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Write My Content
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20.01.2022 Calling ourselves experts can feel uncomfortable, especially in our non-showy Australian culture. So many of us doubt our own knowledge, thinking "what do I know?" the answer is a lot more than you think. Over time we become so familiar with our expertise that after a while it doesn’t seem like a big deal anymore. But in most cases that’s not true.... I found myself thinking the same when I started Write My Content, and it was amazing to find some useful knowledge tucked away in the dark pockets of my brain (that aren't taken up with toddler negotiation tips or remembering my many password variations). Hope it’s been helpful for all my LinkedIn connections in improving their content. #contentmarketing #marketing #contentcreation #contentwriting #content #contentstrategy #copywriting #b2bmarketing #thoughtleadership
16.01.2022 In my experience, there are three main reasons people say "no" to being in a case study. 1. Time: Your customers may have the best of intentions, but the thought of creating a case study with you is Just.Another.Thing. on their already long to-do list. 2. Fear of reputational risk: a case study can highlight the problems your customer was having (before your solution helped them), so some people may be hesitant to share this. ... 3. Motivation (what's in it for me?): You might have the tightest process that asks for minimal involvement from the customer, and they’re still going to wonder How is giving an hour of my time going to benefit me? Here are some simple techniques to help your customers get past these blocks. https://ed.gr/dabcn
14.01.2022 This #feedback got me right in the feels. Karen and the Seertech team were one of my very first clients. She's never treated me like a freelancer or a supplier, she's always made me feel like part of her team. So to get this feedback that she feels the same, gave me all the warm tingly feelings. #feedbackfriday #feedback #happyclient #b2bmarketing #thankyou #SaaSmarketing
14.01.2022 Know, like, trust. Salespeople have used this model for decades. People get to know you, like you and then trust you. Only then will they buy from you, especially if it is a substantial investment. Writing expert, authoritative content is one of the most effective ways to build this know, like, trust dynamic. ... Here’s how... Know: Writing content help people get to know your brand, product and the value you bring. And if your content is authored by an internal expert (which I always recommend), they also get to know them on a personal level. Like: Well-written, relatable content creates a connection with your audience by tapping into their fears, beliefs and desires. This connection helps build the "like" factor. Again, content written from a person rather than a brand makes it much easier to be an authentic, humorous, and likable. Trust: By providing insights, sharing advice and helping people, you're building a powerful bond of trust with your audience. Do you use the know, like, trust strategy as part of your content plans? #contentmarketing #marketing #contentcreation #contentwriting #content #contentstrategy #copywriting #b2bmarketing #thoughtleadership
02.01.2022 You might think that content is a transactional thing: Your readers have a problem, you provide ideas to solve the problem. But it’s much more visceral than that. Good content (like good business) is about connecting with people. It’s about identifying what feelings exist around their problem. Whether their overwhelmed at the amount of work that needs to be done, confused about the many options to choose from or nervous about learning a new skill. ... Your content should build empathy around these problems and then change these negative emotions into positive ones by giving them practical advice and solutions. #contentmarketing #marketing #contentcreation #contentwriting #content #contentstrategy #copywriting #b2bmarketing #thoughtleadership
