NW Marketing in Perth, Western Australia | Marketing agency

NW Marketing

Locality: Perth, Western Australia

Phone: +61 419 896 997

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07.02.2022 HOW TO FIND GAPS IN THE MARKET When you are wanting to identify a kick-ass business offering, you need to identify the benefits of said offering and the type of people who would need it. Next is to look at who else is out in your market offering similar products/services and identifying where you sit amongst them. ... As part of putting together your Competitor Analysis look for the gaps in the market and decide if any of your own products/services fill this gap. You're looking for a section of the market where you can stand alone and become the authority and a niche where you can shine. On top of this, it is also good to talk with your current customers/clients and ask the question "Is there anything in our industry that is not available or you would like to see offered". You may find there is something your business can provide to fill this gap. How wonderful would that be! Remember, when you are talking to your clients you are not asking them if there is anything YOU can do better, it's more about asking them what THEY would like to see and what could make their life easier that is not currently offered in your industry. Most businesses do not take the time to do this type of 'wish list' interview and miss out on a great opportunity to grow their business and to identify new product/service gaps they can fill. So this week, your job is to speak with your top clients and ask them this simple question. See what you find out and use this to get planning!! Want to know more? Check out our range of FREE resources (link in bio). Remember, you got this NW Marketing THE SMALL BUSINESS CHEERLEADER See more

25.01.2022 HOW ARE YOUR FINANCES? Now, more than ever, if you have a small business it's the time to look into your finances. I mean REALLY look My recommendation is to source the book PROFIT FIRST by @mikemichalowicz and read or download on Audible (my preferred way) immediately!! The concepts are easy to understand and implement and have made a huge difference in the way I look at and organise my business finances (I've even implemented to my home accounts). ... Do you know what your gross profit and net profit margins are? Do you have plans in place of what you will do if you hit trigger points of a 25%, 50% and even 76% loss of your revenue? Planning now, will help you make the right decisions to get you through the economic uncertainty and out the other side in a good position to rebuild. We cover the concepts outlined in Profit First as part of our new 'Pumpkin Plan Your Biz' 12 week online course. You can find a link to this in our bio. Also, if you have any questions about Profit First, hit me up as I'm passionate about talking to fellow business owners about it! NW Marketing THE SMALL BUSINESS CHEERLEADER

24.01.2022 ARE FACEBOOK ADS REALLY WORTH IT? Really short answer - heck yes! Facebook advertising, when used strategically and as part of a bigger marketing plan, can provide you with endless quality leads. It is the most efficient and cost effective advertising medium for your small business.... There has never been a better time than NOW to advertise online, with more people scrolling than ever before! Remember: Your business needs to be seen where your potential customers hangout online and Facebook Ads is great for this As Facebook also owns Instagram, you can advertise on both mediums with the same one ad, at the same time - now thats what we call convenient Make sure to keep your business top of mind with potential customers with regular Facebook advertising campaigns focusing on a current pain point for your target audience and what it is you offer and how it that can solve this. Check out more info on how the #nwmarketing team can help with our Done-For-You Facebook Ads package by clicking on the link below: https://www.nw-marketing.com.au/done-for-you-digital-market Remember, you got this NW Marketing THE SMALL BUSINESS CHEERLEADER

24.01.2022 There are 3 things to focus on when working towards success in your business There are no secrets! Remember, you've got this NW Marketing... THE SMALL BUSINESS CHEERLEADER See more

23.01.2022 How are you going to show up this week? This is your Sunday afternoon Kick Up the Butt - you got this NW Marketing... THE SMALL BUSINESS CHEERLEADER See more

22.01.2022 Amen to this Lisa Messenger

22.01.2022 Today is #RUOkDay. You dont have to be an expert to keep the conversation going when someone says theyre not OK. By knowing what to say you can help someone feel supported and access appropriate help long before theyre in crisis, which could change their life. NW Marketing... THE SMALL BUSINESS CHEERLEADER See more

