Plump Marketing | Marketing agency

Plump Marketing

Phone: +61 401 007 628

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23.01.2022 Competitors vs. Customers. Who should you be spending your time and energy getting to know? Customers every day of the week!! I often hear from clients say about their competitors - oh, they're doing this next or they're offering that and it's going to impact us. ... Guess what? If you nail what you are so damn good at, you don't need to blink an eye at the competition. Don't get me wrong, you need to know who your competitors are and what their key strengths are so you position yourself well against them. But spend your energy and time on getting really awesome at delivering an outstanding product or service and clearly communicating your strengths in an emotionally engaging way to your current and future customers. And once they come, they'll share the word and so your business grows. And your competition will be left in their wake. Rise to the top baby. Focus on your customers, their needs and selling your strengths and you can skip all the way to the bank #marketingtips #smallbusiness #perthsmallbusiness #brandconsultant #marketingconsultant

19.01.2022 What a review from the CEO of Intelicare, a clever Perth based start up with big growth plans.

13.01.2022 What do you want your brand to be known for? Everyone has a party trick and every brand has special qualities. Yes that's right. Red, hot qualities. I always like to keep things simple and having 3 key qualities that you want to be known for in your market makes it easy. ... Do you want to be known for providing great value? Or outstanding service? Or is it your years of experience and expertise that differentiates you from your competition? Pick 3 qualities that you know you're amazing at and check these are aligned to what your future customers are looking for. These are my qualities I would want people to say about me if I wasn't in the room: highly skilled friendly creative Keep it simple lovely peeps. #marketingconsultant #brandconsultant #perthmarketingconsultant #perthbrandconsultant #brandtips #branding #branddevelopment #perthsmallbusiness

10.01.2022 You never want to compete solely on price . It commoditises your product and if being the cheapest is what you become known for, someone else can undercut you and it's a race to the bottom . Instead, become known for quality, value (price and quality), your service, your ability to deliver quickly, the incredible taste of your food, etc. Move away from price and start to deliver a product or service that becomes known for something special and unique that differentiates y...ou (that's not price). #marketingstrategist #marketingtips #brandstrategy #perthmarketing #marketingconsultant