Pure Public Relations | Consultation agency

Pure Public Relations

Phone: +61 2 9688 3325

Add/Update information

Reviews

Tags

• Businesses
• Consultation agency
• Advertising/marketing
• Public relations agency

25.01.2022 In these unprecedented, strange, and uncertain times, as we navigate the new normal, we are here for you, and we are all in this together, now more than ever. MAKE IT STOP! Have you noticed that we have an unprecedented number of ‘unprecendented’s (yes, I am aware this is not a word)? #publicrelations #pr #communication

23.01.2022 Very excited to announce that we are hiring! Pure Public Relations is looking to hire an exceptional PR account manager and media relations extraordinaire. There are a huge number of PR agents and journalists who have lost their jobs in the last few weeks, so please share this opportunity with your PR and journo friends. The role would involve working closely with Phoebe and the rest of the team on delivering outstanding results for our clients. The role would be fully remote..., working from home alongside our highly experienced team. If you’re loving working from home and would like to make the switch to a permanent, full time remote role, this could be the perfect move for you. #pr #publicrelations #publicrelationsagency #pragency https://mumbrella.com.au/jobs/pr-account-manager-90

22.01.2022 Chances are, like most of us, you spent your childhood being taught that bragging and showing-off are character traits you should avoid at all costs. If you’re a business owner, this is a serious problem. You might think it’s harmless, but unnecessary modesty could actually be holding you back. In fact, whatever area of business you’re in, talking about your achievements is not only acceptable, but critical to your success. #publicrelations

22.01.2022 Did you read about Krispy Kreme's free donut debacle? SmartCompany asked for my thoughts on Krispy Kreme's incredibly poor form in their irresponsible free donut promotion, and the impact this has on their own business (let alone public safety): https://www.smartcompany.com.au/coronavirus/krispy-kreme-pr/

21.01.2022 A thought leadership piece about the importance of thought leadership pieces... In this interview with Thrive Global I explain what thought leadership is, how to do it well, the value of PR, and what to avoid - plus a few other fun facts. "Lead before you speak. Before you can be well-known as a thought leader, you need to already be a leader. For example, don’t share your view on business success without having achieved business success yourself and without already helping o...thers to achieve success." "More than half of our clients have come from our own thought leadership. It would be more than that if we spent more time doing our own PR, but most of our time is spent doing it for our clients. The primary way we do that is by turning our clients into thought leaders." https://thriveglobal.com//phoebe-netto-dont-give-out-more/

20.01.2022 Here's one way to handle a media interview if you feel on the spot or out of control. But if you aren't keen on replicating President Trump's media interview style, here are other ways to handle a media interview: - Use bridging sentences https://www.purepublicrelations.com.au/no-comment-how-to-h/ - State the answer positively and constructively, regardless of the tone of the question. - Do not argue with the reporter or lose control. However, do not allow yourself to be hu...rried or bullied. - If the question contains false information or an incorrect assumption, tactfully correct the interviewer before proceeding with your answer. - Be prepared to follow your initial answer with specific support for your position, such as examples, facts and statistics. https://www.news.com.au///ca9871696001150df2a0ccd35e06f25a

20.01.2022 Over the years I have realised that some people misunderstand PR to be creating smoke and mirrors that create the illusion of greatness. This does happen, but it's not what most PR agencies do, and certainly not the right way to do business. A bit like this: https://www.youtube.com/watch?v=zCByTV3SvhQ Appearances matter. I’m not talking about a great pair of shoes (who is going to see that on Zoom anyway!). I’m talking about the impression you create of your business or orga...nisation. At the same time, don’t expect a squeaky clean appearance to be enough to cover for a less-than-shiny business. The two need to align on every level, because in the words of William Shakespeare, ‘all that glitters is not gold.’ But if your business really is gold, you’d better make sure it glitters.

16.01.2022 The unfortunate truth is every new coronavirus case is a massively newsworthy story, and the media will never be very far behind. Thankfully, there are many things you can do right now to help prepare your business for the worst. Here are four steps to prepare your business for a COVID-19 crisis - including how to reassure customers that you are doing all you can to avoid a case of COVID-19 at your place of business. https://www.smartcompany.com.au//prepare-business-covid1/

16.01.2022 Do you use Instagram for your business? Here's some proven advice from our client Luxuread on how to use social media to grow your business: https://www.smartcompany.com.au//profitable-business-soci/

15.01.2022 Often political media interviews are boring or frustrating to watch. So, as a business owner, how can you avoid giving a media interview that looks a little like an embarrassing interview with a political candidate?