21.01.2022 LET'S TALK TO YOUR CUSTOMER'S EMOTIONS Once you have done your work in putting together a clear customer avatar for your 'ideal client', you can continue to build upon this by looking at the inner thoughts and feelings of this person. Remember, people buy on emotion and back it up with logic later, so you will be talking directly to the emotions of your customer whenever you put out a marketing message. The more you know and understand... their inner workings and what makes them tick, the more you will be successful in creating a message that converts. The main questions to ask involve looking into the 'goals & core values' for your ideal client: Question 1: What do they want to achieve in life? Question 2: What are their key principles or standards of behaviour? This will allow you to tailor your messaging accordingly and allow your product or service to stand out and perfectly align with where they currently sit, providing the solution they have been searching for to level up from whatever stage they currently sit in life. If you would like to explore this more, feel free to download our FREE 'Magnify Your Marketing' Creating a Marketing Message That Converts eBook where we run through the 5 keys steps to level up your marketing (link in bio). Remember, you got this NW Marketing THE SMALL BUSINESS CHEERLEADER See more

20.01.2022 DO YOU HAVE A MARKETING PLAN? Remember that your business needs to have both a marketing strategy and relevant tactics to enable your business to grow. Just throwing out a bunch of tactics and hoping they work will only waste both your time, and money.... A good book to explore regarding this, written with small business owners in mind, is the 1 Page Marketing Plan by Allan Dib. Or if you want to shoot through a message, we are always happy to help answer any questions you might have NW Marketing THE SMALL BUSINESS CHEERLEADER

20.01.2022 CLIENT LOVE Big thanks to Kirsten from PKM Earthmoving It was a real buzz to see her reach that ah-ha moment and have clarity in what to do with her marketing going forward!... Thats what keeps us going here at #nwmarketing and brings us that one step closer to our company vision of Bringing clarity to, and reducing overwhelm for, every trades business owner in Australia You got this!! NW Marketing THE SMALL BUSINESS CHEERLEADER

19.01.2022 Its always a choice Think about spending 15 minutes either at the end of the day or the beginning to plan out what youd like to achieve. Remember, dont over plan and leave time in there for shit storms as we know they always happen at least once a day NW Marketing... THE SMALL BUSINESS CHEERLEADER See more

19.01.2022 Such a great event! Women in Business Forum 2020 #wibforum2020 Behind the Brands City of Canning

18.01.2022 A little something to think about today Remember, you got this NW Marketing... THE SMALL BUSINESS CHEERLEADER See more

18.01.2022 NEED GOOD SALES COPY? Knowledge is power! Here are some of the best books to add to your library when looking to create sales copy that converts Its all about understanding your customers pain point and talking to that. Remember, you have to meet them where theyre at!!... Remember, you got this NW Marketing THE SMALL BUSINESS CHEERLEADER

18.01.2022 #flashback Loved chatting with Barry Williame Magliarditi on his #FreedomSeries podcast a few months back, in the lead up to the release of his new book Path to Freedom. We talked all things small business marketing and what to concentrate your efforts on when trying to get your business seen online.... You can check it out below. Love to hear your feedback and any takeaways you find from listening :-)

17.01.2022 Something to get your head around this weekend Remember, you got this NW Marketing... THE SMALL BUSINESS CHEERLEADER See more

17.01.2022 IT'S ALL ABOUT THE CLARITY! This is what you will leave with after one of our 'Magnify Your Marketing' 2hr Brain Dump Strategy Sessions To create an authentic marketing message that cuts through the noise, you need to understand how all the moving parts work together. ... There are 5 keys steps to explore: WHY you are in business and your Vision, Mission, Goals, and Core Values that will drive your business forward over the next 10 years; WHAT it is your business offers that makes you different, and the best ways to use this, allowing you to stand out from the crowd; WHO you are targeting, your perfect Customer Avatar. Finding the perfect customers who need exactly what you offer and who will become raving fans for the long term; HOW to meet your prospects where they are, by providing a solution to their current problems; WHERE to find your prospects. Identifying your perfect Market, Message, and Media mix. If you want to get off the marketing merry-go-round and you're looking for support to get results NOW, then check out our coaching packages, with something to suit all budget levels and stages of business (link in bio). Remember, you got this NW Marketing THE SMALL BUSINESS CHEERLEADER See more

