Ping Chew | Consulting agency

Ping Chew

Phone: +61 439 570 789

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25.01.2022 Do you want to get featured in the media but dont know how? To stand out from the competition and earn credibility that money cant buy? Because you want more... people asking to work with you. And because you know that publicity ultimately boosts SALES. Well, YOU CAN! Over five weeks, Ill show you how to find the best PR opportunities, target the right journalists, stand out to them and GET IN THE NEWS. In small group face-to-face tutorials held in Port Melbourne, Ill put you through your paces, so you have a plan and a full set of tools ready to launch your own multifaceted publicity campaign. Learn more about my Publicity course for small business pingpublicity.com.au/publicity-course-for-small-business/ and REGISTER NOW.

25.01.2022 Kochie's Business Builders has a new TV show called Small Business First. On their website, they have a business directory that you can sign up for free, so you get a listing plus the opportunity to upload a 30 second video. Their listing page gives you 3 lines that readers can see right away without clicking through, so make full use of that space. Rather than describe your business, highlight one unique feature that showcases a great result for a client. That will grab their attention. Because they're selecting interesting businesses to feature on their show from this listing. And make sure that you have a great video too. Good luck! https://smallbusinessfirst.kochiesbusinessbuilders.com.au/

24.01.2022 If we're not treating our clients, suppliers and employees with empathy, at any time - not just during COVID-19 - we might be in for a reputational shock. Do the right thing, always! Or be quick to right what's wrong. Don't wait till you're forced to make changes.

24.01.2022 8 more days. Get the inside scoop on how to be featured in the media. https://events.humanitix.com.au/guest-blog-in-big-name-media

22.01.2022 STAND OUT from the crowd by guest blogging. It's a highly effective PR strategy to build awareness and credibility. In my half-day workshop, I'll help get you on the road to being featured in big name media.

21.01.2022 One of the top peeves of journalists is the lack of preparation when people pitch a story. Often it has absolutely no relevance to what the journo reports on. It's a waste of everyone's time if you're not seriously customising your story and pitching to individuals. Here's a simple checklist to use to avoid pissing off the journo. https://pingpublicity.com.au/dont-piss-off-the-journalist/

21.01.2022 After speaking in a webinar about 'Writing newsworthy blogs that grab attention', I thought it would be good to write out the 10 elements that make stories newsworthy. https://pingpublicity.com.au/what-does-newsworthy-mean/

21.01.2022 This is a great commentary piece on PR opportunity Vs PR opportunism. The former is positive PR while the latter is negative PR. During this crisis, people are going to remember brands for their actions. Are you genuinely being helpful and supportive? Or are you just trying to make a quick buck? If you're sharing community and love, you're on the right track. But if you're tapping into fear and uncertainty, you're putting your reputation at risk.

19.01.2022 What a great BNI meeting this morning, sharing 5 top publicity tips to some 50 entrepreneurs who can put them to use right away.

18.01.2022 Is anyone reading your amazing blog, sharing or subscribing to your mailing list? No? Then it's time to get published in big media and speak to hundreds more of your ideal clients. Don't know how to guest blog? I can help.

17.01.2022 You need to pitch your story if you want to get featured in the media. Don't procrastinate. Just do it, as my psychologist friend did. https://pingpublicity.com.au/just-pitch-it

17.01.2022 Always super excited to get great stories featured in the media. Some 300 volunteers gathered in Melbourne CBD on World Clean Up Day, picking up discarded beverage containers to show the Victorian government why it needs to start a cash for containers scheme.

14.01.2022 The most engaging blogs are those that speak your mind - your voice, who you are. Drive your own communication. Don't follow someone else's path. #blogs #writing #PR #publicity #marketing https://pingpublicity.com.au/is-your-blog-boring-your-read/

14.01.2022 Traditional media remains the most trusted source of information for Australians - at 61% http://bit.ly/2RHlH6M

13.01.2022 Day 5 of my news review series on how brands got into the news today

13.01.2022 Learn how to write a blog that you can pitch to the media and GET PUBLISHED. Guest blogging is an extremely effective PR tactic which you can DIY. Come to our next workshop to get started!

13.01.2022 I just attended a webinar with the editor of South China Morning Post in Hong Kong as guest speaker. Key takeaways: The media is currently focused on all news related to COVID-19. There are plenty of news opportunities for brands during this crisis. Be relevant and more importantly, be authentic in telling your story. You want to take the opportunity, but not be opportunistic. Find a human interest story angle. People love reading about other people, like this story I pitched to The Age and Sydney Morning Herald.

10.01.2022 Day 6 of my news review series looking at good PR and bad PR stories in the media

10.01.2022 Day 4 of my news review series, looking at how brands got into the news today.

09.01.2022 There's no such thing as 'off the record'. Don't say anything you don't want reported. And that includes your own social media platform, even if you think you can simply delete your remarks. It's not that easy once it's on the record.

09.01.2022 The key marketing takeaways from Federal Labor's failed election campaign are: 1. Know your audience 2. Understand what resonates with your audience 3. Keep your message simple 4. Be consistent in your messaging... https://www.msn.com//comment-im-young-i-voted-/ar-AABDdOo

09.01.2022 With local support for Australian brands accelerating during these trying times, Australian Made has partnered eBay to help our manufacturers grow their businesses. It's the first time the not for profit authenticity certification organisation has partnered an online marketplace. Go Aussie Go! https://australianmade.com.au//ebay-australia-partners-wit

07.01.2022 Day 3 News review on how brands are getting in the news during this crisis

07.01.2022 Day 2 News opportunities during this crisis

05.01.2022 Oh no! One of my favourite brands got hit with negative publicity because of the actions of one of its employees - now ex-employee. With the media regularly reporting on racism during COVID-19, an issue like this was definitely going to hit the news. Protecting your reputation can often be tricky, especially when there's something not within your control. But Lululemon did the right thing. It clarified that the t-shirt was not their product, apologised for the unfortunate situation, and fired the guy.

03.01.2022 My live webinar is TOMORROW. Not too late to register if you're still looking for ways to get yourself featured in the media. Click the link below

02.01.2022 My next publicity workshop is on 28 May. Learn how to use guest blogging as a powerful PR tactic

02.01.2022 A good pitch will earn you the media coverage you desire. Relevance, timeliness, good interview subjects and good manners should be on the top of your list of 'must haves' when reaching out to journalists. https://www.prdaily.com/Main/Articles/25226.aspx

02.01.2022 I'm going LIVE next week, speaking about how to power-up your blog post and getting published in the media. I'd love you to join our webinar. Click on the link to register. See you inside!