Red Lips Media | Advertising/marketing

Red Lips Media

Phone: 08 6142 7911

Address: Lvl 1/63 Market St 6160

Website: http://www.redlipsmedia.com.au

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23.01.2022 Here's what you should be doing with your social media channels over the festive season.

23.01.2022 Does your company have a social media strategy? Most companies would be lucky to have a marketing strategy, let alone a social media one. Each client that works with us, we set that strategy right from the beginning. Everything from the campaigns we roll out to the images and hashtags we use, we've carefully curated the strategy to ensure growth in the correct market. To speak to one of our digital marketing professionals, and to get the ball rolling on your social media marketing strategy, give us a call on (08) 6142 7911.

23.01.2022 You may have noticed recently that digital marketing is rapidly taking over traditional marketing. But do you know the difference between both? The aim is in the name with this one. Digital marketing focuses on marketing in the online space (whether that is social media, email databases, search engines or webpages). 79% of Australians are on social media, and 93% of Australias internet users access the web every day. And guess what, digital marketing enables your business ...to reach any one of these Aussies! Digital marketing campaigns are trackable, backed by a wealth of data and optimised to target the right audiences. Traditional marketing, however, does not provide trackable results, is costly and comes with no guarantee that your target audience will even see your ad in the newspaper, or your billboard on the side of the road. Both have their uses, but if youre looking for an easy, scalable way to grow your business online, digital marketing is the way to go. If youre wanting to add digital marketing strategy to your business arsenal, let's chat! (08) 6142 7911 [email protected]

21.01.2022 If youre looking to jumpstart your career in digital marketing and obtain valuable hands-on experience in a creative, inspiring and FUN environment, today is your lucky day! RLM is on the hunt for a superstar intern to join our dynamic team of social media experts. What were looking for: Relevant qualifications (or working towards) and/or industry experience Content writing skills... Content creation skills Photography/video skills a bonus Positive attitude with the eagerness to further your digital marketing career. Above all, were looking for someone to EXCITE USSure, a word doc CV and cover letter does the job, but were after someone who will think outside the box and really impress us with their application. After all, the role is all about being creative! Are you who were looking for? Apply via [email protected]

20.01.2022 We’re sure you already knew, buuut just in case you forgot, it’s RLM resident marketing queen @jessraschilla BIRTHDAY TODAY! Today we’re celebrating our hard working Little Jess. Young, Sweet & only 26-teen. We wouldn’t be RLM without you! HAPPY BIRTHDAY JESS!!

19.01.2022 PSSST! We have some exciting news to share. Red Lips Media has a beautiful new face here at the office, and that face belongs to none other than our brand new Account Manager, Merray Karmout! Merray brings to the RLM team a wealth of creativity, fun, and expert advertising knowledge (alongside her love for the gym and blasting loud Arabic music on her morning work commute. ) ... Welcome, Merray, to the Red Lips Media team! You’ve only been here for a month, but we can’t imagine the office without you. Watch this space, we’re sure you’ll be seeing muuuuuch more of our new marketing wizard soon.

19.01.2022 Just hear those sleigh bells ringing! It’s hard to believe that Christmas is only 7 WEEKS away. Whilst the majority of people are unboxing their trees and are planning whether to go with chicken or turkey for the annual Chrissy lunch, us marketers have a slew of other things on our minds.... .Christmas marketing campaigns! Although it’s only the beginning of November, NOW is the time to plan your business marketing campaigns, posts, eNewsletters and every other kind of marketing activity under the sun. A pre-planned campaign makes all the difference, and will alleviate massive amounts of stress in the lead up to the silly season! (Trust us, we know from firsthand experience.) We can’t say it enough: plan, plan, PLAN Strap into your sleighs, folks, as the next few weeks are going to fly by at 150kms per hour (presents included! )

19.01.2022 No, we arent late to the game. At RLM, we like to think we dont need a special day to remind us to celebrate strong, independent women. We do it each and every day in our office. @minimal.line.art

19.01.2022 Spatially, we should be distancing to help stem the spread of COVID-19. SOCIALLY, we should be in communication as much as possible to stay in front of our audience AND keep ourselves sane. Even if that means EDMs, social media posts, phone calls and text messages. Business owners, communicating during a crisis is crucial. You need to continue to let your staff and your clients know what's going on. Communication to both of these groups should be consistent as possible and as honest as possible. Staff need updates every so often about what you expect from them, and whether any changes in workload or work schedule are likely to occur. With clients, your communication should be as transparent as possible - let them know your situation, what you're doing to tackle it and how they will be impacted. Now is NOT the time to hide.