16.01.2022 A little reminder to keep on going!

16.01.2022 ARE YOU USING HASHTAGS ON INSTA? Ive just done up a quick 3 minute video of Instagram hashtags and how to use them to increase your organic reach and engagement. I think people underestimate how powerful they are. So if you are using Instagram as part of your marketing toolkit, then make sure you are utilising them - they are becoming the new search tool for your customers

14.01.2022 ARE YOU SABATAGING YOUR BUSINESS BY IGNORNING YOUR MARKETING? Yes, you! I know you have the best intentions and will get round to it, but a good marketing strategy is SO important in growing your business and it just cant wait until you are ready. Youll be glad to know we have a solution that wont involve any heavy lifting from your end ... NW Marketing is your Outsourced Marketing Department. Offering the same services and level of communication as an in-house person, but without all the extra hassle that comes along with hiring someone. We provide 3 packages to suit all stages of business growth, starting from just $375 per week. Let us get your marketing up to scratch, whilst you continue to serve your clients well, like we know you do! To find out more, click below https://www.nw-marketing.com.au/marketing-consultancy-tiers NW Marketing THE SMALL BUSINESS CHEERLEADER

13.01.2022 You got this NW Marketing THE SMALL BUSINESS CHEERLEADER

13.01.2022 In this week's podcast episode we talk all things Google Ads with Reeva, Google Ads guru and owner of Cutting Edge Digital. To watch/listen to this episode https://youtu.be/POm1Xul9xWU We discuss:... Businesses best suited to benefit from running Google Ads; Budgeting; Search terms; What a 'negative' keyword is and how you can use it; Incorporating your Google Analytics platform to track the customer journey; How to get the best performance from of your Google Ad; Tracking Conversions. So if you are new to the whole Google Ads realm, or you need a refresher - this episode is for you! To watch/listen to this episode https://youtu.be/POm1Xul9xWU Remember, you got this NW Marketing THE SMALL BUSINESS CHEERLEADER

12.01.2022 NEED TO BE SEEN ONLINE? Do you keep telling yourself I wish I had more time to create Facebook Ads for my business. If so, there has never been a better time than NOW to advertise online, with more people scrolling than ever before! Your business needs to be where they are, for the best chance to create awareness Facebook Ads are seeing great value for money the last few months. Make sure to keep your business top of mind with your customers, with the most eff...icient and cost effective advertising medium for small businesses. Check out our full list of Done-For-You Digital Packages at https://www.nw-marketing.com.au/done-for-you-digital-market. Get in touch today to seen how the #nwmarketing team can help you get started! NW Marketing THE SMALL BUSINESS CHEERLEADER

12.01.2022 A little reminder for a Tuesday!

11.01.2022 Great Blog post on how to go about collecting Google Reviews for your business

11.01.2022 So happy to be guest speaker recently on my favourite podcast 'The Comeback Game' with Barry Williame Magliarditi Talking about my favourite subject; Vision, Mission, Values and how to find your perfect business niche THE COMEBACK GAME #FreedomSeries Episode 117: Becoming a Niche Ninja: The Ultimate Lead Strategy that Converts with Nikola Willis... Available on: iTunes https://apple.co/2QCd8Lw Spotify https://spoti.fi/2PU2kaE Our Website http://bit.ly/TGC_NWillis Youtube http://bit.ly/TCG_NWillisYT

