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Performadog & IPurr Ultra Premium Pet Food

Phone: +61 418 348 804



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24.01.2022 Good Morning Australia The New Science of Epigenetics Thirty-five years ago, a friend made a behavioural assertion that shocked me and was considered scientific heresy. His claim was impossible, according to my genetic worldview - after all, genetics are fixed!...Continue reading



23.01.2022 10/10 So happy with Performadog Ocean Fish. My GSD continues to thrive on this product. Customer service is brilliant and the ordering and delivery process is super speedy.... Ordered on Friday, received on Monday.during stage 4 lockdown. That is really quite remarkable!! Georgia Leckie - Melbourne #performadog #dogsofinstagram #dogs #catsofinstagram #cats #dogtraining #performancedogs #policedogs #vonforell

23.01.2022 Another Happy Performadog Customer #australianmade #microbiome #dogtrainingadvice #Nutrition #performadog #ipurrcatfood

22.01.2022 Wishing you all a wonderful weekend in these crazy times. www.performadog.com.auWishing you all a wonderful weekend in these crazy times. www.performadog.com.au



22.01.2022 Good Morning Everyone, Two years ago I watched this show and was stunned by the Scientific breakthrough. Since then, we have been consuming purple carrots as often as we can. But it got me thinking what about our pets? ... They too need our help to optimise their bodily functions. I asked Bill our Performadog Nutritionist if we could somehow add purple carrots to our Performadog and iPurr formulations. He tried, and it proved non-cost effective, so we produced a much better and more viable idea. It has 13 kg of Purple Carrot condensed into 1 kg. Can you imagine how many carrots you would need to consume to get the amount of Anthocyanin the body needs? Bill also added multiple probiotics to help the microbiome, and the result is 'Performadog Purple Boost'. Have a wonderful day.

21.01.2022 Performadog Ultra Premium Food. #bestdogfood #doglife #dogfood #workingdogs #Rottweiler #germanshepherd #dobermann #malinois #labradors #toybreeds #animallovers #qualitydogfood #performadog #ipurrcatfood #dogtracking #dogtraining #trainingdogs #rspca #vonforell #micro #Microbiome

21.01.2022 Good Morning Australia, We hope you are all doing well. We are confident that the current uncertainty we are all experiencing will pass and that all Australians will grow exponentially from this Covid 19 experience. Innovative Scientists are learning new things about the Virus and its risk factors, and as a result, all the precautions our communities should undertake. ... We believe in improving our health and immunity naturally with quality nutrition, exercise and surrounding ourselves with empowering people supporting empowering beliefs. So....we thank you all for supporting our company; we love the conversations we have with people using our products and taking on our training philosophy. Once the restrictions ease in a few weeks, we will all meet again to reignite our lives and rapidly propel our goals and passions into possibilities ever imagined. Ps...please be patient with our transportation companies they are doing the best they can. Enjoy your weekend and see you soon. Performadog - Energy For Life



21.01.2022 Dear Performadog, I am sharing with you images of Scotty. The one on the left was taken just after I got him. The one on the right is one week after swapping to Performadog Ultra Premium. While I had seen marked improvement after removing chicken from his diet, I have to say that the improvement after a week on Performadog is highly evident. ... Now I don't know if it's just me, but he also seems to be a lot more relaxed in general. I introduced him to another dog, and he was good as gold, the perfect gentleman! I have been hand feeding him as you instructed as per our dog training lesson and it is going well, no issues at all- he loves it. Thank you for such good quality food as the difference in just over a week is quite evident. Cheers, Georgia Melbourne Performadog - Energy For Life

19.01.2022 Good Morning Australia, Just a quick not to say that due to the Coronavirus, logistics are a little overwhelmed and as a reminder, please make sure you allow additional time for delivery. Have a wonderful weekend. www.performadog.com.au

17.01.2022 SO MUCH FOR PROMISES. Dear lucky Performadog and iPurr customers. We can't believe no one has pulled us up on NOT increasing our prices by 5% as we said we would on the 15th . Never mind, we do forgive you.... I have asked IT to delay the price increase until midday tomorrow Tuesday the 18th. So for some last-minute savings, you have 21.5 hrs left. Our gift to you. Performadog - Energy For Life

17.01.2022 Good Morning, Performadog Puppy Is Back in Store. You can order NOW!... www.performadog.com.au

16.01.2022 Special Packaging Unlike traditional packaging, our foil packaging has a Zero Oxygen transfer rate. By excluding the oxygen, this eliminates oxidation of the food, which helps it stays fresh. Therefore it is important you keep our food in its original packaging to maintain its excellent nutritional qualities.... Should you require additional information or would like to comment on any of the above, please email us at [email protected] or [email protected]. Watch our Nutritionist discuss and answer questions on Pet Nutrition on our YouTube Channel Performadog Team



