Plan B Marketing in Abbotsford, Victoria, Australia | Advertising agency

Plan B Marketing

Locality: Abbotsford, Victoria, Australia

Phone: +61 400 813 410

Address: 48 Nicholson Street 3067 Abbotsford, VIC, Australia

Website: http://www.planb.marketing

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25.01.2022 It can be hard to be the trailblazer. But even if youre not up for all-out disruption, do make sure your brands approach is a true representation of your offering and culture. Often, fear can lead to imitation or a path most travelled approach when it comes to branding. Dont follow the crowd, think creatively without boundaries. . . . .... #creativity #marketing #branding #brandstrategy #design #designstudio #designinspo #graphicdesign #brandingstudio #designideas #meaningfuldesign #strategicthinking #designthinking #curiousity #marketingbydesign #collaboration #planbmarketing #melbournedesigners #designadvice #daretobedifferent #outsidethebox #thinkoutsidethebox See more

25.01.2022 Perfectionism is the enemy of progress. Sometimes the drive to make something perfect stops people from doing anything at all, and can even see your competitors getting ahead of the game before youre even in it. Whats stopping you getting started? Launch that business, embark on that project, and then just iterate, improve, reposition. Talk to us today about how we can help. . . . .... . . . . . #designthinking #designquotes #greatdesign #graphicdesign #quote #qotd #inspiration #designadvice #designprocess #designinspo #brandstrategy #designagency #marketingbydesign #melbournedesigners #curiousminds #strategicdesign #strategicthinking #businessthinking #planbmarketing See more

24.01.2022 Words to the wise from the great Paul Rand. Most of the design greats agree on this one design principle -- that its not about how much you keep adding, but in what you take away that makes great, lasting design. #designthinking #strategicdesign #qotd

24.01.2022 Eat, Drink, Design -- Yes, please! The shortlist for this years Eat, Drink, Design Awards is an absolute rabbit hole of interiors inspiration, from the latest hotel openings to the new wave of bars like Peaches Melbourne, designed by the team at Pierce Widera. This gorgeous cocktail bar pulls no punches with its combination of candy-coloured terrazzo tabletops, blush colour suede booths with gold edging and fishbowl pendants that look just like ripe peaches suspended from the roof. Photo by Derek Swalwell. #InteriorDesign #InteriorInspo

23.01.2022 We are totally nerding out over the opening of the NGVs Summer Exhibition Escher X Nedno: Between Two Worlds, which brings to life the famously shifting dimensions of Eschers work. *squeal* . . . .... #ngv #getcultured #escher #artnerd #melbourne #perspective #blackandwhite #icons #iconsofart #designeye #mcescher #contrast #betweentwoworlds See more

23.01.2022 Another flashback to one of our most successful Townhouse Infill projects -- The Quarter, Springvale. A gorgeous campaign with custom lifestyle photography, and quality print finishes such as this bronze foil here. Case study coming soon on the new Plan B Marketing website - Stay tuned. #PlanBMarketing #MarketingByDesign #MeaningfulDesign

23.01.2022 Throwback to our brand identity rollout for Melbourne builder, Miller Atkins, which included a suite of print materials such as this company credentials brochure, home design brochures, colour and finishes specifications, stationery design and more. We love sinking our teeth into these kinds of projects and look forward to what Miller Atkins do next! #BrochureDesign #CuriousMinds #MarketingByDesign

22.01.2022 A small but powerful registration of interest microsite design Plan B put together for a small residential development in outer Melbourne. Its important to get to the story of a project, particularly with property, as it is such an emotional choice for buyers. We think every project has a story to tell, no matter how big or small. . . .... #designinspiration #branddesigner #brandidentitydesign #brandidentity#designinspo #logo #logodesign#logoinspiration #lovelogos #graphicdesign #branddesigner #brandingstudio #brandingagency #designstudio #planbmarketing #marketing #design #strategicthinking #meaningfuldesign #brandstrategy #communications #propertydesign #marketingbydesign

