Pepperit. in Potts Point, New South Wales | Marketing agency

Pepperit.

Locality: Potts Point, New South Wales

Phone: +61 2 9327 7775

Address: G01.3 'Post' 46A Macleay Street 2011 Potts Point, NSW, Australia

Website: https://www.pepperit.com.au/

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13.02.2022 A big shout out to our Senior Graphic Designer Matty Best, who’s taken the design reins and is the lead architect behind each and every annual report for our not-for-profit and charity clients. A great annual report is a true team effort! But thanks to Matty, each annual report is a work of art! Highlighting the organisation’s successes with well-considered infographics, image selection and typesetting.

29.01.2022 Now this one, that reminds me of a Picasso! We just missed out on seeing and pretending to analyse the Archibald exhibition, but no fear! Catch us admiring the street art (without the snooty eavesdroppers), any day of the week.

24.01.2022 Saying goodbye is hard, but we’re really proud of Jason for moving on to his next awesome opportunity. We wish you great things as you begin your career in digital marketing. Thanks for all your hard work during your internship with pepperit and for our sneaky surprise today too!

23.01.2022 Marketers, we might just be a tad over reliant on digital channels for advertising. New research suggests consumers prefer offline channels of advertising such as cinema ads, sponsored events and magazine ads. Which side do you sit on? https://www.marketingdive.com//consumers-and-marke/585717/

22.01.2022 Validity has found email is driving the greatest web traffic during COVID-19, outperforming other channels in generating quality traffic, engagement and likelihood of returning. They found that if you spent just 1 percent more of your marketing budget on email, you'd achieve a 4.1 percent uplift in site visits. #emailmarketing #emailmarketingstrategy https://www.marketingmag.com.au//opinion-new-research-sho/

21.01.2022 Gone googly-eyed for SEO? We’ve pulled together a simple blog on the do’s and don’t’s of Google My Business so you can get your business seen! https://www.pepperit.com.au/what-is-google-my-business/

21.01.2022 The key to a great content marketing strategy is making your audience feel understood. And one of our favourite ways to do that is through memes!

21.01.2022 With the current boom in online shopping, shoppers are increasingly looking for simple, convenient and secure methods of payment. Checkout is a new Instagram and Facebook e-commerce feature, that facilitates a purchase in just a few taps, without leaving the app. The feature is currently being tested in the US. We hope it won't be long until it hits Australian shores. ... https://about.fb.com//making-it-easier-to-shop-and-sell-o/

19.01.2022 As a growing number of Australians get their news from social media (39% from Facebook), the social giant refuses to back down from its threat to remove news sharing on the platform. Could you be looking for a new news source in this game of chicken? #facebooknews #newssource https://www.abc.net.au//what-happens-if-facebook-/12617936

19.01.2022 Twitter's new Fleets feature is sure living up to its name - fleeting. https://www.socialmediatoday.com//twitter-slows-do/589428/

19.01.2022 Celebrating as 10 year olds do with cake and balloons! Pepper turns 10 today and we thank our valued clients, colleagues and friends for all the support we’ve enjoyed. #birthday #pepperheads

19.01.2022 Pro tip: Comic Sans is never the answer. #typography #comicsans

19.01.2022 Last month, Pepperit turned 10! We celebrated as 10 year olds do - with cake and balloons! Thank you to our valued clients, colleagues and friends for all the support we've enjoyed. https://www.pepperit.com.au/pepper-turns-10/

17.01.2022 Happy Valentine's Day! 11% of Aussies are choosing to self-gift today on one of the biggest eCommerce days of the year. Let's support small and local businesses to help spread the love. : Mon Petit Chou Boutique Right Angles Picture Framing Kings Cross Distillery and more!

17.01.2022 Have you watched The Social Dilemma on Netflix? The humans vs. computers showdown may not be as scary as it seems. https://singularityhub.com//the-social-dilemma-will-make-/

17.01.2022 It's November and we can already hear the Christmas music and see our online trolleys filling. In the spirit of giving, Google have shared 5 shifts in shopping behaviour for retailers to take action on right now. Retailers, get ready for: 1. Shoppers starting their holiday shopping much earlier than usual 2. Digital newcomers to the online shopping scene driving growth... 3. Your brick-and-mortar store to be just a transaction point, with more online decisions than ever 4. The purpose-driven shopper focused on ethical practices 5. Shoppers seeking both new & known businesses 'Tis the season for online shopping and retailing! https://services.google.com//m/2020_retailholidayguide.pdf

16.01.2022 If you want your advertising to have greater ad recall, perhaps we need to look to Gen Z. A new study found that Gen Z have much better information processing and longer attention spans than they’re often credited with. #brandrecall #marketing https://www.marketingdive.com//gen-z-shows-higher-/584990/

15.01.2022 We can’t think of a better hiding spot than the second page of Google. And that’s why we don’t spend much time there.

15.01.2022 Ever had the thought this meeting could have been an email? You’re not alone. 73% of millennials prefer communications from businesses to come via email. Goodbye to the humble phone-call

14.01.2022 Is TikTok in or out in the US? It’s the nightmares of social media managers! Trump's order to ban TikTok from 12 November resulted in countless petitions, outrage and controversy. And now... confusion. With communication between the government and the social media platform silent, perhaps only time and a changing of the guard will solve this one. ... https://www.marketingdive.com//tiktoks-day-of-reck/588910/

14.01.2022 Direct-to-consumer companies and their minimal, sans serif aesthetic are on to something. Far from being bored by the same-old, consumers are associating font minimalism with trust and reliability. It’s the rise of plain Jane and she’s rocking it! https://www.marketingdive.com//is-the-dtc-brand-ae/589113/