16.01.2022 Good Afternoon Performadog and iPurr Customers, The Courier companies have advised us that their delivery services will take longer than usual. Australia Post and Victorian couriers are not receiving exemptions due to the 'reduce your staff by 30% plan' the government is implementing throughout Victoria. If you are getting short on food, it may be essential to order additional bags to get you though. ... We trust you are all doing well. If you wish to speak to us directly, please call 0418348804. We will do everything in our power to service you. Performadog Team - Energy For Life

14.01.2022 Vonforell.com #vonforellprecisiontrainingcom #vonforell #germanshepherdpuppy #germanshepherd #doglife #animallovers #purpleboost #puppies #puppy #breedingdogs #performadog #dogfood #policedogs

13.01.2022 An excellent question from Janine. Do you have a breakdown of how carbs, protein etc are in your products? Im not keen on grains and others fillers. Is there a place for them in a dogs diet or are they just fillers? ===========================================... Hi Janine, What a terrific question and one we get asked all the time. But, as with many questions, there is not a simple yes or no answer, so let's look at the issues one at a time. In days gone by grain has been used as a filler. So too has several other ingredients including yummy cellulose sources such as ground straw and sawdust. But when we get to the standard of nutrition that is the basis of Performadog, there is simply no room in a kilogram of food for fillers. To achieve the level of efficiency of use that Performadog delivers, we have to move to higher and higher quality ingredients to complete the required nutrient profile. Grain is not cheap, it used to be, but not anymore. The concept in this day and age of using grain as a cheap filler is an oxymoron. Sawdust yes, grain no! A correctly formulated grain-free diet is no different from a precisely formulated diet containing grain. Nutritional efficacy is not determined by individual ingredients, but by ingredient combinations and the subsequent essential nutrients that combination of ingredients supplies to the animal eating the food. Grain-free food is not inherently better. In fact, it is quite the contrary. To make a correctly balanced grain-free food is far more complicated than food containing grain simply because 'grain' is such a concentrated source of carbohydrate. It doesn't take up much room in the kilogram of food, and the carbohydrate is the glue that holds the food together and delivers the trademark crunch that is synonymous with dry food. Additionally, there are as many sick dogs in the world eating grain-free food as there are sick dogs eating foods containing grain. Carbohydrate is a useful nutrient in dog food. The suggestion carbohydrate is bad for a dog, or the dog can't digest carbohydrate is simply false. The only place where doubt can be shed on the inclusion of carbohydrate is when it is present at inappropriate levels. In other words, where the balance of the diet is incorrect. But the same point applies equally to all of the other ingredients used in a diet, so the argument becomes null and void. In summary, food is nutritious and healthy when it is made from a blend of appropriate ingredients that delivers the correct nutrition for both the microbial population in the gut microbiome as well as the correct balance of essential nutrients to meet the genetic requirements of the dog. Anything less than this is inappropriate and will always negatively impact the animal. And this is why Performadog is made the way it's made! Kind regards, Bill Wiadrowski - Performadog Nutritionist www.performadog.com.au

12.01.2022 Good Morning Australia, At this point, we have fresh stock available and are not impacted by the recent Covid changes in Victoria. The only possible delay may be freight, so please order a little earlier than usual. ... Have a fantastic weekend www.performadog.com.au

11.01.2022 Good Afternoon, Here is another great question that seems to be a hot topic; hopefully, Bills reply helps with your understanding. ===========================================...Continue reading

11.01.2022 Another Happy Customer Performadog - 'Energy For Life'

10.01.2022 The Reward Rewards are perhaps the most critical component in your training. Many times, rewards are taken for granted, because the assumption is that the reward is rewarding because we believe it is with little consideration for what the dog feels and reveals in its behaviour. A reward is only as good as its value to the dog. Too often, our perception of a rewarding event, is, in fact, not satisfying to the dog. The value a dog holds in the reward is something that is built ...by desire, propagated by pleasant association and the motivation and satisfaction it creates due to necessity like hunger or genetic compulsion to chase and engage the ball, sleeve or bite suit. Take food, for example; we ask our dog to sit, place a bowl of food on the ground so that the dog can eat it. The motivation to eat will depend mainly on the dog's state of hunger or how much of a pleasant taste it provides, so palatability is essential for motivation alongside hunger. At the core of that mouth full of food and when the unpleasant feeling of hunger decreases, a pleasant feeling is established like a human would say 'yum'. At the very core of that 'yum' the earliest brain processing in a rewarding experience is the release of the chemical dopamine by the nerve cells, the neurons in the midbrain. Neuroscientist used to think that dopamine was the single chemical of pleasure. Now they understand that dopamine handles a particular part of a broader pleasurable experience. Dopamine tells the brain whether the reward is noticeable substantial, and when a reward is better than expected. What if we could open the pathway for an increased reward association and improve memory retention? #dogtrainingbooks #dogs #dogsofinstagram #dogtraining #vonforell #performadog #iPurr #trainingdogs #rewards