21.01.2022 Perfectionism is the enemy of progress. Sometimes the drive to 'make something perfect' stops people from doing anything at all, and can even see your competitors getting ahead of the game before you're even in it. What's stopping you getting started? Launch that business, embark on that project, and then just iterate, improve, reposition. Talk to us today about how we can help. . . . .... . . . . . #designthinking #designquotes #greatdesign #graphicdesign #quote #qotd #inspiration #designadvice #designprocess #designinspo #brandstrategy #designagency #marketingbydesign #melbournedesigners #curiousminds #strategicdesign #strategicthinking #businessthinking #planbmarketing See more

19.01.2022 Its so important to get off our screens from time to time, and pick up a pen or pencil, or even a paintbrush if youre so inclined. The best design often comes out of embracing experimentation, and it wasnt that long ago that all the iconic design we saw and still admire was produced manually, after tireless iteration. Here at Plan B, we are not afraid of getting our hands dirty, and have experience with custom typography and illustration across a range of industries. Get in touch with us today to see how we can help your business stand out from the crowd. #Typography #PlanBMarketing #BrandStrategy

19.01.2022 In a world where so much of our interaction is digital, handing somebody a business card gives a more personable first impression of you and your business. Going that extra mile with an interesting/quality print finish or stock is also a great conversation starter, so try to avoid going cheap on your branded stationery. Stop for a moment and think about the message that sends out about you and your business. There are a number of ways to get creative with your budget, and it doesnt always have to break the bank. Plan B are here to help with your print management to make sure you get the best bang for your buck. #MarketingByDesign #PlanBMarketing #BrandIdentity

18.01.2022 A sneak peek at some process brand identity work we have produced for a start-up personal training company. We love getting to know what makes businesses tick, and how best to express that personality visually. The team at Plan B have a wide range of industry experience, from hospitality, services, to retail and corporate. Watch this space! #logodesign #curiousminds #planbmarketing

16.01.2022 And that's a wrap for 2019! Another year (and decade) over! How the time flies by when you're having so much strategic fun! Wishing you and your families near and far a wonderful and safe holiday season. We'll be back in the office January 20, 2020. . . 2020 IS LOOKING BRIGHT! We have some BIG things planned for the new year which I look forward to sharing with you when we are all back on board at Plan B Marketing. .... . #PlanBMarketing #ThatsAWrap See more

15.01.2022 Across any marketing campaign, consistent branding is just as important as the content you create to promote your product or service. Some may argue certain people focus on style over substance, but at Plan B Marketing we believe they are just as important as each other to ensure your brand and content make an impact to your target audience. #ConsistencyIsKey #PlanBMarketing #MarketingByDesign

13.01.2022 The gorgeous Cove House by Justin Humphrey Architect embodies a form of tropical modernist architecture, combining concrete and timber elements that speak to the homes unique Sanctuary Cove setting and enviable Gold Coast climate. #australianarchitecture #modernarchitecture

13.01.2022 At Plan B, we're trying to find the silver lining during these strange times. Like the majority of businesses all around the world we're changing the way we do business and we're working on a number of exciting projects and strategic creative packages to help other businesses navigate their way through this change in business landscape. Want to know more? Drop us a line. . . . #changeishere #designthinking #designstudio #melbournedesigners #melbournecreatives #brandingstudio #planbmarketing #strategicthinking #designthinking #meaningfuldesign #creative #creativestudio #communications #strategicthinking #curiousminds

12.01.2022 At Plan B, were trying to find the silver lining during these strange times. Like the majority of businesses all around the world were changing the way we do business and were working on a number of exciting projects and strategic creative packages to help other businesses navigate their way through this change in business landscape. Want to know more? Drop us a line. . . . #changeishere #designthinking #designstudio #melbournedesigners #melbournecreatives #brandingstudio #planbmarketing #strategicthinking #designthinking #meaningfuldesign #creative #creativestudio #communications #strategicthinking #curiousminds

