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PR Shed

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25.01.2022 Good luck to A Healthy View - Michele Chevalley Hedge who will be appearing on Studio 10 this morning. Tune in at 11.15 to catch her making a delicious fishcake recipe as she promotes her new book Eat, Drink & Still Shrink. Go Michele!

24.01.2022 We're looking forward to heading along to Australia's largest startup and growth conference next week. If you're keen to join us at StartCon they are offering Founders $1 tickets this morning for the first 200 people. Jump on it and enter FOUNDER at the checkout :)

24.01.2022 #PRUNCOVERED New on the blog. Ever wondered what the difference is between advertising and PR? Advertising is what you pay for, publicity is what you pray for - still unsure what that means? Link below for the lowdown.

24.01.2022 2020: Now What? If you're looking to raise your profile this year we're co-hosting a workshop in Sydney later this month where businesses can learn how do their own publicity. We'll be giving you all the tips and tricks PR agencies don't want you to know so you can get your brand in the media, without paying a cent. Get to grips with what stories the media are interested in, where to find opportunities and the best way to approach them. ... You'll also come away with a raft of other marketing hacks, a new press shot and a refreshed mindset, as you're taught how to level up your self-talk for success through a guided hypnosis experience. Early bird tickets are available until Thursday. Click here for more information.

23.01.2022 An interesting read and a timely PR story put together by The Ethical CEO, self-published on medium. If you're an expert in a particular industry, making some bold predictions about future trends based on current cultural developments is something the media would always be keen to hear. What's your crystal ball saying?

23.01.2022 Excited to have been announced as the (virtual) PR Expert in Residence at the @Sydney Startup Hub, providing PR mentorship to businesses as and when they need it. In these strange times, it's really encouraging talking to entrepreneurs who are powering on, reinventing themselves or preparing to launch solutions to our everyday problems in the face of adversity. If you would like to chat, you can nab a free power half hour with me and a raft of other esteemed experts here https://community.sydneystartuphub.com/mentors

22.01.2022 Startups need different advice depending on where they are at in their journey. So we're excited to be a part of Australia's largest startup event, CEBIT. We'll be offering businesses one-to-one guidance on PR as part of the 'Office Hours' component. We're in great company, also providing expertise is Tank Stream Labs, BlueChilli, AirTree Ventures, Transport for NSW, British Consulate-General Sydney, Right Click Capital and more. Register at cebit.com.au to learn more and check out the full program of events taking place at the International Convention Centre Sydney - ICC Sydney.

20.01.2022 Ironically, I’m always focused on publicising my clients that time is limited to do the same for myself and PR Shed but this month, I made my Marie Claire debut. Having met my husband before dating apps were rife, it's good to know I can swipe right for a brain date instead. Get stuck in friends!

20.01.2022 Happy Halloween. To celebrate, here's our favourite PR campaign we've seen so far this week... Exclusive research from the Beano revealed British kids would be dressing up as Boris Johnson for Halloween. The study of 2,000 British parents and their children showed over half (54%) of British families were drawing direct inspiration from Brexit for their Halloween plans this year. This has the hallmarks of a great PR story for the following reasons...... Calendar hook - Halloween Piggybacking the news - Brexit Releasing new stats/research - which the media love A variety of cracking photos given to different media outlets exclusively. What's happening next that the media will be talking about which your business can use to your advantage?

20.01.2022 Having worked in and around Surry Hills for the last 10 years and with PR Shed HQ ordinarily based there - I'm honoured to have been invited to join the board for the Surry Hills Creative Precinct Inc. In collaboration with City of Sydney, Destination NSW, The Surry Hills Festival, Transport for NSW, and lots of others, the role will enable me to highlight and support the vitality of Surry Hills and what a fabulous area it is to work, live and play! With the community currently facing unprecedented challenges, it's vital we work together to play our part in the city's progress and recovery.

19.01.2022 If you're planning on pitching your story to the media any time soon, here are some pointers to keep in mind...

