P.J. Camm & Associates in Moorabbin, Victoria, Australia | Business consultant

P.J. Camm & Associates

Locality: Moorabbin, Victoria, Australia

Phone: +61 3 9824 5300

Address: 51-53 Levanswell Road 3189 Moorabbin, VIC, Australia

Website: http://www.pjcamm.com.au

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• Consultation agency
• Accountant
• Financial service
• Business consultant

24.01.2022 What does Inbound Marketing Mean for Accountants? http://tinyurl.com/ybbb447f #HelpingAccountantsGrow #Marketing

24.01.2022 Happy New Financial Year!! Do you have any new years resolutions? Maybe spend less time working in your business, and more time working on your business?... Maybe network more, or send some members of your team to network on your behalf and get some business cards to add to your contact database? Or get to grips with Social Networking? What New Financial Years Resolution would you love to be able to stick to?

23.01.2022 The General Journal is our very popular e-magazine exclusively for accountants in public practice. It is full of practice management tips, marketing ideas and provides an insight into the latest trends and software tools available to the profession. https://www.pjcamm.com.au/our-resources/the-general-journal/

22.01.2022 How is it that some accounting firms are growing at phenomenal rates in 2014 and others are flat lining or in decline? To answer this question we need to rewind the clock back to the introduction of GST... http://www.pjcamm.com.au//gst-the-accountants-fractured-f/

22.01.2022 Is Your Accounting Practice Ready for BOOM or is it heading for DOOM? If you are serious about growing your practice we invite you to join us on Monday March 16, 2015 at the Ready Set Boom Seminar. You’ll discover the breakthrough marketing strategies used by the fastest growing firms in this country and you’ll learn how to re-build your firm’s marketing engine to attract more of your ideal type of client. You’ll see what these firms have done to rejuvenate their ageing client base and you’ll also see first-hand the tools they are using to automate their marketing processes. You can book your place via www.trybooking.com/GGNF or you can download a registration form from: http://www.pjcamm.com.au//Ready-Set-Boom-Registration-Form

21.01.2022 If you're looking to buy or sell an accounting practice, then our May 2014 Market Update is a must watch. http://youtu.be/J2YaQycYbV0

21.01.2022 The life cycle of an accounting firm is really no different to that of every person on this planet. A lot of firms have matured and are moving into the decline phase and don't recognise the warning signs. http://www.pjcamm.com.au//is-your-firm-growing-slowing-or/

21.01.2022 Despite what you might think, the marketing basics apply to accounting firms. Being in the professional services sector you rely more heavily on referrals than other types of businesses, however, like any business, if you keep doing things the same way, you’ll continue to get the same results. So will it be boom, doom or gloom for your firm in 2015? http://www.pjcamm.com.au//boom-doom-or-gloom-for-your-fir/

19.01.2022 Those accountants subscribed to our quarterly client newsletter service will have received their March edition by now. Feedback has been terrific for this edition which features articles on;- - Buying a Franchise - Accessing Your Super & Preservation Ages - ATO blitz on cash-based businesses around the country - Single Touch Payroll... and other articles to engage with your client base. Accountants can be notorious for not communicating with their clients, use this service to promote engagement. See more

19.01.2022 The latest edition of The General Journal, the newsletter exclusively for the accounting profession, is now available to download. In the newsletter we look at how to 'buy' accounting fees the easy way and 5 reasons why accountants need to be marketing online. You can also read about why owning a poor performing website is akin to owning a Leyland P76 car! You can browse the articles here http://www.pjcamm.com.au/our-resources/the-general-journal/ or you can download a PDF from http://www.pjcamm.com.au//The-General-Journal-March-2015.p.

18.01.2022 A bit of nostalgia today when a copy of our accountant's magazine*, The General Journal was returned to sender from, wait for it, 2010! Those days of envelope stuffing are long gone in the electronic age. *magazine exclusively for accountants in public practice. It is full of practice management tips, marketing ideas and provides an insight into the latest trends and software tools available to the profession. You can subscribe here:- https://www.pjcamm.com.au/our-resources/the-general-journal/

18.01.2022 The Accountants Guide to Dealing with a Pandemic... There’s no text book that tells accountants how they should help their clients prepare or deal with a pandemic. Despite the fact that there’s no way to fortify a business against an unexpected natural disaster, right now your clients expect you to have all the answers!

