pushing forward with trying to improve and grow your business is the same as going backwards.

20.01.2022 446 leads since January 1st for one salon and 36 leads for another in the last 7 days for competing salons next door to each other! I wanted to use this to demonstrate a lesson I learned years ago in business - when you are outstanding at what you do, the only competition is not other businesses in your industry, it is your prospects inaction. When things arent going as well as youd like them to its easy to blame other businesses or the economy, but time and time again y...ou can find examples like the images below, or when you find businesses who are always full in towns like where I live - Townsville. All you have to be is outstanding at your service and your marketing and you will never fail. Yes it takes time to master the art of business (and the thousand parts to it), but if you have an advantage in your advertising youll be able to figure it out along the way. And for anyone who wants some tips with Facebook ads (that is what I use) Ive written some steps below to create winning ads. 1. Create an irresistible offer. Doesnt have to be a % discount - try stacking value of different services. 2. Get 6-8 great photos of your work. 3. Write a post on FB telling about your offer and why you are doing it. Use photos in a slideshow. 4. Include link to a landing page or contact form where you can gather lead contact information in return for the voucher. 5. Turn your FB post into an ad. Boosting will work if you are a beginner. Conversion objective will work better if you know how to do it. 6. Follow up relentlessly with the leads as book them in. Good luck and dont give up guys.

19.01.2022 ***Kitchen Renovation Companies & Cabinet Makers who are looking to consistently book more installations - this video is for you. If youve ever invested money into advertising and it failed to deliver a large return on investment - this could explain why... In this short video I pull back the curtain on the 6 Critical Components to a successful ad campaign, all of which Ive come to learn by looking back at our most profitable campaigns of the last 5 years which have generat...ed just under 4,300 leads for my own as well as clients businesses. Miss any one of these components in an ad, and its likely to flop.

19.01.2022 Facebook is trying to compete with Youtube and any other website on the internet that gets a major amount of traffic (eyeballs). The longer users stay on their platform (and Instagram) the more ads they can show and the more money they make. This is an example of why Facebook is an advertisers paradise - they are always looking to improve both user and advertiser experience - far and above any other social media or ad platform.... https://www.engadget.com//facebook-expand-pre-roll-ad-test/

19.01.2022 You know youre doing something right when two things happen: 1. You have to literally downplay/under-exaggerate your claims of results when you talk to other potential clients as well as in your ads and you STILL get people who think its unrealistic, or too good to be true as one lady commented. 2. You go to visit a new client two weeks into a campaign and she tells me Youre mine and no one else in her area can use me for marketing.

18.01.2022 In any market no matter how competitive, huge success can be only be achieved by having a breakthrough advantage in one or ideally more than one of the following areas... (and Ill explain how we were able to use these to start 4 new businesses in the last 4 years and dominate our market). 1. Delivering results for the client.... Unless you are investing heavily in new technologies or are on the inside with a new invention, due to the speed that information moves within industries... The chances are, even if you are the best at what you do for your customer, your business only has a slight advantage at best. It is easier to focus on being really good at what you deliver and focus on the next two. 2. Business Strategy. Did you know that there are 42 assets in every business that can be optimised for revenue and profits. Most businesses only ever use between 1-3. There are also so many ways to increase revenue without going out and looking for more customers, yet most business owners are so busy struggling with the business that they never find out about yet alone implement these strategies. 3. Marketing & Sales. The advertising landscape is changing every week, but for those who invest in staying on the cutting edge, they will always have as much new business as they want. >> A lot of people dont realise that Northern Digital Marketing is only one of 4 businesses that we have started in the last 4 years (with 3 more in the works). Every one we have started has been in competitive industries and in a very poor economy as well as been nowhere near the cheapest option amongst its competitors yet has always been hugely successful. How? 1. We have always had the best advertising, so we have always had an abundance of clients. 2. We have worked at maximising current assets within our existing businesses. One asset is your current customers, and another is the skills and proprietary processes within a business. We have created new businesses which have shared these across other new businesses and with great effect. If you want to know more about any of what Ive said as always, feel free to reach out and message the page. Best, - Kurt

