On Top Performance Academy | Business consultant

On Top Performance Academy

Phone: +61 1300 898 613

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• Business service
• Sports & fitness instruction
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25.01.2022 The number 1 most UNDERRATED aspect of the fitness industry: COMMUNITY!!! I'm sure you have heard of the joke:... 'How do you know when someone does crossfit?... Don't worry, they'll tell you!' Crossfitters are very proud of their hobby, as are those that frequent the 45-min group training, HIIT-style gyms that have popped up on every corner! Why are these people so passionate about what they do to keep fit? Because these companies know how to create COMMUNITY! Once someone feels like they are apart of a community who accepts and understands them, their motivation increases. They are much more likely to get out of bed if they feel like they might be letting their peers down and with all the encouragement and support, it’s definitely a lot more fun. If you are not offering your clients a product where they can feel that community, are you really doing everything you can to grow your business? Are you really giving your clients what they need to hang around long-term?

25.01.2022 Wondering if you'll ever get out of the Rat Race? Did you imagine your life differently but now feel too stuck to get out? Some people get into Personal Training to have more flexibility in their work life, but end up exhausted trying to get ahead.... We can help.

24.01.2022 Did you know that On Top Perfomance Academy is one of Australia's only specialised fitness business specialists? You need a professional, experienced team in your corner to help you navigate the fitness industry and build a sustainable, profitable career. Our reputation in industry is for offering affordable courses to not only help educate you on important topics but make you self sufficient so you don't need us at a certain point!

23.01.2022 If you don’t know what success looks like, how do you know what you are working towards? Our latest industry ready course starts with meaningful and impactful goal setting that gets you to create an action plan of how to achieve it. Take 5 minutes today to start thinking about where you want to take your business.

23.01.2022 2 Ways To Respond to Someone Asking for a Discount! Sometimes it's hard, especially for new PTs to see their worth, so they fall into a trap of discounting or undervaluing their services. Rest assured - you spent a lot of time and effort learning the skills required to become a trainer and you are WORTH the money you are charging.... Often times, it is simply a case of not showing your value in your first consultation. Getting a new client isn't as simple as someone just saying 'YES' to your services. You need to get to that 'yes' in a way that really proves you are worth every penny. Start by asking lots of open-ended questions about their needs and goals and then tailor your solutions to relate back to those needs. This will help them see your full price value. However, you will no doubt still get the DISCOUNT question from time to time, so here are a couple of ways to handle it: 1) I can offer a discount if we (Insert Change to program.) A great option if someone truly needs a discount is to offer a smaller version of your program that can help them meet their needs. There are a lot of adjustments you can make that preserve the value of your time and expertise while still giving a lower price. For instance, offer twice a week training instead of three times. Another option is to provide a payment plan, or perhaps a lower price for a longer contract. You can offer 12 months for less than twice the 6-month program, for instance. 2) Good question. Do you see price being an obstacle to your fitness? This reply does two things. First, it brings up that the price is not for workouts, a gym, or a program. The amount they’re paying is for their fitness and health. When you emphasize this, the client isn’t thinking, Is this program worth it, but instead, Is my health and fitness worth it? Secondly, it gives the client a chance to tell you what their real needs and budget are. Perhaps they honestly cannot afford your primary offering. In that case, it’s important to offer them other options so that they can continue to pursue their goals even if it’s not with you. For more ways to respond to this question, pop an emoji in the comments and we will send you some other ideas

23.01.2022 3 Tips from Harvard Medical School to help you improve your sleep and mood: Get a full night’s sleep. Most adults need at least seven to nine hours. Get up at the same time each day, seven days a week. A regular wake time in the morning leads to regular times of sleep onset, and helps align your circadian rhythm with your sleep-wake cycle. Avoid screen time and bright lights at least 60 to 90 minutes before bedtime. Try activities like reading a book in dim light, listenin...g to audio books, guided meditation or mindfulness talks, and soothing music. For a full article on sleep and your circadian rhythm, check this out: https://www.health.harvard.edu//why-your-sleep-and-wake-cy

22.01.2022 The ABILITY. The MOTIVATION. The ATTITUDE. They all come from YOU!... If you need help with the skills and business know-how....we are here for you.

21.01.2022 Know your business lingo The key to building your sales funnel is actually knowing what to expect as you are building it! Most how to websites will take you step by step through the process of building a funnel without actually helping you understand WHY it’s done that way. The WHY matters.... We need to understand the phase the potential client may be in when you speak with them. Some may have been in your system for weeks where as others may have only been for days. We want to nurture of funnel - even if they don’t convert after a week we still need to contact them so that we are at the top of their mind once they make the decision to but the bullet and engage with a fitness professional.

