Orbit Marketing in Penrith, New South Wales | Advertising/marketing

Orbit Marketing

Locality: Penrith, New South Wales

Phone: +61 402 841 434

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24.01.2022 We’re absolutely stoked to be presenting a workshop for Penrith Valley Chamber of Commerce as part of NSW Small Business Month. Registration is free and it’s a safe online event. If you’d like to see me deliver some self proclaimed wisdom you can grab your spot here https://www.penrithchamber.org.au/event-list/.

23.01.2022 Some of our sexy new client gift bags thanks to Love Beans ready for shipping to their new homes. Its alway nice supporting local suppliers and we especially like the Huskee reusable cups:) Thanks to all the wonderful businesses whove recently joined the Orbit family.

22.01.2022 From all of us, to all of you.

21.01.2022 Legends, check this out! From today Facebook are rolling out Business Suite which lets you post to FB and Insta at the same time! If you’ve got an Insta account connected to your page you can now select from a dropdown menu when you’re posting to include Instagram. Cool huh! You’ll also have all your messages in one inbox (watch for WhatsApp to be added soon) and more insights to monitor what’s working across your platforms. Let us know if you’re seeing this in your pages yet.

20.01.2022 Be careful. We’re seeing lots of reports, in all our FB marketing groups, of ad accounts being banned, Business Manager accounts being disabled and people having their personal profiles restricted from advertising or being appointed as an admin on any pages or ad accounts. If you’re using FB ads to drive sales, this could be a real problem. ... While there are avenues for appeal, more appeals than normal are being denied and even if it’s upheld it can take days, or longer... Why is this happening? It’s election time in the US so all the systems are dialled up to 1,000,000% So, read the advertising rules. If you’ve read them read them again. Stick to them. Also, make sure you have more than one admin in your Business Manager so at least someone has access. And set up a second ad account ( use different credit cards) and second Business Manager. Need help? Just ask...

20.01.2022 'But why do I need to create more than 1 ad?' This is why. This is an ad for an ecommerce client. It's an ad to cold audiences and as you can see, one ad is giving them a ROAS (return on ad spend) of 5.1 meaning for every dollar in ad spend they make $5.21 in sales. When retargeting starts that will only increase. The others (which have now been switched off) weren't generating sales at all. Imagine if you'd only set up one ad, and it wasn't the one that vibed with your audi...ence? This is why it's so important to split test your ads. 3 is a minimum. Now we'll retarget people who abandoned the cart, or just had a look at the product but didn't go through with a sale.

19.01.2022 All in readiness for the Pink Up Penrith golf day!

18.01.2022 Strategic planning and coffee, 2021 style. Love being able to catch up with clients and help plan a successful way forward. Coffee and hand sanitiser, the must have elements of every good planning session

17.01.2022 ‘But I've tried Facebook ads and they just don't work for my business' or what about 'I spent a load of money and got almost no leads or sales!' Sound familiar? Yeah, we hear it all the time. The reality is that asking someone to buy your product or service without taking the time to build a relationship is like asking someone to marry you on the first date. It'll work maybe one time in a thousand. More likely, it'll get you labelled as a stage 5 clinger and send people runni...ng the other way. Marketing is exactly the same. Taking the time to build a brand and build trust earns you the right to make a sales pitch. We were fortunate to be asked to record this for a Small Business Month panel recently that included other local business owners and the NSW Minister for Small Business, Damian Tudehope. Looking to generate sales and leads from your social media? (HINT: your answer should be yes) Then take the time to build relationships with your potential customers and you might be very pleasantly surprised at the results. Rocknbob Media House

17.01.2022 Anyone who knows us knows our passion for local business. Its why were involved with the chamber of commerce, why weve chosen to build our own business locally rather than take on the world (thats coming though...) and why were now launching this exciting new promotion to help support the area where we live. Anyone who books a 3 month lead generation campaign with us in August or September will get a 2 night mid week escape at the gorgeous Strawberry Patch Cottage - Leur...a. Were not suggesting a big holiday, mass gathering or house party, but a quiet trip a couple of hours from home could really make a difference. This is not a competition. Yes there are conditions but very few so, in short, anyone who books will get a Blue Mountains escape on us! All we ask is that you eat in a local cafe or restaurant (or get takeaway...) visit some of the retailers and help support the local economy. Well pay your accomodation which also includes breakfast! Use it yourself or give it to a client! For more details and to arrange an initial chat or quote, drop a comment or slide into our DMs:)

17.01.2022 "They shall grow not old, as we that are left grow old; Age shall not weary them, nor the years condemn. At the going down of the sun and in the morning We will remember them."

16.01.2022 Leads at $42 a pop, from a cold traffic campaign, for a $400k product. Cant wait to see the retargeting when it gets wound up!