11.01.2022 DO YOU KNOW WHO YOUR TOP CLIENTS ARE? Sounds easy doesnt it, and we all should know off the top of our heads. But did you know that the majority of your business income will come from just 20% of your clients. Therefore your focus should be on a unique business offering based on what these top clients want. Treat them like VIPs and find ways to serve them better. There are 3 benefits of honing in on a specific client group:... 1. Your business becomes more efficient; 2. You create resources and systems that service those needs; 3. You get to know them so well, and as such its easeir to know how to serve them. Want to know more? Why not check out our recent blog post below https://www.nw-marketing.com.au//do-you-know-who-your-top- NW Marketing THE SMALL BUSINESS CHEERLEADER

11.01.2022 WHAT TO FIX NEXT? The entrepreneurial journey is an exceptionally peculiar one. We start our businesses with a clear vision of personal and financial freedom. Yet, that goal of freedom the primary reason we have our own business is never realised. We are constantly on the verge of making it, but few of us ever do. We are stuck. Simply surviving. Which begs the question Why? Which then begs the next question, How do we fix it? ... The biggest challenge business owners face is knowing what their biggest challenge is. If you find yourself trapped between stagnating sales, staff turnover and unhappy customers, what do you fix first? The response of EVERYTHING is the norm. But it doesnt work, since at any given time only one issue can be the most important. Only one thing can be top priority. And if we dont know what it is, we may be fixing the wrong thing at the wrong time. Or, more insidious, fixing the right thing at the wrong time. We need to pinpoint the right thing to work on at the right time, and the way to do that is by mastering the Business Hierarchy of Needs. Want to know more on how to find your Vital Need and what to Fix Next in your business? Shoot through a message or check out the resources on our website NW Marketing THE SMALL BUSINESS CHEERLEADER

11.01.2022 HOWS YOUR SOCIAL MEDIA GAME? Always wanted to know how to create kick-ass graphics for your social media, but always thought it was just too hard. Dont worry, Ive got ya! Below is the link to the CANVA graphic design intro training recorded on Loom (its about 20 mins long) . ... For this video I just focused on creating a social media quote and testimonial using existing templates, and a quick overview of eBook creation. Enjoy and Id love to see what you create! NW Marketing THE SMALL BUSINESS CHEERLEADER

10.01.2022 HOW ARE YOU WIRED? When we talk about Maslow’s Hierarchy of Needs it works naturally for us because we are wired’’ into ourselves. If you walk down a dark alley, and you get a tingling sensation that something isn’t rightsomething isn’t. You should turn around quickly and get out of there. The reason is that our senses are wired directly into our body. Our cognitive inputs, such as seeing, hearing, smelling, etc. are wired into our nervous system. We are wired into ou...rselves and have strong gut sensations. But unlike our human bodies, we are not wired into our corporate entity. Our gut instinct does not work in the same way and, alone, is not a good indicator of the next action to take. Our gut causes us to react to the apparent issues we can see immediately in front of us. But with the Business Hierarchy of Needs we have a guiding system to direct our instincts. It forces us to look at the entirety of our organisation’s needs, and to collect the data to analyse what our corporate problem is. PERMANENT, HEALTHY GROWTH WITH FIX THIS NEXT. The Fix This Next approach addresses problems in order of their impact on the business and with the consistent focus of moving in one direction, toward the company’s vision. If you feel you and your leadership team are constantly putting out fires, you are in the Survival Trap. If your business struggles to grow the way you envisioned, you are surely in the Survival Trap. Awareness is key. And now you know! Check out all our FREE Fix This Next resources via the link in our bio

10.01.2022 Happy Australia Day Everyone!

10.01.2022 SETTING MARKETING OBJECTIVES To move ahead in your business, its important to set objectives of what youd like to achieve, in all areas - including your marketing. When you do put them together, remember to make them S.M.A.R.T :-)... Remember, you got this NW Marketing THE SMALL BUSINESS CHEERLEADER

10.01.2022 GIVEAWAY TIME! For those small business owners looking for the path to freedom, this post is for you! I have 3 copies to give away of newly released #1 Amazon Bestseller 'The Path to Freedom' by author Barry Williame Magliarditi... This book has all the information a small business owner needs to scale, the right way, putting the foundations in place to create sustainable growth. For your chance to win a copy, just comment below with the word FREEDOM Winners will be announced at 5pm on Friday 6 November. Good luck!

