Oh My Digital Agency | Consultation agency

Oh My Digital Agency

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25.01.2022 1 day to go! If you want to come along and get endless ideas for content just sign up below for the free event!

24.01.2022 Like surely its just taking the piss now right?

24.01.2022 We are so excited to partner with Future Females Brisbane on July 2 for a FREE workshop where we'll help you generate endless content ideas for your biz! Want to join us? Just sign up below!

22.01.2022 10 QUICK EDUCATIONAL CONTENT IDEAS . 1. Post an Insta story with a question sticker. Encourage your followers to ask you questions. 2. Get in front of the camera on Insta stories & answer those questions OR share info that answers their questions.... 3. Answer FAQ questions with a killer caption in an Insta & Facebook post. 4. Create an Instagram Reel with your 3 top tips about a particular topic. 5. Bust a myth with a killer caption in an Instagram & Facebook post. 6. Write a blog post about a trending topic, with a unique view and lots of helpful advice. 7. Create an IGTV addressing a pain point of your target market and provide solutions. 8. Get in front of the camera on Insta stories and give tips about a topic you're passionate about. 9. Create a helpful infographic about a trending issue. 10. Post a poll to your Facebook page & Insta stories, to see what your followers know about a topic. Then give them the correct answer in the comments / next story. Have an idea about a specific post but not sure how to format it? Hit us with your ideas and we'll brain dump with you.

21.01.2022 One of our biggest values is honesty, so we're going to drop a truth bomb that we don't have 100% 5-star reviews, and here's why: Our former Employer from the previous digital agency we worked for decided to try and bring us down by leaving a 1-star review on our Facebook page. He didn't like the idea that two young Women could go out on their own and do a better job than he did. Their company has now folded, Karma is a b*tch! A former client retaliated in a very unp...rofessional way when we tried to establish reasonable boundaries around communication outside of biz hours. We had to block her on our socials once we had concluded business to prevent the abuse that we were met with, so she left a 1-star review on Google. But you know what we learnt from both of these experiences...it's not the one or two less than sparkly reviews from people who aren't your people that matter. Because if you have a bunch of GLOWING reviews from your kinda people - THAT'S what your potential customer or client will see, and that's how they'll begin to develop trust. And if you do have some legitimate negative ones, it opens you up the possibility of improving & fixing the situation (hey maybe youll get that 1 turned into 5?) Stats show us that 95% of shoppers read reviews before making an online purchase, so we know how important it is to shine through in reviews. When was the last time you left a review for a business you've visited or done work with? Lets #supportsmallbusiness & leave those reviews where theyre due!

20.01.2022 Oh hey! It's been a little while since we properly introduced ourselves to our new followers. Oh My Digital is like your work wife, easy to work with, ready to listen to your problems and here to give knowledgeable advice when you need it. We love a cheeky pun, chocolate, dogs and helping businesses grow with no BS digital marketing advice and strategy.... Some say we spend too much time using social media. We say were just perfecting our craft. Either way, we know social, we know digital marketing and we know what works. We stay on the pulse of digital marketing trends so that you dont have to. Katy is the Content Queen that loves devising lead gen strategies for service based businesses (and drinking a bottle or two of Rose after hours). Shes the tall one that stands out at events because you can spot her above everyone else! And Hayley is the Facebook Ads Specialist that lives for seeing positive ROAS on her e-commerce clients dashboards (and obsessing over her cockerspaniel). Shes the short one that stands out at events because you hear her above everyone else . Between us we have 10+ years experience in marketing, communications, journalism and digital spanning across a range of industries including non-profit, retail, automotive, professional services and startups. So, if we haven't met yet - please holla in the comments. We'd love to make a few new friends!

20.01.2022 If you had to describe your brand personality in 5 words, which words would you use? For us....these come to mind: Fun... Authentic No B/S Helpful Sassy So many biz owners that we work with don't know exactly how their brand sounds, or how they should be using that personality, which is something we help them with using our Digital Marketing Plans so that they never struggle to differentiate themselves again. Your brand personality should always be at the forefront of your mind when you're communicating as your brand. It digs deeper into your marketing collateral, how you respond to emails, DMs, or comments on socials, and even how you interact with potential customers/clients. So, your turn, how would you describe yours?