14.01.2022 It's snowing in #PottsPoint!

13.01.2022 Just a junior pepperhead perfectly capturing how we're feeling about lockdown!

12.01.2022 Protecting your content on Facebook and Instagram has just become a lot easier. Facebook has expanded its Rights Manager tool, meaning copyright violations for claimed content will be automatically detected. Peace of mind in an age when digital asset ownership is so murky. #contentownership #digitalassets https://www.socialmediatoday.com//facebook-expands/585624/

12.01.2022 You’ve got a limited social advertising budget but you don’t know where to drop it: Facebook or Instagram? Sprout Social shares their insight on how to determine which platform will help you get the most bang for your buck: https://sproutsocial.com/ins/instagram-ads-vs-facebook-ads/

12.01.2022 This week is NAIDOC week and Facebook has partnered with NAIDOC to celebrate Indigenous people, stories, and businesses. What a great way to spread awareness and celebrate! This year's theme - Always Was, Always Will Be., recognises that First Nations people have occupied and cared for this continent for over 65,000 years. https://www.bandt.com.au/facebook-instagram-launch-new-fea/

12.01.2022 It's the most wonderful time of the (ad) year! We've pulled together a roundup of some of the standout Christmas ads of 2020, where Posties named Kevin and synchronised swimming santas delight us all. https://www.pepperit.com.au/tis-the-season/

10.01.2022 Marketers know reach and frequency impact performance. Facebook has released new insights into exactly what determines optimal ad frequency. The 3 main takeaways: 1. Look for the point of diminishing returns for repeated impressions 2. Ensure quality creative to deliver better results for more impressions 3. Test and optimise creative to drive better results... So - quality trumps quantity, and monitoring performance is key to optimal advertising. It's time to get creative. https://www.facebook.com/business/news/insights/a-data-driven-exploration-of-optimal-ad-frequency

10.01.2022 Remember the Ocean Spray Cranberry Juice guy on TikTok? According to these tips for viral TikTok campaigns, it seems he had the recipe for a viral video down pat. With a Fleetwood Mac track playing in the background, a distant gaze and his carefree attitude, it's no wonder the TikTok is still stuck in our heads!

10.01.2022 We joke but could this actually happen?

09.01.2022 If Apple were a country, it would be classified as the 9th richest one. It has been through its ups and downs, but in just over 24 months, Apple has doubled its market capitalisation to $US2 trillion. Will our thirst for consumer products and technology ever be quenched? https://wccftech.com/apple-nasdaq-aapl-now-officially-wort/

09.01.2022 We all have the need, the need for speed. 46% of users don’t revisit poorly performing #websites. Why risk it? Check out these 50+ must-know stats for all website owners. https://www.socialmediatoday.com//need-for-speed-5/584863/

08.01.2022 As much as we try to be a paperless office at pepper, we still love a good pen! Here’s the pepper merch rocking it out in the great company of Merchgirls, PEXA ANZ Australia and DUAL Australia.

08.01.2022 Team strategy session anyone? Behind the scenes of a day at pepperit: lots of collaborating, big ideas, and of-course, fun!

07.01.2022 Happy World Tourism Day! It's a little bittersweet this year. We might not be able to #travel overseas, but we’re reminiscing about some of the amazing travels the pepperheads have enjoyed right here in #Australia. Kakadu, Hunter Valley, Blue Mountains, Yarra Valley, Sunshine Coast... Staycation anyone? #WorldTourismDay #Staycation

07.01.2022 When tight deadlines call, the pepperheads answer! We recently worked with Berrigan Aged Care to design their annual report in time for their AGM. Go to woah in 5 days, and we're thrilled with the finished product, so too the client!

07.01.2022 While we’d usually advocate for an initial organic approach, paid social advertising certainly has its place. Despite the widely publicised boycotts protesting Facebook’s policies, social media spending has in fact, increased. https://www.mobilemarketer.com//facebook-ranks-as-/583266/

06.01.2022 When it comes to social ads, using 3 or more ad formats increases campaign awareness by 20% and purchase intent by 7%. Twitter’s getting an upgrade, adding carousel ads to its paid ads format. https://business.twitter.com/en/advertising/carousels.html

05.01.2022 Lunar New Year is about family, and we're happy to be celebrating The Year of the Ox with our pepper family! From Astro, wishing everyone a prosperous and happy #LunarNewYear.

04.01.2022 The most successful marketing campaigns of 2020 - on Twitter and from Twitter's perspective. We certainly caught a few of these on our feed. https://marketing.twitter.com//success/best-of-tweets-2020?

03.01.2022 It’s a record any social media marketer would happily claim. It took just over four hours for one million Instagram users to start following Sir David Attenborough. And it turns out, this is not his first world record! https://www.guinnessworldrecords.com//sir-david-attenborou

03.01.2022 Microsoft shares their insights into what they call the great reset of 2020. For Microsoft it’s back to business fundamentals. But don’t assume the world will go back to normal. https://about.ads.microsoft.com//the-great-reset-of-2020-d Thankfully the Ctrl Alt Delete keys were not predicted for 2021.

03.01.2022 We might not get a white Christmas here in Australia, but a white sandy beach Christmas sounds even better! 'Tis the sea-sun!

02.01.2022 While the newest generation of marketing professionals were hard at work at pepper's induction this week, today we farewell Melissa as she finishes up her internship. We've loved having you here Melissa, thank you for all your hard work and we wish you all the best as you finish your studies and move on to new and bright things! And a warm welcome to all our new summer interns, we're delighted you've joined the pepper family!

01.01.2022 Can't find your Google Docs app? Mixing up your G-suite apps? We're with you! These are just some of the complaints we've seen about Google's new G-suite app icons. https://medium.com//why-googles-new-app-icons-are-pretty-b