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25.01.2022 Our marketing gurus have had a busy start to the week out in the field with our lovely clients working on photoshoots for marketing promotions! It sure is hard working with delicious foods, fluffy dogs and happy humans!

25.01.2022 Important business areas to focus on during this period of Coronavirus (Covid-19) impact. Check your business continuity and monitor these risk aspects. Be alert, not alarmed, and call if you would like any tips. https://www.governanceinstitute.com.au//is-your-business/

23.01.2022 AGFEST 2020 - a valuable part of our rural and regional community doing it differently this year. Jump on the website and find Agfest 'in the cloud' and explore the online shop. https://www.agfest.com.au/ ... And if you were there in 1987 at the first event at Carrick (like I was), here are a few memories for you :)

21.01.2022 Many friends, colleagues, and Rural Women's alumni are facing critical situations associated with ongoing fires and droughts. They are resilient, generous, and continue to support their communities in many ways. Our heartfelt thoughts continue to go to these communities. If you would like to help those impacted and first responders, here is a great list of options for you. https://womensagenda.com.au//australian-bushfires-how-you/

21.01.2022 To all of our valued clients, thank you for giving us the privilege of working with you this year. We look forward to many great projects in 2020 and wish you, your team, and families a safe and joyful time this Christmas and New Year. We will be taking some quiet time until 2nd January 2020, however if you need us, just call, email, or text! Merry Christmas Allison, Belinda, Laura, Grace, and Tanya.

20.01.2022 As passionate about the subject as ever, Belinda has been out and about communicating the #howandwhywefarm message through a number of platforms. Recently, Belinda spoke to the Rotary Club of Howrah about her Churchill Fellowship project. Here, she discussed the findings of her report and highlighted that with a shift in consumer mindsets, the onus is now on farmers to tell their stories about how they produce their food to inform their markets.

19.01.2022 Yesterday, our systems and certification expert Belinda participated in a global panel discussion across 5 time zones and 3 continents! At the SQF Global Townhall webinar, discussion topics ranged from the COVID pandemic and its impacts on supply chain food safety to remote auditing, sustainability and use of new technologies to improve how we use systems and maintain certification integrity to meet market and consumer needs. Reflecting on the event, Belinda suspects that remote auditing is the way of the future, "After the pandemic, I believe it's here to stay. Now it's about how we can better utilise technology and systems thinking to maintain the integrity of remote auditing in the certification process".

19.01.2022 To market your venture in a uniquely Tasmanian way, register via this Brand Tasmania site and get there with some great resources. https://www.tasmanian.com.au/grow-your-venture

19.01.2022 In food and beverage, have a great idea that has the potential for export? Here's a great opportunity that is closing soon! Applications are now open to partake in the second round of Germinate Bootcamp, the first step on your Seedlab journey. Commencing in October, up to 45 Tasmanian startup food, drink and agri-food or agri-tourism businesses will have the opportunity for guidance while they bring their business dreams to life. APPLY NOW AT www.seedlabtasmania.com.au Applications close 5pm September 21st, 2020). #seedlab #businessstartup #innovation #newideas #startupincubator #foodbusiness #foodbusinessstartup #opportunityknocks #enterprisetasmania #businessbootcamp

18.01.2022 The TasFoods Shima Wasabi Team will be on ABC's Catalyst series 'How Food Works'. Check it out at 8.30pm this Tuesday night! https://twitter.com/i/status/1250985751304564736

18.01.2022 If you didn't get the chance to see the Shima Wasabi (TasFoods) Team on ABC Catalyst on Tuesday night, here is the link (you may see a few familiar faces!). #wasabi #shima #TasFoods #fermentasmania #brandtasmania https://www.abc.net.au/cata/s21-e02-how-food-works/12157118

18.01.2022 Minister Guy Barnett, Emeritus Tasmanian Women in Agriculture Chair Belinda Hazell, and Elizabeth Skirving (Rural Business Tasmania) launching the ‘Respect in the Workplace’ Campaign last week. The Campaign provides practical guidance tools featuring animals like George the Dog. Belinda has been pivotal in getting this valuable work to combat harassment in the workplace underway.

