Outpost Advantage | Advertising agency

Outpost Advantage

Phone: +61 468 694 794

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25.01.2022 24.5% of the $590.4bn spent globally on advertising last year was spent on Google and Facebook. More than double the 10.8% in 2014! Why? It's simple... They're both so effective - too effective to ignore.

21.01.2022 Does this sound familiar... You've invested in a digital marketing strategy - either Facebook, Adwords, Email campaigns or some other platform to generate sales or leads via your website. The campaign launches and you wait.... You wait for the sales... You wait for the phone to ring... ...But NOTHING! It's not working! Now, there could be a tonne of reasons WHY, but one of the most overlooked reasons is the website. Is your website designed for increased conversions OR is it designed for aesthetics? As they say "You can lead a horse to water but, you can't make it drink". Same goes for consumers... you can send traffic to your website, but if your website is clunky and difficult to navigate, only a small percentage will persevere to make that purchase.

20.01.2022 At Outpost Advantage we develop strategies to help businesses maximise their growth potential through social media. From customised training session to full account management, we can help no matter the budget. Message us for more details.

17.01.2022 I recently stumbled across this great infographic for those of you in e-commerce wanting to boost online sales. ...And if you have an e-commerce site, you all want to boost online sales, right? The 2 key ‘tricks’ to remember... ... FOMO Social Proof See more

14.01.2022 Big news for anyone with a Shopify site using the Mailchimp for Shopify integration. Mailchimp have just announced that they are unsatisfied with Shopify’s updated terms due to the potential risks they pose to its customers. As a result Mailchimp have requested Shopify remove the integration. For those already using the integration, it will be available for until May 12 giving you time to find an alternative provider OR an alternative method to connect Mailchimp to Shopify.... Not sure what alternatives are available? Send us a message and we’ll help you sort through the list of options.

12.01.2022 It's TRUE! You're not imagining it. Facebook's Organic reach has drastically declined, and has been declining for some years now. BUT... Organic reach is certainly not DEAD as some claim it is. By posting relevant, quality, conversational content you can buck the trend and have your posts reaching an increasing portion of your audience.

04.01.2022 Facebook Creator Studio... ...Are you using it? What's to love... View all your pages' content at a glance... View page Insights at a glance Scheduling... Now you can even schedule to Instagram If you're managing multiple accounts, it can take a little while (like 1 min) to get used to filtering the relevant page, but it's definitely a time-saving winner for me! Love it? Like it? Or still not convinced? Let me know.