POP & PAC in Collingwood, Victoria, Australia | Graphic designer

POP & PAC

Locality: Collingwood, Victoria, Australia

Phone: +61 3 9891 6738

Address: 1/59 Keele Street 3066 Collingwood, VIC, Australia

Website: http://www.pop-pac.com

Likes: 1286

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• Business service
• Graphic designer

24.01.2022 Thank you card series for King & Collins. King & Collins - Powerful & Prominent The perfect name for a high powered and well credentialed law firm.... So perfectly named, as HQ sits at the corner of these two streets (in Melbourne’s CBD) and Alex King & Nancy Collins are the two principals. This duality and convergence set the tone for our brand identity. The overall feel captures the quiet confidence each and every client feels through their engagement with King & Collins. - Project: King & Collins Brand Identity and Collateral Design: @pop_and_pac Photography: @foliolio -

22.01.2022 We’re heading up to Brissy to celebrate 2019 AGDA Design Awards this weekend!

22.01.2022 Logotype and marque for @elan.houseofwellness - Project: Elan House of Wellness Brand Identity: @pop_and_pac -... #brand #graphicdesign #design #popandpac #graphicdesignblog #designinspirations See more

21.01.2022 Brand identity for Move-in

20.01.2022 We are looking! See pic no. 4 for details

19.01.2022 Ji & Chang Vision & Virtue Ji & Chang is a family office, founded on passion, hard work and knowledge, turning projects and investments into impact. Ji & Chang create and invest in businesses with purpose, with each success allowing for greater investment into schools, scholarships and start-ups. The brand should align with this purpose, it should be quietly confident, approachable yet exude ambition and quality.... Just as Ji & Chang wish to create and leave a lasting legacy for the children, we believed this was an opportunity to create a brand and stationery set that would leave an equally impressive mark on those that would interact with the business and the brand. The brand is exquisitely crafted with no detail overlooked. A subtle Asian undertone acknowledges the client’s heritage. The monogram is an inter-connected ‘J & C’ that seeks to communicate the family bond and Ji & Chang’s profound connection to the community. Abstractly it’s a butterfly (when reflected) which communicates Ji & Chang’s purpose - to create profound change. Project: Ji & Chang Brand Identity and Collateral Design: @pop_and_pac Printing: @gunntaylorprinters Paper: @colorplan_papers Photography: @folioio

15.01.2022 Stone paper journal range consisting of journal and card design for @graciousminds Gracious Minds - Brevity & Bravery Words fall on stone sheets; expressive and reflective strings of sentences speak of cherished memories and anxiety ridden moments. Jet black pen scratchings and honest ‘fuck yous’, reveal the most inner of thoughts. From note taking in echoing lecture halls to warm candlelit baths, Gracious Minds is with you; where astounding truths remain raw and honest.... Whilst Gracious Minds has since evolved into a wellness shop selling a range of products, Pop & Pac were tasked with providing a framework for and launching the first iteration of the business; a stone paper journal range sold online and in boutique retail stores. Our involvement included brand strategy and messaging, brand identity and collateral creation. Gracious Minds is the brand that supports and empowers the mind of the individual and the environment. Gracious Minds understands the positive effect journaling can have on the mind and the unapologetic and honest nature of our deepest thoughts put on paper. Given the personal nature of journaling, there was an opportunity to create a brand that had great flexibility through a level of personalisation, but also one that could make an impact; the ability to cut through the plethora of the light and delicate and have a more profound presence in the journal and diary marketplace. Three custom fonts were created to align with the brands key message 'raw, honest, equal'. Three debossed windows were stamped on to the journals; an empty space left for self expression. A toolkit in the form of image and text cards provided the starting point for this self expression and personalisation. - Project: @graciousminds Brand Identity and Collateral Design: @pop_and_pac Portfolio Photography: @foliolio -