10.01.2022 Thank you Drew Romeo What a relief! My dogs first year without an injection for itching! After trying multiple brands of food on the market, nothing seemed to be the right fit for my dog. From very reputable high-end brands to less known brands, grain-free, sensitive skin.....the list goes on. ... I always had in the back of my mind surely these can't be an ideal/complete diet for my dog. With the itching continuing and still no solution, we put him on an allergy diet consisting of sweet potato & horse, which was recommended by a veterinary specialist. What a labour intensive and messy time that was! The itching seemed to subside, but still evident. Once again, that thought of how can I give a complete diet with no itching when I am recommended only to serve a few ingredients. After the thought of never being able to feed biscuits again due to the previous history we had experienced, I didn't have much faith in finding a solution until I came across Performadog. Performadog's nutritional specialist spoke with me about my dog's issues, overall dog nutrition and didn't hide anything regarding the ingredients. After chatting with him and was given a transition plan from Ocean fish, limited ingredients to normal Ocean fish which had been successful for many other dogs with similar symptoms was indeed a relief. After completing the short trial and then committing to the plan my dog now has a diet that is full of clean ingredients and balanced in a way that I have never seen his fur shine like before and rebounding energy levels to meet his working requirements. The whole process has been a blessing from the first time I picked up the phone and spoke with Performadog about my dog's nutrition requirements, to now having no itching symptoms and a dog that's nutrition requirements are met in every aspect. Thank you Performadog! Drew Romeo Perth Western Australia #performadog #Premium #dogtraining #dogfoodrecipe #dogsofinstagram #dogs #cats #catsofinstagram #germanshepherd

10.01.2022 TIME TO GIVE BACK! Good Morning Australia, A big thank you to everyone who has taken control of their pet's health care.... This post is a genuine effort to express our appreciation for supporting our services and keeping an Australian made and owned product flourishing during these difficult times. As a means of giving back, our training director Kris is offering all Performadog customers a FREE consultation and or training advice until August 31st. If you would like to take up this FREE offer, please email [email protected] with any question you wish. Kris will use any means necessary to help. It is preferred that video platforms via Skype, WhatsApp and Messenger are utilised for a personal experience. This is our thank you for your National Support of Performadog and iPurr. We are humbled. Performadog.com.au - Energy For Life

09.01.2022 Stay ahead of your dog: Plan your shaping program thoroughly so that if and when the dog makes swift or dramatic progress, you are aware of what to reinforce. One important thing that cannot be overstated is the need for immediate flexibility when a plan does not progress accordingly. Often trainers are confronted with this situation and therefore must develop a reflexive and intuitive ability in their training management. Many times, trainers are adamant at sticking to the p...lan and are determined to follow it through regardless of the dog's responses. A plan should never be set in stone, and although we hope to achieve our aim, it is the dog that determines the outcome of each training session reassuring total control of its environment and consequences. Additionally, early in any dog's development, learning is stressful, and this must be considered when teaching new behaviours. We can never separate the process of instrumental and classical conditioning; hence behaviour isn't clinical-like in a laboratory. So, we need to be mindful of how dogs are feeling and perceiving the learning event as well as all the associated signalling that is forever present when training the dog. www.performadog.com.au #dog #trainingdogs #performadog #vonforell #obedience

08.01.2022 By the way have you seen the review of Performadog Ultra Premium Food? Energy For Life https://www.petfoodreviews.com.au/dry-dog-food/performadog/... #bestfriend #bestdogfood #performadog #quality #premiumdogfood #dogtraining #dogbreeders #policedogs #puppies #vonforell #purpleboost

07.01.2022 Incredible www.performadog.com.au

06.01.2022 Good Morning, Attention all dog, cat owners breeders and trainers, you will love this interview. Have a wonderful week. ... Any questions please email [email protected]

05.01.2022 Good Morning Australia, Surprisingly there are people asking if Performadog is Australian. Performadog Ultra Premium and iPurr Ultra Premium Cat Food is;... Australian Made Australian Owned The price on the website includes delivery to your door. Have a wonderful week. Performadog - Energy For Life! #performadog #dogtraining #dogtrainer #dogsofinstagram #dogs #cats #catsofinstagram #vonforell #ipurr