16.01.2022 Have you registered for our 'Ready, Set, Boom!' seminar? On Monday March 16 we will put some of the fastest growing accounting firms in this country under the microscope. We'll reveal their secrets and the tools they are using to win referral after referral and their 'ideal' type of client. We will dismantle the components of an accountant's marketing ‘machine’ and share their ‘7 Gears of Growth’. We will strip down the engine of a suburban firm’s website that consistently generates more than $100k of new business every year and you'll see what drives traffic to the site, why visitors stay on the site and then become clients. Register today! www.trybooking.com/GGNF

16.01.2022 If you’re looking to buy accounting fees in Victoria here’s some advice you probably don’t want to hear - take a ticket and join the long queue of buyers. The demand for accounting fees in Victoria is at peak levels while supply remains relatively low due to the baby boomers hanging on longer than anyone expected. While buying fees can be a quick fix there’s an alternative marketing. http://www.pjcamm.com.au//how-to-buy-accounting-fees-the-/

14.01.2022 Breaking News For Accounting Firms! http://www.pjcamm.com.au//breaking-news-for-accounting-fi/

14.01.2022 If your practice has stalled or worse, in reverse, you simply can’t afford to miss this event. We’ll show you how to shift your marketing from neutral into ‘TOP GEAR’ in 2014. Join us on April 7, 2014 and spend a morning working ON your practice. For more information visit http://www.pjcamm.com.au//The-Accountants-Top-Gear-Seminar or visit http://www.trybooking.com/EGMZ to register.

13.01.2022 The demand for fees is at peak levels in 2015 and if you’re thinking of growing your practice by acquisition here’s some key points to consider. http://www.pjcamm.com.au//thinking-of-buying-an-accountin/

13.01.2022 So many accounting firms are flat lining or in decline and they continue to rely on SALY (Same As Last Year) marketing. There's a better way ... https://www.pjcamm.com.au/bl/are-you-still-relying-on-saly/

12.01.2022 With the baby boomer generation finally retiring over the next few years we expect to see flood of accounting practices for sale. It certainly hasn’t happened yet but in anticipation we thought we would share with you the top ten mistakes vendors make when selling their practice. http://www.pjcamm.com.au//the-10-donts-of-selling-your-pr/

11.01.2022 WANT TO GROW YOUR ACCOUNTING FIRM? This seminar is for AMBITIOUS #Sydney ACCOUNTANTS looking to ACCELERATE their GROWTH in 2017. If you want to attract more of your IDEAL Type of CLIENT so you can spend your time helping clients, not finding clients then you can’t afford to miss this seminar. On the day we’ll lift the lid on the marketing strategies, tactics and tools that are working for the fastest growing firms in the country.

11.01.2022 The 7 trends you need to be aware of in 2017, to stay ahead of your competitors and attract new clients. Read the FULL article: http://www.pjcamm.com.au//7-trends-rocking-video-marketin/ Get your own website and social media videos here: http://www.pjcamm.com.au/products/video-production/

11.01.2022 Does the age of your client base really matter? What trends do buyers want to see? Are your staff, technology and website an important part of the valuation? While every firm is different, we examine 7 key criteria that might impact on the value of your accounting firm ...