18.01.2022 TAP INTO YOUR PROSPECTS PRIMAL DESIRES TO BOOST YOUR MARKETING SUCCESS. Dr. Steven Reiss from Harvard University concluded decades ago that there are 16 basic human desires that every one of us are motivated by in life. These human desires can also be used to compel your prospect to take action in responding to your companies advertisements.... See, products or services, and the advertising of them cannot in themselves CREATE desire, they can only CHANNEL it... A great product or service will fulfill many of these following desires, with great advertising doing a great job of subtly linking the offering to the prospects desires, through the selling message. Here they are in alphabetical order: 1. Acceptance, the need to be appreciated. 2. Curiosity, the need to gain knowledge 3. Eating, the need for food. 4. Our children are our legacy. 5. Honor, the need to be faithful to the customary values of an individuals ethnic group, family or clan. 6. Idealism, the need for social justice. 7. Independence, the need to be distinct and self-reliant. 8. Order, the need for prepared, established, and conventional environments. 9. Physical activity, the need for work out of the body. 10. Power, the need for control of will. 11. Romance, the need for mating or sex. 12. Saving, the need to accumulate something. 13. Social contact, the need for relationship with others. 14. Social status, the need for social significance. 15. Tranquility, the need to be secure and protected. 16. Vengeance, the need to strike back against another person. Hopefully looking at this list youll not only be able to think of which ones apply most to your own businesses offerings but also start to recognise some of these desires used in some well known companies marketing campaigns. So next time you are creating a piece of advertising, think about these desires and how you can link them to your product or service - and hopefully it increases your return just like it does for our clients. - Kurt

17.01.2022 THE GREAT DEBATE: LONG vs SHORT ADS Back when I started writing ads 4 1/2 years ago, I was confused No not like that....Continue reading

16.01.2022 As more and more companies continue to move toward advertising on Facebook due to its many advantages over offline ads, this increased demand has eaten up all of the companies supply for ads. This squeeze on available ad real estate on the platform has led to an inevitable price increase for advertisers. As Facebook is a publicly traded company they need to continue to increase revenue to appease shareholders.... To do this they need to find more areas to place ads, hence why they built their marketplace, Instant articles, Messenger, and bought Instagram. These are all simply more places to advertise. Their next move - a dating section on their app! This will be a direct competitor to Tinder and causes the competitors stock to drop 20% upon the market hearing the news. Interesting! I wonder what they have in store for the future. https://www.theverge.com//facebook-dating-app-internal-tes

16.01.2022 ***A Business Lesson From A Conversation About Erotic Novels*** Just had an old friend from high school reach out and want to know more about using Facebook ads to sell erotic ebook novels that he is writing. **I promise there is a valuable lesson here!... So his initial idea was to sell short ebooks for $0.99 each, then combine them for a full series to sell for $4.99. I explained that he needed to increase his customer lifetime value before it was worth running ads. It doesnt matter how good your paid advertising, youre not going to make much money selling $5 ebooks. I then gave him some examples that I have used in other industries and then came up with ideas for him spefically. For example: Idea 1. He could sell his stories for a slight loss on the front end to gain a customer, then have a think about what else his customers might need or want relating to his stories. He could set up an online store selling toys, host regular paid parties etc. I dont know much about the industry to be honest! That way if he sells items to his readers then his lifetime value per customer might go past $100. Idea 2. He could set up a membership site with $5-$10 per month with regular stories. A customer might stay on for 10 months on average for a $100 value. Idea 3. He could write stories for free and post a small part of the story on social media each day to build up a following. Then at the bottom of each of the days stories he could provide a link to an affiliate adult store where he gets a % of all sales through the store from his link. == The two lessons of the story - first, there are many ways to monetise an industry. And secondly focusing on maximising customer lifetime value is a huge key to succeeding in a huge way in business. Its not all about Facebook ads. - Kurt

14.01.2022 Heres an article I wrote for Medium that was pretty popular with their readers: https://blog.usejournal.com/7-business-and-marketing-lesson

14.01.2022 Story based persuasion is some of the most powerful in the world - not just in sales and marketing. This strategy in the article, while about a sales presentation could be adapted for a long form article, slideshow, part of a webinar even or a long form post. ... 1. Name a big change in the world that is relevant to your service/product. 2. Show Therell Be Winners and Losers 3. Tease the Promised Land 4. Introduce Features as Magic Gifts for Overcoming Obstacles to the Promised Land 5. Present Evidence that You Can Make the Story Come True https://medium.com//the-greatest-sales-deck-ive-ever-seen-

14.01.2022 Some incredible quotes from all-round advertising legend Nathaniel Cheung that all business owners should memorise if they want to get more clients and make more money in their business! These have been playing on loop in my head the last two weeks.