05.01.2022 PLEASE SHARE Good Morning Australia, The Solution For Optimum Growth and Microbiome Health in Dog May Have Arrived! ... Dear Dog Breeders, Trainers and Owners Performadog is working on a new formulation designed explicitly for weaning puppies and are in the initial stages of trials and documentation with a view of presenting a detailed guide on how to maximise growth potential in your puppy to achieve optimum genetic expression. Correctly feeding a growing puppy can be the most important and life-changing aspect of dog ownership. But why is feeding a young animal so important, and so different, from feeding an adult dog? More importantly, why is our philosophy so vastly different from conventional thinking? From a nutrition perspective, the most amount of work the body does is when it grows, and as the puppy ages, the amount of work required to grow reduces. This is because growth is defined as the rate of cell multiplication in the body. This rate of proliferation is most significant at birth and slowly reduces until growth ceases when maturity is reached. For example, a new-born pup weighing 100g could grow by as much as 10g per day or 10% of its body weight. Whereas the same puppy at 1kg growing at 50g per day is only increasing its body weight by 5% per day. Therefore the amount of work required by the body in the early stages is much higher than the amount of work needed in later stages of growth. The reason for this change in nutritional requirements can best be explained by looking at what is happening in the body of a puppy. We will delve into this subject in detail at a later date. Until then, we would be very interested in your opinion and views on a specially targeted diet to help all dog's Microbiome beginning the very first day they consume food. Please contact us on [email protected], and please share this post with anyone that may be interested. #performadog #quality #qualitydogfood #vonforell #dogbreeders #dogtraining #dogsofinstagram #dogs #animals

04.01.2022 31st July Price Increase Dear Performadog & iPurr Customers,... Rising manufacturing and supply chain costs along with impacts associated with COVID19 unfortunately require us to inform you that the prices for our products will be increasing. We have worked to keep the increase to a minimum across the range however the increase will come into effect on the 15th of August 2020. A 5% increase to our entire range will apply, except for our 1kg purple boost, which will remain at the current price. We hope this does not inconvenience you and we look forward to bringing you the best value for money premium pet food through out 2020, and beyond. Performadog Team #performadog #purpleboost #australianmade #dogtrainingadvice

04.01.2022 Good Morning Everyone. Meet Professor Bill Wiadrowski. Ok ok, he is our in-house Professor. We could call him our nutty scientist with a wealth of information. In all seriousness, he is the talented nutritionist behind the Performadog food and iPurr Pet Food.... We wanted to acknowledge and thank Bill, for the wonderful gift he has provided not only to the Performadog and iPurr brand but most importantly, to all the pets in Australia that are benefiting from his innovative and targeted nutrition design. Thank you, Bill. www.performadog.com.au

04.01.2022 Some PEOPLE don't do well simply because they don't FEEL well. Some DOGS don't do well because they don't FEEL well. If this is the case with your dog, then it may be time to take control of your dog's health. ... www.performadog.com.au

03.01.2022 Chase Von Forell. Www.vonforell.com #ddrgermanshepherd #ddr #germamshepherd #policek9 #puppies #purpleboost #vonforell #Kriskotsopoulos #dog #dogs #workingdogs #workinggermanshepherds #breeding #dogtraining #animallovers #performadog #ipurrcatfood

02.01.2022 Good Moring Australia, just a quick message from another happy dog. Have a wonderful weekend. Hi Performadog Team, Just thought Id drop a line to say thank you for producing a fantastic dog feed. My 2yr old GSD bitch has finally put on some weight, and her coat is beautiful and glossy. She is an incredibly fussy GSD, so this has been a wonderful switch. ... Thanks again, Im super happy about it. Cheers Ludie and Trixie

02.01.2022 Good Morning, A question we are often asked. Q. Is your food made for all dog and can it be fed all the time? ... A. Yes, Performadog is made for all dogs and can be fed to your dog daily or as part of its daily training regime. Have a beautiful day. www.performadog.com.au

01.01.2022 Thank you, Grant Edwards, from Adelaide Australia for your testimonial on our Performadog 'Purple Boost'. =========================================== "I want to commend Performadog on the advice provided me by your nutritionist and give a real thumbs up to your purple boost product. ... Through circumstances, my German Shepherd male (now 18 months) went onto another high-quality, expensive, grain-free brand name dog food after finishing with his Performadog Puppy food. He was appropriately transitioned and was not given any "doggy fast food". Yet from the outset, his stool became runny with little solid fecal matter. In deciding to go back to Performadog adult dog food (my previous two Shepherds have loved it and lived in excellent health), I spoke with the nutritionist who suggested I try the 'Purple Boost' Immuno- Stimulant supplement. I bought some and while still using the other brand name food because I had an ample amount left, added it to his diet in an amount a fraction less than the container recommended for his body weight. Within two feeds, his stool was perfect, and he hasn't regressed since. I have also noticed a difference in his attentiveness even though he is a reasonably high-drive dog. Thanks for the advice Kris and Bill and for the "boost" to my dog's digestive system". www.performadog.com.au #nutritioncoach #purpleboost #dogtrainingadvice #australianmade #ipurrcatfood #microbiome

01.01.2022 An Amazing Story from Shannon. Grab a coffee and enjoy. Have a wonderful weekend Australia. Performadog - 'Energy For Life'

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