19.01.2022 Today, September 10, is R U OK? Day. @ruokday is designed to break down the stigma surrounding mental health and suicide, and prompt open conversations with the important people in our lives. Here at Red Lips Media, R U OK? Day presented the opportunity for our team to discuss our mental health (good or bad). Were all family here, and family without fail sticks together when times get tough. Today, and everyday, we encourage you to check in with yourself and those around ...you. Read our latest blog about what being asked R U OK means to the RLM team, click the link in our bio. If you need extra support here some helpful resources. Lifeline (24/7) 13 11 14 lifeline.org.au Beyond Blue (24/7) 1300 224 636 beyondblue.org.au

18.01.2022 So happy to announce that we are back baby! Our team have put our working shoes on, stocked up on Nespresso pods and are ready to roll from our beautiful Freo office once again While not a lot changed for us during work from home, were still so happy to be back kicking goals together in our little corner of the world

18.01.2022 In this blog we break down and explain the SEO and PPC acronyms, and detail how implementing them into your marketing strategy can greatly benefit your business.

17.01.2022 It’s all about perspective.. Red Lips Media understands that every client we work with is different, and that means we take the care to look at each with their own individual perspective. No two strategies we produce are the same! When we work with a client, we make sure to help them discover their best strategy angles so they can smash their business goals. ... The way your business is perceived all comes down to your angles, so it’s imperative that you hit all the right ones to make your business shine in the spotlight. This stunning shot of the streets of Fremantle was taken by Stephen Heath Photography, one of the amazing photographers we get the pleasure of working with! We can almost spot our fiddle leaf figs in the windows from here! Can you find our RLM office?

15.01.2022 Another week done and dusted. We've spent the past few days meeting new clients who are READY to elevate their businesses to the next level with digital marketing. Whether you're a new business needing an entirely new digital marketing strategy or an established business looking to rebrand, we've got you.

14.01.2022 KEEP CALM & WASH YOUR HANDS! At RLM we are alert but certainly not alarmed by the current COVID-19 crisis. Weve implemented steps internally to help us manage the spread of any germs, including limiting face to face contact with others and using calls, emails and Skype sessions to communicate with our clients. Were also having our beautiful office industry grade cleaned and ensuring that we make conscious efforts to wipe down surfaces such as our phones and keyboards d...aily We can also help YOU! Now is not the time to stay quiet, its time to think ahead. Getting in front of your customers with enewsletters, informative blogs or even tailored social media posting will all help you to emerge as a reliable industry leader and build long term trust among your customers. When the dust settles, youll be the one they remember If you want to chat more about your options, get in touch with us via phone, email or straight through our DMs See more

12.01.2022 When you know youve got another viral video hit on your hands... #contentThursdays

11.01.2022 CLIENT WIN. If you've been paying attention to our latest posts, you would have heard we recently wrapped up a huge rebrand for our client Homestyle Salads. SO, this is a big moment. ... The new logo and packaging encompasses 30 years of history in business and brings Homestyle Salads up to date with modern advertising standards. Plus, the packaging stands out beautifully on the shelves!

11.01.2022 Ten years ago we might've said that traditional marketing was more favourable than social media marketing. But that was ten years ago. With the development of modern technologies and the way we interact with one another online, social media has become an essential tool for all business models. Think of your social media platforms as your online salesperson. By providing valuable, informative content on the regular, and utilising electronic 'word of mouth', you're able to... keep customers engaged and provide them a platform to interact with your brand on a more personal level. Not to mention, social media marketing is proven to have an immeasurable impact on sales, with many many businesses worldwide reaching exponential heights using the social platforms we scroll through, as normal everyday people, on the regular. Read on to find out how we can help your business reach new (and totally achievable!) heights.

11.01.2022 Although we're based in Fremantle, Red Lips Media serves a number of rural, regional and interstate clients. Case in point: Kimberley Medical Group located all the way at the of Western Australia. Thanks again to Kimberley Medical Group's Lead GP, Dr. Jo Baker, for this amazing review!