21.01.2022 The link between the brain and the gut is always an interesting one! https://www.healthline.com//binge-eating-can-make-you-feel

21.01.2022 Ready to build your PT biz online but not sure where to start? Becoming an online Personal Trainer can be really daunting - especially considering the industry is growing at a rapid rate and it can seem like everyone knows how to use the online space except you! We generally recommend investing in yourself to get a massive head start learning about digital marketing and how you can turn your online PT hobby into a lucrative business.... However if you're not ready to do that yet, we also have a module in our PT Success Program that covers the basics of building your brand and using social media - among many other things that new PTs require in order to start their career. Comment below if you would like a copy of our FREE PT Success Program GUIDE delivered to your inbox - obligation free!

19.01.2022 If you want to come straight out of your PT course ready to work hard and earn some money, you need more than just your qualification! Your qualification is a fantastic (and necessary) start, but being qualified doesn't make you a skilled business builder who is going to make money quickly. If you are interested in talking to a skilled business advisor about what CAN help you kick - start your PT career, we are offering them for FREE for anyone within Australia who registers ...in the next 24 hours! (normally $99!) Simply comment below to register!

19.01.2022 You are probably well versed in getting your clients to set SMART goals to help them succeed. But are you setting them for yourself? Are you setting them for your business? Part of our PT Success Program focuses on helping you set REAL and TANGIBLE goals that can propel you and your business into the future!... Check out our Course Guide HERE https://www.ontoppa.com.au///06/PTSP-Course-Guide-2020.pdf

18.01.2022 When 'I' is replaced by 'WE' even 'ILLNESS' becomes 'WELLNESS.' TOGETHER WE ARE STRONGER!

18.01.2022 Our goal is to guarantee that our customers spend more money with us, right? In other words, how can we force our customers to spend more before getting a discount? We are big fans of Spend & Save campaigns. ... What this means is that our customers don’t get a discount unless they spend a certain amount of money with us in the first place. By forcing your customers to "spend" in order to access a discount, you guarantee the growth in sales are profitable. What we are doing is essentially setting a discount hurdle. We’re making our customers work for their discount - not just giving everything away and leaving things to chance.

18.01.2022 "Motivation is what gets you started. Commitment is what keeps you going." - Jim Rohn

18.01.2022 With so many fitness gurus on social media these days, how can you decide whose advice to listen to? You want to work with a business who aligns with your values and just clicks with what you are about. You want someone who is determined to actually educate you so you become self sufficient, not interested in keeping you paying for their services forever.... You want an educator with a proven track history. From there you want a consultant who will deliver you value from day dot, not meaningless informaiton that doesn't translate to results. All of this may mean you actually work with a couple of companies/coaches with strengths in different areas and thats OKAY! It's how you are driving your business and gaining multiple perspectives/ideas is a strength to helping you build your knowledge.

15.01.2022 New week, new goals! For those of you who have never put together a marketing campaign, our Cert III NewB course is perfect as we take you step by step through proven strategies to create leads. A strategy doesn't need to be complicated, the more simple the better.

14.01.2022 Using video for your fitness business is more important now than it has ever been. Don't be afraid thinking you need fancy cameras or expensive videographers. Start by creating short videos with your phone at first. We have great technology at our fingertips and with the use of any video editing app you can easily add music or cut bits out. It can be a very effective way of getting your target market to know, like and trust you. Now is the time to start thinking more in depth about incorporating video into your fitness coaching strategy.

14.01.2022 Follow the 90/10 Rule The 90/10 rule states that you should spend 90 percent of your time on marketing efforts that you know are effective and appeal to your target audience. You can spend the remaining 10 percent experimenting and trying new things.

13.01.2022 What is your self care routine? Fitness professionals frequently burn out as they are busy looking after their clients health and wellness instead of their own. To be on your A game you need to be making time for self care during the week. ... The primary issue we see with fatigued personal trainers as they are frantic and overwhelmed which means their primary business tasks are done occasionally or not at all. Business and professional development go hand in hand as a personal trainer. At the end of the day it is about taking care of yourself and taking your business to the next level. Some non negotiable tasks we have set in our own lives include: - train daily - minimum 7 hours sleep - meditate for 5-10 minutes daily - read a book a month - listen to 1 podcast a week What is your self care habits ?

