Poseidon au in North Strathfield | Marketing agency

Poseidon au

Locality: North Strathfield

Phone: +61 1800 835 957

Address: 9 George Street 2137 North Strathfield, NSW, Australia

Website: https://www.poseidondigital.com.au

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• Marketing agency
• Internet marketing service

22.01.2022 A comprehensive strategy is a definitive factor that can make or break a lead gen campaign. It is not as simple as creating an ad and hitting live, strategy is key. We have broken down lead gen into 5 main factors to consider. 1. Buyer Personas - Creating Buyer Personas (Target Audiences) in detail considering their pain points, challenges (with regards to your service) and what do they value in your service? Buyer Personas are the foundation of your campaigns. They are an ...outline of exactly who your customer is and what they are looking for. 2. Targeted Landing Pages - pointing your audience to individual pages that answer their queries. Multiple landing pages are highly recommended to ensure your customer is getting the information they are looking for. Segmenting these pages according to search terms, types of services and audiences is a great starting point. 3. One Clear Call To Action - You want your visitors to take decisive action that leads to a conversion. Don't allow your visitors to have a look around and choose what they want to do. Give them no option (to their benefit) by providing a clear action to take. Whether it is filling out a form, phone call or downloading content, clear direction is key. 4. Personalised automated responses - Your users don't want to feel like just another number and deal with robots and automated responses. Personalise your follow up methods with information about your target audience that hits their emotional needs. Hi "name" and birthday messages are a great example of personalised messaging. 5. Captivating Ads that forces action! You have limited time to capture your audience's attention. Search engine users skim through ads until they find exactly what they are looking for or something gets their attention. It is crucial to stand out from your competitors with ads that force action!

22.01.2022 We live in an age where you can literally track every movement your potential buyer is taking on your website. More so, advertising platforms thrive off this data to help deliver you better results! Why is it so important? Conversion tracking helps you see the return on investment quicksmart. Let's say your goal is to generate customer details through form fill outs. You can track each time a form has been submitted, started and which pages the form was submitted on. ...Why is conversion tracking so valuable? Two reasons, one is to help advertising platforms help you achieve your goal. Platforms such as Google & Facebook can utilise the conversion data implemented to find people more likely to successfully convert. Secondly, it helps you strategise and optimise your campaign to increase your ROI. If you notice one particular ad is converting more than another type, you can put all your ad spend to the higher converting ad. Not only is conversion tracking important, but it is also crucial for advertising success. See more

21.01.2022 Don’t travel far and wide to reach customers, save travel for leisure. You can reach the world with any digital device and a connection! . . . .... . . . . . . . #Travel #FarAndWide #Customers #Leisure #DigitalDevice #Connection #Airport #LeadGen #SEO #PPC #SMM #Advertising #Poseidon #PoseidonDigital #Digital #Marketing #DigitalMarketing #Australia #Sydney See more

14.01.2022 With more time on everyone’s hands why not take this occasion to capitalise on your goals?! Learn what’s needed, study, do all you can- become an improved version of you . . . .... . . . . . . #MondayMotivation #Motivation #DontQuit #Capitalise #Goals #Study #Improve #City #MyLovlyCity #Monday #MotivationalQuote #PoseidonDigital #Poseidon #Digital #Marketing #DigitalMarketing #Sydney #NewYork #LA #HongKong See more