Pauline Mosley Design in Brunswick, Victoria | Brand

Pauline Mosley Design

Locality: Brunswick, Victoria

Phone: +61 404 759 068

Address: Brunswick, Melbourne, Victoria, Australia, 3056 Brunswick, VIC, Australia

Website: https://paulinemosley.com

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24.01.2022 B L A C K ~ the absence of colour, the colour of the night . Black tones can be powerful , mysterious, elegant and sexy! But they can also be associated with evil, death, authority, formality and can produce feelings of sadness. In clothing, it can make you inconspicuous, but for many it gives a feeling of confidence and strength. And we all know Melbournian’s love chic black! Design-wise black is the type default because of extreme contrast with the page for readabilit...y. It gives the written word a certain design neutrality eg a newspaper. Many luxury brands play with black as a hero for a sensuous and premium look. In fact, must brands use black in some form in their palette. Using darker tones will give other colours contrast and make them come to the forefront - creating a striking look. Many colour hues need black in them have depth. In printing black is one of the inks in CMYK , on its own large areas of ‘K’ can look a little flat, so a designers trick is to add varying percentages of Cyan, Magenta and Yellow to create a ‘rich black’. A bit more yellow creates a warm black, cyan a cool black. Shades of black, who knew of their mysteries? - Ebony - Jet - Ink - Lamp - Coal - Carbon - Soot - Charcoal - Raven - Midnight - Obsidian - Onyx - Sable - Lead - Shadow - Blackberry #brandcolourpalette #PisforPalette #graphicdesignerslife

21.01.2022 HNY peeps, 2020 sure was a rollercoaster and now with 2021 well and truely kickstarted I want to keep rolling with the vibes I’ve been cultivating both personally and in my designing world, come join me, let’s look at things differently, be present, notice the small things, take action and enjoy the ride along the way! #2021letsdothis #graphicdesignlife #myviewtoday #positivevibes #mykindofpeople

20.01.2022 N E U T R A L S ~ let’s talk about neutrals in your palette, the unsung heros allowing your other colours to shine. Neutrals have a calming effect and give your eye a visual break. You can have a whole palette of neutrals or one or two as hero - think black & white, tan & ecru. Often a pale and a darker shade in a combo. In a brand that requires multi-faceted applications, a neutrals palette functions as... you guessed it, a ‘neutraliser’! These act as backdrops and c...reate balance in designs, so that everything isn’t SHOUTING! Neutrals usually fall into the categories of cool or warm. Pushing towards a blue - green or black (cool) or a yellow - pink (warm). Browns, tans, and off-whites tend to make colour schemes feel warmer. Grey will take on a warm or cool impression depending on surrounding colours. Check out different mixes of greys in the Pantone cool grey set vs the warm greys. Black and white also have this potential for duality. Brown is not a colour you see often used in brand palettes as hero. It’s more often seen in secondary or tertiary palettes because it’s a good backdrop or accent. Brown and it’s associated shades can be clever neutrals to try as they create a grounding feel - for they are the colours we see in nature and the earth. Some interesting palette switch outs: - Dark chocolate brown instead of black - Pale off-white or creams in place of white or light grey - Tans instead of greys - Khaki, Steely blue or Eggplant instead of mid-dark greys Let’s get neutral! - Chocolate - Mocha - Tan - Beige - Mushroom - Camel - Taupe - Sand - Nude - Khaki - Pewter - Dusty pink - Powder blue - Steel blue - Sage - Navy - Charcoal - Grey - Slate - Eggplant - Tawny - Umber - Caramel - Beech - Chestnut - Ecru - Carob - Corn silk - Sepia #brandingdesign #colourpalette #graphicdesignerlife

20.01.2022 P E R C O L A T I N G ~ what’s NEXT? Excited to be alluding to a new project in the making. Let’s just say it’s going to be delicious! #wip #melbournecitylife #brandingdesign #logodesign #thislogoismakingmehungry #percolate