18.01.2022 Do you know what your engagement rate is? A good engagement rate is about 3% - 6%. So if you're sitting in that bracket you're doing something right! Not sure how to work out your engagement rate? You can holla at us in our DMs & we'll send you the link to the free tool that we use! ... This week on the Oh My Digital Membership we're covering all the ways you can boost your engagement, to help your content get in front of more of your ideal customer / client! Want in? Join our community here > https://bit.ly/3eYYaKJ & get access to this months freebie (CTA starter kit) AND the expert Q&A session where you can ask all your social media questions!

17.01.2022 BREAKING NEWS . Insta has come out in a statement and said they will be making a bigger push to remove those pesky bots from our beloved app - "We want the content you see on Instagram to be authentic and to come from real people, not bots or others trying to mislead you. Starting today, we will begin asking people to confirm whos behind an account when we see a pattern of potential inauthentic behavior. By prompting the people behind accounts to confirm their inform...ation, we will be able to better understand when accounts are attempting to mislead their followers, hold them accountable, and keep our community safe." So which accounts are at risk? those with large amounts of followers in other countries than their own. if there are clear signs of automation use, such as bot accounts as followers. accounts engaged in inauthentic behaviour (follow-loops & engagement pods included). So what happens if your account is flagged? when you've been identified as a potential bot or fake account, it will continue to function as normal until you need to provide your ID. you'll be asked to prove your identity. your info will be stored securely & deleted within 30 days. if you choose not to provide your ID, you may receive reduced reach, or your account may get disabled. NOW, we don't aim to cause fear or mass panic, cos that's NOT what we're about. If you've been doing the right thing, you've got NOTHING to be worried about. However, if you've been doing the wrong thing, honestly, after following us for a while you should probably have known better. So I would start making a conscious effort to stop being a sneaky Sally or Steve and clean up your act! Any questions? See more

15.01.2022 Our hearts are so full with the feedback we've been getting about what the Oh My Digital Members love about our membership. We started the membership because we wanted a more affordable way to empower small biz owners to nail their digital marketing. And we are SO excited about how well some of our members have been doing! This month we're covering how to sell on social media without being salesy! So if you've been struggling with how to convert followers to customers, ...this is the one you want to jump on. PLUS this month we're giving away a FREE CTA starter kit too! Plus you get access to Katy & I to ask any questions you may have. Have a look here > https://ohmydigitalagency.mykajabi.com/oh-my-digital-member and see if it's something you could use a little help with OR shoot us a message for more info! See more

14.01.2022 5 things we wish wed done earlier in our biz . 1. Automated. We recently published a blog about the tools we use, but we discovered @mydubsado & havent looked back. If wed given this hella helpful tool a crack earlier in our biz journey it would have saved us a LOT of time and stress.... 2. Outsourced. Weve just recently outsourced our bookkeeping and boy is Katy wishing she looked at doing that sooner. Shes spent VERY many hours googling how to reconcile X & X on a Saturday night and lets be real, there were many other ways shed rather have spent it (hint - it involves wine & cheese). 3. Invested in a photoshoot earlier. We FINALLY invested in our first photoshoot with @stepha_doyle about a year into the biz and it was MAGIC. But we wish wed done it sooner because it took us much longer than it needed to before we actually started driving leads and we know that is largely due to not having photos of ourselves to build trust! 4. Trust our gut. Yep, this was a tough one. After working for a toxic AF agency where we had to take every lead that came our way, we werent used to saying no. So it took us a very long time to recognise the red flags and know which potential leads dont actually lay with our strengths and now we actually have the courage to say no. 5. Ask for help. We joined @the.founders.team this year and we seriously wish we had joined it earlier because having a network of likeminded biz owners to ask for help when you need it is INVALUABLE. We used to think it was a sign of a weakness, but now we recognise it as strength. Whats something youre still working on in your biz?

