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One Fell Swoop

Phone: +61 3 9999 1150



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25.01.2022 There are many lifestyle factors linked to living longer that are in your direct control. Living a joyous life with family, friends and community in reach is great medicine.



25.01.2022 The vanity in our new display suit at the Royce has just been installed. www.theroyce.com.au

24.01.2022 IST15 commences on Wednesday with spectacular rooftop drinks in Manhattan. This is set to be an amazing trip, safe travels delegates... see you in the big apple!

24.01.2022 One Fell Swoop would like to wish you and your family a Merry Christmas and a safe and prosperous New Year!



23.01.2022 The Villages in Florida, wow... - Population approx. 100,000 - 46000 homes - 400 sales per month... - covers 23,000 acres - Prices range from $100k to over $1m - 20 people moving in or out on any given day - Population grows by 4,500 annually - Average age is 61 - There are 100 miles of golf cart paths - There are 621 holes of golf - 10,000 tee off times everyday - There are 2,200 clubs - 63 recreational centres - 10 commercial areas - 8 supermarkets - Residents spend over $200m annually on food and beverages - Employs over 12,000 people - It has its own postcode! - Forbes named is the fastest growing town in the US from 2007-2010 See more

23.01.2022 We are delighted to be working with Bolton Clarke - a company with a forward-thinking approach around the need for more seniors living communities across the East Coast. Steven Muggleton is a strong visionary for the industry.

21.01.2022 The winner of the 2017 Merv Cartwright Medal is RCG! See all the award winners here...



21.01.2022 IST15 - Day 2, Top of the Rock

20.01.2022 Weve just finished the artwork for a new apartment and villa campaign for Mount Gilead. www.mountgileadestate.com.au

16.01.2022 Its Seniors Week, an opportunity to break down stereotypes about the elderly, and acknowledge the enormous contribution retired Australians make to communities, across the Sunshine Coast.

16.01.2022 Rob Macpherson from One Fell Swoop awarding Will Campbell of Retire Australia with this years Rising Generation award.

15.01.2022 Everybody walks so fast



12.01.2022 Adapting the Seniors’ Living Sales Funnel to a COVID-19 world With many seniors reluctant to leave home - and understandably nervous of a big financial investment in uncertain times the sales conversation and touchpoints have changed. The challenge is the reduction in face to face time with clients. Key to any property sale - but particularly in seniors living - is the deep engagement required. Our sales staff have pivoted to engage with buyers online, phone or video calls,... devoting more time to each. One thing is clear, this experience has solidified just how important it is to truly understand the client’s motivations for moving. Engaging with potential buyers online means more back and forth but also offers flexibility and opportunities to further the conversation. Key is adaptability - with many developments offering virtual tours our sales team can show the displays to those who don’t wish to attend in person. Thus far the overall property market has held firm, perhaps due to the drop in the number of homes for sale. Time will tell how the market will fare, but for now, we are seeing signs buyer interest is increasing as restrictions ease. A positive sign, that could help put the minds of retirees looking to move into retirement living at ease.

11.01.2022 Let the revolution begin

11.01.2022 One Fell Swoop was built to provide advisory, marketing and sales services for the retirement and aged care sector. We provide our clients with all the services they need to launch and sell a development within one service offering, one touchpoint, one voice One Fell Swoop. Its our mission to uncover universal truths and insights about seniors and the retirement industry that enable our clients to succeed. Our advisory team dig deeper - giving our clients a solid foundatio...n to start from so they have confidence that their investment will not only pay off, but exceed expectations. Our marketing team understand the audience and the nuances that make each brand and development unique. Their strategic thinking and market insights are used alongside eye-catching creative to reach the right people. This is how we help bring our clients developments to life, giving them character and desirability to attract sales from the target audience. When it comes to sales, numbers speak louder than words. Our sales team have helped our clients achieve more than A$7 billion in development sales. They understand the emotional connections people have to their homes, they are selling much more than just a new villa or apartment. Whether its marketing support, an expert sales team with proven results, village design and development or business intelligence and advisory services, we can do it all. Learn more about our services today and see how we can work with you to bring your development to life. https://onefellswoop.com.au/

10.01.2022 All Australians deserve to have choice, control and confidence in the decisions that they make in retirement. Our communities should be age-friendly places where older Australians are supported to live independently, to contribute to the community and to age with dignity.

10.01.2022 Adapting the Seniors Living Sales Funnel to a COVID-19 world With many seniors reluctant to leave home - and understandably nervous of a big financial investment in uncertain times the sales conversation and touchpoints have changed. The challenge is the reduction in face to face time with clients. Key to any property sale - but particularly in seniors living - is the deep engagement required. Our sales staff have pivoted to engage with buyers online, phone or video calls,... devoting more time to each. One thing is clear, this experience has solidified just how important it is to truly understand the clients motivations for moving. Engaging with potential buyers online means more back and forth but also offers flexibility and opportunities to further the conversation. Key is adaptability - with many developments offering virtual tours our sales team can show the displays to those who dont wish to attend in person. Thus far the overall property market has held firm, perhaps due to the drop in the number of homes for sale. Time will tell how the market will fare, but for now, we are seeing signs buyer interest is increasing as restrictions ease. A positive sign, that could help put the minds of retirees looking to move into retirement living at ease.

10.01.2022 Register your interest now for One Fell Swoops 2015 - International Study Tour

09.01.2022 Sales Director Robert Macpherson is finding is zen moment.

08.01.2022 Looking at downsizing into retirement living? Have a look at our Ebook with lots of great tips to help you through the process

08.01.2022 Cathy Bennett from our One Fell Swoop sales team was dressed to impress and attending the very glamorous Merv Cartwright awards night, won by Campbell-Gillard. Cathyis currently looking after sales for the Royce over in Penrith. www.theroyce.com.au

08.01.2022 IST15 kicked off tonight with welcome drinks at Bar Hugo in NYC

07.01.2022 IST15 - Day 4, Knollwood Retirement Residences

05.01.2022 Just one week to go until a panel of experts gathers in Adelaide to how to better accommodate retirement village residents with dementia as the countrys population ages and more people seek assisted living. Join us there! http://www.propertycouncil.com.au/EventDetail

05.01.2022 For the latest information on retirement village living visit The Sydney Retirement Village Expo at The Epping Club on Sun 22nd and Mon 23rd October

05.01.2022 This is great news for retirement living in WA

02.01.2022 International Study Tour 2014 - California

02.01.2022 Come and see the brand new display suite at The theroyce.com.au

01.01.2022 Retirement living specialist Rachel Lane said if the government abolished retirement villages deferred management fee, thousands of people would be unable to afford retirement village living. "I would go as far as to say that prices could double overnight." Learn more >>

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