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PurpleBiz in Gymea, New South Wales, Australia | Author



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PurpleBiz

Locality: Gymea, New South Wales, Australia

Phone: +61 2 9521 4464



Address: PO Box 459 2227 Gymea, NSW, Australia

Website: http://www.purplebiz.com.au

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24.01.2022 Writing and editing a new script these last few weeks while I’ve been sick (and the poor CFO), has been so positive. Taking the time to work on a project you love can be so beneficial for your mental wellbeing. The truth is this is my Project B script. I was having issues writing my Project A script, and noting I was heading to the #ProcrastinationZone, I decided I’d focus on something else. This has been notably some of the best writing I’ve done in a while, and my oth...er writing projects for clients has benefited with more creativity and flair. So take a chance and change up your focus. Maybe you were heading in the wrong direction... or maybe you needed a new perspective (Project A is a grown up version of the kids story of Project B). Or maybe you need to make friends with a Dragon (named Theo) instead of wandering the castle grounds? My next question: Where will Theo and Daniella go next? #sutherlandshirescriptwriter #sutherlandshirecopywriter #shirecopywriter #shirescriptwriter #sutherlandshirebusiness #womeninbusiness #editingscripts #dragonsrule #fairytalewriting #purplepeeps #purplewriter #TheoandDaniella



24.01.2022 Starting a business This is one of my Mum’s favourite Disney clips. ‘The Sorcerer's Apprentice’ starring the one and only Mickey Mouse. This is how I see starting a business, every time. It’s all the hard work that you need to put into the business. Your mentors, your predecessors, and your business partners all telling you how to start, with the simple motion of one task at a time. ... Then you might realise, there’s a short cut. Magically, it’s the broomstick doing all the hard work, without you putting in the elbow grease. Then you realise you can do more by magically getting the broomstick to split into two, and then two, and then two more, until you’re working on so many tasks at the one time. Until you’re overwhelmed. The tasks have all taken on a life of their own, and you’re drowning in the waters washing over your feet, then your legs, your torso, until you can barely breathe But then you have that mentor, that predecessor, or that business partner snap his fingers and the water washes away, all the tasks disappear or become more manageable. And you realise what they were trying to teach you. Sure, there are short cuts, and there are easier ways of doing things in business, but sometimes there’s a reason for you to start small, learn how to mop up that spot, or clean up that floor, wipe the table. These motions are the equivalent of setting up your business processes, your contacts, your networking and your boundaries. Without these things in your business, you get lost under the paperwork, unsure of who and when you’ve contacted a client or supplier, or walk into a business project or relationship that doesn’t work with your core values and goals. So, how do we start? Simply. Smartly. Logically. If you want to discuss these items with me, feel free to contact Purple Biz. Oh, and even though the Sorcerer was upset, he helped Mickey out of his tough spot. He didn’t let him drown. That is what makes a great Mentor or Business Partner that you want to have to support your business. #SutherlandShireCreative #SutherlandShireCopywriter #SutherlandShireScreenwriter #Startingabusiness #Startup #Creatingbusines See more

24.01.2022 @sjlobwein being too cool for school while on the @shirepod Bean There? Podcast to discuss all things @so_shire. Loving the energy at @bianchinisespresso in Cronulla. Checkout @shirepod for more info.

23.01.2022 Awesome #coffeeart at @kurnell1770bakery - while working with @shirepod’s #BeanTherePodcast! #rodemic #shirepodcast #purplepeeps... #ilovekurnell #womenpodcasting #delllaptop #thegrounds See more



23.01.2022 So we’ve been a bit quiet these last few weeks. Our boss had been sick and then out head social media and CFO (Chief Fur Officer) had received a promotion that included some angel wings... everyone is going to miss Dax popping up in Zoom sessions, and her vocal interruptions to let us know her thoughts on scripts and projects. We promise to return to normal social media broadcasting next week (without the feline sass though).

21.01.2022 Time for a colour refresh to stay on brand at Purple Biz. Thanks to my awesome sister at Curl Up And Dye for being the best Hairdresser in the Shire! #engadinehairdresser #purplepeeps... #kuenechameleoncolors #kuenecolor #kuenehaircolorist #sutherlandshirecopywriter #sutherlandshirescriptwriter See more

21.01.2022 Being good for the environment can look great too! Honuadrink Purple Bottle while tech-ing behind the scenes at Sutherland Shire Podcast Station Bean There? Podcast. Check it out at Podbean Podcast app! SO SHIRE ... Sutherland Shire - Open 4 Business #supportingshirebusinesses #sustainability #dell #dellg7 See more