19.01.2022 We are hiring! More info below.

19.01.2022 Coronavirus Crisis The role of a PR professional is often to pre-empt the worst-case scenario and then plan for it accordingly. Although Coronavirus is unchartered territory, as a business there are things you should be thinking about if you don't have a PR team in-house. Many of these pointers can be applied to any crisis situation. 1. Who might be affected by the crisis? Think about who you might need to tell if your product or service is impacted e.g Clients, customers, st...aff and suppliers. 2. What will you say to them? Address potential concerns and queries by pre-planning responses for a variety of hypothetical situations. The aim of the game is to ensure everyone is up to speed. Always deal in facts only. If you don't have the answers at any given time, explain you are trying to get them or direct them to someone else who is authorised to provide more detail. 3. What channels are you going to use to communicate with these audiences? Put together copy for each channel accordingly in the event it needs to be shared promptly. 4. Who needs to approve what you say? Make sure the relevant team members are available to sign off on anything that may need the green light. 5. Review existing messages you have in-market or are primed to go live - these may need to be tweaked or postponed. For example, if you have pre-planned your social media content a few weeks in advance, make sure there isn't anything contentious scheduled. The same can be applied to ad campaigns, EDMs and any other marketing materials. 6. Media announcements - is now a good time to share your news? Remember newsrooms are underresourced ordinarily and journalists' time is stretched. Unless your news is Coronavirus related or is essential breaking news otherwise, it's likely to fall by the wayside. If it can wait, then think about a more appropriate time to tell the world your story. 7. Question everything you are doing. Are you being socially responsible? If there's even a doubt in your mind, then don't do it. 8. Finally, wash your hands friends.

18.01.2022 We're proud to be providing PR support to the Keep Sydney Open Party in the run up to the NSW State Election. Lots of media in attendance at the press conference this morning announcing former Deputy Mayor Jess Miller, Tyson Koh and Jesse Matheson are in the running.

18.01.2022 Congrats to financial wellbeing experts, Janine Robertson & Paul Gordon who are featured on MailOnline today (the world's biggest news site) as they promote their new book Spenditude. The big question is are you a Spender, Slender or Defender?

18.01.2022 Congratulations to one of our newest clients, A Healthy View - Michele Chevalley Hedge who was featured on SMH, The Age and a raft of other Fairfax online mastheads today as she promotes her new book, Eat Drink & Still Shrink. More TV appearances in the pipeline too :)

17.01.2022 Eat, sleep, rave, recuperate. Just in time for music festival season, Be Nutrients have launched the world's first situational supplements designed to pep you up pre and post-event. Their DIY PR coverage they secured on Perth Now has resulted in heaps of sales. Congrats boys.

17.01.2022 5 simple ways to do your own PR. We gave the lowdown to our friends at Office Hub.

17.01.2022 THE LOWDOWN ON CHRISTMAS GIFT GUIDES Listen up all product based businesses - we’re 3 months away from Christmas - the most lucrative PR opportunity of the year! If it hasn’t crossed your mind yet, it’s time to get your sh*t together if you want to be included in the gift guide placements. Some tips to get you started: 1. Imagery is key - Gift guides in print often use cut out images with a completely white or transparent background (minimum of 300 dpi), and those online love... high quality, aesthetic lifestyle shots. 2. Timing is everything - It’s good to get in early as most publications will start planning their Christmas gift guides 2 to 3 months in advance, especially the glossy mags. Online publications have a shorter lead time of about a month so you can hold off contacting them til later. 3. Research the publications - Think about which titles will reach your target audience and best suit the product you’re promoting. Have a look at gift guides from previous years to get a feel for what they’ll be planning for this year’s. 4. Perfect the pitch - Editors and journos will be receiving hundreds of products for consideration so make sure you stand out! Tailor your pitch to the person and publication to help build that connection and be top of mind when the time comes for them to put the feature together. 5. Contact the right person - don’t let your pitch get lost in the abyss, put a media list together with key contacts so you have your hat firmly in the ring. Contact us if you get stuck, we have a Christmas Gift Guide media list with a round up of all the best opportunities.

17.01.2022 This week lots of our clients have been out pitching their businesses to the media using our DIY toolkits. The coverage has been coming in thick and fast with features in the Sydney Morning Herald, Urban List, Concrete Playground, Broadsheet and more... A special shout out to Mobius Distilling Co. who have formally launched their Moreau Apple Pie liqueur which is going down a storm with the team at Delicious (and us for that matter - it's incredible).

16.01.2022 Doing good things gives people good vibes about your business. Socially conscious PR is on the rise and it's no surprise. Check out this beauty treatment app which has developed a life-saving wax.

15.01.2022 I had a chat with Balance The Grind about work-life balance and how I manage all things PR whilst wrangling two kids and trying to maintain some semblance of a social life. There are some really great interviews on the site with successful entrepreneurs from all walks of life - well worth checking out for a daily dose of inspo. I'd love to hear about your tips, tricks for managing productivity, as well as any essential digests below. Celia x

15.01.2022 Great to see MYND Studios featured on The Urban List ahead of their grand opening next week. Our DIY toolkits give you everything you need to get your biz featured in the media.