13.01.2022 Here is what the recent Facebook privacy changes will mean for advertising on Facebook: Life will go on, and those on the cutting edge will continue to adapt and find success. https://marketingland.com/reaction-advertisers-cautiously-o

13.01.2022 Love learning from the best in the world in business and marketing with The Mastermind.

10.01.2022 Incredible experience learning from the best advertisers in the world for the last three days in the US. BEN SIMKIN, John Carlton, Kevin Halbert, Bond Halbert, Sam Markowitz, Caleb ODowd, Ed Dale and more. This was the third trip to learn from the best in the world this year alone. If people knew what we invest to stay on the cutting edge they would fall over haha.

09.01.2022 Why posting multiple times a day on your business page to get customers is a waste of time. Reason #1. Facebook is purposely showing less and less of your posts to your fans and has been since 2013. Why?... First of all, because every year there have been more and more posts going up on the platform... and only so many can be shown each day to users. But also due to the fact that Facebook is a business. And they are out to make money. So, of course, they want you to spend money on ads in order to get your content shown to your fans. But this isnt a bad thing as most people including your competition dont want to spend money, so for those who are comfortable with paid advertising can have a huge advantage. My businesses (and clients businesses) have always had that advantage and have never struggled to bring in clients due to us never hesitating to spend money on ads. Reason #2. Spending time planning out, researching and creating multiple posts a day is simply not the best use of your time as a business owner. That time can be best served by looking after clients or managing staff, which is going to bring you in much more revenue than wasting hours every day mucking around on your page - especially if those posts dont bring in a lot of customers. But what if you do have plenty of spare time to post all day? That means youre probably not as busy with clients as youd like to be - in that case it might pay to speak to a professional about doing your ads. Someone with experience and track record. That is what we do here at Northern Digital Marketing, bring in clients for business owners who are serious about growing their revenue, profits and free time. Feel free to reach out and send us a message if you want to talk about getting more clients. Have a great day. - Kurt

08.01.2022 The chances are that if you're reading this then you have a business. And if you have a business, you're usually pretty busy and wish there were more hours in the day, or more of you! So if that's the case you'll probably get a lot out of this awesome article on how to get more done in the same amount of time that we all have.... In my experience, working smarter AND hard is way better than working just hard. https://medium.com//how-to-be-productive-10-ways-to-actual

08.01.2022 THE 4 MOST COMMON MISTAKES THAT SALON OWNERS MAKE WHEN TRYING FACEBOOK ADS Have you tried FB ads for your salon but feel like youre just wasting your money, but have no idea WHY theyre not working? By now, most salon owners looking for more clients have tried advertising on social media but 9 out of 10 feel like its mostly money down the drain.... Wasting money on ads is a frustrating feeling, especially when you hear how well its working for others. Thats why in this video, Kurt from Northern Digital Marketing is sharing the 4 most common mistakes salon owners make when trying to create successful FB ads. See, the problem is that most salon owners just model other salons unsuccessful tactics from what they see elsewhere - with no knowledge of high-level marketing strategies And that is completely understandable. Business owners started their business because they were amazing at their skillset of styling hair and making their clients look and feel like a million dollars. They arent marketers. And they dont need to be. Highly successful entrepreneurs and business owners dont actually do their own ads. Its too much to stay up to date with, AND run their business. Especially with how fast the online world changes. What worked 12 months ago with online ads struggles to make a profit today. And thats where our team at Northern Digital marketing comes in. We specialise in bringing in a steady flow of new leads and customers for salon owners, helping them grow their revenue and profits, allowing them to create the freedom and impact they envisioned when they started their business. Over the last 4 years, weve mastered online ads for salons and literally generated thousands of new customers for our advertising clients. Were so confident in our service that we even offer the strongest guarantee in the country to back it up - when a client comes on board, we will deliver the number of leads and clients we promise, (usually between 30 and 50 new clients through the door a month) or well give double our fee back. Thats a DOUBLE YOUR MONEY BACK GUARANTEE. So if youre: Looking to grow, Are done with wasting money and time with trying to figure out online ads, Just want advertising that works and that delivers a 7-10X return on your investment. Then use the link below to head to the next page to check out some of our recent client results and to find out more about how we can deliver 30-50 new clients into your salon each month or DOUBLE YOUR MONEY BACK. http://bit.ly/more-salon-clients-guaranteed Were not a huge agency, we prefer to focus on serving our clients properly, so we only have room to help 3 new salons this month. So if youd like to have a chat about growing your business through online advertising, check the next page to see if you fit the criteria, then go ahead and book a call to talk. http://bit.ly/more-salon-clients-guaranteed