17.01.2022 World-class expertise on our back door - join this Masterclass to hear How to Get More People to Eat Your Healthy Food. Features our Churchill Fellow, Belinda Hazell! https://www.eventbrite.com.au/e/grow-produce-promote-how-to

17.01.2022 If you're a university student living in student accommodation in Hobart, we would love you to take our survey! All participants go in the draw to win a Village Cinemas Gold Class Voucher valued at $120! To complete the survey, follow this link: https://www.surveymonkey.com/r/DJXZT8W... *Please note that this survey is independent of the University of Tasmania.

16.01.2022 Loving the Tasmanian Food Cluster and our Ignition Group discussions for reducing on-farm food loss and food waste. Whilst we have had to reschedule our Rethink Packaging events next week, our on-farm food loss survey results will come out soon promoting some great discussions across industry! Have a great weekend everyone! #tasfoodcluster #foodloss #foodwaste #rethinkpackaging

16.01.2022 The Tasmanian Food Cluster was developed out of a discussion with 60 stakeholders in July this year, looking to address the significant impact of food loss on farm. The inaugural organising group of Leah Galvin (Eat Well Tasmania), Dr Tom Lewis (RDS Partners), Dr Hazel MacTavish-West (MacTavish-West Pty Ltd), Ian Locke (Tasmanian Fruit and Vegetable Export Facilitation Group) and Allison Clark, Optimum Standard, met today to launch a pivotal activity to understand the extent of Tasmanian fruit and vegetable loss. If you are a Tasmanian farmer and looking to contribute to understanding the extent of this problem, please complete our survey. https://www.surveymonkey.com/r/TasFoodLossSurvey

15.01.2022 If you are a food and beverage producer, learn more about the Australasian Recycling Label to aid your design and packaging choices! https://www.packagingcovenant.org.au/

15.01.2022 My Market Kitchen - a new initiative of Hort Innovation - meet the grower, get the recipe, check out the nutritional facts, and discover research projects relating to vegetables and other featured produce. Enjoy the hummas and have a great weekend! 'https://youtu.be/4h-HkSp9U_Q

15.01.2022 Out and about today with Tasmanian Women in Agriculture on the Southern Farm Gate Tour - some great women and men doing terrific things on the Peninsula and rethinking how to use all of their produce (including what to do with waste). From potatoes and gin, to wine and beef, and lavender ... well done ladies you do Tasmania proud!

13.01.2022 We're partnering with the Derwent Valley Council and RMCG to develop a waste management strategy for the valley and wed like your input. If you're a resident or business owner within the Derwent Valley municipality and you'd like to have your say on the future of waste, take one of the surveys below by following the appropriate link! Derwent Valley Residents Survey: https://www.surveymonkey.com/r/PRD3DFW... Derwent Valley Business Survey: https://www.surveymonkey.com/r/PR8WN7S

12.01.2022 Now that we are rapidly getting used to social distancing and working remotely, here a few marketing trends to think about (particularly the integration of AR & VR). Enjoy :) https://www.socialmediatoday.com//5-digital-market/575770/

11.01.2022 At the Women in Conservation breakfast this morning ... Tasmanian women sharing their contributions towards change ... inspiring!

11.01.2022 Are you a small business owner who has been affected by COVID-19? Today, the Tasmanian Government announced that it will provide an additional $20million to boost the Small Business Sustainability and Recovery Grant program, bringing the total to $80million. This program aims to assist small business owners looking to sustain, recover, re-open, build capacity or innovate in the face of the challenges of COVID-19. ... Read more: http://www.premier.tas.gov.au//helping_small_businesses_re.

