Origination CRM in Fitzroy North, Victoria | Market Research Consultant

Origination CRM

Locality: Fitzroy North, Victoria

Phone: +61 3 9488 0200

Address: 9 Birkenhead St 3068 Fitzroy North, VIC, Australia

Website: http://www.originationcrm.com

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24.01.2022 TBT! In 1997 we flicked the switch on a successfully trialled festive concept. The campaign revolved around a Christmas Lights Competition, where residents decorated their homes and gardens with lights to win prizes awarded by local agents. Our task was to make it as easy as possible for all of the participating agents to take the concept to their local areas. A Christmas Lights Spectacular Kit was produced, containing everything the members needed to run their own campaigns,... including a step-by-step guide, ready-to-use press ads, lawn signage, trade flyers with individual agents’ details, posters and a list of suppliers. Over 1000 entrant signs were erected in Victoria, and Queensland was able to secure in addition, local TV station support. Overall, the promotion was supported by local newspapers and radio stations, strengthening local networks and contacts. The Professionals gained valuable presence in the community. A shining example of teamwork! See more

20.01.2022 TBT! Remember life before Google? Neither can I, even though it was only 17 years ago in 1998 that Google was even introduced. In the same year, Penzoil needed us to give them a service. They wanted to gain a higher profile in the extremely competitive Australian market which involved re-launching the brand at distributor, retail and workshop levels. We motivated the distributors to accelerate sales. Using Pennzoil’s renowned motorsport sponsorship as a theme, the Rev-Up pr...ogram included rewards for purchases, prize draws and product specials. As a short-term incentive, Rev Up truly lived up to its name. Sales increased by 24%., distributors were re-motivated and importantly, all rewards were paid out of the incremental margin. We went on to design and develop world class packaging, featuring a unique double-handle and leading edge label design. High quality range brochures were designed and produced, a national television campaign drove the message home, and innovative in-store displays, merchandising and sales promotions kept the brand top of mind. See more

09.01.2022 TBT! In 1998 Boral needed Origination to unlock a large share of the security door market. Door manufacturers were happily purchasing the famous Amplimesh grille but were leaving other door parts behind. Origination needed a way to kick the door down for Boral and this came in the form of an incentive program. In The Amplimesh Big Game, the more parts Boral customers purchased, the further they could ‘swim’ the aim being to get to the Boral Sales Conference in Cairns, for... free. Cans of Shark Fin Soup contained the ingredients of the game, a tracking poster allowed them to plot their progress and a brochure showed them all the prizes they could snap up. Origination managed the entire program, calculating and communicating monthly results, co-ordinating travel and supervising the conference. Although tight security prevents us from giving too much away, we can tell you that sales increased by 38% a mighty fine catch indeed! See more

08.01.2022 TBT! When the Transport Accident Commission needed a vehicle to take their drink driving message into schools, they came to Origination. In 1998 we assembled an innovative educational package that appealed to secondary school students. A CD Rom (the height of technology) delivered the lesson, two videos were produced along with student workbooks (all developed by third parties) containing material from the award winning "RAW TV" series for 13 to 17 year olds. These items were... packaged in a creatively designed briefcase with contemporary graphics, forming a resource kit for English teachers. "RAW in the Classroom" was ready to drive the message home. From a technical and logistic’s point of view, Origination ensured the project ran smoothly, resulting in the delivery of an effective training tool to help stop our teenagers becoming bloody idiots. See more