14.01.2022 So I had my first pinch me moment after 3 years in business. I was contacted by the Uni I attended to be one of their success stories. They write an article about how I'd helped businesses pivot during COVID-19, and a little about how I got started in marketing. Its a surreal feeling because Katy Gillies & I have worked long and bloody hard to make Oh My Digital Agency what it is today, but we absolutely still feel that good ol imposter syndrome. If being in busines...s has taught us anything, its to sit back and celebrate the successes. Because whether its a big one or a small one, weve all put our hearts and souls into our businesses and we deserve to be proud of ourselves! The full article here: https://news.griffith.edu.au//marketing-grad-helps-busine/ if anyone wants to have a cheeky read. See more

14.01.2022 So, we know social media is a powerful tool to attract our ideal customer and build a relationship with them - but likes and followers definitely don't = sales. At least, not straight away. That's like going from a first date to a proposal overnight. Yikes. To really make the most of your social media efforts, it needs to be part of a bigger funnel, that you can guide people through to the point where they're ready to buy. ... So how exactly do you make that jump from someone engaging with you on social media - to shopping with you? That's exactly what we'll be showing members in this Wednesday's lesson, along with one specific tactic we use ourselves! If you want to join the party and steal our secrets to use in your own business, there's still time to sign up for this lesson, just sign up before 11am AEST Wednesday 3 June. https://ohmydigitalagency.mykajabi.com/oh-my-digital-member See you there! Created for us by Studio Ampersand

13.01.2022 Sooooo we have just signed on our Biz Bestie Angelina Raisa to join the Oh My Digital Team. Our amazing Angelina brings SO many skills to the table, including photography, graphic design, illustration and social media management! Not only does she bring all the skills, but she brings a big, caring and beautiful heart and lots of creativity & energy that we cannot wait to laugh until we cry with. Seriously that happened today over a Zoom call.... We CANNOT wait to start working with our number 1 gal and expanding our Oh My Digital horizons! Watch this space See more

12.01.2022 Heading into the new week, let's all try to be a little kinder to ourselves @laurajaneillustrations

12.01.2022 We made a camping supply store $9k with $1k Facebook ad spend in a climate where Australian's weren't allowed to travel.... Want to know how? We're dropping a few of our secrets below . Changed up our strategy (and refined our copy) with every new update, to make sure we were SUPER relevant to our audience.... Appealed to our audiences NEEDS at that time, by addressing their pain points and suggesting a solution. Used custom audiences like email lists & remarketing to make the most of the audiences that were already familiar with the brand. The brand already had a super strong organic social media strategy, creating lots of great engagement, s we made sure we tapped into that. If you want us to have a little look at your ads, we invite you to book in a Pick Our Brains Session for only $99 for a 60-minute Zoom sesh packed full of golden nuggets > https://bit.ly/36q5WKx. See more

11.01.2022 We've just had our biggest, most exciting week in our business to date. But we can tell you, it's been bloody hard work. Hayley went 12 months of almost full time work in the biz before she could pay herself a full time wage. And Katy went 18 months (with side gigs on the side). So yeah, last week we signed with an awesome new PR Agency to whitelabel their Facebook ads, brought on our first official team member, released our shiny new website AND welcomed a couple of new amaz...ing clients. We've worked blood sweat & glittery tears to get us here. Not to glorify the hustle, but we also want to be totally transparent and getting where we are wasn't a walk in the park. When we started out in biz our previous workplace were harassing us, leaving negative reviews on our Facebook, we didn't know anyone in the industry and we didn't have any financial backing. But we had a goal, to provide no b/s digital marketing to businesses. And with that goal in mind we set out. 3 years later we are still evolving, changing our practices, improving our services and expanding our products daily. Because at the end of the day, this is our retirement plan & we wouldn't have it any other way!

