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25.01.2022 Hey all, As we've all seen, consumer demand has experienced some rapid changes in recent months. To help stay up to date on fast-rising retail categories Google has created a new tool that's definitely worth a look. https://www.thinkwithgoogle.com/feature/category-trends ... #PPC #SEM #automation #GoogleAds #digitalmarketing #onlinemarketing #searchenginemarketing #payperclick

25.01.2022 Hey All, Wanted to share some interesting insights from Google around how the pandemic might affect the upcoming holiday shopping season, especially relevant for ecomm. Below are some highlights; - More than a third of U.K. shoppers who normally shop in store for Black Friday say they won’t this year.... - Searches for available near me have grown globally by more than 100% since last year - 67% of shoppers said they plan to shop more at local small businesses #PPC #SEM #automation #GoogleAds #digitalmarketing #onlinemarketing #searchenginemarketing #payperclick

24.01.2022 Find out how you can spend your time solving issues rather than filtering through excel sheets or creating complex pivot tables. #PPC #SEM #Automation #GoogleAds #DigitalMarketing #OnlineMarketing #SearchEngineMarketing #PayPerClick https://hubs.la/H0Mn2RP0

24.01.2022 Given the quickly shifting landscape, we wanted to pop this in your feed for a quick read before the weekend. As an advertising technology company headquartered in Australia, we have been watching the showdown between Google, Facebook, the Australian Government and Media with lots of interest and I have some thoughts. Putting my personal opinions aside about the situation, I think it’s critical to focus on what it teaches us and where the golden opportunity is for agencies. ...And I think the opportunity extends beyond Australian borders, so there’s something in this for everyone! Thanks, Leah #PPC #SEM #Automation #GoogleAds #DigitalMarketing #OnlineMarketing #SearchEngineMarketing #PayPerClick https://hubs.la/H0GTYP40

17.01.2022 There is never a dull moment when it comes to Google and paid search, and it looks like this year will be no different. As Google prepares to mothball the BMM match type, get on the front foot of this change with our guide on how to prepare and overcome potential hidden dangers you might face as it rolls out. #PPC #SEM #Automation #GoogleAds #DigitalMarketing #OnlineMarketing #SearchEngineMarketing #PayPerClick https://hubs.la/H0GK8yv0

14.01.2022 Hey all, just letting you know that we've started seeing some of the COVID-19 Google Ads credits hitting accounts, so jump in and check yours. Here is a link to more information from Google - recently updated.

14.01.2022 We love to do pro-bono work at PPC Samurai, and encourage management of charity accounts via our internal Give4 program. Making sure we’re always compliant and impactful does take time, so in this article we show you how to build PPC Samurai workflows that manage these campaigns with a high degree of automation. It’s also got some great simple examples of workflows if you’re new to building them. https://medium.com//low-effort-management-of-google-ad-cam

13.01.2022 So, you weren't able to check out our CEO, Shaun Bond, and his recent presentation for SMX Next? It's now available on demand, if you'd like to check it out or revisit: "Meet The Automated Search Strategy That Doubled Conversions And Halved CPA". Humble brag, it was a (and I quote) 'session favourite'. It's one thing to tell you all about the strategy though.. but another to teach you HOW to do it! We've designed a BMM/Exact training course, just for you (and several hundred... of your best friends). It takes less than an hour and is completable in bite size chunks. Register Here For The Course: https://ppcsamurai.com/courses/bmm-exact Questions? Get in touch! https://gateway.on24.com//meet-the-automated-search-strat/

10.01.2022 Google recently announced free Google product listings in the US (with the rest of the world slated to follow). What does it mean for your clients, how do you best take a proactive approach to this change and how can PPC Samurai do the heavy lifting for you? Well.. read on! Questions? Get in contact with us.. we're a chatty bunch :) ... https://ppcsamurai.com//the-google-shift-to-free-product-/

