Alison Evans | Advertising/marketing

Alison Evans

Phone: +61 3 9899 4669

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• Businesses
• Advertising/marketing
• Internet marketing service

22.01.2022 ** WEEKLY DIGITAL MARKETING TIP ** Our tip this week is all about Businesses creating a strategy to get online Google Reviews - since 84% of people trust online reviews as much as a personal recommendation! That’s why getting Google My Business reviews should be a top priority. Because if your business lands in the top 3 of search results on Google. You can get massive exposure for free.... So, if you’re a local service-based-business, you need to have a solid 5 Star Google review strategy. Searchers who find your business online and see all your 5-Star reviews, they assume they can trust your business. Most customers need a nudge to write a review they tend to not think about it, so it’s really important to ask. Leaving a review on Google can be confusing and finicky. So, you need to make it easy for your customers to leave you that 5-star review. This can be done by providing them with a custom review link so customers can go directly to your GMB listing and easily leave a review! If you need help optimizing your Business website or on Google My Business, don't hesitate to give us a call. PINPOINT LOCAL Contact us: (03) 9899 4669 Visit our website: https://pinpointlocalbusiness.com.au/ Email us: [email protected] Give our Instagram a follow: https://www.instagram.com/pinpointlocalbusiness/?hl=en Mailing Address: PO Box 204 Kerrimuir VIC 3129 Mon- Fri 8:30 AM - 5 PM

18.01.2022 ** Weekly Digital Marketing Tip ** Here are 5 reasons why your Business need to a Google My Business Listing **Appear in Google Maps Searches Most consumers will decide to consider your business depending on its locality.... ** Increase Engagement In one tap or click a customer can book, call or visit your website. ** Increase Traffic & Sales Google found that 70% more likely to attract location visits and 50% are more likely to make a purchase. ** Stand out from your competitor Providing a snapshot of your business will set you apart from the crowd. ** Your star rating boosts your credibility Allow your customers to leave reviews for your business and allow potential customers to review them. If you need help optimizing your Business website or on Google My Business, don't hesitate to give us a call and we can see what we can do for you and your business! **PINPOINT LOCAL** Contact us: (03) 9899 4669 Visit our website: https://pinpointlocalbusiness.com.au/ Email us: [email protected] Mailing Address: PO Box 204 Kerrimuir VIC 3129 Mon- Fri 8:30 AM - 5 PM

17.01.2022 Have I mentioned Google My Business is dynamic! Google My Business is constantly changing. Google is adding, amending, deleting features and options all the time.... So, your GMB listing is definitely not something that is set & forget! Unfortunately, COVID-19 is still with us for the foreseeable future. Many establishments now require certain hygiene protocols to ensure everyone - both staff and customers - are safe. Google recognizes this is an issue for businesses & earlier this week released Health & Safety attributes for your GMB listing. Disclaimer: I have noticed not ALL GMBs have this new option: depends on your Primary Category I.e. your type of business. These are new GMB Health & Safety Attributes: ** Appointment required ** Mask required ** Temperature check required ** Staff wear masks ** Staff get temperature checks How to add the new Health & Safety attributes? And here’s a quick guide & image: ** Log into the backend of your GMB listing. ** Go to Info on left-hand side. ** Go to "Highlights ** Tick which attribute best applies to your business. ** Click Apply. Add these to your Google My Business listing today! Need help keeping up with your GMB?

15.01.2022 ** Weekly Digital Marketing Tip ** Getting new customers can be tough for just about any business these days. But Video Marketing is a cutting-edge way to accomplish this goal. The Google My Business (GMB) algorithm LOVES videos, as do most of the digital platforms, and will favour video content above all others. Adding videos to your online marketing strategy can increase your online exposure, as well as convert more hot leads into paying customers. Videos will help your bus...iness: ** Quickly Deliver Your Message ** Keep Visitors on Your Site Longer ** Grab More Search Engine Visibility ** Easily Stand Out from Your Competitors Upload your video and then of course repurpose your video EVERYWHERE online. So, If you have been thinking about using videos to grow your business, now is the time. If you need help optimizing your Business website or on Google My Business, don't hesitate to give us a call and we can see what we can do for you and your business! **PINPOINT LOCAL** Contact us: (03) 9899 4669 Visit our website: https://pinpointlocalbusiness.com.au/ Email us: [email protected] Mailing Address: PO Box 204 Kerrimuir VIC 3129 Mon- Fri 8:30 AM - 5 PM See more

10.01.2022 ** WEEKLY DIGITAL MARKETING TIP ** For many consumers, buying local has never been more important. People want to support local business and will use online research prior to buying local.... So how can you make sure it’s your business they find? Marketing your local business online is one of the most effective ways of attracting potential customers from your locality. Here are some of the best strategies you can start putting into action right now to promote your local business effectively. Let’s get into the details: ** Improve local SEO ** Carry out keyword research ** Create high-quality LOCAL content ** Add your business to local business listings ** Encourage online reviews ** Make your website fast and mobile responsive ** Social media marketing ** Study your competitors Our tips can also be found at https://manninghambusinessnetwork.com.au/blog/ Lastly, If you need help optimizing your Business website or on Google My Business, don't hesitate to give us a call and we can see what we can do for you and your business! **PINPOINT LOCAL** Contact us: (03) 9899 4669 Visit our website: https://pinpointlocalbusiness.com.au/ Email us: [email protected] Give our Instagram a follow: https://www.instagram.com/pinpointlocalbusiness/?hl=en Mailing Address: PO Box 204 Kerrimuir VIC 3129 Mon- Fri 8:30 AM - 5 PM (Meetings by appointment only)