11.01.2022 1 of the KEY ways to have your content seen more is to post consistently. Weve been showing up in your feed almost daily for 3 years now (YUP thats legit. Feel free to fact check). In fact were such social media nerds that we had a content plan, images & a structure for posting before we even officially launched our biz. Hayley spent about 100 (highly entertaining) hours scrolling on through Shutterstock looking up candy minimal images & the aesthetic for the brand was bor...n while she was coming up with their content ideas . A bit back to front but thats SMM for you! Our main tip to help you post consistently . Have a plan. We have a plan for the type of post we need (branded, educational, entertaining or promotional) for every day of the week. That way we never have to rush out last min crap content. Need a structure? We have a free content planner here > https://bit.ly/2WBIIwp.

11.01.2022 Facebook Ads are like pizza Stay with us... Anyone can make a pizza with a few raw ingredients and an oven - but to make the BEST pizza you ever tasted, you need to use only the finest ingredients, and the right preparation techniques.... Your Facebook ads are the same. There are multiple steps and techniques that go into making them a success. You might even get most of those steps right, but if one element is not pulling its weight, it could undermine your whole campaign. Members will know that for the past month, we've been waking you through each of these elements step-by-step, so you can build up your confidence in DIYing your Facebook Ads, while avoiding some common pitfalls along the way. This Wednesday, we're sharing the final slice of the pizza with you all - writing ad copy that converts! We'll cover a few things to keep in mind when writing ad copy that gets people to take action, as well as sharing some examples (you know we love a good, actionable example!). Not a member but want to join the party? Sign up before 11am AEST 20/05/20 and you'll get these goodies straight to your inbox, along with our Facebook Ads Checklist and access to our most recent Q&A video with Jarrah from SBJ Studios Sign up here https://ohmydigitalagency.mykajabi.com/oh-my-digital-member Questions? Drop them in the comments or shoot us a DM :)

09.01.2022 So it's been a hot minute since we hit the big 10k on Instagram, but we wanted to share with you exactly how we did it. *Hint* it actually involves showing up and being authentic, and a little bit of work. But it's oh so worth it (if nothing but for the swipe up feature). Want to know how we did it? We popped all of our tips & tricks into a handy lil blog, you'll find that here > https://bit.ly/30jcv0x.

09.01.2022 We were at an event once & someone asked us what our hobbies were. Cue the awkward crickets, because it was in that moment we both realised we dont have any hobbies, because our biz is basically our hobby! We LIVE for social media, and when were not working, were generally reading the latest news articles or scouring social media for trends and ideas.... It was at that point we both realised we needed lives . Who else has a biz thats their hobby too?

09.01.2022 Ever made a huge email blunder? Swipe to see how @drizlyinc recovered from their email blunder. We came across this in an marketing group that were in and we couldnt get over the cleverness and quick thinking of the marketing team behind this recovery. Lets be real, weve all made an email blunder, whether its a forgotten link (GUILTY), attachment or a missing title, that sinking pit in your stomach that comes with the realisation that youve done messed up when youve... sent out a mass email is real. This week in the Oh My Digital Membership were covering the major email blunders & how to avoid them. So if you want to jump on this months topic, plus get access to our email & funnel guide PLUS access to our expert Q&A sesh youve got until Wednesday 11am AEST to sign up from $29 a month here > https://bit.ly/2NWAhry.

08.01.2022 Interesting new insights from Facebook about which posts are more often shared, with news coming in at number 1!

06.01.2022 Sometimes business can feel like a roller coaster...but the highs...are so worth it! @theburnoutbrain

04.01.2022 When we started out in biz we didn't know anyone in our industry and we didn't have a little black book of contacts (although if wed wanted to play dirty we could have poached some of the clients from our previous agency). We'd the mentality programmed into us that anyone else in our industry was purely competition and couldn't be trusted. Now? We're in a group chat where we provide advice and ask for advice from a group of gals who would be considered our competition, bu...t instead, we view them as our community. We give each other leads when were at capacity, and we have calls to brain dump and swap ideas. We didn't have the best role models coming up in our agency career, but we aim to grow to be the type of leaders we wish we had. And that's a large part of why we started the Oh My Digital Membership, so we could empower small businesses to nail their digital marketing. Have you ever had a leader that you truly admired? What as it that stuck with you? @nataliefranke

