Publift in Surry Hills, New South Wales, Australia | Media agency

Publift

Locality: Surry Hills, New South Wales, Australia

Address: Level 9, 46-56 Kippax Street 2010 Surry Hills, NSW, Australia

Website: http://publift.com

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24.01.2022 What is programmatic direct? Learn all about manual media buying vs. programmatic, PMP deals, real-time bidding (RTB), and the benefits of programmatic direct for publishers.

24.01.2022 Season's Greetings from the team at Publift! May your holidays be filled with wonderful memories. Merry Christmas! Stay safe and see you in the new year!

23.01.2022 Publift CEO Colm Dolan weighs in on Google's willingness to collaborate and consult with rivals in the digital advertising space via Reuters.

22.01.2022 Colm Dolan speaks to Emily Jaksch from Generation Us about entrepreneurship, moving to Sydney and starting Publift. Don't miss his advice for budding entrepreneurs! Listen to the Purposely Podcast here:

22.01.2022 The clock is ticking: we’re less than 18 months away from the deprecation of third-party cookies. Learn how brands, platforms and publishers are proactively approaching the challenge ahead in our Australian edition of As the Cookie Crumbles, featuring panelists from Amobee (Dillen Alahendra, Director of Solutions), Optus (Angela Greenwood, Director of Customer Acquisiton & Customer Marketing), Publift (Colm Dolan, Co-Founder & CEO) and Man of Many (Scott Purcell, Co-Founder). Register today: https://lp.liveramp.com/au-cookie-crumbles-wb-registration.

22.01.2022 We spoke to Robert Williams, Director of Operations at Kargo for APAC. Find out how Kargo is tackling the ever-evolving industry and tips for effective mobile advertising! https://publift.com/qa-with-rob-williams-kargo/

20.01.2022 Apple's IDFA is under fire following new complaints from the European privacy campaign. Colm Dolan spoke to Advertising Week about what this means for users, marketers and the ad tech industry as a whole. #adtech #IDFA #programmaticadvertising #privacylaw

19.01.2022 Publift CEO Colm Dolan sat down with Christopher Blok from LiveRamp to discuss the importance of small and medium-sized publishers in the advertising landscape - and how they can maintain, grow and optimise their addressable inventory in a post-cookie world.

19.01.2022 Can adtech plug the gap for small and mid-sized publishers in Australia’s shrinking media landscape? Melanie Hoptman from LiveRamp talks to Marketing magazine about the changing advertising ecosystem, the new era of identity solutions and how #adtech might be the future for small and medium-sized publishers.

18.01.2022 Get through your midweek slump by practicing some #mindfulness! Publift CEO Colm Dolan talks to Adam Coelho on The Mindful Fire Podcast, reflecting on #entrepreneurship as a spiritual practice, living in alignment with personal values and tips for daily #meditation practice. I found that work was an ability for me to bring out my spiritual teachings and share my values with other people.

18.01.2022 "I owe a lot to free education in Ireland." Publift CEO Colm Dolan features in University of Limerick Alumni's Alumni Week!

17.01.2022 "The laws and tech that govern the digital world are swiftly moving away from cookies and towards a universal ID." What is universal ID and how can it help publishers? Let's find out!

16.01.2022 "Greater than two-thirds of US digital ad spend will go to mobile platforms in 2020." Learn what in-app advertising is, how it works, about crucial trends, benefits for publishers and the best in-app advertising networks to consider.

15.01.2022 "The very industry I have become entrenched in for the last 14 years is at severe odds with some of my personal beliefs." Publift CEO Colm Dolan spoke to Stephanie Palmer-Derrien at SmartCompany about disconnecting from the online world and finding balance in his personal life.

13.01.2022 Signing up with a mobile ad network is a great way for publishers, including app developers, to make passive income from your website and benefit from app monetization by selling ad space to advertisers. There are a variety of mobile ad networks out there, learn how to pick the best ones for you.

11.01.2022 Ad fraud is a consistent problem in digital marketing and has shown no indication of settling down, costing the advertising ecosystem over $6.5 billion annually. Let's find out how ads.txt can help to protect your website against internet and ad fraud.

11.01.2022 More and more people around the world are using mobile devices to browse the internet. Find out why you should be utilising mobile ads and how to choose the best sizes!