10.01.2022 ** WEEKLY DIGITAL MARKETING TIP ** Have I mentioned Google My Business is dynamic? Google My Business is constantly changing.... Google is adding, amending, deleting features and options all the time. So, your GMB listing is definitely not something that is set & forget! Unfortunately, COVID-19 is still with us for the foreseeable future. Many establishments now require certain hygiene protocols to ensure that everyone both staff and customers are safe. Google recognizes this is an issue for businesses and earlier this week released Health & Safety attributes that you can select for your listing. This makes it easier for you to inform your customers what your protocols are and put them at ease when they visit you. If you need help optimizing your Business website or on Google My Business, don't hesitate to give us a call and we can see what we can do for you and your business! **PINPOINT LOCAL** Contact us: (03) 9899 4669 Visit our website: https://pinpointlocalbusiness.com.au/ Email us: [email protected] Give our Instagram a follow: https://www.instagram.com/pinpointlocalbusiness/?hl=en Mailing Address: PO Box 204 Kerrimuir VIC 3129 Mon- Fri 8:30 AM - 5 PM (Meetings by appointment only)

09.01.2022 ** WEEKLY DIGITAL MARKETING TIP ** Does your business website pass the 5 second test?? When visitors land on your site, you have 5 seconds to communicate the following,... ** What your business does? ** What are your services and/or products? ** How can potential customers contact you? ** Why should a consumer choose your services? ** Does your website have reviews, testimonials, case studies? To improve your website’s performance (and all your marketing for that matter) you need to review and improve your CONTENT Clarify and sharpen your business MESSAGE, the sooner you’ll start converting customers who find your website. It’s that simple - If your website is failing the 5 Second Test, you are losing customers and ultimately revenue. The words you use on your website matter. They Matter a LOT! - So It is worthwhile to review the content on your website on a regular basis. Lastly, If you need help optimizing your Business website or on Google My Business, don't hesitate to give us a call and we can see what we can do for you and your business! **PINPOINT LOCAL** Contact us: (03) 9899 4669 Visit our website: https://pinpointlocalbusiness.com.au/ Email us: [email protected] Give our Instagram a follow: https://www.instagram.com/pinpointlocalbusiness/?hl=en Mailing Address: PO Box 204 Kerrimuir VIC 3129 Mon- Fri 8:30 AM - 5 PM (Meetings by appointment only)

05.01.2022 ** WEEKLY DIGITAL MARKETING TIP ** A good business website is not just about design. A good business website at the very least, needs to satisfy these objectives: #1 A good business website has great content. - Google has become very good at ranking websites with high-quality content.... This means that if the content about you, your business, your services and products. #2 A good business website is SEARCH ENGINE OPTIMIZED (SEO) - You need to make sure that Google can read and understand what your business is all about. In simple words, create an SEO friendly website. #3 A good business website is optimized for mobile - The vast majority of people are using their mobile devices to search for local business, so it is more than necessary to have a website optimized for mobile. #4 A good business website loads fast. - Neither users or Google want to visit a website that takes too long to load. Slow websites have lower Google rankings and offer a bad experience to users. If you need help optimizing your Business website or on Google My Business, don't hesitate to give us a call. PINPOINT LOCAL Contact us: (03) 9899 4669 Visit our website: https://pinpointlocalbusiness.com.au/ Email us: [email protected] Give our Instagram a follow: https://www.instagram.com/pinpointlocalbusiness/?hl=en Mailing Address: PO Box 204 Kerrimuir VIC 3129 Mon- Fri 8:30 AM - 5 PM

02.01.2022 ** WEEKLY DIGITAL MARKETING TIP ** COVID-19 has changed how we do business forever making a big shift to how small businesses, taking businesses online and into remote work environments This has shown how digital marketing is a powerful part of winning for your business in these current and future conditions!... Even before COVID-19 hit the ABS reported that small businesses that adopted digital solutions were more successful than their analogue counterparts! Many small businesses may think digital technology is difficult and put it in the too hard basket. However, for your business to survive, recover and even grow during this pandemic investing in digital marketing now will provide opportunities. Where to start? is the next question!! So our tip is get in touch with us to see how we can help your business grow and adapt to online! Lastly, If you need help optimizing your Business website or on Google My Business, don't hesitate to give us a call and we can see what we can do for you and your business! **PINPOINT LOCAL** Contact us: (03) 9899 4669 Visit our website: https://pinpointlocalbusiness.com.au/ Email us: [email protected] Give our Instagram a follow: https://www.instagram.com/pinpointlocalbusiness/?hl=en Mailing Address: PO Box 204 Kerrimuir VIC 3129 Mon- Fri 8:30 AM - 5 PM (Meetings by appointment only)

01.01.2022 ** Weekly Digital Marketing Tip ** This week's digital marketing is all about the upcoming Google update. This update will be big and what makes this one unique is that Google is telling you what to fix in advance.... So don't wait till the last minute. The last thing you want to do is lose traffic when you could have prevented it. Fix errors by looking at Search Console & Run a Site Audit - Unlike most updates, Google is giving you a chance to fix your issues BEFORE they roll out the algorithm. You need an overview of any URLs on your site that have issues on both mobile and desktop devices. And then fix all of the errors. Make sure you try and fix each and every single one. SEO has changed over the years, where it’s turned into a game of every little thing that really adds up. Read this article for further information about Google's Page Experience follow the 'learn more' link. Don’t wait for Google to roll out their update to see what happens to your website. Do yourself a favor and fix them. If you want my team to help you with your SEO and handle dealing with Google’s ongoing algorithm changes, contact us. **PINPOINT LOCAL** Contact us: (03) 9899 4669 Visit our website: https://lnkd.in/fGEQvbG