11.01.2022 Grimshaw, NH Architecture presents the Peak -- a series of bespoke, sustainable tiny houses for Nestd, a social enterprise of Kids Under Cover that helps prevent youth homelessness. Beautiful and game-changing. #SustainableDesign #TinyHomeMovement

11.01.2022 Quality photography is a crucial part of any campaign. Unique #Content helps separate you from your competitors and help communicate your brand story. Plan B is fortunate to work with some of Melbournes most creative photographers and can help you organise your next shoot, or drone capture, and talent and permit planning if required. Dont scrimp on photography. Stock footage, most of the time, just doesnt cut it. #PlanBMarketing #StrategicThinking #Collaboration

11.01.2022 A great piece on Domain about the elements of design and interior styling that Australian is renowned for. #australiandesign #propertynews

11.01.2022 We've been pretty quiet over the last few weeks.. but have been working on a number of exciting projects behind the scenes that are about to launch in the New Year. We have also turned our gaze inward; regrouping, and refocusing our skills to align with shifting industry trends and changing client needs so that we can provide optimal results. Part of that process is our own repositioning, so stay tuned for a new look Plan B, coming soon! . . . .... . . #designthinking #designstudio #melbournedesigners #melbournecreatives #brandingstudio #planbmarketing #strategicthinking #designthinking #meaningfuldesign #creative #creativestudio #communications #strategicthinking #curiousminds #comingsoon #marketingbydesign See more

10.01.2022 Looking forward to hitting up the final weekend of Hobarts Dark Mofo festival this weekend... meandering through Dark Park to take in sights like iy_project 136.1 Hz by Chris Levine + Sacred Acoustics + Marco Perry among many. Get on that plane people, word on the street is this years dark arts offering very much lives up to the hype. . . . .... #darkmofo #hobart #tasmania #monamuseum #mona #arts #culture #darkpath #installation #publicart #lightinstallation #performance #darknessandlight #winter #solstice #light #sound #festival See more

10.01.2022 As cities grow in size and significance, they can become sites of complex social problems but also hubs for exploring possible solutions. While every city faces distinct problems, they all share a need for innovative approaches to tackle todays challenges. #designinnovation #sustainableliving

10.01.2022 Loving this clever renovation of a coastal beach shack, envisaged by Barnacle Studio and bought to life by Greensmith and Co. builders. Coledale, north of Wollongong, is a small seaside town and historic coal mining village, though as the area has become more urbanised, a lot of these older style cottages have simply been knocked down. But in this case, rather than demolish the character cottage, the owners opted to refresh it with a striking extension that utilises natural materials and unique angles to maximise natural light. Simply inspired. https://architectureau.com/articles/piz-house/#

09.01.2022 YES. The legendary Jeff Bezos, CEO and Founder of a company you might have heard of... Amazon. People often get so hung up on their logo.. and as much as we all love them, a logo is not a brand. A brand is how people see you, it is the story you tell. It is how you interact with customers at each touch point of the user journey, it is how you interact with the world around you. A logo cant do that on its own. What does your brand say about you? . . . .... #greatminds #quotes #qotd #designthinking #communications #strategicthinking #brandstrategy #branding #designinspo #designstudio #melbournestudio #buildingabrand #business #brandingtips #designquotes #designadvice #curiousminds #planbmarketing #marketingbydesign See more

09.01.2022 Another piece of process brand identity design Plan B put together for a small residential development in outer Melbourne. Its important to get to the story of a project, particularly with property, as it is such an emotional choice for buyers. We think every project has a story to tell, no matter how big or small. #BrandIdentity #MarketingByDesign #PlanBMarketing

09.01.2022 A little brand update and repositioning project we have been working on with Optic Energi Australia. With over 20 years experience and a market-leading reputation in the telecommunications industry, Optic Energi Australia needed a brand identity that would match their position as an industry leader, and reinforce the family-business values that underpin their success. As part of the first stage of their roll out, we have applied the new identity and visual language to a new corporate stationery suite including business cards, letterheads and custom corporate folders. Stay tuned for more exciting developments from this dynamo of a company! #StationeryDesign #MarketingByDesign