09.01.2022 Zest - Flavour & Fervour Zest; where you'll discover the perfect balance for Coffeekind. We are looking to the future. Uncovering flavour terrains, filled with wonder. Together we journey to new flavour destinations. With a balance of experience and exploration, we unearth the diversity of coffee; enticing the coffee drinker to discover the flavours that make up their daily dose. Zest had an undeniable strength in regional areas of Australia and their sales at these locations... reflected this. Our objective was to elevate the brand and packaging so that it would have a broader national appeal. The challenge was to elevate the brand so that it could hold its own inside the trendy inner city cafes, yet whatever we produced could not be so out of character that it would alienate Zest from their existing market and customer base. The opportunity existed to create a brand that could flex on multiple levels. It could be bright and colourful, or subtle and succinct. It could be bold or light. This was true for the packaging, logos and messaging; with the added intent to invite curiosity and therefore new customers. Overarchingly there existed an opportunity to establish a community, one with shared values which centred around family a direct connection to the family run business. On one side, colourful graphics set Zest apart, allowing for a powerful shelf presence. On the reverse side a more premium and understated feel adds breadth and diversity. Carefully crafted labels and sleeves communicate their attention to detail and knowledge for coffee, whilst the dividing line has been transformed into a window, a vehicle for two pieces to come together and tell one story. A simple yet playful packaging system designed for ease of assembly where ranges are separated based on their core colours. The diagonal line/device is a reference to the old 'Z' logo yet cleverly communicates Zest's 'Perfect Balance' positioning, associated messaging and word play. - Project: @zest_coffee Brand Identity & Packaging Design: @pop_and_pac Tins: @okelly.co Labels: @multicoloraustralia Sleeves: @press_print_solutions Sleeve Embossing: @tafedatexture -

07.01.2022 Wonder - Wander & Wonder Slathering a luscious, silky chocolate puddle back and forth on a marble slab; the process of tempering chocolate is tangibly captured, enticing a desire to discover, touch and taste. Wonder Cacao: Inciting a delectable bliss and capturing your imagination. - Our packaging and brand design for Wonder Cacao began with a brief to elevate the chocolate experience. Through the client’s own love for chocolate and a wanderlust that had him explore the world... to find the best cacao, we had the perfect creative starting point. Our design centres on the lathering and swathing of chocolate, whilst also mimicking the client’s own journey across many mountainous regions. A custom moulded emboss was painstakingly hand etched, aligning to the artisanal artform of the chocolatier. A custom logotype was designed with luxury in mind with a subtle whisp adding to the sense of a journey and adding a touch of femininity. A 'cute' bean with travel tag icon was also created to provide some immediacy and clarity to the concept. - Project: @wondercacao Brand Identity, Collateral & Packaging Design: @pop_and_pac Printing: @gunntaylorprinters Portfolio Photography: @foliolio -

06.01.2022 Brand Identity for @gabrielfitzroy

06.01.2022 Amongst a lot of amazing work from many studios, we are honoured to have been recognised amongst our peers, with 1 Judges Choice, 2 Distinctions, 6 Merits and 6 Finalists from last night’s @agdagram AGDA awards 2020. We thank our clients @alnf_ @zest_coffee @wondercacao @morepowertorocket and King & Collins; our project partners and collaborators @hungryworkshop @bone.digital @spicersaus @foliolio @press_print_solutions @okelly.co @mccnapa @tafedatexture @gunntaylorprinters @3d2d.studio @foldercorp @heliopress @dodgy.paper @shelley_horan @guylavoipierre @bridget_wald @unitedmeasures @backwoods.gallery @plakkit_ @foliolio; and our wonderful team who brought these projects to fruition.

05.01.2022 Poster and thank you card for @wondercacao Wonder - Wander & Wonder Slathering a luscious, silky chocolate puddle back and forth on a marble slab; the process of tempering chocolate is tangibly captured, enticing a desire to discover, touch and taste.... Wonder Cacao: Inciting a delectable bliss and capturing your imagination. - Project: @wondercacao Brand Identity, Collateral & Packaging Design: @pop_and_pac Portfolio Photography: @foliolio -

03.01.2022 Brand identity and precinct wayfinding signage for one of most celebrated wineries in Victoria, Australia - Mitchelton Wines.

02.01.2022 These beautiful prints are now available at https://twentysix.fyi Twenty Six: An Alphabition with a Mission. Twenty-six designers, artists and creators come together to each design one letter of the alphabet for a one-night-only showcase and a series of limited release prints. The event will be in support of the Australian Literacy and Numeracy Foundation's 'Subtext: Art for Literacy' program.... Thursday December 12th, Backwoods Gallery, Collingwood. We look forward to seeing you there! Brand identity and letter ‘R’ by us Printing by Hungry Workshop Web design and development by Bone.digital Photography by Shelley Horan Styling by Bridget Wald