15.01.2022 Want to see your products featured in the media's Christmas gift guides? If so, it's time to get your arse in gear. Most of the glossy mags have theirs wrapped by October, newspapers and online publications aren't too far behind either. Here's six tips on how you can get in on the action.

14.01.2022 Here is a prime example of how you can use Google Alerts to spark ideas for reactive PR opportunities for your business. Fatboy Slim behind the massive track, 'Right Here, Right Now' would have been alerted to the fact that Greta Thunberg used the words right here, right now in her speech at the UN World Congress. The DJ has jumped on this and remixed her speech and his original track together, rallying dancefloors across the world to get behind the climate change cause. Millions of views in 24 hours already. PR gold.

12.01.2022 Extinction Rebellion protesters floated a sinking house down the Thames at the weekend to draw attention to rising sea levels. The public art installation was an 'SOS to the government on climate inaction.' Coverage on CNN, Fast Company, The New York Times, Dazed & Confused and many more. Why it works: a picture story with an iconic backdrop always resonates well with the media. It's not the first time something has floated down the Thames in the name of PR and certainly won't be the last. Could you execute a PR stunt for your business?

11.01.2022 Are you glued to the media? So is everyone else in these extraordinary times. Believe it or not, journalists are crying out for new stories both Covid-19 and non-Corona related. Do you want to see your business featured in the likes of the Australian Financial Review, Business Insider, Sydney Morning Herald, The Project, Sunrise or smaller industry publications?... We talk to digital news outlets, radio stations and newspapers across the country and beyond on a weekly basis and the media are calling us with opportunities for entrepreneurs, experts, authors, influencers, professionals and thought leaders. If you want guaranteed exposure to supercharge your business, comment below and we'll drop you a line to organise a 15-minute chat so we can hear what you have to offer.

11.01.2022 It's been a busy week at PR Shed HQ. Two massive events this weekend, Electric Gardens Festival and Picnic Surry Hills. Interviews with Sunrise, Studio 10, Nova FM, Nine.com.au, Daily Telegraph and more in the last 24 hours. Shoot tomorrow for the Sydney Morning Herald and that's all before gates open and 12,000 revellers roll in. Hope you can join us!

11.01.2022 Until this year, I was so focussed on client work (and parenting) that I didn't make enough time to PR myself, PR Shed and some of the amazing work we do. 2020 was the year to make amends, so while there's still room to do more, it was great to get involved with the Surry Hills Creative Precinct Inc Recovery Series and offer a few PR pointers, alongside other marketing and business experts. Take a look if you want to get some practical tips to help you as we navigate this new chapter. More webinars and events incoming...stay tuned.

11.01.2022 EMAIL SUBJECT LINE AKA HEADLINE Your email subject line is the most important part of your story pitch. Its the clincher as to whether its opened right away or disregarded. Reel the reader in, whether its a journo or anyone else you are trying to get the attention of.... Dont make it sound like an advert for your brand or use the word media release. The goal is to spark interest from the outset so you dont get lost in the email abyss. Death by email is real friends. Here are some tricks to spice up your headline: Add power words Use numbers Use statistics Combine two topics rarely seen together Ask questions --- Get the lowdown on free opportunities to publicise your business and boost your SEO. Make sure to subscribe for PR tips: https://prshed.com/

09.01.2022 MYND Studios nailing the launch of Australia's first purpose-built meditation and nap studios with this appearance on Studio 10 yesterday. Our DIY toolkits, give you the contacts and the pitch you need to get coverage.

09.01.2022 On the fence as to whether PR is for your business? For the next three Thursdays, Celia Harding the Founder of PR Shed is hosting a one-to-one PR Clinic at the Sydney Startup Hub. Book a free 30 mins session to chat about anything PR related. Sending out a press release and not getting a response? Competitors hogging the media spotlight? Have some PR ideas and not sure how to execute them? Need some PR inspiration? Unclear as to whether the media will be interested in what you have to say? Book your slot now.

09.01.2022 Getting into the groove of 2020 yet? A little bit of music always helps. Follow us on SoundCloud for a mammoth selection of musical mixes guaranteed to keep you in the zone.