18.01.2022 A rewarding day off... spending the day with my 11yo niece. Headed to one of my fav places and finally got a chance to drop in at @thegardenberry and then followed it up with a visit to many stores including @waxlyrical_berry. Olivia was awesome recommending some books, and we walked away with 4 for Miss 11 (so upset I didn’t find anything). Part of business is knowing to take a day for yourself... and spending it with my fav little creative is always good for a reboot. See...ing the world from her perspective, another perspective is always a good idea. How do you take another perspective to look at your work? Btw... how awesome does this food look? The kids plate was exactly what Miss 11 wanted... and the Chilli Prawn and Chorizo was divine! Thanks Garden Berry for living up to expectations! #shirecopywriter #ShireScriptwriter #ShireBusinessOwner #SupportLocal #supportsouthcoastnsw See more

15.01.2022 R U Ok? Mental Health is a huge thing for me. I've watched family members deal with Depression, PTSD, Anxiety, OCD and more. ... I've seen work colleagues deal with their own mental health struggles, and I've been in workplaces where although there's supposed to be support, there was none from management. And I've lost people I admired, respected, and considered a mentor because of Mental Health issues. (That day broke my heart!) You are NOT ALONE. I deal almost daily with my Mental Health, and I make sure I have a great support network around me. If you want to be supportive of a family member, a friend, a work colleague, it helps to know the steps after you ask... R U Ok? RU Ok Day has the support material to help. Check out their Facebook page, check out their webpage for more information. https://www.ruok.org.au/ Sometimes just being heard is enough. And you don't need to do it today, it should be any day of the year!

14.01.2022 For anyone that wants to join me on the Podcast journey of a lifetime... This is the course for you. Pip makes this so easy to understand, and the support throughout the sessions is great. Sign up now so you don’t miss out!

14.01.2022 Life is short, do what makes you happy - I love these cards from @kikki.k and today listening to another great #masterclass from @clevercopywritingschool and @lauraelkaslassy about #profitfirst is a good reminder. Thanks for @katetoon for organising this! #tccscopybeast #dellg7gaminglaptop #sutherlandshirecopywriter

14.01.2022 Hey, #PurplePeeps! I was so excited that a fellow Sutherland Shire Podcast Station Masterclass Alumni joined me on air this morning for the Bean There? Podcast at The Teahouse Camellia Gardens. I love Nicole's energy and perspective is always great to be around. I was so excited to be working with her this week on this podcast about Heart Health, both the emotional and the physical. ... I sometimes laugh about my own Heart Event/Journey, and today we had some amazing stories about several Heart Journeys, and it was a safer place to share with Nicole there. Thank you, Nicole, for being there! And a big shout out to the rest of the team, Amanda Hamer from Daydream Creative (who makes us look good!) and Pip Rae from WordStyler (who makes us better every single time and makes us sound amazing!) For more information about your heart health, make sure you visit Heart Foundation or for more information about the SHARCS Rehab team at Sutherland Hospital, check out their website at https://www.seslhd.health.nsw.gov.au//cardiac-rehabilitati Have a look at the SHARCS website for Heart Foundation Guides as well! Love your heart!



13.01.2022 Working with the best is the only way to get your podcast produced and out there for your dream audience. Join the businesses that Sutherland Shire Podcast Station is supporting, either by listening to, creating one or guesting on one of their podcasts. If you want to know more, visit their website, or listen to Daydream Creative and WordStyler’s podcast - Create Chat on Podbean.

11.01.2022 Hey #PurplePeeps! Let’s talk branding.... It’s the way you present your business... the way you present yourself. ... It’s the way you talk, the tone of voice in your posts on Social Media (all of them!), images, logos... They’re all branding! A friend of mine loves Yellow! And she wears it well, her logo is yellow, the walls in her office are yellow... It’s bright, creative and cheerful, just like her! My sister loves Skulls! It’s in her logo, they’re scattered in her salon (and home), she has them in her clothing... and with a brilliant business name like Curl Up And Dye, it fits into her branding, as well as that very soft pink. The one thing everyone compliments me for is staying on brand... And my sister has it nailed down with Keune Haircosmetics (Australia & New Zealand)’s new Color Chameleon means I have vibrant Purple... What’s your brand? Do you stay on brand? Does your Tone of Voice stick to your brand? How can your words maintain your brand? If you need help, or want to discuss other ways to stay on brand, feel free to contact us at Purple Biz. We’re happy to help! P.S. Love to my baby sister Stephi Curan for being an awesome hairdresser! #ShireCopywriter #ShirePodcaster #ShireWomen #SutherlandShireBusiness #PurpleBusiness #ThePurpleCopywriter

11.01.2022 This is one awesome woman! Sophie is one of my closest friends from ShireWomen. The first time we met, we talked about an artists perception, and how we work with those perceptions to bring the best out for our clients. She’s one of my fav clients, and she’s one of my fav suppliers. (I’ve recently done some Copy for her, and she’s taken my Photos for her project Sutherland Shire - Open 4 Business which I’ve been allowed to use on my webpage.)... Over the last 6 months, when Covid came crashing down on so many businesses, Sophie took a step back and looked at how she could help so many other businesses, and started the Sutherland Shire - Open 4 Business. She then kept all us photography creatives in focus by providing us a Tuesday Morning lessons and making us develop our own sense of style while understanding our cameras, lenses and subjects. Congratulations Sophie on your award... I can’t think of anyone who deserves it more. I can’t wait to celebrate with you.