14.01.2022 There are plenty of words and terms that should be removed from business conversations and emails. But ‘thank you’ is not one of them - in fact, we don’t use and hear those words often enough. Some people operate under the impression that if you are paying someone for a product or service, you no longer need to say thank you. You don’t need to say thank you, you only need to fulfill your end of the deal. Here's my opinion.

12.01.2022 Ellen's apology was the perfect example of how NOT to do crisis comms. Recently, TV talk show host Ellen DeGeneres apologised in response to allegations of a toxic workplace. Here, Phoebe Netto discusses the elements missing from the star's words, and why they should be present in any crisis comms: https://mumbrella.com.au/ellens-apology-was-the-perfect-exa

11.01.2022 Right now, public uncertainty is a huge barrier for brands and governments alike. In this article for Mumbrella, Phoebe Netto breaks down the importance of communications strategy based on empathy in order to turn hesitation into action. A strong communications campaign is a perfect vehicle to steer an uncertain audience towards acceptance, and the pandemic has already provided us with a wealth of examples of how to get it right.... https://mumbrella.com.au/covid-19-comms-strategies-have-sho

11.01.2022 Today is Youth Homelessness Matters Day, and we are so pleased to help spread the word for Yfoundations, the peak body for youth homelessness in NSW. #YHMD2021

10.01.2022 In these unprecedented, strange, uncertain times let’s stop writing cliched, lazy press releases. With journalists inboxes overflowing as much as the number of COVID-19 cliches, it's time to sharpen up the story pitches. In this article for Mumbrella, our founder Phoebe Netto asks: Really? In 2020?! https://mumbrella.com.au/in-these-unprecedented-strange-unc

10.01.2022 Say ‘not to some things, in order to say ‘yes’ to better things.

09.01.2022 What can the government’s handling of COVID-19 teach you about your own communications? Say what you want about the government’s handling of the COVID-19 crisis, but one thing’s for certain: there are a lot of lessons to be learned. https://dynamicbusiness.com.au//what-the-governments-handl

08.01.2022 Messaging that might have worked in 2019 will almost always need to be adapted to the new world we now live in. For example, any communication that talks about your incredible success during the loss and suffering of the pandemic, needs to be approached with a great deal of caution. In such a time of heightened emotion filled with uncomfortable dialogue, brands need to think very carefully about the role that they play. PRs need to do their jobs better: simply throwing things... out there and hoping it’ll work isn’t the way to go about it. You can’t take these things back: the fallout from saying the wrong thing or not saying the right thing can damage a brand’s reputation potentially forever. In this article for Mumbrella, I explain that tokenism or slacktivism never comes across well, even if it is well meaning. Speaking out without the intention to make real change is simply noise, and puts brands at risk of justified criticism. It is not easy it shouldn’t be. Nothing about racism, suffering, injustice, or tragedy is easy. https://mumbrella.com.au/black-lives-matter-and-covid-19-ha

07.01.2022 While the Australian government is caught up in vaccine supply issues, there’s another massive step that has been completely left off the agenda: vaccine confidence. In this article for Marketing magazine, our founder, Phoebe Netto, explains that while loud voices shout their strong pro-vaccine and anti-vaccine messages, the government hasn’t done enough work to convince the majority of people who sit somewhere in the middle of the spectrum. "Marketers and comms experts shou...ld pay close attention to how this situation plays out because every business has some form of consumer hesitancy that they need to overcome whether it’s price, quality, efficacy or safety." - Phoebe Netto https://www.marketingmag.com.au//a-pr-professionals-guide/ #publicrelations

06.01.2022 Here are the 7 questions to ask to know if a PR agency is a winner.

04.01.2022 Does your small business deserve to be in headlines? We've put together a free PR guide on Small Business Answers on how to get media coverage for your business: https://www.smallbusinessanswers.com.au//pr-to-grow-your-/

04.01.2022 As any PR professional will tell you, the public perception of a brand, business or organisation has always been important. But we are in an era of purpose-driven marketing, speaking up about social justice, and expecting more of businesses than just a great offering and a good experience. We want businesses to have values, and even to advocate or use their position to speak out about issues that matter. But if this is not done well, it comes across as clunky, inconsistent, i...nauthentic, or virtue signalling; or worse - polarising, hypocritical, off-putting and offensive. How do you get it right? And should you even try? #publicrelations #pr #values

01.01.2022 "An unfolding crisis is like a blank block of stone which still has the potential to be sculpted in all sorts of ways. Who do you want to be holding the hammer and chisel: you, the media or even worse, social media? By keeping quiet, you’re firmly placing control in others’ hands. In the current climate, there are so many more opportunities for brands to fall short." In this article for Inside Retail, I share how to communicate in a crisis: ... https://insideretail.com.au//how-to-communicate-in-a-crisi See more