Rachel Jane Design | Web designer

Rachel Jane Design

Phone: +61 438 333 791

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25.01.2022 Local Grant Update Do you need to get your business online ASAP but you're worried about the financials? During this crazy time that is COVID-19 shutdown, you may need to get your website up fast (like, yesterday) to continue operating and selling your products and services. The good news is there is a ton of support in Australia right now for small to medium businesses. One of the current grants is for website design and development, so this is a fantastic opportunity... to digitise your business. If you can adapt to our current environment you can make sure you continue to grow your business and thrive past corona. Latrobe City Council is offering grants of up to $5,000 for Online and Marketing Services (which includes website development) as well as Infrastructure and Equipment, and Training and Development. The closing date is 30th August, but if you miss out this round, there's two further grants opening later this year. Click on the link below and check it out. If you’re not eligible for this (or are not located in Gippsland) but you still want to use this time to work ON your business not just IN it, I’m more than happy to offer payment plans for my customers right now to aid with cashflow. Send me a message and we’ll chat! https://www.latrobe.vic.gov.au//Latrobe_City_Small_Busines

25.01.2022 First mention in the local paper! 5 months after I launched my little business full time... all very exciting It was wonderful of the Tyers Art Festival to want to support a local small business and give me the opportunity to work on their very first online exhibition... here’s to many more!

25.01.2022 Well hello there, brand refresh! You've all heard the stories - the electrician whose down lights need replacing, the landscaper with a garden full of weeds, and the hairdresser that's avoiding the mirror. Well that was me! The web and graphic designer who rushed their own logo and site to get straight to looking after clients!... I've spent my spare time this past month working on my own brand, focusing on my target audience and playing with all the fun things like colour palettes and brand vibes. This has been a great exercise not only for me, but to really hone my process for you guys. When we complete your logo design, you'll get this sparkly new (and pretty awesome looking) style guideline. This will give you all the information you'll need moving forwards with your brand - your primary, secondary, and monotype logos, as well as colour palettes (to help you style your social media posts), graphic elements, textures and the all important font scheme. All of this will help you to keep your brand consistent across your advertising platforms, and stay current in your consumer's eyes. So... Does your brand need a refresh?

24.01.2022 Who wants a freebie? I've been busy sending out quotes this week to new clients and it still gives me a jolt of excitement each time one goes off... bonus of loving what you do! The number of people that take the plunge to give their passion a go in Australia is amazing, and I love to work with other solopreneurs and small business owners. Many of my clients have only just started out on their business journey so I like to send off a little extra something with my quotes.... I include two free guides with basic tips on getting your online presence established and how to drive engagement to your website and social media. After 13 years building, running and then selling our family business, it feels awesome to share the knowledge I've gained over the years. If you know someone that might benefit from a freebie, go on and pop them in a tag in the comments...

21.01.2022 The art exhibition for the Australian Paper Tyers Art Festival - Online Exhibition 2020 is now live on the website! I'm so proud to have been given the opportunity to work on this project . Take a look at the amazing artwork submitted this year and support our regional artists by voting for your favourite... I've already voted for mine! ... https://tyersartfestival.com.au/exhibition

19.01.2022 What’s stopping you?? Starting a business can be overwhelming. But wow, is it ever exciting, rewarding and something to be proud of! Many people looking to start their own business hesitate, because they don’t know what it will take to get started. But the secret is simple - it’s just one step at a time.... Plus you’ve got me your friendly designer and partner in crime for this exciting journey you’re about to embark on. After establishing and running my family trades business since 2008 and keeping my real passion (design!) as a side hustle, I took the dive last year, invested in me, and established my awesome design studio. I have come across every aspect of small business management along the way. Which means I’m here to guide you with tips and tricks as we create your branding and online presence. Not so daunting now, right? What would you do for work right now if you had no fear of being ready?

17.01.2022 I’ve been visiting the Tyers Art Festival for years as a local art lover, so it was super exciting when they asked me to design their first ever online exhibition! Oh and hey there artists submissions are currently open until October 23rd with a maximum of 550 entries. Head on over to the website and take a look! https://tyersartfestival.com.au

16.01.2022 When your dream clients leave you a dream testimonial I had sooooo much fun working with Tennille at Whitening Republic she’s launched an amazing new professional teeth whitening clinic right here in Traralgon. Head to her page locals and check it out! Life’s pretty sweet when you not only love what you do, but meet the most beautiful people along the journey...

16.01.2022 This! What would you do for work right now if you had no fear of being ‘ready?’ I have very good friends about to take the leap into their own business. Yes, it can be scary, but wow is it ever exciting! So if you’ve been thinking about it, now is definitely as good a time as any. Plus, you’ve got me your friendly designer, ready to help you with that logo and website launch. Not so daunting now, right?

14.01.2022 If you're looking for a way to keep active and stay fit during lockdown, check out this awesome 6-week package from one of my clients! I do the workouts myself and they are SO good! (although I admit I don't quite look this good at it when I do them haha... )

13.01.2022 One of my favourite things about what I do is working with passionate business owners, and when you have a client that not only knows what they want, but is completely inline with your design style, you know you’re onto a winner. This recent website launch for Sandra Edwards Design was so much fun, and it was a real joy to look at Sandy's beautiful work each time I sat at my desk... Sandy is an award-winning artist that specialises in pet and family portrait commissions. If you're looking for a unique and personal gift for Father's Day this year, and want to support small Australian business right now, head on over to her site and nab yourself a gift voucher !