11.01.2022 We'd like to take this moment for a bit of client appreciation! Meet Dr. Jo Baker from Kimberley Medical Group! Kimberley Medical Group is a family medical practice based in Broome, WA. We work closely alongside Jo and the Kimberley Medical Group team to position the practice as Number One in the local area, while also delivering relevant medical information on the daily something that was absolutely integral when COVID-19 hit and people looked to Kimberley Medical Gro...up for guidance through the global pandemic. At Red lips Media, we are known for treating businesses as our own. We don't fit the agency stereotype and we approach every individual business differently to maximise their unique potential in the digital sphere. Before Kimberley Medical Group came along (it's hard to imagine a time before it's been years!) our knowledge of the region was minimal. Now, we're able to put ourselves in their shoes and represent the business in a culturally respectful and sensitive way just as Dr. Jo Baker and her team would.

11.01.2022 The team here at Red Lips Media would like to say a HUGE congratulations to Rachael Ferguson, co-founder of SynxBody for being crowned the 2020 First Amongst Equals Winner at the Business News 40under40 Awards! Its an absolute privilege to work daily alongside Rachael. Her work ethic, creativity and entrepreneurial mind inspires our RLM team to be the very best versions of ourselves that we can be. The First Amongst Equals award is the most prestigious award offered by Bu...siness News WA and celebrates Western Australias top business talent. Rachael Ferguson established SynxBody in 2011 with the goal of creating orthopaedics that fit into slim, trendy shoes. SynxBody found after its initial success appearing on TV show Shark Tank back in 2015, which resulting in Rachael securing a substantial investment and enabled Rachael to grow SynxBody to where it is today. Rachael set to work in 2020 alongside Red Lips Media with the mammoth task of rebranding SynxSole to SynxBody, which presented many new marketing opportunities for the brand and resulted in further growth, including taking on the US market. Could she be any more amazing? Red Lips Media is lucky to work with amazing businessmen and women from a wide array of industries across WA. Our team is always learning, and were privileged that we get to learn from the best of the best. Once again, a massive congratulations goes out to Rachael! You deserve all of this and more.

10.01.2022 Let's talk REBRANDING. We recently completed a total rebrand for Homestyle Salads. As a supplier for our favourite local grocer, Peaches Fresh Food in South Fremantle, WA-owned and operated business Homestyle Salads approached Red Lips Media with the hope of giving their branding a 'fresh' new look. Branding is one of the most important elements to consider when creating a product that sells. Yes, we're told to not judge a book by its cover, but as consumers we're all gu...ilty of it. We've all chosen the shiny, newer-looking product because it 'looks better'. While Homestyle Salads' original logo and packaging served them well for years, consumers began choosing competing products on the shelves. This lead Homestyle Salads to recognise the need to step up their game and maintain their long-standing reputation as industry leaders through a fresh new look and modern packaging. The new logo and packaging encompasses 30 years of history in business, brings Homestyle Salads up to date with modern advertising standards and allows the brand to stand out amongst competitors on the shelves. If you are thinking of rebranding or giving your business a fresh new look, get in touch on (08) 6142 7911.

10.01.2022 WA Day Our team are off today enjoying the delights of WA! We'll be back on deck in sunny Freo from tomorrow We hope everyone is having a great long weekend

10.01.2022 S E V E N Today I celebrate 7yrs of @redlipsmedia 7 years ago today, I decided to walk away from the corporate world and make it in my own ... 7 years ago I decided, I will be successful in my own right 7 years ago I decided, I could do more for the businesses around me 7 years ago I decided, I will be a girlboss Since then Ive had; 7 years of having the support of my family and friends 7 years of building lasting business relationships with my clients 7 years of creating a successful and recognizable brand that I could only have dreamt of 7 years of learnings and rollercoaster rides 7 years of building a strong team that has only the best intentions for our brand 7 years of laughter, tears, joy and lots and lots of coffee... All whilst being a daughter, a sister, a wife and mum to two beautiful girls. I wouldnt change anything in this crazy world. A special and huge thank you to all my support people, you all know who you are and a massive thank you to two very important women, who help me continue to grow this business @jessraschilla & @roya_abshar@ We may be experiencing tough times in the world around us, but I wouldnt want to be anywhere else in my life Jessica Roberts

09.01.2022 Dear Business Owner We know these are uncertain and challenging times. One of the most important things to focus on right now (and always) is your mental health. Please take time to look after yourself and put yourself first. If your brain and body arent functioning anymore, neither is your business. It may not seem like a lot, but stepping into the yard and getting some fresh air, listening to your favourite band or reading a good book might just be the escape your mind needs that day. And you do deserve it! We will all get through this together.