09.01.2022 Today, we have some big news from PR Shed HQ. We have re-launched what we do, to save you time and money whilst maximising your PR results. Our new hassle-free PR subscription service, is the first of its kind globally and has been designed for startups, entrepreneurs and more established brands. We give you everything you need to connect and collaborate with media, influencers and stakeholders direct, rather than through an agency third party. How does it work? You sign up, ...tell us a bit about your business, then PR Shed hunts for relevant and beneficial publicity opportunities tailored to your broader business objectives. Whether the goal is to drive awareness of new or existing products and services or raise the profile of the people behind them - a set number of leads are provided each quarter, along with the necessary contact information and the exact pitch you need to send to get involved, written by a PR pro! For more info and pricing check out our website https://prshed.com/pricing/

08.01.2022 Press coverage is already coming in thick and fast for PR Shed clients in 2019. EQ Minds has been featured on Daily Mail, Sky News and 10 daily. If you're wondering how to start your day the right way... then this is well worth a read.

08.01.2022 Speaking opportunities whether IRL or virtual are a great way to grow your profile and your biz. Pitch a workshop, masterclass or an interesting topic of discussion for a panel to the programming committee and put your hat in the ring. To find opportunities, just Google, 'call for speakers' or get in touch with events you want to be a part of. Here's a good one for startups...

07.01.2022 It was great to see Office Hub in the AFR on Friday, talking about the 'Evolution of the Office' and their latest report on the co-working industry. These guys used one of our toolkits and now successfully do their own PR. Congratulations.

07.01.2022 THE ART OF THE CHASE Its an age-old PR debateshould you send a follow up? How soon? By phone or email? How many times? Journalists are swamped with emails and even the best pitches can get lost in the shuffle. Often all it takes is a follow up email to ensure a great story doesnt fall through the cracks. If its a time sensitive pitch or a breaking news story, a phone call the same day can pay dividends, along with an email 24 hours later. If its a less pressing feature ...idea, a nudge 48 hours later is more appropriate. Try and action it during office hours for the best chance of getting a response either way. Follow up is an essential component of your PR strategy. Allow time for it. PR is labour intensive, as you often have to follow up with multiple people, multiple times. But when you land that piece of coverage it makes all the hard graft worthwhile. -- Get the lowdown on free opportunities to publicise your business and boost your SEO. Make sure to subscribe for PR tips: https://prshed.com/

06.01.2022 This Friday, join me and a couple of other esteemed experts for a virtual workshop on marketing in a post-COVID era, with insights into PR, SEO, digital marketing and more. Details below

05.01.2022 "There's more to life than Netflix" - there certainly is. Great to be working with The Local Rewards initiative to get people out and about in the Inner East and our locale in Surry Hills. Thanks for the love Broadsheet Sydney.

05.01.2022 It's a great feeling getting your first piece of press coverage, especially when you've done it all by yourself! One of our Perth clients, Mbcollective secured this awesome piece of coverage announcing their launch in the local newspaper.

04.01.2022 If you have a business in NSW and are looking for mentorship or guidance in these unprecedented times then Business Connect is offering 34 hours of expert advice for free, yep FREE. It's normally 4 hours gratis but either way, jump on it and use it to your advantage.

03.01.2022 Move over Taylor, there's a new 'Swift' at the top of the charts. We LOVE this PR campaign for the RSPB in the UK.

03.01.2022 We're passionate about live music, events and culture in NSW. Hence we are joining Thursday's Don't Kill Live Music Rally - Sydney. We are also providing pro-bono PR support to the Keep Sydney Open Party in the run-up to the March 23 election. Make your vote count and get involved!

02.01.2022 As I'm sure many of you know, I'm really passionate about Sydney's nightlife having worked on the Keep Sydney Open Party campaign. Now, as the sun finally set on the lockout laws this week, a new chapter in Sydney's nightlife beckons. Really excited to be working on Global Cities After Dark again this year, which is bringing government and industry insiders together to future proof Sydney's 24-Hour economy. From March 22 - 26 at the Powerhouse Museum, the tourism, major ...events, transport, hospitality, live music and entertainment sectors will come together to thrash out a plan for the future. Speakers include the newly appointed NSW 24-Hour Commissioner Michael Rodrigues, Deputy Lord Mayor Jess Scully, Vivid curator Tory Loudon, Meow Wolf, Transport for NSW, Transport for London and heaps more. To find out more visit globalcitiesafterdark.com

01.01.2022 The key to good publicity is doing something different to get people talking. Koala nailed it.

01.01.2022 Is COVID-19 heralding a new era of celebrity? Marcus Rashford a UK premier league footballer has been hailed a hero for getting the government to do a 120M u-turn on meal vouchers for poorer families. This wasn't a stunt to raise his profile while he's off the field, it was born out of genuine desire to drive change, born from his own experiences as a child. The last few months celebrities and influencers have faced criticism for displaying a lack of sensitivity to the bigger picture, as we all reevaluate what really matters in life. Now more than ever, those in privileged positions have a responsibility to do more for the greater good.