13.01.2022 Working from home can make it sooo easy to procrastinate If I have a large job ready to go, or ten different things on today’s to-do list, I often find myself slipping out to hang the washing on the line, or giving the house a quick tidy up. Or, (in the case of the kids’ first day back at school last lockdown and finding myself in complete peace and quiet ready to work) sorting out the 3 packs of Uno cards we have instead that got mixed together So this is my calm,... happy, focused place. I’ve sorted out my office space and surrounded myself with family photos, inspiring quotes, and plants (of course). I sit down, feel the optimism, and get down to the job ahead. Plus I’ve started a new productivity plan where, the afternoon before, I write the 5 things that MUST be done today before I check my emails. Give it a go, it’s such an effective workflow, and means you get the urgent stuff done before moving onto your next project. Have you had to squeeze into a home workspace this lockdown? Or are you on the couch with a laptop?

11.01.2022 Do you measure your advertising? This is one of my absolute top tips for small business! Not only is it free (it's just a simple question), but it’s such an efficient way of finding out where your sales are coming from and, more importantly, where you should - and shouldn't! - be spending your advertising budget... My education and background is in marketing and my first job out of university was for the New York Times in London - a year or so before I shipped out to sunn...y Australia. As I moved into design, I’ve loved sharing tips over the years with small businesses starting out, as I’ve found there’s a few little nudges you can add to your strategy to easily reach those dream clients. Starting from your next customer, all you have to do is ask them how they heard about your business. Yup, it’s that easy. If you feel uncomfortable asking this straight off the bat, you can tick this box off with a follow-up phone call or email after the job has been completed. You’re already going to be checking in that the client is happy with your work right, so you can pop this question into the conversation as you close out your client’s project. A little bit of market research like this will help you to improve the advertising that’s working best for you and invest your money into effective promo solutions. Winning! Make sure you follow my page to catch more small business marketing tips

11.01.2022 Covid’s got us all working from home... Luckily I’ve had a few years practice! I’ve worked for myself since 2007 and managed to craft me a haven... This is my quiet, happy place place... away from my gorgeous (but noisy, sticky, messy) boys. It’s my calm spot, where I do my morning Pilates, and focus on awesome clients once the kids go to school. I have a desk of course, but start my day with a coffee and comfortable chair, with the dogs by my feet. That’s Jabba (aka the ...Damsel) laying down as usual, getting her face licked by Fuego (aka the Protector). I’ve covered my walls with photos of our family adventures around the globe and a huge map - good time reminders everywhere and just the best vibe to work in! After the year that’s been 2020 (#ronalife) it’s not just us freelancers at home... What space did you create? Belle Chapman Photography

08.01.2022 Who's looking for a re-vamp!? I absolutely loved receiving this testimonial from a recent client and seeing her original idea evolve into something fresh and modern! If your branding is looking a little tired, or you avert your eyes when you're checking your own website, then maybe it's time for an upgrade. ... Shoot me a message and we'll chat... We can give your business a bright, new overhaul or simply start from scratch.

07.01.2022 Consistency is the hero of your branding! For your business to experience success, your brand needs to appeal to the right audience and deliver a consistent message to your potential clients. When I create your beautiful new brand, it’s not just a logo, it’s a multi-step process. I research your industry and work through your target audience (let’s call them dream clients ). We invoke your vibe to achieve your visual identity and leave you with a consistent message to use... across your website, social media and advertising platforms. And what’s even better? I package it up in this gorgeous brand style guide You’ll have your logos, colour palette, fonts, and more to reference right here in one handy document. Think of it as your literal company mood board! If you’re just starting out in business or think your logo might need a revamp, shoot me a message today...

05.01.2022 What a day... My little business heart is full to the brim after a week of wonderful work experiences: client meetings over coffee, phone calls with new business owners excited to get started, creating beautiful business cards (and eagerly awaiting the proof!) and putting together web design layouts and logo concepts. What a treat to be doing something I love whilst working with the most enthusiastic and positive people! How’s your Friday shaping up? Did you get any wins in this week?

04.01.2022 Is your website this pretty on mobile? If your site is responsive, it will change its layout and design on a smartphone for easy navigation and improved user experience. Since 2016, mobile web browsing has been higher than desktop with over 60% of searches now coming through smartphones... This means if your site is not mobile-friendly, your potential customers are going to get frustrated pretty quickly and look elsewhere! ... I create fully responsive websites, which means your content and pages are flexible and will look amazing whether they're viewed on a device or a computer. Whether you're just starting out or already have a website (which you've realised needs a refresh all of a sudden ), send me a message and let's chat about how I can help!

04.01.2022 Shout out to local business! Here’s further information on the amazing funding opportunities available to small businesses from local council, including for website design! If you do apply, and require a quote for website design and development, then shoot me a message and I can get that back to you in time for the deadline...

04.01.2022 Website launch today with this super sleek, beautiful site for Revive Panel Solutions - a mobile panel repair service in Gippsland and the SE suburbs. You can pop your quote request and images right there on the home page and get your quote back the same day. And did I mention how they come to you? Oh, hello convenience! This was such a fun and exciting colour scheme to work on (and a change from my usual lightness!) with the black and neon yellow contrast. We had lots of long chats and laughs as I worked with Alex and Ben to help them launch their brand new company. Exciting times ahead guys!