12.01.2022 It takes more than just WANTING to feel or look differently. It takes discipline. It takes consistency.... It takes being able to look at your habits as a lifestyle rather than a quick fix. It takes not giving up when things get hard. It takes not being hard on yourself when you stuff up. ****This is all true for business as it is in health****

11.01.2022 I'm a dreamer. I have to dream and reach for the stars, and If I miss the stars, then I grab a handful of clouds. - Mike Tyson

11.01.2022 What are your core values?? Ever taken the time to really sit and think about it? If you know what your core values are you can get really clear on your branding and your target market. In many cases, YOU are your target market.... Know YOU, know who you need to connect with!

11.01.2022 What our graduates have to say about us For a limited time we are offering our Newbie course free! To claim simply place a in the comments!

10.01.2022 Think as a trainer you don't need to worry about Customer Service? Think again! Customer service is the term given to the one-on-one interaction between a customer, consumer, or client who has provided a company money in exchange for a good or service and the company selling it. ... In the training industry, the element of your business activities where you interact directly with the customers and clients is your business’s customer service. Customer service has the potential to have a significant impact on your clients’ perception of your company and the services and products you offer. Even if you have a groundbreaking fitness program or weight-loss program, if most of your coaching clients have negative customer service experiences, they will most likely have a negative view of your fitness and coaching brand. Positive customer service experiences, however, are critical to your business success. When your clients and customers feel like their needs are met, their questions are answered, and, ultimately, if they feel like you care about them, they will have a favorable view of your fitness and coaching brand. When you are successful at providing excellent customer service to your coaching clients or patients, you are ensuring brand loyalty, client satisfaction, and client longevity. As your business begins to grow, those elements are essential since, at the end of the day, they will help secure a steady income for your business. SO WHAT DOES CUSTOMER SERVICE LOOK LIKE IN THE TRAINING INDUSTRY? Answering emails from clients Talking to clients about their concerns and answering questions one-on-one Texting with clients (often a nonstop job) Responding to comments and questions on your social media posts and social media direct messages. Note: Sometimes, people you reply to aren’t customers yet. Still, if you respond similarly to clients and non-clients on your social media accounts, it is one example of how sales and customer service can meld together. Answering client phone calls and voice mail Scheduling regular client meetings (in-person and on the phone)

10.01.2022 Holding yourself to five principles are key to running a successfully fitness business. As a sole trader, you are wearing multiple hats and may be time poor. Focus on the areas above that include participating in one of our stage specific courses where we will tee you up with the processes and systems for success. This month we are running our courses for free to help the industry bounce back from COVID 19. Jump on board today - you have nothing to lose.

10.01.2022 Still working out in Isolation because you can't get into the gym with current capacity restrictions?? Check out this 12 minute at home workout we found! https://www.12minuteathlete.com/apartment-friendly-12-min/

10.01.2022 The goal of ROI is to make more than a dollar for every dollar you spend on a marketing campaign.

08.01.2022 No matter what stage of growth you are in - we have packages to help!

07.01.2022 Nutrition - often the missing link between your client achieving their results or looking for a different trainer. Are you confident in your knowledge to help them in this area? Are you qualified to do so? Do you have qualified people or companies to leverage from who can help your clients with this ?

07.01.2022 In order for you to stand out from the crowd on social media you need to provide your audience with a reason to follow you. Our number 1 rule with posting on social media is to provide the audience with value - give them a reason to follow you! Two value driven marketing campaigns we recommend you start implementing today to drive enquiries are: Free 30 day challenge - all the prospect needs to provide is their first name, last name, email and mobile. Use social media to prov...ide snippets of the challenge and prewrite the at home workouts, wellness advice, etc. A weekly video of you providing tips and hints on a topic that engages with your target audience. This can be videos of frequently asked questions, a bit about you, types of training you provide. Make the audience feel like they know you before they make contact. Above all else, don't fall in to the trap of constantly posting quotes. Find content that show cases your business and gives your audience a reason to continue to follow you.

