Reach Social Media Marketing | Advertising/marketing

Reach Social Media Marketing

Phone: +61 430 389 700

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• Advertising/marketing

25.01.2022 Up and at em this morning! The first step to a successful marketing campaign is understanding your clients current Sales Process. If you don’t understand this, how can you optimise advertising?! How? Stalk, stalk and stalk some more. Go through the sales process as if you are your own customer. Do it more than once. As a business owner how many times have you done this? It’s a good opportunity to understand your customers perspective on the sales journey you have crea...ted. Guaranteed you will find things that need updating and smoothing out, it’s absolutely worth the time! Happy Monday!

24.01.2022 Planning your Social Media posts is e-v-e-r-y-t-h-i-n-g! It’s going to save you time,, allow you to think big and work in with your busy calendar. Instead of looking at your calendar filled with anxiety look at it as an opportunity as ideas for your next Facebook or Instagram post. Think: what upcoming events, launches, new products/services, promotions are happening in your business? People are curious as heck and want to know what your business is up to..so show them!... Check out this blog post from socialmediaandcoffe.com, its ahhmazing! It will help get that noggin thinking and your pen jotting! https://socialmediaandcoffee.com/plan-1-month-social-media/

19.01.2022 Why would you click BOOST post over creating a FB campaign in Ads manager? Well, honestly Boosting a post is a lot less complicated than creating an Ad, and managing Ad Set levels in Facebook's manager. Boosting gives you the option to select a general age target, location and limited interest targeting. So if you are overwhelmed by the functions in Ad's manager (and there's a stack!) then it could be for you. However it really depends on your objective. If your trying to r...each your audience and just create engagement (ie likes, shares, comments) basically brand awareness, then you don't need all the fancy functions in Ads Manager. If you have a linked Instagram account then boosting your post here will also give you Instagram followers/likes/engagement as well. BUT If you want to really sell your business, generate some real money, leads and new customers then you need to be running ads in Ads Manager. Boosting posts is just the tip of the iceberg when it comes to targeting and finding your unique, niche customers. The capabilities to grow your business and find your audience are incredible. It makes boosting posts look like an easy cash grab by Facebook. Its like ordering a Latte, with a double shot then asking the barista to make it decaf. I'll save the nitty-gritty details for another post!

14.01.2022 Officially offical

13.01.2022 Hey Guys! So I have been thinking hard and honestly about the purpose of this little business page. Yes, every business big or small needs to have a Facebook page, no doubts about that! However I want to be able to bring some kind of value every week to anyone who follows, or just stops by here who is a small business owner or someone who is just interested in Digital Marketing. If there are a lot of followers, likes or none it doesn't matter. The value will still here for ...anyone who wants it. I'm going to bring some helpful advice when it comes to running Facebook/Instagram & Youtube Advertising. If implemented will allow you to increase your ROI, nail your target audience, increase your leads, sales and ultimately your customer base. And who doesn't want that?! AND if your a small business who is struggling to find customers, to boost your sales, or to better serve your existing customers, then stay tuned! I will show you all the benefits of running social media advertising without spending a FORTUNE! Tomorrow I'll be posting on the pro's and cons of BOOSTING your FB post VS running a advertising campaign

12.01.2022 Have you installed your Facebook pixel yet? If you don’t you really need to get cracking! (I’ll link a tutorial to this post) It is an incredible (& free!) tool that you can easily install on your Facebook Business Manager to track your customer activity across all of your Business pages (Website, Leadpages, Shopify etc). For example if you have a Shopify store you can install your pixel here to see how your customers are interacting with your store. You can tra...ck the activity - if customers are abandoning carts, converting or, clicking to other pages on your website etc. The real KICKER is in the re targeting. Once your pixel is active you can now use this tool to specifically re target customers who interacted in some way with your social media advertising campaigns! Whaat! The fortune is in the follow up, don’t sleep on pixels and don’t overlook a great re targeting campaign! Happy Monday! https://www.facebook.com/business/learn/facebook-ads-pixel

11.01.2022 This is what working looks like today, writing Ad copy spread out on the floor! My biggest is tired and needs me close But here I am doing what I love, for the people I love most

11.01.2022 H E L L O Sunshine! How magnificent is this weather! Sunshine just makes you feel alive doesn't it! Although I'm currently admiring it through the window while I smash out some work while my littlest sleeps #mumlyf

08.01.2022 So your Advertising Campaign is not working, you've checked checked my post below on not getting enough clicks..NOW your click rate is too expensive! Now what? Make BETTER ADS! Your advertising is too boring, your not getting the engagement you desire. BE ENTERTAINING! You need to break the scrolling cycle with advertising that STANDS out. Make your audience stop scrolling and connect with what your trying to sell. Check your relevance score. High relevance scores mean tha...t your ad is connecting with your audience. It means people are engaging, its relevant. Facebook likes this and will therefore show your add to more people...which means.. LESS COST for you! The higher the relevance score the less it costs you per click! Boom! More money in your pocket (to run more ads of course!)

07.01.2022 Tweaking ads and checking pixels pool side

03.01.2022 Ain't that some truth. When marketing your products or services, do you market to the 'emotions'?

01.01.2022 If your Advertising campaign isn't working, it comes down to one of 3 things..Over the next 3 days I'll go into more detail, and how to fix them! 3 REASONS WHY ADVERTISING CAMPAIGNS FAIL! 1. Your not getting clicks 2. Your clicks are too expensive... 3. Your Ad is denied by Facebook Not getting the clicks you were hoping for? Here's some reasons why.. Your audience does not give a damn about what your trying to sell. Your Ad campaign is not entertaining and your messaging sucks! Your target audience is too small, or you have gone overboard on your detailed targeting therefore narrowing your audience So, your not getting enough clicks, so what are you going to do about it? 1. Its obvious that your targeting the wrong people Are you trying to sell a ladies fitness based class to men? Or the wrong age group? Or are you targeting the wrong financial status? Go back over your campaign in detail and question everything. 2. Relevance score. Facebook assigns one of these to every advertising campaign. The higher the score the more relevant your ad is to the audience your trying to target. The better the score , the less it will cost you, and it will be shown more to your audience over other advertisements. BE ENTERTAINING! 3. Open your audience range, don't get hung up on going into too much detail with your targeting The more interests and behaviours you target the smaller your audience gets