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14.01.2022 , ' ... Let me tell you a story you might be familiar with: You have finally started your Facebook Ads campaign and you are seeing leads coming in EXCITING TIMES!... But, after a few days or weeks, NO ONE has converted into clients, so you give up, telling yourself that Facebook doesn’t work - No matter how much we hate this situation, this probably has or will happen to you if you are new to digital marketing. But through the magic of email marketing, we can turn these low converting leads into an untapped treasure chest. And I'm here to show you how. - When you are advertising on Facebook, if your targeting is right, the majority of leads you get will be more or less interested in what you're offering. So why are they not converting? One big reason is that they simply don't trust you enough. Think about it from their perspective, if you see a guy you've never heard of on Facebook, asking you to let them manage your finance or buy $1000s worth of insurance. It's a big deal and why should they trust you? The simple answer is they shouldn't at least not yet. So how do you build that trust? You may say that if I get on a call with them, they will trust me. But what if they don't even want to commit to a call yet? This is where our magical email campaign comes in, by having them in our email list, we have the opportunity to build trust with them and keep us on the top of their mind. Here's what your first three emails should look like: The first email is a very important one, it generally has the highest open rate because the lead has just interacted with you. It will also let them know your style, if your email is going to be boring in the future, or they will be fun and useful. You should start by introducing yourself/your firm and your core values, make it short and brief. There should be absolutely no selling in this email or trying to get them to book an appointment with you. Your second email should be sent a day after your first one, providing them with something of value, such as a PDF, ebook, training video etc. You can use soft sell in this email, by providing them with the link to book an appointment with you. Your third email should include a client testimonial and something of value in relation that testimonial. Explain how you were able to get result for that client, use that as a hook to get them to book a call/appointment with you. I know this isn't exactly a template. I want to keep my Facebook post relatively short, but if you need help with structuring and copywriting for your email campaign, shoot me a pm and I will offer some of my insights. I hope this post helps you understand the importance of an email list, and how to turn a none converting cold lead into a potential prospect.