09.01.2022 Did you know having clarity in your VISION, MISSION & CORE VALUES for your small business will allow you to finally create a marketing message that converts. Want to know more? Then come and join me at the next Mums In Business Int Networking Perth Western Suburbs event where I'll be dropping the truth bombs and showing you how to level up your marketing! You can grab your tickets here:... https://mibint.co/ask/elna See more

09.01.2022 NEED TO BE SEEN ONLINE? Do you keep telling yourself I wish I had more time or help creating Facebook Ads, Email Automation, Google Ads or a new website for my business. Good news! We have a range of affordable digital packages, made with small business in mind. Not sure what you need to get your business seen online? We are more than happy to chat with you to work out the best way forward for you, because you dont know, what you dont know. ... Check out the link below for all our most popular packages https://www.nw-marketing .com.au/done-for-you-digital-marketing-packages

08.01.2022 Never a truer sentence has been said! Remember to lean into the uncertainty, because on the other side of the terror you are feeling is everything you have ever wished for NW Marketing THE SMALL BUSINESS CHEERLEADER

08.01.2022 This is your hump day wake up call NW Marketing THE SMALL BUSINESS CHEERLEADER

06.01.2022 DO YOU OWN A TRADES BUSINESS? Social media has never been more important! We have been extremely lucky over the past 3 months to pivot our niche offering to work with a series of wonderful trades businesses, helping them get on top of their Facebook advertising, landing pages and marketing strategy.... For all tradies out there, be aware, social media is an important part of your world now and cant be ignored (pretending it doesnt exist). You need to keep your audience, potential customers, engaged and you do this with content packed with value! We have created a FREE ebook outlining the best social media strategies for use in a trades focuses business. Head to the below link to download your copy now www.bit.ly/TradieEBook

06.01.2022 DO YOU HAVE A SMALL MARKETING BUDGET? Dont worry, as there is always a way to be seen online. It just takes a little planning and some work on your niche and offer.... NW Marketing THE SMALL BUSINESS CHEERLEADER

05.01.2022 Its all in how you frame it Remember, you got this NW Marketing... THE SMALL BUSINESS CHEERLEADER See more

04.01.2022 LEST WE FORGET They shall grow not old, as we that are left grow old: Age shall not weary them, nor the years condemn. At the going down of the sun and in the morning, We will remember them.

04.01.2022 WHY PROFIT IS NOT A DIRTY WORD! Nobody likes to say they are in business to make a profit as it sounds like they are just in it for the money. We know you are not and it runs much deeper than that, but you MUST make a profit for your business to survive. By you making your business profitable, it is allowing people to continue in their jobs, for you to grow your business and thereby employ even more people, and will see the economy recover even quicker.... That sounds like a great thing to me NW Marketing THE SMALL BUSINESS CHEERLEADER

02.01.2022 Don't leave good money on the table! If you truly believe that the product/service you offer will benefit and impact your prospects life/business then you need to do the work and follow up! Remember, you got this ... NW Marketing THE SMALL BUSINESS CHEERLEADER

02.01.2022 WHY DO WE CREATE OBJECTIVES & KEY RESULTS? Once you commit to the thing you most want to do (your Objective) and identify how youre going to achieve it (your Key Results), youre going to feel that long-sought tranquility. Hard to believe, but its true. OKRs give you the comfort to say No to distractions and irrelevant requests. ... They help you focus. They help your team focus. They help your company focus. You got this NW Marketing THE SMALL BUSINESS CHEERLEADER