09.01.2022 Plan B Marketing recently assisted with the launch of an exciting new residential land project, Opalia, Weir Views, in the rapidly growing area of Melton. While the client came to us with a name, we produced everything from the brand identity, to the sales suite, to this custom designed, content managed, responsive website. Stage 1A was 95% sold out on opening weekend. Keep your eye out for future releases! Opalia Weir Views #WebsiteDesign #PlanBMarketing #MarketingByDesign

09.01.2022 The laneways of Melbourne in busier, happier times. So many of the businesses that make our City one of the most liveable, unique cities in the world are being hit the hardest as we take the necessary distancing steps to slow this unprecedented pandemic. Right now we need to do whatever we can to support the hospitality and retail businesses that rely on foot traffic and patronage to stay afloat. Start following the hashtag #savehospo to keep track of what your favourite rest...aurants and bars are doing during this time of isolation, as the hospitality industry cant work from home. by Angela Rutherford. . . . . . . #melbourne #melbournelove #supportsmallbusiness #melbournefoodie #buylocal #shoplocal #togetherwecan #eatlocal #foodloversunite #digdeep #australianrestaurants #homedelivered #hospocantworkfromhome #keepitgoing #payitforward #planbmarketing #savehospo See more

08.01.2022 Weve been pretty quiet over the last few weeks.. but have been working on a number of exciting projects behind the scenes that are about to launch in the New Year. We have also turned our gaze inward; regrouping, and refocusing our skills to align with shifting industry trends and changing client needs so that we can provide optimal results. Part of that process is our own repositioning, so stay tuned for a new look Plan B, coming soon! . . . .... . . #designthinking #designstudio #melbournedesigners #melbournecreatives #brandingstudio #planbmarketing #strategicthinking #designthinking #meaningfuldesign #creative #creativestudio #communications #strategicthinking #curiousminds #comingsoon #marketingbydesign See more

07.01.2022 Absolutely loving the Deco interpretation in Cera Stribley/Stella Collectives work on the Pine Ave townhouses in Melbournes Elwood, a suburb synonymous with period architecture from the 1920s and 30s. Making the most of natural light and finishes, the design seamlessly combines the developments beachside proximity and prominent Deco elements to present a truly unique home offering in a market that is often flooded with carbon copies. Beautiful example of the oxymoron, co...ntemporary classic. . . . . . #interiortrends #designtrends #homeliving #instahome #decor #lovedecor #loveproperty #colour #interiors #moderninteriors #minimalist #palette #propertydesign #interiordesign #interiorstyling #propertymarketing #melbourneproperty #architecture #melbournearchitecture #interiorstyling #propertydesign #cleverdesign #innovation#interiortrends #planbmarketing#yeswelivv See more

06.01.2022 New year, new you! It all starts with a business card. One of the simplest ways you can make the very best first impression. #LogoDesign #StationeryDesign

06.01.2022 We've been working on a number of exciting projects behind the scenes, one of which was our very own and very new brand identity and stage one of our website. Plan B Marketing was established back in 2013 (that’s 7 years old!), and we realised it was time to regroup and update our identity to reflect how we plan to step out in the years ahead as we diversify and evolve. We are super proud of our body of work and have showcased just a few of our favourites for now, but look forward to adding more new and varied projects in 2020. Enjoy. #planbmarketing #creativeminds #stratgicdesign #strategicmarketing #grapicdesign #logo #logodesignlove #brandidentity #webdesign #portfoliosite #branddesign #brandstrategy #melbournecreatives #melbourneagency #melbournestudio

06.01.2022 Eat, Drink, Design -- Yes, please! The shortlist for this year's Eat, Drink, Design Awards is an absolute rabbit hole of interiors inspiration, from the latest hotel openings to the new wave of bars like Peaches Melbourne, designed by the team at Pierce Widera. This gorgeous cocktail bar pulls no punches with its combination of candy-coloured terrazzo tabletops, blush colour suede booths with gold edging and fishbowl pendants that look just like ripe peaches suspended from the roof. Photo by Derek Swalwell. #InteriorDesign #InteriorInspo