03.01.2022 Ahhhhh marketing funnels. It feels like one of those marketing jargon terms that everybody knows they need...but many don't actually know how to build one themselves. Marketing funnels vary, but essentially they're made up of: & .... & . & . & . This week in the Oh My Digital Membership we're breaking down exactly what each of these stages means, as well as giving our members a freebie that guides them through which platforms can help them achieve those! Sounds like something you could use a lil hand with? Sign up via the link in our bio from only $29 per month to cover this months topic - Email Marketing & Funnels, and how exactly you build out your own!

03.01.2022 Weve learnt A LOT the hard way over the last 3 years. But weve gotten our systems pretttty well in shape now. For two extreme workaholics, it was a necessity to cut down on tasks that waste our time and speed up our processes so we could get to the good bits (empowering small businesses to nail their digital marketing). Some of the tools weve discovered along the way (aka our lifesavers) include: Dubsado (recommenced by our good friend @martinimondays).... Asana Drip. Airtable. Later. Databox. Want to know how weve used all these amazing programs to speed up our processes? Check out our new blog post here > https://bit.ly/3dq8wlA for a little BTS look at how they help us and get a cheeky discount to some if you want to sign up and try it for yourself!

03.01.2022 HB to this Content Queen, a quarter of a Century going on 50. Sassy and real to the core, this nacho & rosé (not at the same time - let's hope) loving gal never stops or slows down, and somehow goes it with a smile on her face. Hope you have the best celebrations and actually take a day off (promise not to bug you...).... PLEASE, everyone, wish this gem @katy_gillies a happy birthday with me. See more

02.01.2022 This photo accuracy describes our business relationship. Hayley - throwing the glitter way up into the air with mad (legit tho look at that face) enthusiasm. Her dreams are big and so are her plans. Often a little too big to be realistic sometimes . Then theres Katy - throwing the glitter at arms length, cautious and precise. Planned & with a known outcome.... And this is why we work, because with every over the top idea that Hayley dreams, Katy thinks of a realistic action plan. Do you have a ying to your yang in your biz? Or are you riding solo & how does that work for you?

02.01.2022 Facebook has dropped new trends formed from data collected this year that can benefit ALL businesses right now . Safer Shopping - only 1/2 of shoppers were eager to return to physical shops. When (if) the world goes back to normal, but they WILL expect safer shopping experiences. So, what does this look like?... Making sure your website has a secure connection. Choosing merchants with good reputations (& displaying their badges proudly on your website). List easy to understand, terms & conditions and refund policies on your website. Mindful wellness - with so much stress in this new world, people have turned to create moments of calm where possible e.g. cooking, yoga, meditation & art. So, how can you create mindful wellness in your biz? Teach your followers a new skill. Show your followers a tip or trick to improve their lives. Share your own mindful wellness moments. Glocal Community - supporting local has never been so important. Searches for local businesses have increased by 23%. So, how do you communicate with your local audience? Update your Google My Business listing. Communicate your local advantage in your messaging. Connect through social media in local community groups. Gen Z's Regeneration - 41% of the world is under 25. Gen Z is emerging as the most transformed by the pandemic, with them forming the strongest alliances with causes that matter to them. With environmental causes being the most important. So, how do you communicate with Gen Z effectively? Decide if Gen Z is actually your audience and research where they're hiding. Communicate your core brand values in your messaging. Actually make sure you follow through with social proof of your words. Actions speak louder. Connected Convenience - online meetings have become the way of the world. Shoppers are also more likely to do biz with a brand they can message. So, how do you get more message friendly? Add auto-reply r the Q&A feature on Facebook if you can't reply instantly. Reply to all DMs & comments. Add a live chat / FB message feature to your website. Was that helpful? What are you off to implement?