PipeVine Online Marketing | Marketing agency

PipeVine Online Marketing

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25.01.2022 This will get you thinking. Do you post out of necessity, or do you compose with creativity?

24.01.2022 Content is always King. Tricks, scams, bulk emails and automated messages will never go as well as genuine, personal content that has some real substance. "No amount of paid media is going to turn bad creative into good content."

23.01.2022 Organic content is dead, says the business claiming online marketing doesnt work while posting nothing but sales related gibberish (poor pixelated imagery also a certainty) Here our clients at Independent Builders Network received over 100 likes on this post, with an organic reach about to tip over 3k. Whats the big secret? They shared a story, something their community can relate to.... A post that connects takes a little more thought, but its a sign of a brand that values their audiences time and what they stand for as a business theyre playing the long game.

23.01.2022 Andrew Nisbet from Shift Perspectives is helping businesses unify their sales strategies to be in-line with what their customer truly needs. With the crew at Four Pi App and Web Development in charge of designing the sleek new site, Andrew and I brought together Shifts values with clear website copy that does his brand justice. This has been a great project, and weve already posted some of Andrew stories from a careers worth of knowledge on the sites blog.... Feel free to check this one out, especially if youre in the sales industry.

23.01.2022 While exploring Medium as a platform for our clients, I ended up making a contribution myself. Its a quick read on the "All-you-can-learn" world we live in.

21.01.2022 Here’s a few on brand graphics we designed for our clients South Of The Wall A great way to break up the news feed and blend in a cheeky promo. . .... . #melbournebusiness #marketing #socialmarketing #design #graphicdesign #typography #socialmediamarketing #socialmediaagency See more

21.01.2022 Sensis reported in their 2016/17 Marketing Report that brands are actively using social media less than last year. Heres my take on why.

20.01.2022 Heres our latest blog where we talk about a sustainable approach to personal branding. Hint: Its not about bragging, and its not about interrupting people with irrelevant content. See here for more >> https://buff.ly/2LV4XGj

19.01.2022 Stories connect businesses to their audience, and its the only way forward for brands online in 2018. It was great to speak about this last week with MJ Business Solutions, I look forward to working with them in 2018 and beyond - yes, accountants have a story to tell! Watch this space.

18.01.2022 Were well and truly back into it for 2018 and I thought Id sit down at the PV lair to discuss Facebooks latest update, and shed some insight into how brands can still make an organic impact in the newsfeed - if you have a second, Id love to hear your feedback on the topic.

18.01.2022 This write-up is for anyone who has ever said, "Dude, Ive got this awesome App idea". In our second instalment with Chris Long, Co-Founder & CEO of Four Pi App and Web Development we talked about his character building experience with the Silicon Valley, what investors need to see in an App and we also touch on a game-changing new start-up Chris is an integral part of. Check it out...

18.01.2022 Buying likes or followers. Having your business look like its built a massive following online is super tempting, but its far from worth it.

17.01.2022 Heres a few on brand graphics we designed for our clients South Of The Wall A great way to break up the news feed and blend in a cheeky promo. . .... . #melbournebusiness #marketing #socialmarketing #design #graphicdesign #typography #socialmediamarketing #socialmediaagency See more

17.01.2022 Its the balance between keeping up with your competitors and standing out at the same time. Heres why balancing points of parity and points of difference (and what they are) is essential when it comes to online marketing. Catch this short read here >> https://buff.ly/2PJPITT

16.01.2022 We recently welcomed aboard Instore Security, an Australian based company proudly providing brands such as Nike, Telstra and Office Works theft prevention & secure visual merchandising solutions. We were staggered to find out that over the Christmas period alone in 2016, the retail industry lost 1.6 billion dollars, yes, with a b, to retail-theft - otherwise known as shrinkage. Instores audience is super specific, and we look forward to providing valuable, insightful and ...honest information to the industry. The online strategy will take place via the blogs well post on social media and their sleep new site. (site by Four Pi App and Web Development) This is an excellent page for anyone in working in retail out there to follow!

16.01.2022 I recently had the pleasure of meeting Angello, founder of streetwear brand Brown Bear Swagger. His story puts things into perspective in a big way, and drives home the importance of a brands story - this is Angello Dout, from Kenya to Melbourne.