16.01.2022 P I P ~ is a label used on a product, often fabric. The pip on the Chutts sunglasses case also features the ‘brand symbol’ which is a small visual nutshell of the whole she-bang. The symbol is made up of a capital C for Chutts, a sun shade circle and graduating shapes reflective of the movement of light. Phew not much then! It’s often the simplest things that are the hardest to design... #Pisfor #pip #brandingdesign #logodesign

14.01.2022 W H I T E ~ a colour, or not? In your brand palette white gives space and lightness. It’s cleanliness is next to godliness (or so I’m told) white creates balance and is the background of your page, or the backdrop to your light and bright brand identity. White has a long association with light, goodness, innocence, purity and virtue . Often worn by brides on their wedding day, angels are usually depicted wearing white. With positive connotations, it can represent successf...ul beginnings. In Japanese art white is zen - nature’s harmony . It’s cool, clean, sterile vibe means that it aligns perfectly with health workers; medical products and food preparation . It is often associated with low-fat food, and dairy-related products. White can also be used to suggest simplicity in high-tech products. White can portray either winter or summer , depending on other design ques used. Design-wise like it’s opposite black, white is a neutral backdrop which lets other colors sing. Large areas of white space help to simplify and create a more minimalist feel. Are you dreaming of a white Christmas? - Snow - Pearl - Cotton - Salt - Porcelain - Rice - Smoke - Baby powder - Champagne - Cornsilk - Ghost - Ivory - Seashell - Old Lace - Builders - Antique - Bone - Vanilla - Navajo - Parchment - Alabaster #colourpalette #brandingdesign

10.01.2022 P P P... P U R P L E ! ~ a combination of red and blue in varying degrees, purple takes on some of the attributes of both. Like blue, it’s a rarity in nature. It’s also the most powerful wavelength of the rainbow . So it’s no surprise this secondary colour is associated with creativity , imagination , magic , spirituality , the sub-conscious and intelligence . Purple has had a royal connection for centuries. The colour was originally made from the extracted mucus of... crushed snails (ewwww) and was extremely rare and expensive so only the very wealthy could afford it. Purple is the hardest color for the eye to discriminate . Design-wise dark purples give a sense of richness and luxury. Light purples are more romantic and girly - and not always linked to little old ladies and the whiff of lavender! Purple combined with opposite colours such as orange, can be a little garish (think telecom provider) but are much softer paired with warm neutrals or shades next to purple on the colour wheel. Opinions of purple can be differing, but those who love it, REALLY love it! Are you a PURPLE person? - Mauve - Violet - Lilac - Plum - Grape - Mulbury - Wine - Amethyst - Eggplant - Iris - Lavender - Wisteria - Royal - Indigo - Grape - Heather - Raisin - Thistle - Rhubarb - Crocus #brandcolourpalette #branding #brandingdesigner #graphicdesigner

08.01.2022 P O S I T I O N I N G ~ it’s the way a logo is placed on a product or page, the finer details, the design considerations that make something look refined and perfectly proportioned . Chutts logo and pip looking sleek on-product... #brandingdesign #logodesign #productlogo #designbyP

06.01.2022 I’m feeling ALL the colours today yasssssss. Have a colourful weekend y’all! #justme #feelingit #colourqueen #graphicdesignerslife @bad_owl

06.01.2022 P E R P E T U A L ~ the P for palette series is still in action. We’ve looked at a rainbow of colour posts, can you guess what’s coming next? #colourpalette #brandingdesign #letstalkbranding

04.01.2022 P A C K A G I N G ~ for Chutts sunnies brand coming in hot . The brand pip was used with a bold repeat across the top of the pack with the sides given a reverse print look. Opening up to find the tag line ‘life framed’ and the insta handle ~ encouraging you to share how you wear your Chutts... #brandingdesign #logodesign #packagingdesign #designbyP @Dean Matsoukis