06.01.2022 6 non-negotiables for a happy, healthy life 1. Exercise daily We move far less these days due to more sedentary jobs and smarter technology.... Many of us sit on our backsides most days and it is really affecting our health both mentally AND physically! Keeping up with daily workouts is so important and contrary to what many believe, you don’t need to torture yourself for an hour and a half at the gym for it to count! Aim for 30 mins of your favourite exercise a day at a medium intensity. Also try to fit in as much incidental exercise as possible. This includes choosing to walk/cycle whenever possible. 2. Self-Care You have heard it before, but remember you can’t give from an empty cup! You need to make sure you spend regular time SOLO doing something you really enjoy. Relaxing bath, massage, reading, doing something creative whatever tickles your fancy. It’s important to note that self-care also means making decisions for YOU on a regular basis. That includes saying ‘no’ to that extra social function when you are already under the pump, setting boundaries between your work and home life and choosing to get more sleep even when it means interrupting your binge-watching! 3. Drink lots of good quality water Hydrate your body with lots of healthy, pure, filtered water every day. It is good for almost everything including incredible skin!. 4. Get your Vitamin D Enjoy 10 minutes of sun on as much exposed skin as you can manage. Not only will this give you a good break from whatever your doing and help clear your mind, the vitamin D will be extremely beneficial to your health. 5. Boost your nutrition These days, it is much harder getting everything your body needs from diet alone. Our soil is over farmed and there are simply not the same amount of nutrients in our food anymore. Use high-quality supplements to boost your nutrition so you can focus on PREVENTING disease now rather than TREATING it in the future.. Fish oils, anti-oxidants, collagen bone-broths and pro biotics are among our favourite supplements 6. Spend time with loved ones If recent events have taught us anything it is that when we are forced to slow down, we are reminded of how amazing it can be to spend time with our nearest and dearest. Being present with your partner and kids, your parents or even your besties is good for the soul. Never forget what is important in life.

06.01.2022 So you have recently graduated with a Certificate IV in Fitness and are ready to take the world by storm. Only one thing left to do. Get yourself some clients to train.... Our Newbie program is designed specifically for new fitness professionals who need assistance building a sustainable, profitable business as a PT. We give you the tools to hit the ground running and immediately start implementing our practical solutions.

05.01.2022 Ships don't sink because of the water around them. They sink because of the water that gets IN them. Don't let what's happening AROUND you get INSIDE you and WEIGH YOU DOWN.... We don't know who said this first, but we think it's a great way to describe how you could be reacting to current events. If the current pandemic has affected your business, feel free to open up and share your experiences here We are here to support you and help get rid of the water log!

05.01.2022 Hope you are all having a SUPER weekend like this pup! Be your own super hero...

04.01.2022 How strong is your business vocabulary? Most fitness professionals and business owners start out with a vague awareness that there’s a lot more to building a business than they initially thought. But without names for what needs to be done (and an understanding of the environment they’re now operating in), they end up feeling lost, confused, and overwhelmed.... Names give you power. They increase your comprehension and allow you to accelerate breakthroughs in cloudy thinking so you can focus on specific, necessary actions required to achieve your goals.

03.01.2022 Remember - its your task today to set an achievable weekly goal with your clients to set them up for success

02.01.2022 The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. Steve Jobs

01.01.2022 So many people who embark on their own health and wellness journey feel excited, energized, and motivated when they start seeing results. Often people who have had their own successful weight loss or fitness experience decide they want to help others do the same. At the risk of sounding cliché, there really is nothing better than helping others and spending your time doing what you’re passionate about. But running your own business is about more than being a qualified Person...al Trainer. Of course, that's an extremely important part of it...but you also need to know step by step the basics about setting up your business. More than that, you need to figure out a business plan that not only speaks to you and your personal goals, but also builds you a business that will eventually allow you to make money even WHEN: - clients are sick - YOU are sick - clients sleep in - clients just randomly don't rock up - there is a pandemic that shuts down your workplace overnight - the gym you are working in goes out of business I have witnessed every one of these examples AND MORE. So while you need to be passionate about this industry to start, you need to learn some simple yet effective, business savvy tools to make it long-term. If you're not sure where to start...comment here....

01.01.2022 Want to help MORE people and be confident that your initial consultations will have a HIGH percentage of people signing up?? Then get ready to get REAL AND RAW! Of course in our initial consultations we want a certain amount of 'getting to know you' type questions -... What do you do? What are your goals? etc... However, if you want the best chance of not only locking in a client but also REALLY helping them - you need to find out their pain points as quickly as possible. This is so your prospective client understands exactly how much this means to them and can decide if they are truly committed. If they are ready to make some changes or if they want to continue getting up every day HOPING for changes without actually DOING anything. Many people fall short in this area because it's uncomfortable. It's uncomfortable asking personal questions to someone you don't know and it's uncomfortable watching them get emotional about their responses. But if you DO manage to get them to FEEL and TALK ABOUT their pain point - you can almost guarantee a new client. So after asking them about their goals, ask them also: "How long have you felt this way?" "Have you tried anything before now?" "How do you feel about yourself when you look in the mirror?" "Does this stop you from doing/wearing what you want?" "Tell me about that" Go deep and you will know once you have hit the point that really makes them want to change. DON'T FORGET TO LISTEN. Once you ask a question - sit in the awkward silence until they answer you - don't try to make it less awkward. Once they open up to you, they are much more likely to trust and hire you and YOU have much more information to help them reach their goals. WIN WIN!