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Propel Digital

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22.01.2022 Pop a bottle... It’s not only Friday, but it’s also one month since @zacsullivan_ joined the team! Today on the blog to celebrate the milestone, Zac shares the top 5 things he’s learnt since joining the team (some of them are sure to be a surprise, trust me!) Check it out at https://bit.ly/3lrjgpe

22.01.2022 5 INGREDIENTS FOR A HIGH PERFORMING HOMEPAGE Never under estimate the power of a well structured website homepage. You want your homepage to draw your customer in, be easy to navigate, clear in direction and ultimately get your target consumer completing the actions you want them to (e.g. purchasing or enquiring). Here are 5 things to include on your high performing website homepage...... HAVE AN EASY TO NAVIGATE NAV BAR: you’d be surprised how many websites have their nav bar hidden away or in a non-sensical order. It’s called a nav bar for a reason, so it can be navigated with ease - so make sure your site is living up to that! MAKE YOUR MAIN CALL TO ACTION BUTTON ABOVE THE FOLD: You want to try and get your users to the main website goal fast, so offer them up your main call to action above the fold (AKA: before they need to scroll to find it). INCLUDE PICTURES OF PEOPLE: Just like on social, people connect with people! So be sure to include pictures of yourself or your team on the homepage. INCLUDE SOCIAL PROOF IN THE FORM OF TESTIMONIALS: For the consumer who may need a bit more winning over, sway them with awesome testimonials! FEATURE BEST SELLING PRODUCTS OR SERVICES: Don’t leave your consumers hunting for what they’re likely going to want to find. Have your best sellers front and centre so they can act fast and head to checkout or an enquiry form. Now, this isn’t the penultimate list... but its enough to get you started! Tell me, what gets you over the line when it comes to converting on a website? Video features some of my most recent website builds for @walkaboutapiaries, @andrewbullerwines, @skinsationalcosmeticnursing, @loukahairdesign & @mademespresso

21.01.2022 Another quick website refresh out the door for the gorgeous girls at @loukahairdesign. Lou was looking for something that would perfectly reflect the good vibes that are felt within her salon Think: Connection, Customisation and Crystals ... P.S. More great photography from @sarahcraven_photographer.

20.01.2022 Do you trust your gut? Recently, there are some cases where I haven’t... and it’s come back to bite me! Usually, I’m pretty good at trusting those instincts when it comes to life or parenting. But when it comes to business? I second guess myself... then third guess... then fourth and fifth and sixth and... you get the picture... I think it’s largely because of the type of work that I do; I play in numbers, reporting and spreadsheet land. In my head, business de...cisions should come down to the cold hard facts, right? But, what if truly authentic and profitable business decisions actually came from learning to listen to that little voice inside? As I continue to march on into my second year of business, I think that’s one thing I’ll be trying to bring to the forefront a little bit more. Trying to tune into my intuition and really take time to analyse all feelings, those from my head and from my heart. Tell me, are you a bit like me when it comes to making business decisions? Help a sister out! See more

18.01.2022 Haveeeeee you met Emily? Introducing Propel Digital’s new Account Manager! Em has lived, studied and worked in Wangaratta for the past 27 years - so you may have seen her around! Working a range of jobs in the hospitality & customer service sector, she loves having a chat & providing clients with a positive experience. When she’s not hanging out with Loz & @zacsullivan_, Em currently owns & operates @basilswoodfiredpizza, is binge watching New Girl again & listening to L...oose Units: The Podcast & Australian True Crime. We’re sooooo excited to have Em on board and can’t wait to introduce all of our clients to her soon! Pssst... @emperri17 is sharing two truths and a lie about herself in our stories! Can you guess which one is the lie?

16.01.2022 If you’re A) a sucker for a good recommendation and B) not participating in Dry July... may I recommend the latest release from @campbellswines? I was actually blown away by this drop... and I’m NOT just being biased because I also had the pleasure of helping hand pick the grapes for this stellar wine (ok... maybe I’m a little biased ). But seriously though, my fellow wine lovers? This one’s a goodie. ... by Propel Digital See more

12.01.2022 Last week, Zac and Ben joined me to present two digital strategies... and beyond getting their moral support for speaking for almost 4 hrs collectively (phew), I was keen to hear what they thought and learnt from the sessions! Being so used to doing these big pieces of work on my own, it’s awesome to now have a great team around me so that I can get insights from them on how we can make these strategies even better for our clients. So, after sitting in, I put m...y mate @zacsullivan_ to test and asked him to share what ingredients he thought made up a cohesive and successful digital marketing strategy. The answer? Well, I think it’s about time you step into his kitchen (AKA: The Propel Digital blog). Check it out via https://www.propeldigital.com.au//recipe-for-a-killer-digi See more

11.01.2022 Was extremely thrilled to help Wangaratta and Alpine Eyecare with their most recent digital campaign. Seriously though, this sale happening on Saturday is NEXT LEVEL amazing. Like, sunnies marked down from $700 to $150! Incredible! Wang peeps, be sure to check it out!

