Practical Marketing in St Kilda, Victoria | Internet marketing service

Practical Marketing

Locality: St Kilda, Victoria

Address: 606 St Kilda Rd 3004 St Kilda, VIC, Australia

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• Web designer
• Marketing agency
• Internet marketing service

24.01.2022 When writing copy for marketing purposes, think back to English lessons at school, and do it properly! Sloppy grammar is your enemy and good grammar is your cheering squad. See image for a powerful example.

17.01.2022 Differentiation is how you distinguish yourself from your competitors. If you sell goods, you might differentiate yourself based on quality and price. If you're in the service industry, you might differentiate yourself on customer service. What do you do to make your business stand out from the crowd?

16.01.2022 One of the key aspects about marketing is avoiding the "one size fits all" approach. Its doesn't work. Segmentation (dividing your customers into like groups) is the way to go!

10.01.2022 To Social Media or not to Social Media, that is the question! As a Marketing Consultant, I often get asked by more mature clients (read, people 50 years old or over) whether their business should do Social Media. I feel for these clients, let's face it, in their hey days, there were no mobile phones, there weren't cordless phones, computers weren't so widely used, and everything was paper based. ... The bottom line is this; Social Media is like a marathon. You have to commit to training on a consistent basis. You'd never rock up to a marathon without training and putting in the hard yards first, if you want to cross the finish line. Social Media is similar. If you're not consistent in posting and being active online, you won't reap the rewards. Your business will look tacky if last time you posted was in 2014, and it was a half-hearted attempt. (If you're out jogging, do you stop to sip a latte at the local cafe? No! Maybe AFTER but not during). The rewards are creating an online channel for your business, possibly an incremental revenue stream, alternative promotions, finding a new target market and so much more. Do Social Media consistently with valuable content or don't do it at all.