10.01.2022 Congratulations to Man of Many and We Are Explorers for winning Website of the Year and Consumer Publication of the Year at the Mumbrella Publish Awards!

09.01.2022 Total digital display advertising spend in 2020 exceeds $179 billion with 5.3% growth this year despite the pandemic. Learn the basics of yield optimization so you can strategically optimize your advertising yield as your business grows!

09.01.2022 Publift's AdWizard Google Chrome extension is featured by IAB Australia as one of ad tech's most handy free tools! "A superb chrome extension developed and maintained by our very own IAB AU member Publift which allows you to view information from the ad-server and header bidding performance such as size mapping, targeting attributes and Prebid auction details." Don't forget to download and review! https://bit.ly/34iKY0N

08.01.2022 Many businesses would go under. - Publift CEO Colm Dolan weighs in on Australia's showdown with Google and how proposed legislation could impact publishers and users via Search Engine Land.

08.01.2022 Contextual advertising is forecast to grow worldwide by US$279.2 billion; continuing to grow in popularity as a result of rising concerns around data privacy, the GDPR and demise of cookie-based solutions. Read on to find out more!

07.01.2022 We spoke to 'AdTech Personality of the Year' Niraj Nagpal at Iponweb! Hear about how Niraj fell into #AdTech, and how next-gen platform The MediaGrid is helping publishers and agencies strengthen partnerships.

06.01.2022 What is SKAdNetwork and what does it mean for publishers and advertisers? Apple's SKAdNetwork originally served to measure campaigns with privacy as a central focus. Following developing privacy regulations, it's now on track to become the future of measuring mobile ad campaigns without IDFA. Find out more here

06.01.2022 A stellar review from Digitaladblog! "It can be very difficult for a publisher to know what the right balance of ads and content should be along with the highest performing locations. Through extensive testing, Publift will hand design the perfect and most profitable ad layout experience for each site while preserving user experience." https://bit.ly/3mPhYF8 ... #adtech #programmaticadvertising #digitaladvertising #fivestarreviews

04.01.2022 We're looking for a Technical Account Coordinator to join the Publift family! Are you a tech enthusiast and love problem-solving? Apply today: https://hubs.ly/H0qTMFn0 We're looking forward to meeting you!

04.01.2022 AdNews Australia spoke to Fredric Jouve, LiveRamp's managing director of APAC, and Colm Dolan from Publift to discuss how their recently announced partnership will help small and medium-sized publishers seamlessly connect #firstpartydata with #marketer demand. Man of Many's Scott Purcell, CFA detailed how LiveRamp’s Authenticated Traffic Solution will help publishers like them provide a more curated and premium experience for both #advertisers and its audience. Find out more here: https://bit.ly/3joefw8

04.01.2022 In our webinar tomorrow, LiveRamp, Amobee, Optus, Publift and Man of Many will discuss how brands can reach their audiences on a one-to-one basis, as well as where they authenticate (not just on walled gardens or large publishers). Moving to people-based buying is increasingly important as the death of the third-party cookie looms over the industry. Register now: https://lp.liveramp.com/au-cookie-crumbles-wb-registration.

03.01.2022 "Being a publisher can be a lonely existence. Many SMBs, particularly the smaller ones, also have no marketing functions or teams of content creators to help them when business takes an unexpected turn or traffic dips." Publift CEO Colm Dolan spoke to AdNews Australia about the importance of small and medium business (SMB) publishers, their contribution to the economy and the challenges they face.

02.01.2022 Just five years ago, publishers could earn revenue simply by placing ads on their site. Up to 56% of ads displayed were never actually viewed by visitors. Advertisers are increasingly only interested in bidding on viewable impressions. Learn about vCPM, or cost per one thousand viewable impressions, and its role in driving site revenue.

01.01.2022 Publift is one of Australia's Fast Starters 2020 winners! Recognised by Financial Review and Statista, our Publifters are passionate about empowering publishers, supporting SMBs and contributing to economic growth.

01.01.2022 We're on the lookout for a Full-stack Software Engineer to join the growing Publift family! Are you a self-starter with technical experience and a passion for problem-solving? Apply today: https://bit.ly/37xFOA4 We're looking forward to meeting you!