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Power of Words

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22.01.2022 Using my creativity is helpful when thinking about retirement income and super...

22.01.2022 'So You Want to be a Writer' is an Aussie podcast that may encourage novice book authors.'So You Want to be a Writer' is an Aussie podcast that may encourage novice book authors.

21.01.2022 Creative Ways with Money is now on sale until 8 May 2020. https://books2read.com/b/3JVrzB

21.01.2022 Why can't we write our own copy effectively? Donald Miller says it's because "the curse of knowledge" and "vague and confusing messages". StoryBranding will make your business more successful. Let me know if you want to make your brand clearer. I'm your local StoryBrand provider.

20.01.2022 Today we helped local business Corky's Powerchair Care to learn about Facebook marketing.Today we helped local business Corky's Powerchair Care to learn about Facebook marketing.

20.01.2022 Make your new author website one that lasts. https://www.businessauthoracademy.com//create-an-author-w/

18.01.2022 #recommend Sue Atkins, expert bookkeeper and friend, is holding a WORKSHOP for NEW business starters, covering: - assessing your idea - business plan considerations - choose your business structure... - essential legal obligations - build your support team (with some great connections) - figure out your finances - market your business. It will be on 24 July at Belvedere Hotel, Redcliffe, from 9am - 12 or 1pm - 4pm. Call 3085 8155 or see: http://www.businesssurvivor.com.au

18.01.2022 **You Can't Fool Google** #longpost For one, Google employs people around the world as Search Quality Evaluators. The guide for them is 166 pages long! (I have one). So real people evaluate and report back to Google which search results really are relevant. Brian Dean found out that Google sorts and ranks pages based on User Intent. e.g.... Informational Navigational Commercial Transactional Dean says that the user clearly wants a checklist for SEO, but he put 'case study' at the front; that means it is not clearly just a checklist. Google's ranking for it is affected. Think about this with your own case studies -- are you optimising for 'case study' -- or do you want to make your IT support service (in Redcliffe) the star? The latter, right? *Back-linking* Many times we only think about links in terms of who can link to us. But links work both ways! You can help industry pundits find you by linking out to their blog and then contacting them. This takes time but 'if you don't ask...' Remember to add some small value to their lives while you do. So, when you go about making your website better, have a think about: ~ User Intent (what they went there for) ~ Correct keywords for user intent ~ Locale - make it obvious! ~ Links out to others who offer specific information ~ Hiring a copywriter (had to slip that one in, didn't I!) You can read about Brian Dean's Skyscraper method here. https://backlinko.com/skyscraper-technique-2-0

16.01.2022 A nice review from Susan Woods, children's author.

14.01.2022 It's hard to encourage client reviews, but well worth it when you do. Thanks Kate!

12.01.2022 Check out our new article: Why do Authors Need a Marketing Mindset? https://lttr.ai/Gm2p #personalbranding #Authorniche #Authorplatform

10.01.2022 There is more to Marketing than activating online listings. But still, here is a cheat sheet. Helps you get local citations, good for local SEO. https://www.brightlocal.com/cita/australian-citation-sites/

07.01.2022 Why do Authors Need a Marketing Mindset? https://lttr.ai/HHrC #personalbranding #Authorniche #Authorplatform

05.01.2022 "Once you confirm that booksellers here can access your book title information via Nielsen BookScan, the book industry database, you need to see what that listing entails." https://lttr.ai/HUHW #SellingeBooksandMedia #Authorplatform #Amazon

05.01.2022 Why do Authors Need a Marketing Mindset? https://lttr.ai/Gt9j #personalbranding #Authorniche #Authorplatform

02.01.2022 It's sad that community newspapers around the country have rolled out their last prints... Upside is: your blog can carry local stories of relevance to your market. Pic: Pexels.com

02.01.2022 My belief is that most business people are spending too long on TACTICS and not long enough on MESSAGE and STRATEGY. You can throw thousands at FB and put quotes on Instagram ad infinitum, but if your target market is not seeing what they need and desire, then it's just wasted. See my NOTE.