10.01.2022 Lots of opportunity to support Australian businesses where you can - and here is another one! https://www.buyaussienow.com.au/

10.01.2022 Visible Farmer - Darrylin is a Jaru woman and someone I admire. She was the 2018 WA AgriFutures Rural Woman of the Year and the National Runner up. Listen to Darrylin encourage you to use your voice. https://www.facebook.com/visiblefarmer/videos/1093208250849939/

10.01.2022 Working in the waste and energy sector provides a great opportunity for us to contribute to Tasmania's energy future. Here is a great way you can contribute as well! Registrations for this event close on Sunday 8 November. https://www.bioenergyaustralia.org.au/events/78738/

09.01.2022 Rural and Regional communities are the heartbeat of Tasmania. Celebrate what makes yours great!! Festivals Australia provides funding to support individual art projects at festivals or significant one-off community events, such as a towns centenary celebration or opening of a major new community resource. Grants are open now. (image Krists Luhaers) https://www.grants.gov.au/

08.01.2022 Out and about as Optimum Standard

07.01.2022 JobKeeker scheme is set to start flowing this week - Here's what you need to know. https://www.smartcompany.com.au//jobkeeper-declaration-p/

06.01.2022 Public speaking ... we all enjoy that .... right?!! If you would like some tips and tricks on 'taking the nerves out', head along to the Tasmanian Women in Agriculture training on 28th March in Launceston or 18th April in Campbell Town. Click on the TWiA news and events page or via the link below to register. https://www.taswomeninag.org/

04.01.2022 Practical advice and helpful tips for communicating across your whole workforce! https://www.optimumstandard.com/blog/working-from-home

04.01.2022 We work in a space of codes of practice and standards. If youre into urban beekeeping, heres a great one for you! Honey bees play a vital role in the balance of nature. With beekeeping becoming increasingly popular in urban areas for home consumption, there is an increased need for standardised guidelines across Tasmania to ensure the proper and responsible management of hives. After all, we dont want bees causing a problem for the neighbours we want them to continue to play a vital role and bee-come valued members of the community! You can find the Urban Beekeeping Code of Practice here: https://www.tasmanianbeekeepers.org.au/code-of-practice-fo/

03.01.2022 Rethinking Packaging? Hear Rebecca Prince-Ruiz (Founder and Executive Director of Plastic Free Foundation) discuss the issues around single use plastics, recycling capabilities, and more. Organised by the Tasmanian Food Cluster. https://www.eventbrite.com.au/e/rethink-packaging-tickets-9

03.01.2022 This Easter period will be different for all of us. A few constants remain. We extend our heartfelt THANKS to those performing roles in essential services. And we extend to you all, our thoughts for a safe and peaceful period of reflection. May you find moments of joy through sounds, images, and contact with loved ones where you can. #stayhome #savelives

02.01.2022 Let's talk about you and your rubbish! Right now, meeting in a group face-to-face is difficult. While we know that there are more enjoyable things to do than take a survey, we would really appreciate your input. It's about having your say in the future of the Derwent Valley Municipality's waste strategy. Help us by taking the survey! ... Derwent Valley Residents Survey: https://www.surveymonkey.com/r/PRD3DFW Derwent Valley Business Survey: https://www.surveymonkey.com/r/PR8WN7S

02.01.2022 Conversations, collaborations, and celebrating International Womens Day - An equal world is an enabled world. Sharing what energises us can be the start of new opportunities! #EachforEqual #IWD2020 #Botanica

01.01.2022 An expert in systems and processes, our Principal Consultant Belinda Hazell made significant contributions to the development of the FPSC's 2025 Innovation Agenda: Review of the Audit Process report. The report outcomes aim to benefit growers in streamlining the audit process, by reducing time, cost and complexity. Read the report: https://fpsc-anz.com//FPSC-2025-Innovation-Agenda-Review-o

01.01.2022 TWiA is offering scholarships to the Marcus Oldham Leadership Program. This intensive 5 day program is recognised as one of the longest running rural leadership programs in the nation. Having attended, I can highly recommend submitting an application ... go on, have a go!! https://marcusoldham.vic.edu.au/courses-enrolment/leadership

01.01.2022 If you need support right now, we can offer you 2 hours FREE to help you think through how to adapt your products and services and be agile during this time of change. Inbox us or contact us via our website www.optimumstandard.com.au.