15.01.2022 Nurturing your leads can make the difference between a good campaign, and a great campaign that fills your sales pipeline and puts $$ in the bank. Here’s our thoughts on how to structure your nurturing sequences.

15.01.2022 With less than 300,000 of the 9,000,00,000 advertisers on Facebook using bots to drive their Messenger Marketing strategy, its a massive opportunity you should be jumping on now! This blog looks at 3 ways you can use bots to start increasing your sales and conversions right away. http://bit.ly/3messengerstrategies

15.01.2022 Ever wanted to boost a post on your page, but you remember that post from some ads guru, or the ad specialist at the agency saying, thats just not how the pros do it? Well, if its done for the right reasons and in the right way, boosting posts can have some very real benefits. Here are 3 reasons we think boosting should be back on your radar. (Yes, were boosting this post)

15.01.2022 Waiting to catch up with one of our favourite clients. Its a bit wet and cold but the light show is amazing!

14.01.2022 Spent the day working on a really fun project. Not sure we can say much about it, but my taste buds are SUPER happy right now...

13.01.2022 There really are days where I just have to pinch myself. Every one of our clients are genuinely people we want, and are privileged to, work with and that list just keeps on growing. Were about to kick off a new campaign and its going to be epic!! On top of that we got a signed copy of this game changing book direct from the FAB author Will you be part of the revolution?

12.01.2022 So, were a little bit excited to be the Breakfast Sponsor for this FAB event. Weve been on the committee for the past 2 years but finally in a position to make an actual financial contribution. There are hole sponsorships, drink cart sponsorships and the main sponsorship still available. Which of our wonderful clients will take up the challenge and sponsor with us? If youre unable to do so, maybe just buy a ticket and come and play

12.01.2022 Supporting Pink Up Penrith and The McGrath Foundation.

12.01.2022 Got campaigns that aren’t delivering results? It could be time to try some new copy and images. Look at the massive performance difference in these ads. The reach is effectively the same but the second campaign has generated 3 times the response at one third the cost per action. To get this result we tested longer and shorter copy, a number of different images and 2 different offers. ... We refreshed the audiences we’d successfully used for this client before and relaunched the campaign and it’s crushing it again!! The key point here is to test multiple audiences, types of copy, images and offers until you find a combination that works!

12.01.2022 Check it out! Were doing a free webinar on Friday to help local businesses with the current marketing minefield. Well look at why you absolutely should be advertising now, how you can do it without being sleazy or salesy and some tools to make it a bit easier. And theres no sales pitch at the end! Its free, but if you register via the eventbrite link below well make sure you get the replay even if you cant be there live:)

11.01.2022 From all of us, to all the wonderful Mums out there. Happy Mothers Day.

10.01.2022 Wanna get busy with bots? We’re showing off our epic bot-brains with a free workshop through the Western Sydney Business Centre next week. Bookings here https://wsbusiness.com.au/evrplus_registration/ Come and join the fun!

10.01.2022 When a client ad pops up in your newsfeed

09.01.2022 This year, more than ever, we need to be asking this question every day not just today. And answering honestly. So to all my peeps out there, RU OK? Im always here for a chat, especially for a coffee:)

09.01.2022 Investing in some new technology at Apple Penrith has never been so much fun...

09.01.2022 Were excited to be working with Penzance Marketing & Creative Agency to deliver even better and more complete marketing outcomes for our clients

08.01.2022 This is the first step in building a retargeting stack. A video views campaign with content designed to help and educate the audience. Step two (going live tomorrow) will be more of a call to action designed to initiate a conversation where the prospect can be engaged and ultimately converted in a fully qualified lead. This campaign is building a warm audience at the rate of about 400 people per day. We usually aim for an audience of 1200-1500 before starting the retargeting. Questions? HMU in the comments.

08.01.2022 Working on some fun stuff to thank our fabulous clients:)

08.01.2022 We’re chuffed to be on the Pink Up Penrith committee again this year.

07.01.2022 Lets talk Facebook pixels for a minute... By now most people using Facebook ads know they should have the pixel (tracking code) installed on their website. So far so good. ... The problem is that most people dont know they also need to install event codes if theyre going to get maximum benefit. And whats frustrating is their web developers dont seem to know this either, or dont bother telling them. Were seeing a ton of websites lately with base pixels installed but no way of tracking the specific pages people are spending time on, who abandoned their cart, initiated a contact form but didnt complete it and therefore no real way of creating quality retargeting audiences. On top of this, without event codes its much harder to optimise for specific conversions (such as downloads or purchases) and so your ad delivery is less targeted. So, when you install your pixel be sure to install the event codes, set up dynamic custom audiences and youll enjoy a better return on your ads spend.