05.01.2022 More from the Yarraman Signature release of premium townhouses in Melbournes Noble Park. Developing an identity for a project or business is one of our favourite thing to do. Its like getting to know a new friend. . . . .... . #designinspiration #branddesigner #brandidentitydesign #brandidentity #designinspo #logo #logodesign #logoinspiration #lovelogos #graphicdesign #branddesigner #brandingstudio #brandingagency #designstudio #planbmarketing #marketing #design #strategicthinking #meaningfuldesign #brandstrategy #communications #propertydesign #printdesign #brochure #marketingbydesign @ Plan B Marketing See more

05.01.2022 Weve been working on a number of exciting projects behind the scenes, one of which was our very own and very new brand identity and stage one of our website. Plan B Marketing was established back in 2013 (thats 7 years old!), and we realised it was time to regroup and update our identity to reflect how we plan to step out in the years ahead as we diversify and evolve. We are super proud of our body of work and have showcased just a few of our favourites for now, but look forward to adding more new and varied projects in 2020. Enjoy. #planbmarketing #creativeminds #stratgicdesign #strategicmarketing #grapicdesign #logo #logodesignlove #brandidentity #webdesign #portfoliosite #branddesign #brandstrategy #melbournecreatives #melbourneagency #melbournestudio

05.01.2022 We are always on the lookout for clever and witty advertising and communications to feed our creative ideas. Thinking outside the box for your brand and messaging can attract a fresh audience and keep your current audience engaged. Check out one of our favourites from @chickfila, found in Atlanta, Georgia. . . . #planbmarketing #marketingbydesign #chickfila #advertising #cleveradvertising #funadvertising #thinkoutsidethebox #cleverthinking #cleverdesign #communication #freshthinking #brand #toneofvoice #engagingcontent

04.01.2022 And thats a wrap for 2019! Another year (and decade) over! How the time flies by when youre having so much strategic fun! Wishing you and your families near and far a wonderful and safe holiday season. Well be back in the office January 20, 2020. . . 2020 IS LOOKING BRIGHT! We have some BIG things planned for the new year which I look forward to sharing with you when we are all back on board at Plan B Marketing. .... . #PlanBMarketing #ThatsAWrap See more

04.01.2022 BRAND REPOSITIONING -- YARRAMAN SIGNATURE, NOBLE PARK A recent brand identity design Plan B created for the Signature Release of the Yarraman development in Noble Park -- the last chance release in a premium development in an area of tremendous growth and opportunity. Our approach was considered, pared-back, in order to let this limited release product do the talking. Cutting through the noise has never been so important in residential marketing campaigns. #brandidentity #propertymarketing #logoinspo

03.01.2022 Quality printed brochures are not a thing of the past. Print-runs have decreased over time due to the way we shop and consume information but whenever our clients get a chance, we recommend handing a quality designed and printed brochure over to their customers. These are the customers that our clients have spent time and money getting through their door so its important to reward them with a tangible element of their experience to take home with them, to re-connect and potentially show family and friends. #BrochureDesign #PlanBMarketing #MarketingByDesign

02.01.2022 A new identity job we have been working on for the Plan B Group, a new mark for their own in-house Boss Project Management software. The new Boss logo, which we hope to see rolled out across a number of digital channels and printed collateral, cleverly reconfigures the existing Plan B logo icon into a dynamic, continuous shape including what is universally understood to be a home icon, where the user journey always begins. . . . .... #designinspiration #branddesigner #brandidentitydesign #brandidentity #designinspo #logo #logodesign #logoinspiration #lovelogos #graphicdesign #branddesigner #brandingstudio #brandingagency #designstudio #planbmarketing #marketing #design #strategicthinking #meaningfuldesign #brandstrategy #communications #designthinking #curiosity #curiousminds #marketingbydesign #animation #planbmarketing See more