Reef Digital Agency in North Sydney | Marketing agency

Reef Digital Agency

Locality: North Sydney

Phone: +61 2 9412 1817

Address: Suite 802, 146 Arthur St 2060 North Sydney, NSW, Australia

Website: https://reefdigital.com.au

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22.01.2022 Google ads is now 20 years old. Here’s a look at some of the biggest changes in Google Ads over the past five years that point to what’s ahead in the next five years.

21.01.2022 Google Analytics 4 (GA4) officially launched in October 2020. Google’s update has left marketers and business owners trying to figure out how GA4 will affect their current (and future) marketing and data efforts. Do you need to rush to install it on all your sites? What makes GA4 so different compared to the current version of Google Analytics? ... This article gives you a good overview of the platform along with some key things to consider for when you make the switch.

19.01.2022 Something to be aware of if you are running Google Ads campaigns. If you are enrolled in "Auto Applied Recommendations Control Center," then this gives Google permission to make changes automatically to the account and these changes won't be documented in the change history log. With this in mind, it might be worth having a quick check of your Google Ads account settings to see if you are enrolled in this beta program.

18.01.2022 YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player. YouTube says users are consuming more audio centric-content which is the reason behind the launch of this new ad type. Here's a write up on Search Engine Journal discussing the new YouTube audio ads:... https://blog.google/p/ads-commerce/youtube-music-audio-ads/ Here's the write up on the official Google Ads & Commerce Blog: https://blog.google/pr/ads-commerce/youtube-music-audio-ads

15.01.2022 The latest Interactive Advertising Bureau (IAB) Australia digital advertising figures show ad spending is rebounding, with an 11.3% increase between Q2 and Q3, 2020 (to reach $2.26 billion.) The report found all advertising categories to have achieved growth against Q2, which was hit by the negative impact of the COVID-19 crisis on advertising overall.

13.01.2022 Google's John Mueller said that when it comes to Google measuring speed with the upcoming Google Page Experience and Core Web Vitals metrics, that sometimes individual slow URLs can potentially impact other faster URLs if Google cannot determine the speed of those faster URLs and those URL structures look similar. Here is the video embed on how he answered this starting at the 14:33 mark into the video. (via SEO Round Table: https://www.seroundtable.com/google-slow-fast-granular-spee)

07.01.2022 Google’s John Mueller answered a question about whether poor ranking factors in one section affected the rankings of the entire site. Mueller answered the question but also shared insights into how Google’s algorithm handles factors on a sitewide, section-wide and granular basis.

07.01.2022 In the slew of Google Search announcements from last week, one of the more interesting bits was a section on "passage indexing." . An important thing to understand though from an SEO perspective, is that while Google refers to it as "passage indexing," it is not "indexing." . Google said it is a "ranking thing" more than an indexing thing. ... . Google said it has not changed how it indexes when it comes to this, it still indexes the full page. . This distinction is important because Google doesn't index parts of a page - it indexes the full page and then after it is indexed, it determines how to use the content on the page in ranking. . This could be a big change when it launches, impacting 7% of all queries. . Here's further reading about this recent announcement. See more

03.01.2022 With the end of third party cookies and more opt-in consumer privacy rules coming, Google has been working on a 'group targeting' solution for advertisers that would also preserve user privacy. Chetna Bindra, Google Senior Product Manager, User Trust and Privacy, said the big takeaway for marketers is that the study does show early proof of concept, that it is possible to deliver both personalization and privacy in a post-cookie world.

02.01.2022 As consumers spend more time with digital channels such as social media and online video during COVID-19, marketers have followed suit and increased their investment in digital channels. Of the 3 in 4 marketing professionals who claim they have made changes to their marketing strategy because of COVID-19 and intend, more than half (56%) say that they will continue to concentrate on digital channels even after the pandemic is over. Source: https://www.marketingcharts.com//openx-covid-related-marke