01.01.2022 A little Thursday inspo for you NW Marketing THE SMALL BUSINESS CHEERLEADER

01.01.2022 Just checking in. Howd things go this week - kick any goals?? Remember what gets measured, gets managed. Set some goals for this week for what youd like to achieve and then do something towards that go each day. You got this ... NW Marketing THE SMALL BUSINESS CHEERLEADER

01.01.2022 #flashback Cant believe 5 months has flown by already since we appeared on the Happiness Aid series, talking all things Business Hierarchy of Needs If you are looking for ways to level up your business, its worth checking out!... https://youtu.be/ScvoHYPNbmw NW Marketing THE SMALL BUSINESS CHEERLEADER

01.01.2022 CLIENT LOVE Big love to Haami from Wirecon Pty Ltd This is why we love what we do and how we get closer each day to reaching our Vision: ... "To Bring Clarity to, and Reduce Overwhelm For, Every Small Business Owner in Australia." How can we help you? Book your FREE discovery call today via the link below and let's chat https://nw-marketing.appointlet.com/s/marketingdiscoverycall Remember, you got this NW Marketing THE SMALL BUSINESS CHEERLEADER

24.12.2021 Nothing means more to your customers than being 'seen and heard' Remember, you got this NW Marketing... THE SMALL BUSINESS CHEERLEADER See more

07.12.2021 WHY SET 90 DAY GOALS IN YOUR BUSINESS? When you are in the start-up phase of your small business, it can be hard to get the stime to work ON the business, as opposed to IN the business. But to make sure you are not just constantly putting out fires and to ensure you are getting closer to your vision (the reason your created your business in the first place), goals are so very, very important. ... It doesn't have to be hard work and take hours, but it does take some looking inward and setting time aside every 90 days to assess where you currently sit in your business and what has been achieved and what may need to change to keep you on track. Otherwise, years may be by before you realise how far away you are from what you wanted to achieve when your started and it will take even more time to correct your direction. Who wants that? Every business needs at least a 3-5 year Big Hairy Audacious Goal (BHAG), something that keeps you inpsired and makes you poo your pants a little bit. We all need to be challenged to achieve more. This goal then needs to be broken down into a 12 month goal and finally 4 x 90 day goals that we use to keep us accountable. To find out more about how you can implement goal setting into your business to help you level up, you can download our FREE eBook '5 Key Steps to Reducing Marketing Overwhelm' via the link in our bio. Remember, you got this NW Marketing THE SMALL BUSINESS CHEERLEADER See more

21.11.2021 OVERWHELM IS REAL! Are you consumed with your business 24/7? You are not alone! It's easy to fall into the trap of letting your small business take over your life. In addition to actually 'doing' the thing you get paid by your clients to do, there is also the neverending job of trying to find more of those exact clients to keep your business afloat.... In the early stage of small business, up to $250,000 AUD in real revenue per annum, it can seem like you are doing every job there is to do in your business. You're the front person, the bookkeeper, the social media manager, the PR agent, the copywriter, the Facebook Ads agency, the tech guru and everything in between. You know what happens when you take on ALL of these roles - overwhelm! It can be paralysing and will most certainly stop you from growing your business. Yes, outsourcing some of these jobs can help - but ultimately if you don't know what your overall vision for the business is, what you stand for as a business owner and the difference you want to make with what it is you do, then those outsourced staff will be producing work for you that will either a) not work or b) have you making changes to it all the time anyway. You need clarity in your marketing message and this comes from understanding the 5 key steps to reducing marketing overwhelm; WHY, WHAT, WHO, HOW & WHERE. If you are keen to know more about how these 5 keys steps can help you crawl out from the cover of overwhelm you are feeling, then head to the link in our bio and check out our range of free resources today! Remember, you got this NW Marketing THE SMALL BUSINESS CHEERLEADER