PupDigital | Advertising/marketing

PupDigital

Phone: +61 409 208 261

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• Advertising/marketing

23.01.2022 Macro conversions vs micro conversions Macro conversions are when a customer completes an action that directly contributes to the bottom line: - Shopping instore/online - Converted leads - App downloads ... - In-app purchases Micro conversions are more about exposure and relationships. Still important but they don't directly contribute to the bottom line: - Newsletter sign ups - Follows and engagement - Videos played - Website traffic It's important to measure and track progress across both metrics and have targets for both. Does your business measure both macro and micro conversions?

20.01.2022 And we are live! Check out our latest blog post now on why you should choose a small Australian agency for your digital marketing. Click below.

20.01.2022 2021 is a crucial time for the world. It's a crucial time for business and we are so excited and proud to be along the journey with our clients. 2021 is a year of transition. It's a year where the world fights COVID-19, starts recovery and life hopefully starts to resume to 'normal'. But things have transformed so much since 2020, that the new normal is different from the old normal.... This is true even for the world of digital. Leading organisations like Google and Facebook are adapting to the forces at play and taking steps to prioritise privacy, measurement and automation in their platforms to future-proof advertising and marketing for businesses. Feeling uncertain and confused about the changes that are occurring is completely normal. We help out clients navigate these waters by understanding, learning and sharing our knowledge with them so that they can adapt and grow with these changes. This is one of the best parts of what we do at PupDigital. If you're uncertain of your next move, please don't hesitate to get in touch with us. We'd be happy to help.

03.01.2022 Why do you think it’s better to hire a small Aussie agency for your marketing? We’d love to hear what you think about the big agency vs small agency debate. Blog post on this coming soon so stay tuned!

01.01.2022 BURNOUT The transfer to working from home has led to many small business owners working longer hours in a blurred work/home environment, ultimately leading to burnout. It’s something that we’ve seen more and more of since the pandemic. It doesn’t help that technology and digital are changing rapidly and constantly! This is where we come in. Outsourcing your digital marketing to a trusted partner can help alleviate this extra workload and allow you the precious time to focus on bigger priorities in your business. Contact us now to get a free audit or to find out more about what we can do for you and your business.