10.01.2022 Every financial crisis seems to leave a permanent mark on the profession. COVID-19 is certainly no exception as almost overnight, a high percentage of staff were working remotely and face to face meetings with clients and staff were replaced by ‘virtual’ meetings on Zoom. Some of these temporary measures might become the new norm ... https://www.pjcamm.com.au//the-practice-of-the-future-jus/

10.01.2022 How Accountants Can Avoid a COVID-19 Plane Crash... One of my accountant clients described the last month as a plane crash complete with fear, panic, spot fires and mass casualties. He said the advice he was giving clients was based on their degree of ‘injury’ or even survivability. He was very clear, some of his clients won’t survive this crisis but what are the smart firms doing to help their clients ... https://www.pjcamm.com.au//how-accountants-can-avoid-a-co/

09.01.2022 Are you looking to grow your accounting firm? We are looking for committed, proactive and ambitious #Sydney accountants to join our Accountants Accelerator Group! Apply today. http://www.pjcamm.com.au//the-accountants-accelerator-gro/

09.01.2022 How to build your email subscriber list:

09.01.2022 Those accountants subscribed to our quarterly client newsletter service will have received their bumper June edition for distribution to their clients. The June edition provides a round-up of the Federal Budget changes and other articles to engage with your client base. Accountants can be notorious for not communicating with their clients, use this service to promote engagement. https://www.pjcamm.com.au//'On-The-Money'-June-2018-Sample

07.01.2022 How much is your accounting firm worth? Accountants all want to know the answer, unfortunately, there’s no simple answer to that question because every firm is different. The value depends on a number of factors that we address in this blog:- http://www.pjcamm.com.au//whats-your-accounting-firm-worth/

06.01.2022 The vast majority of accounting firms in this country are flat lining or in decline. Only a small percentage of firms are achieving double digit growth and a lot of firms are in trouble with an ageing client base. Their referral engines have seized-up and they have become compliance sweatshops. Lets’ turn the clock back to see where it all went wrong and how GST disguised the need for accounting firms to market their services. http://www.pjcamm.com.au//how-gst-disguised-the-need-for-/

06.01.2022 Want to Generate More Revenue in Your Practice? No doubt, you’ve had clients finance cars and equipment but they’ve leased the vehicle instead of using a chattel mortgage (or vice versa) so they didn’t maximise the potential tax benefits. There’s a service available that helps accountants and rewards them https://www.pjcamm.com.au///want-to-generate-more-revenue/

04.01.2022 In business, first impressions count. While a lot of accounting firms are sceptical about marketing it could be the difference between Doom, Gloom and BOOM in 2018 https://www.pjcamm.com.au//doom-gloom-or-boom-for-your-fi/

02.01.2022 Need a Newsletter that is On the Money? The pandemic has highlighted the importance of regularly communicating with your clients. Newsletters are absolutely essential but don’t under estimate the importance of the content. Your clients want to know how to grow their business, their profits and their wealth. They want ideas on how to manage their cash flow and tips on tax planning. They don’t want do a Masters of Taxation by correspondence https://www.pjcamm.com.au/blog/need-a-client-newsletter/

01.01.2022 The internet started out as a billboard for information. It was enough for any website to simply exist. But times have changed and we now live in the age of Inbound Marketing that brings a whole new bunch of toys to the business playground. A website that only states your contact information, your list of services and the firm’s history is unlikely to be viewed by anyone but your staff and a few current clients. How would anybody else find it? It’s the equivalent of printing ...a load of leaflets and only leaving them on your reception desk. By the time anyone sees them, they’re already on board. Those leaflets would need to be handed to your prospects by a knowledgeable member of staff who would be able to answer their queries and close the sale. It’s impractical and old school. Even though Inbound Marketing tactics like blogs, social media or Search Engine Optimisation produce three times more leads per dollar (source: Eloqua), it costs 61 percent less than traditional marketing techniques (source: Mashable) such as letter drops, telemarketing or advertising. Inbound Marketing with a serious online presence is the equivalent of having an on-the-road sales rep working for you 24/7/365, in an infinite number of places at once. That salesperson has access to a wealth of data on your prospective clients so they know exactly where to find them and how to press their buttons. This is because the internet doesn’t just allow us to post information about our business. It allows us to embark on a two-way conversation with prospects and clients. Here are six simple Inbound Marketing tactics to help you become visible and present online: http://www.pjcamm.com.au//are-you-online-or-do-you-just-h/

01.01.2022 Accountant Caught Asleep at the Wheel! http://www.pjcamm.com.au//accountant-found-asleep-at-the-/