09.01.2022 #lowdistractionthursdays So, my set up in the home office is three huge (ok two huge one small) monitors. I’ve come to the realisation that sometimes I just need to be away from the office to focus on work. Today, I need to finish a Pilot TV Script. It’s my idea, and I’ve committed to finish it by tomorrow night. But... I’m two acts shy of finishing and it needs a polish. ... Lunch at @cafevostromenai and on the way home I diverted to this place. My sisters back deck. It’s sunny, but shaded. I have a back up CFO to keep me company (@donnie.the.mini) and I know there’s cold water on tap. Thank god for supportive family! Thanks @katienkenz for letting me stop by! See more

09.01.2022 The Value of being Creative I saw a castle on a friend’s Instagram the other day (@hayleyaylottmarketing ), and we discussed how much castles meant to us. I’m currently writing a fairy tale television show idea that I’ve had for the last 20 years so castles are my jam. ... What exactly is your jam? Rapunzel here is a great analogy on Creativity in your day job. She’s a prisoner in her own house. She’s not allowed to go outside, enjoy the things that every Creative dreams of. After all her chores are done, she leans back into the one thing that makes her happy painting the walls of her prison, giving her the freedom she desires. Creativity can be one of many things. The way you write your emails to your customers, suppliers, and network. The doodling on the edge of your notebook which gives way to new ideas and new processes. The art of Conversation. Social Media Management. Writing that proposal. Creating a document. I love creating documents, Excel, Word, PowerPoint documents to fit the needs of my clients (or even myself!). I'd love you to share how you are creative in your day to day job. And don’t forget to love your co-workers as Rapunzel does with Pascal they might be slimy and green (just joking!), but they share in the fun I mean, Pascal physically adapts to Rapunzel’s world (he’s a chameleon for those that don’t know!). #CreativeBusiness #SutherlandShireCopywriter #PurplePeeps #SutherlandShireScreenwriter #SutherlandShireBusinesses #CreativeBusinessWomen #CreativeWomen

07.01.2022 R U Ok? Things to consider before asking the question... For more info, check out @ruokday info on www.ruok.org.au/how-to-ask...

06.01.2022 And that’s a wrap on #3 of the Bean There? Podcast with Sutherland Shire Podcast Station. Thanks for Pip Rae and Daydream Creative for being the best creative team!

05.01.2022 CFO Dax is reminding everyone that our owner, Jacinta, will be with the Sutherland Shire Podcast Station team (Pip Rae and Daydream Creative) this Friday morning Nuckleheads for the #beantherepodcast. Set the alarm - it’s LIVE from 7am!

03.01.2022 Bean There? #4 @_nuckleheads done and dusted. Not on hosting this time, more of a producing position... this was another awesome podcast supporting local businesses! @shirepod @pipraedio @daydreamcreative @jaylem78 #shirepodcast

03.01.2022 When your world is everything #purple! @honuadrink supplies these great water bottles. And I’m loving them. They’re on brand, they’re huge, and they’re local! Thanks @sophie.b.photography and @sutherlandshireopen4business for lighting the way to focus on this business and opening my lens to what’s local! (Okay that last photography pun was really bad!) #sutherlandshirebusiness ... #sutherlandshirephotographer #sutherlandshirecopywriter #supportlocalshirebusiness See more

03.01.2022 Usually, Friday posts are my inspirational ones - and this nice compliment came through this week in relation to my script editing services. Good luck to Diane, who has her short submitted for another Film Festival in November! #SutherlandShireCopywriter... #SutherlandShireScriptwriter #SutherlandShireBusiness #SydneyCopywriter #SydneyScriptwriter #GoodNewsStory See more

02.01.2022 When you miss cafe working mornings, and your looking for the next awesome Bean There? Podcast location... @onikkisyd has these amazing protein pancakes, and every bite was something new and satisfying. Not too much, and full of colourful ingredients I know even @tanya_jones_naturopath will love! And the coffee is drool worthy... gaping to have to grab one as I leave. Tell me where your fav coffee spot is, I’m always looking for a remote office with great coffee! #shirefo...odies #tccscopybeast #copywriter #sutherlandshirecopywriter #sutherlandshirescriptwriter See more

01.01.2022 Can you believe it? We’ve turned 3 today! We started as a side business to keep our owner Jacinta busy in the downtimes at UOW: University of Wollongong, Australia, and then Australian Film Television and Radio School while studying. With support from Trisha we set up this little business. ... Now... we love working with the creative. From Copywriting, scriptwriting and consulting. Here’s to more years working with businesses to help them succeed. Thanks to those that have supported me these first three years! #purplepeeps #shirebusiness #shirebusinesswomen #tccscopybeast #shirewomen #shirecopywriter #shirepodcasting

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