07.01.2022 >> The Uncomfortable Truth Of Why More People Arent Doing Business With Your Company... And How To Fix It Your product or service is amazing... Your prospect will benefit greatly from working with you... You even KNOW that you are clearly the best choice for them over your competition......Continue reading

07.01.2022 Here is an amazing explanation of what The Big Idea is in an advertising campaign and how it can dramatically increase results. The copywriters for Agora financial are some of the most successful in the world and use The Big Idea in every campaign to huge success. https://www.earlytorise.com/the-big-idea/

06.01.2022 Some extremely valuable knowledge here for business owners from some super smart business and marketing minds... https://itunes.apple.com//marketing-hot-seat-/id850024139

06.01.2022 The Uncomfortable Truth Of Why More People Arent Doing Business With Your Company... And How To Fix It - PART 3: Future Pacing This technique helps your audience visualise a new future. Because, If your audience cant imagine the benefits that your product or service delivers, then the audience will have a low chance of purchasing it. Future pacing helps your audience visualise and live the vision for a brief period. To be a successful marketer, you have to communicate wi...Continue reading

05.01.2022 Its starting to look like an incredible year for our clients. 57 leads so far for one of our fitness clients with their camp now full with 37 sign ups. And yes youre reading that right in the images - nearly 900 leads for this one program in their gym since we started doing their marketing.

04.01.2022 I was going to post an article today, but instead thought Id post a bunch of screenshots from happy members from my Facebook ads course.

03.01.2022 When you try out a new ad strategy and tell a client they should expect around 15-20 leads a day and they message you back not long later and say they have already got 14 leads in the last few minutes!

03.01.2022 [Article] Some big changes happening on Facebook that will affect businesses. Facebook is continuing to decrease the visibility of organic (unpaid) posts from businesses. A lot of businesses and fan page owners are up in arms about this decrease but this has been happening for years. Only around 1% of your likes (fans) on a business fan page will ever see your posts, so it is nearly a complete waste of money to get more likes - the only benefit is a minor level of social proo...f. Likes on your page dont = $. While some people are complaining about this change, others like myself and our clients are, and have always seen the upside - this will continue to provide an advantage to those who are willing to use paid advertising. Pay to win. Know how to use paids ads properly and you can win big. http://www.businessinsider.com/facebook-user-base-ad-busi/

02.01.2022 Here are 3 some easy ways improve profitability any of your advertising campaigns: 1. Add a money back guarantee, or if you are really confident - a more than your money back guarantee. Most business owners balk at offering guarantees as they think that people are going to take advantage of them/ rip them off. I can say from experience that the benefits it will have on improving your advertising far, far outweighs any negative effect.... Plus, if you are truly great at what you do, then it should be no problem, and if someone does try to rip you off, its an easy indicator that you dont want to work with them anyway. 2. Niching your business or offering. It is a lot harder to succeed being a generalist compared to a specialist. GPs (general practitioners) get paid a fraction of what a specialist surgeon or any kind of medical specialist does. Its a simple case of supply and demand. A generalist is a commodity compared to the value of a specialist. Plus you are going to know your market much better, know how to serve them at a deeper level and deliver much better results, in turn giving you a better name. 3. Follow up with leads as if your life depended on it. As more businesses are doing facebook advertising and generating leads, on top of decreasing attention span of the public, the business that relentlessly follows up will be the one that wins. Each attempt will increase the chance of you reaching your prospect by approximately 6%. If one business just calls or texts twice and gives up and another business makes 10 attempts to contact lead, that will mean a 500% increase in advertising Return On Investment for business number 2!!

02.01.2022 When I started my first business I just thought (like a lot of business owners) that just doing a great job job for my clients was enough to be overrun with customers. I quickly realised that the most successful companies in the world in any industry invest a lot of money in the form of advertising to get customers.

01.01.2022 Advertising and marketing is all about persuading your audience to take action. These 6 key persuasion principles from professor Cialdini are absolute gold for improving your businesss marketing success. https://www.insites-consulting.com/6-principles-of-persuas/

01.01.2022 The only people whose opinion matters in business are people who have already done what you want to do or have had the success you want to have.

01.01.2022 https://www.breakthroughmarketingsecrets.com//billionaire/