06.01.2022 I was stoked to be asked by Lana from The Business Mechanics to talk about digital marketing recently. Its encouraging to see so many people going out of their way to support local businesses at the moment.

06.01.2022 So, Im chuffed to have been asked to present to another group:) On Thursday Ill be chatting to a group of local business owners about what were seeing thats working really well in Facebook Ads at the moment and answering your burning questions. If youd like to check it out, join the group and tune in on Thursday at 10:30am. https://www.facebook.com/groups/733476727188273/?ref=share

06.01.2022 This was posted today in one of our community groups. If you had doubts about setting up Business Manager this should answer them. "*Emergency* We have a client who’s ex-marketing employee removed all admins of the FB ad account, pixels, and pages. Does anyone know what the steps are to get this access back through FB?"

06.01.2022 Want to know the number 1 way to get staggering results from your advertising campaigns? Ill tell you... You dont need to burn thousands of dollars on massive ad campaigns. Or hire the worlds best copywriter. Or spend a small fortune building impressive landing pages. ... While all these things can help, the number 1 thing is to have a mind-blowing offer. In this blog were dissecting a foolproof strategy for crafting offers that get people making that important psychological shift from prospect, to purchaser!

05.01.2022 Fun times filming for @penrithcbdcorp small business month breakfast with the legends from @rocknbobmedia Love being able to share some value with local businesses owners. . . . .... #smm #smallbusinessmonth #socialmediamarketing #digitalmarketing #agencylife #chatmarketing #funnelhacker #speaker See more

05.01.2022 One of the joys of agency life is being able to grab the laptop and work from somewhere else for a day, week, month... or more. Were making a quick Covid Compliant trip to see family for a few days. Love rural NSW.

05.01.2022 So, were excited to announce that weve been named as finalists in this years Local Business Awards. Thank you to our wonderful clients who continue to work with us, and to everyone who voted

05.01.2022 Happy days! BIG thanks to Koowee Media for our awesome new team hoodies and tees. Dont expect to see us in anything else anytime soon

05.01.2022 Wondering what we mean when we talk about optimising a campaign? It’s about ensuring your ads are delivered to the audience most likely to do ‘the thing’ we want them to do Looking at the analytics is a good place to start. We’ll look at who is responding to your ads, are they actually converting into clients or subscribers and is the cost per action profitable and sustainable We’ll then direct more of your budget to that audience.... It’s an ongoing process but key to ensuring the performance and profitability of a campaign. Here we can see guys are more likely to become our leads, and the leads are actually cheaper. The product this client sells is a high ticket item so these results are both really good outcomes, but you can easily see the difference and how we could change the targeting if required We also look at other demographics but importantly we test various psychographic segmentation as well

05.01.2022 I’ve been hanging to share this with you all, and it’s finally official. From November I’ll be doing one-on-one social media marketing training with the Western Sydney Business Centre That means for those of you wanting to level up your digital marketing skills, I can personally coach you FOR FREE!! Yep, as long as you have an ABN and meet a couple of other criteria, were good to go!!... I’m still running Orbit Marketing so there will be limited spots available. Keen to know more? Message me for details:)

05.01.2022 Creating a winning social media strategy is as simple (and as complicated) as assembling the parts, fine tuning them and addressing the issues as they arise. Its like a machine and like any machine, with the right maintenance, itll work perfectly! Over the coming weeks well be giving you a proven 5 step process to build, refine and troubleshoot your own automated lead generation machine. No catch and no strings attached. Check out the first instalment on our blog now.... https://www.orbitmarketing.com.au//5-step-foolproof-socia/

03.01.2022 Your business should be a tool that lets you build a life you love. It should work for you, not the other way around. A good business is one that lets you spend time with your family, pursuing hobbies, other business interests or just indulging your passion. Do you run your business or does your business run you? Could you up and take your family to an idyllic location on a whim?

02.01.2022 Weve taken the plunge and entered this years business awards. Wed love you to take a moment and vote for us:)

01.01.2022 Content v copy. Whats the difference and why does it even matter?

01.01.2022 In the current difficult market weve been doing as much as we can to support local business struggling to transition to the online space, or to figure out how to market themselves in such challenging times. Right now its not about the money its about making sure we all get to the other side with our businesses, mindset and future plans in tact. Feedback like this makes the late nights absolutely worth it!

01.01.2022 And so with the start of a new year comes a fancy new logo for Orbit. It's fresh, fun and modern. We think it's still corporate enough for our traditional clients, with just the right amount of spice to reflect our company's values of fun and creativity. Big ups to the gang from You Me Brand Now for bringing our vision to life Do you like it?