09.01.2022 Did you know that on average a person scrolling on Facebook spends only 1.7 seconds on any post? This means businesses have very limited time to make an impression. So, let's talk about AESTHETICS. Cohesive branding and eye-catching aesthetics play a big part in successful marketing strategy. We all say 'don't judge a book by its cover', but consumers 100% judge brands on their branding. So make sure yours is one of your strengths. If your brand looks good and is recognisable to consumers, you're already on the right track. Every time you hit 'post' is an opportunity to stand out. With every post, you should be building on the overall aesthetic of your brand and thus strengthening its ability to be recognised. The more your brand is recognised, the more likely your audience will convert to customers!

08.01.2022 Digital marketing is critical for adapting your business when making the switch over to the 'new normal.' This form of marketing is imperative for adapting to the new way of working, as seemingly overnight entire industries can and have been forced online. Marketing your business online is the key to making your COVID-19 comeback. Here at Red Lips Media we have the tools to build your business a gold-standard digital strategy. As a digital-focused agency, we thrive within the... online space. Were proud to be digital marketing professionals! If you want to get the ball rolling on your digital marketing comeback plan and growing your digital footprint , give us a call or email us on: (08) 6142 7911 [email protected]

08.01.2022 Yesterday we took a small team mental health break, appropriately spatially distanced of course. In the midst of all of this chaos, we had to stop and remind ourselves the importance of our own mental and physical health and wellbeing. It has certainly been all hands on deck in the last week, and more so in the last 36 hours since new restrictions were released by the Australian Government, affecting our clients in different ways. Now is not the time to stay quiet on your d...igital platforms. In fact its the exact opposite! This is the moment where we truly see the value in social media, allowing us to socially connect to our communities without physically existing in the same space. As an agency who specialise in helping our clients achieve social connection, weve been doing just that, utilising all resources and services at hand to help our clients communicate their key messages clearly, concisely and responsibly during this time. Its a huge job, requiring continued attention and awareness from our team, day in and day out. Its why we recognised the need for a moment of calm, a breath of fresh air, and 5 minutes away from the mayhem (and our phones) to rest and reset. Remember that your mental health is vitally important everyday and especially now. Listen to the signs your body tells you and seek ways to support your mindfulness through this crazy time. If you need to reach out for support, our door is (metaphorically) always open to you. If you are a small business owner who would like some valuable advice and direction, we are willing and able to speak with you to discuss the ways we can help you weather the storm! Just give shoot us an email to [email protected] with your contact details and well be in touch ASAP.

08.01.2022 Happy Mother's Day to all the special mamas out there! Where would we be without the ladies who make our lives better, including supermum and superboss Jess Roberts We hope your days are as amazing as you are. Team RLM xxx

07.01.2022 Yesterday, Faith and Jess took a very early morning drive to our wonderful clients out at Boekeman Machinery, in their Northam and Dowerin branches Working with one of our talented videographers, the small but mighty team smashed out an entire day of shooting video content for Boekemans’ upcoming campaigns and website updates. A video shoot with RLM is no small feat, and our team are on hand to manage the process seamlessly from end to end. Starting with initial concepts..., leading into researching, brief development, interview questions, run sheets, and client approval. And then into the big day; ensuring all required footage is captured, all team members are working together, and most importantly that all interview subjects are happy and comfortable with our team! Safe to say, 400km later, the girls are exhausted but exilirated with the chance for a change of pace and scenery yesterday.

06.01.2022 HAPPY 1st BIRTHDAY Yesterday we celebrated one year of our favourite little intern and office visitor As members of the RLM Fam, we love working with a boss mama like Jessica Roberts who shows us what its like to get sh*t done! Raising two beautiful girls, plus always having the time and energy to ensure her team is nourished, guided and learning always, both near and far from the office. Scarlett, your big sisters love you! ~ Little Jess, Roya & the team x

06.01.2022 From everyone in the team, we hope you have a fantastic Christmas! (... And take loads of photos and boomerangs to post later ).