09.01.2022 Smart bidding is changing the Google Ads landscape in 2021. Join us with our expert Google guests Karishma and Sunny to demystify smart bidding best practice and gain confidence in smart bidding implementation and outcome analysis. In this free webinar you’ll learn about: - How to choose the best smart bidding strategy for your campaign - Best practice tips for successful implementation... - What to expect and how to analyse smart bidding performance - How to automate smart bidding implementation and measurement using PPC Samurai Date: Tuesday March 9 @ 7pm (UTC+10) #PPC #SEM #Automation #GoogleAds #DigitalMarketing #OnlineMarketing #SearchEngineMarketing #PayPerClick #SmartBidding Webinar: Smart Bidding Best Practices 2021 | PPC Samurai https://hubs.la/H0Hm4Hr0

06.01.2022 Here's a piece from our founder Shaun with his take on a question we’ve been asked a few times now: What Happens When We All Use Automated Bidding?. #PPC #SEM #Automation #GoogleAds #DigitalMarketing #OnlineMarketing #SearchEngineMarketing #PayPerClick https://hubs.la/H0JxDYv0

06.01.2022 The PPC Samurai team is excited to bring to the market the brand new FREEEEEEE PPC Samurai Standard Plan (yep, we said free). WHY have we done this?? We have been watching the challenges our industry is facing with a resolve to help in way that has genuine meaning and impact. It's taken us a month of hard work, but we hope the new PPC Samurai free plan will give PPC professionals what they need most; some time back that they can spend however they want. You could spend it he...lping clients, on managing your agency, on delivering more with less....... or.... on homeschooling your kids (or is that just us doing that now?) So... what is included in the new free PPC Samurai Standard Plan? * 25 (and growing fast) automatic checks/balances and insights for Google and Microsoft accounts * A customisable performance dashboard to show give you a quick view into the account metrics you want to view and compare * Automatic Ad Testing * UNLIMITED accounts * UNLIMITED users * UNLIMITED spend Try PPC Samurai today, with our Pro plan included for 30 days. https://lnkd.in/g7bi7ke From the proud PPC Samurai team.

06.01.2022 Read through for 7 essential checks to keep your ads accounts healthy - the logic that helps you build them out - and how to automate them! Not currently using PPC Samurai to automate and scale? We'd love to show you how! https://ppcsamurai.com//the-7-essential-checks-for-health/

05.01.2022 Our CEO, Shaun Bond, is speaking at #SMX Next! Join him online, June 23-24, for this fantastic virtual event see what he has to say about a campaign structure that doubled conversions and halved CPA. Register here for free: https://smxpo.com/2zKb0x4

04.01.2022 Keen for some strategy content? Our friends at RIFF Online Marketing are finalists in the European Search Awards this year and we're thrilled to have played our part in their success. Read on for a breakdown on their strategy and how they implemented the management of it with PPC Samurai. Questions? Reach out to us at PPC Samurai - we're a chatty bunch. https://medium.com//take-your-google-shopping-campaigns-to... #digitalmarketing #googleshopping #digitaladvertising #digitalagency #ecommerce #digitalstrategytips #ppcsamurai

03.01.2022 Checkout how RIFF Online Marketing uses PPC Samurai to protect client results, always deliver and grow their agency. Using PPC Samurai, RIFF implemented a range of protective strategies across accounts resulting in increased client retention, better outcomes for clients and more time efficiency for managers. RIFF Online Marketing is an award-winning enterprise-sized digital agency headquartered in the Netherlands, with operations across Europe. They work with a range of busin...esses, from SME through to multinationals. In 2016 they were looking for a fully customisable way to protectively monitor their entire book of agency accounts for problems and quality, and after testing many tools, decided PPC Samurai was the solution. #PPC #SEM #automation #GoogleAds #digitalmarketing #onlinemarketing #searchenginemarketing #payperclick #casestudy

02.01.2022 Congratulations to the team from RIFF Online Marketing for being named as finalists in the European Search Awards, using a management strategy made possible through their clever use of PPC Samurai. We loved partnering with them to make this possible! Category: Best Use of Search - Retail/ eCommerce (PPC) http://europeansearchawards.com/2020-shortlist/