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Profit Edge

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24.01.2022 Bernie Brookes (former Myer boss) views on why retailers need to change

23.01.2022 Hmmm.... Something to think about. Is your aim to go fast or far?

22.01.2022 How well are you taking care of your customers?

21.01.2022 Here are some common factors that influence shopper behaviour.

17.01.2022 Love your thinking Melissa Walsh!

16.01.2022 Embarrassing Bodies Have you ever watched the show ‘Embarrassing Bodies’ on TV? Well if you’re squeamish, we’ve got some advice.... Don’t. That’s because this show highlights extreme medical problems. In the episode we watched there was this guy who had rotten teeth. And when we say rotten we mean completely rotten. He had no teeth left. They were just stubs. His gums were infected. He’s breath stank like a sewer. The problem got so bad he just had to do something about it. Reminds us of many business owners who have come to us over the years to fix their problems. They do nothing until it gets so bad they just have to take action. And sure, we provide them a free no-obligation session to flesh out the problems and outline some systems and strategies to turn their business around to generate consistent profits What about you? Is your business in pain? Do you want to generate consistent profits? If so It starts here by emailing or phoning us to book your free no-obligation session with us to flesh out any problems in your business and discuss systems and strategies to overcome these.

16.01.2022 Have you got a Big Hairy Audacious Goal?

15.01.2022 What impact is your leadership having on those around you?

15.01.2022 Opportunities are everywhere

10.01.2022 If your week hasn't started as well as you planned, remember this... 'Tough times never last but tough people do' (Robert Schuller)

10.01.2022 What makes a leader a leader? Running a business can be tricky business, especially as all eyes are on you to be a leader. So, this week we bring you a quote from John Quincy Adams that we think sums up what leadership is all about. ‘If your actions inspire others to dream more, learn more, do more and become more, you are a leader.’ John Quincy Adams

08.01.2022 Check out how today's digital age is shaping Australian small business.

07.01.2022 To create a great culture you must know what your company stands for. Here are the three steps Canva took to perfect it's company culture.

07.01.2022 It’s that time of year: ‘Call me back after the holidays’ According to Jeffery Gitomer ‘Call me back after the holidays’ is the second most-heard objection in sales (first being, ‘Your price is too high,’ Third being ‘I have to think about it.’). It comes up year after year and salespeople get frustrated year after year, unnecessarily. Here’s how to think about it and here’s what to do about it. Salespeople typically hate holidays. It’s an excuse for decision makers to pu...t buying decisions on hold. But the worst of them are the Christmas to New Year, ‘Call me back after the holidays,’ and ‘Call me after the first of the year.’ Two of the most hated phrases in sales. (The still rank behind ‘We’ve decided to buy from someone else.’) Call me after the holidays is not an objection. It’s worse. It’s a stall. Stalls are twice as bad as objections. When you get a stall, you have to somehow dance around it, and then you still must find the real objection before you can proceed. Here are 5 of Jeffery Gitomer’s clever lines and winning tactics to use that will help overcome the stall: 1. Close on the stall line. ‘What day after the first of the year would you want to take (what would be most convenient to take) delivery?’ 2. Firm it up, whenever it is. Ask, ‘When after the first of the year? Can I buy you the first breakfast of the new year? Make a firm appointment 3. If it’s just a call back, make the prospect write it down. Call backs must be appointed, or the other person is never there when you call. Writing it down makes it a firm commitment. 4. Tell them about your resolutions. ‘I’ve made a New Year’s resolution that I’m not going to let people like you who need our service, delay until after the first of the year. You know you need it.’ 5. Offer incentives and alternatives. Develop reasons not to delay. Bill after the holiday. Order now, deliver after the holidays. Wishing you well with your sales.

06.01.2022 Do you think you can? Oh how quickly time flies, here we are only 20 days out from Christmas Day. If you are anything like us you’ll still have lots to do and fit in before the big day. So today we have brought you one of our favorite quotes from Jim Rohn that helps us. Hope you find it helpful too.... ‘If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse’ Jim John

05.01.2022 Now that's we are into Friday afternoon it's time to reflect on how well we are all getting through our short-term tasks this week that will lead to our long-term accomplishments.

03.01.2022 I don’t know? It doesn’t matter how smart, talented, trained or educated you are, in your business time and time again, you’re going to be hit with questions from prospects and clients to which you don’t know the answers. A real estate agent showing a house will be asked about the energy efficiency of an appliance, or an accountant will be asked about an obscure tax law, a solicitor will be questioned about a portion of legislation they’re not familiar with.... And many of us will feel a sinking feeling when we’re asked that tricky question. No one likes to say I don’t know. So, here’s an alternative to ‘I don’t know’. Reply with the question ‘Is that important to you?’ For example, a real estate agent showing a house is asked what type of insulation is in the roof. Reply is that important to you? Oftentimes the response is not really people are just filling space with conversation and asking may save you a random fact-finding hunt over something of no importance to the person asking the question. If however the answer was Yes, my son has allergies to XXX you could reply ok, I’ll find out and let you know and you’re further educated as to why the person wants that information and can more specifically track down the correct answer. Or perhaps try Great question, let me find out for you Rather than, I don’t know, this leaves the person with a little pat on the back (for a great question) and provided you do what you say you’re going to (find out the answer) you’re golden. You might try Judy in our organisation is our specialist on that, let me find out her thoughts. This is an easy way to retain credibility and to make the person feel as though you’re valuing their question by seeking counsel from someone who is a specialist. So let’s stop the sinking feeling of I don’t know, and recognise that the other great thing about feeling the I don’t know dread is that next time you’re asked that question you’ll know!

03.01.2022 Have you got fleas? There’s a wise old saying that goes something like this: Lie down with dogs, wake up with fleas.... It’s an important lesson on association. It’s essential, as you move through life and become more successful, that you are careful about who you let close to you and who you keep out. After all, you don’t want to wake up with fleas do you? On the flip side, if you hang out with a better quality of dogs, you automatically get a shinier coat. Just be careful who you choose to let close to you.