05.01.2022 We're sure you're familiar with Facebook Ads, but did you know about LinkedIn Ads? Put simply, both networks provide similar methods of targeting audiences. The difference, however, are the users on both platforms. While Facebook tops the charts in terms of active monthly users (2.2 billion+ to be exact), that doesnt mean you should discount LinkedIns audience of 706 million users. Selecting which platform is best ultimately depends on your marketing and advertising strateg...y. If youre aiming to target a B2B (business-to-business) audience, LinkedIn is the platform for you! This is due to the professional nature of the social network. LinkedIns targeting options centre around being a working professional, allowing businesses to target a more specific and narrow audience and gain more leads. Using LinkedIn Ads in combination with Facebook Ads can be a powerful strategic move to consider. If youre not sure where to start with advertising, or want to talk to a digital marketing professional, call or email us on: (08) 6142 7911 [email protected]

05.01.2022 Happy Easter everyone! Stay safe. Stay home. Eat ALL the chocolate.

05.01.2022 If you haven't considered creating an eCommerce website to generate more sales and traffic, this is the sign you're looking for! What's eCommerce you say? It's basically just the buying and selling of goods and services online. Having an eCommerce website makes it easy for customers to access your products all day, everyday (which means more sales, YAY!). Tools such as Shopify make setting up an online store a walk in the park. You can create, market and monitor your online store all in the one place - they'll even generate a business name and logo for you if you don't have one. Piece of cake.

04.01.2022 Last week US Presidential candidate, Michael Bloomberg, put a whole new spin on the 'influencer campaign', employing the services of Meme 2020 to reach out to tens of Insta-famous meme influencers for the Bloomberg campaign. The varying meme content was curated and distributed across Insta, giving the illusion that Mike himself had slid into the DM's of influencers for some publicity. In actual fact, all 'DM's' were curated and approved by the Bloomberg campaign team, with influencers citing a 'Paid Partnership with Michael Bloomberg'. While an incredibly creative and definitely unique tactic, it has sparked debate and has been equally met with a lot of criticism for Bloomberg to use his millions to influence the votes in such a way. What do you think about the whole campaign?

03.01.2022 In the interest of social distancing to minimise further spread of COVID-19, we've made the move to work from home. But RELAX we're still here to help. Red Lips Media is operating business as usual; assisting our clients day by day throughout this global health crisis. Even if that means communicating via Facetime, over the phone, email or text. We'll ALWAYS respond. Now is not the time to hide. NOW is the time to strategise, stay ahead of the game, and stay in front of your audience. The only thing we can control is ourselves, so let's stay positive and get through this together. It's only a matter of time before you'll see us back in the sun and plant-filled oasis that is our Fremantle office!

03.01.2022 Using social media is undoubtedly an essential aspect of marketing your business in this day and age. It is important to brand yourself online, be present and visible in the places where your customers are looking and to gain the trust of your target audience. We can help there. Read on to find out exactly how social media marketing can further your reach as a brand, or simply get in touch with one of our digital marketing experts. Let's chat!... [email protected] 08 6142 7911

02.01.2022 One size most certainly doesn't fit all when it comes to social media strategy. Different social media platform = different strategic approach. Why? We're glad you asked. The various social media platforms - Facebook, Instagram, LinkedIn (the list goes on) - all have different audiences. Instagram for example usually attracts a younger audience looking for visually stimulating content, whereas Facebook may attract an older audience looking for information-based posts. L...inkedIn is similar to Facebook in that regard, however those on LinkedIn expect a higher level of professionalism in posting and tend to stick to industry-relevant information sharing. It's all about knowing your audience and creating content that will resonate with them. By tailoring your approach to suit each platform, your business will be able to achieve maximum reach and marketing potential.

02.01.2022 We will remember them Taking this weekend to pay our respects and gratitude to those who fought, fell, and will fight for us in the future. Lest we forget.

02.01.2022 2020 is set to be a BIG one! Can't wait to show you all the exciting campaigns we've been working on...

01.01.2022 Are you looking to kickstart your marketing strategy, but not sure whether to go down the in-house or agency route? Agency is the way to go! Marketing agencies have access to a wide range of tools to get the job done. Whether youre needing graphic designers, writers, videographers or photographers, we can accommodate!... Companies who advertise for a marketing person are usually looking for that 'unicorn' that can do everything. We can be that unicorn. Red Lips Media is proud to be able to provide and achieve anything and everything our clients could ask for. To speak to one of our digital marketing professionals, and to kickstart your marketing strategy, give us a call or email us on: (08) 6142 7911 [email protected]

01.01.2022 Happy Halloween! The Peaches team are back at it again with another hit video! (Halloween edition, this time. ) The RLM team had an absolute blast putting this video together for our client, Peaches Fresh Food.... Sit back, relax, and enjoy this spook-tacular cinematic creation.