10.01.2022 EXCITING NEWS: WE’RE HIRING! That’s right, I’m in the hunt for a Digital & Social Media Marketing Assistant. Propel Digital is seeking a new member to add to their growing team. This brand-new role is an exciting opportunity for someone with the right mix of qualifications and/or experience. If you are creative, inquisitive, love connecting with online communities through social media, with an always be learning attitude, we would love to hear from you! Propel Di...gital is based in Wangaratta, North East Victoria. We'd LOVE to find regional applicant to fit this role, however, it certainly can be under-taken remotely. Working closely with Propel Digital Founder, Lauren Begley, you will have creative freedom to grow and push the boundaries of this newly created role. This is an expression of interest application process. As such, the hours of service and requirements of the role will be determined by the applications that are presented to Propel Digital. Ideally however, this position would start as part time with the idea to grow. Please provide as much detail as possible within your application. The ideal applicant: + Is interested in expanding their work in digital and social media marketing. + Has experience developing and curating engaging content for social media platforms. + Is familiar with the Facebook Ads Manager platform through prior experience. + Understands how to interpret data to analyse results and provide insights. + Has experience maintaining a unified brand voice across different online media channels. + Has experience with graphic editing software including Canva, Photoshop, InDesign, Illustrator & more. + Photography and video editing skills are ideal, but not required. Sound like you fit the bill? Check out the full position description via the link in my bio. Applications close Monday 6 July 2020. Qualified applicants will be contacted via email to organise a time for an interview via Zoom. Please submit your resume and cover letter to [email protected]. P.S. Got a mate who’d be interested? Don’t forget to tag them! See more

08.01.2022 The Rural City of Wangaratta has recently announced grants for local business to provide financial support for those adversely affected by January’s bushfires and of course the devastation of COVID-19 (I just want to hug my friends again ) There are two streams available; community support & business support. Let’s talk business. Business support has several different categories, but here are some that apply to the digital space. Online & E-Commerce ($1k - $5k)... Costs associated with online and e-commerce activities including the purchase of hardware, software and services in any of the following areas: Website design and development E-commerce platforms (selling online and receiving payments) Online content development (web pages, mobile apps, audio and visual media) Mentoring and training in online and e-commerce activities Digital marketing and promotion Training & Professional Development ($1k - $2k) Costs associated with increasing and enhancing staff capability to better prepare for return to business activities. Examples include: Online learning, webinars Attendance at training courses, workshops and forums In-house courses delivered by a qualified external provider or other training Other Projects ($1 - $10k) 50% of costs associated with initiating innovative projects that will maximise local jobs and build business resilience and opportunities in a post bushfire and COVID-19 economy. So, who's eligible? Applicants must: Be committed to providing direct benefits to residents of the Rural City of Wangaratta Be a legally constituted entity Have an Australian Business Number (ABN) Hold an adequate public liability insurance policy to cover the volunteers, staff, members and the general public as appropriate (Check out the full eligibility list on the Wang Council website). If you've been thinking about making the move online, or up-skilling in the digital space - I'd love to open up a dialogue on how I could help get you there - and how that could apply to your grant application. Applications close 11/9/2020. See more

07.01.2022 Spending the night reminiscing on just HOW MUCH content Propel Digital has created in the past year! This was a fun little stop motion I created for the beautiful people at @ddletterpress - I want to get married again just so I can get some beautiful save the dates like this!

07.01.2022 SOCIAL MEDIA TREND: LONG FORM CAPTIONS ON INSTAGRAM Photos and videos have always come first on Instagram but, oftentimes, it’s the caption that makes or breaks your post. That’s because the story you tell on Instagram is just as important as the images and videos you share it provides context, adds personality, and can even inspire your followers to take action.... One of the biggest trends to hit Instagram in 2019 was creators and brands tapping into the power of long-form captions to engage and connect with their followers and this trend has only continued into 2020! Of course, not every caption needs to be a novel. Sometimes, a short caption is all you need it really depends on your brand and the content you’re sharing! At the end of the day, what’s most important is that your audience is engaging with your content! (info from our friends at @latermedia) See more

07.01.2022 SWIPE FOR AUGUST ADS SUCCESS! Client 1: I have been working with this business for 5 months now. I can legit say this fashion retailer is THE MOST lovely client - which makes getting these types of results for her all the more rewarding! Over my time with this client, I have helped them gain over $30 in revenue attributed to their ads (which is a 17x return on their overall ad spend). Client 2: This client has dabbled in ads before but it’s only since ISO that... we’ve really had to take it up a notch online. The results? Well, they speak for themselves... Client 3: August is my second month in working with this client. Now, usually, it takes quite a few months to see these kind of results. But a revised ad strategy, creative approach and optimisation tactics have resulted in some stellar number straight outta the gate. Most importantly, we’ve raised their average monthly return on ad spend from x4 to x12 within the space of two months! To say I’m stoked that we’re stoked at the results is an understatement. Want to learn more about refining your Facebook As Strategy? Get in touch! See more

05.01.2022 If you’re wanting a way to heat up your Insta Story game, look no further. We’ve got 5 spicy Insta Story tips on the blog to take you to the next level, and start seeing real results. Check them out via the link in our bio!