15.01.2022 Maxim - Of the endless boxes that need to be ticked when it comes to marketing, only two are mandatory. Tick 1, the box to start. Tick 2, the box to do it again.

12.01.2022 Heres a post we put together today on the fly for our clients at the Independent Builders Network. The images arent perfect and certainly not part of a social schedule. This post is about community and sharing the good work of everyday people. When you keep an out for the content that truly matters, suddenly the algorithms dont seem so tough. ... Great stuff from IBN members Reef Coast Constructions on lending a helping hand to those in need!

11.01.2022 Congratulations to our clients at the Independent Builders Network on another fantastic annual conference. Has been a pleasure bringing an event full of recognition to life online

11.01.2022 Were back with Chris Long, Co-Founder & CEO of Four Pi App and Web Development. This time were handing the wheel (keyboard) to Chris - I believe this does his short, but potent message justice. This one is for EVERY business owner, provoking thoughts around how their business is positioned online.

10.01.2022 Here's a post we put together today on the fly for our clients at the Independent Builders Network. The images aren't perfect and certainly not part of a 'social schedule'. This post is about community and sharing the good work of everyday people. When you keep an out for the content that truly matters, suddenly the algorithms don't seem so tough. ... Great stuff from IBN members Reef Coast Constructions on lending a helping hand to those in need!

09.01.2022 Does size matter?

09.01.2022 A touch of gratitude goes a long way! Its been a pleasure helping out the crew at Four Leaves Cafe with their socials so far.

08.01.2022 Is labelling yourself creative really creative?

08.01.2022 What most social marketing agencies dont have the balls to say - and no, its not the god damn algorithms fault. See the article here >> https://buff.ly/2Dc0j4n

07.01.2022 Chris Long, Co-Founder & CEO of Four Pi App and Web Development is back to discuss what makes up a great website for a serviced based brand, while touching on getting the most out of the brand-developer relationship.

07.01.2022 Content Marketing, its fun, interactive, and non-greasy. But unbeknown to many, its a fine line between valuable content and accidental spam...

06.01.2022 In 2017, every business is a media business, but not everyone is a marketer. Weve put together three game-changing programs that make handling a successful online presence manageable, even for the biggest dinosaur out there!

05.01.2022 *If you want a thousand followers on Instagram fast, read here.* 1. Post relatively organised photos daily with 30 hashtags under each post. 2. Follow 50 people per hour and then unfollow the people who dont reciprocate the following day. 3. Engage a bot to like and comment on other related posts to fast-track progress. ... Youll have thousands of followers in no time. If you want an authentic connection, with real people, read here. 1. Build, create or preach something remarkable. 2. Patiently demonstrate why its remarkable and with enthusiasm. 3. Be deliberate with your posts - its loud enough online. Are you screaming for a quick buck, or instead sharing something thats special? Its a hard, yet forgotten balance to find. #CleanMarketing

04.01.2022 The story - The Importance of Sustainable Change Management, by client Paul Forghani. Maxim - When management drives a culture thats active about change, employees gain the permission to progress. Wrap it up - Paul presented an article that was a great read straight away. All he needed was to have it polished up and published. Sharing online content to pay it forward with his insight is the goal here, the large reach his first post on LinkedIn received was a bonus/testamen...t to his reputation. Theres value in just sharing something knowledgeable. See the article here >> https://buff.ly/2KLjWa7

04.01.2022 Slowing down a little when it comes to copywriting, and I guess almost anything in business for that matter pays. Heres an example for lets say, "Kovacs Woodfire Pizzeria" who are looking to post a short social media post. 30 Seconds - Come in and buy my pizza, open now call 94xx xxxx 2 Minutes - We use only fresh ingredients on our pizza, call us on 94xx... xxxx 5 Minutes We know youve had a big day, why not let us handle dinner tonight? Feel free to call us 94xx xxxx. 10 Minutes (with a draft) When the weathers this cold, and the day youve had was that big, sometimes a piping hot wood-fired pizza delivered to your door is all you need. When your home, call us on 94xx xxxx Slow down, serve the customers needs first. Bad marketing is about the business. Good marketing is about the customer.