Regan McGregor in Sydney | Blogger

Regan McGregor

Locality: Sydney

Phone: +61 477 915 860

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25.01.2022 Does your business have a North Star Metric? Tonight, I attended a great panel on Growth vs Digital Marketing at Academy Xi. Featuring 4 great panellists Duncan Jones, James Norquay, Junta Sekimori and Shona Yang. Here are 3 great insights:... Measure: Growth marketing is about doing whatever it takes to drive the most return for the least investment. Before you start any growth marketing strategy you first need to define success. Create a measurement plan and have all your marketing efforts focused towards one goal or North Star Metric. Test: Great growth marketing comes from constant iteration. Research all the levers that you can pull to grow your business online and start testing each channel. Once you find whats working only then you can scale up. Most importantly make data-driven decisions, if youre smart about it you can still succeed with no marketing budget. Prepare: So, youve got a great growth marketing strategy? However, Your generating 1000s of leads a month, but only have 1 salesperson. Maybe youre selling 10,000s of products although because youve rushed into it theyre breaking and your customer are complaining. Scale gradually while you build your team. This is a great time to turn to your long-term strategies like SEO.

24.01.2022 As a fan of watching videos on YouTube, it got me thinking. Given, 50% of all searches could be voice searches by 2020. - What determines which video the Google Assistant will pick? And;... - How can YouTubers optimise their videos to maximise views? In this guide, Ill show you how to optimise your YouTube videos for voice search.

23.01.2022 Great presentation by John Doherty - Denver SEO and Entrepreneur CEO of Credo. "Dont just tell potential clients your hourly rate. Define the metrics that truly matter and show them why youre worth the money! Awesome stuff!". Also, big thanks to StartCon for hosting such a great speaker.

22.01.2022 Do you have burning questions you want to be answered about voice assistants and search? Join me and a panel of experts, ready to answer your questions! Plus there is a free breakfast . Who can say no to that?

22.01.2022 How to get your content marketing team out of its echo chamber

22.01.2022 Important: Secure your websites now! Google has just officially announced that all web pages served over HTTP will be marked with a Not secure warning in Chrome.

22.01.2022 13 Killer Stock Video, Stock Image, and Stock Audio Resources for Creators and Marketers http://bit.ly/2yHAtGc

21.01.2022 Maximizing The Design Sprint Smashing Magazine

21.01.2022 Great meetup! Pizza and drinks with Gary Illyes from Google. Not to mention some of Sydneys very best SEOs and digital marketers all in one place.

21.01.2022 For online retailers, technology is creating more personal experiences. Your customers are now prioritising businesses that put convenience first, rather than those that compete on price and scale. Join us for The Future of eCommerce event and learn how you can utilise technology to set your business apart from the rest.

20.01.2022 A Google poll revealed that the #1 frustration users had when browsing on their mobile device was slow load time with 60% expecting a page to load in 3 seconds and a whopping 75% abandoning after 5 seconds.

20.01.2022 Cant agree more with prediction #7 the mobile-first index is proof of the shift towards great mobile website experiences. If you want to target your mobile audience, apps are not the answer (with the exception of games). Googles significant investment makes it clear you need to focus on AMP and PWAs.

17.01.2022 Are you ready for the voice search revolution? These are the trends you need to know! Read the full article here http://bit.ly/2CRTumx

17.01.2022 Micro-moments are the moments we turn to a device to take action on whatever it is we need or want right now. How can you optimise your voice SEO strategy to win these moments? http://owl.li/6VMB30iYJwe

17.01.2022 Spiegel hopes to save Snapchat with an algorithmic feed

16.01.2022 Looking forward to seeing everyone tonight at the Sydney SEO Meetup. Very excited to share some insights into the mobile SEO landscape.

15.01.2022 So you think youve discovered the next Uber or Airbnb and now you have to build it. But remember the top reason that startups fail is because They make products that have no market need. Prototyping helps you avoid this and prove whether: - It is something your target market needs, and;... - It is something your target market will pay for. At the end of the day, your audience will drive your decisions.

15.01.2022 Would your investors or shareholders benefit from being able to see a working model of your tech innovation at the earliest stages of investment?

15.01.2022 Great workshop with Ben Crothers! Learnt a bunch of fantastic ways to do visual strategy with clients. Cant wait to use these in my next client workshop.

14.01.2022 What are the latest online payment trends for 2019? This year your customers are using more ways to pay than ever before. Dont risk being left behind by not of...fering the payment types your customers want to use. Check out our guide to understanding the latest payment options your customers want to use. Read more: http://ow.ly/ktTd50kk8ry

13.01.2022 Thanks Mixpanel for sharing your knowledge with the team.

12.01.2022 Great job from 4mations Digital Marketing Team. So Proud! Keep delivering those fantastic results for our clients.

12.01.2022 The Australian bushfires have had a devastating impact on our farming community. As of today 167, AgriWebb users had farms under threat of fire, with some 409,0...00 #livestock at risk and more than 200,000 hectares burned. Today AgriWebb is launching The AgriWebb Community - Helping Hand Project so that fire-affected farmers can get the help they need. We know there are people out there who want to lend a hand so we decided we could drive a community project to help connect these people with those who need help, - AgriWebb Co-founder John Fargher. The AgriWebb Community - Helping Hand Project is an initiative to contribute to the recovery of the many #farmers affected by the #bushfires. We are also building a fence line measurement tool to help AgriWebb farmers to calculate their loss in fence infrastructure for insurance claims as well as helping them to get the financial assistance they are entitled to. Whether you are an AgriWebb customer or not here is how you can get help or help a #farmer in need with The AgriWebb community Helping Hand Project https://aw.farm/helping-hand-project #helpinghandproject #bushfires #AustralianBushfiresDisaster

11.01.2022 Merry Christmas and a Happy New Year from 4mation

10.01.2022 Hear the voice, try and understand it. These are the top stats you need to know in 2018! See the full graphic at http://bit.ly/2Ch3oh3

07.01.2022 Awesome to see these Australian eCommerce businesses leveraging innovation to create great customer experiences. One of the best examples Ive seen is Supercheap Autos flagship Penrith store. They have really taken digitised real-world experiences and omni-channel commerce to the next level.

07.01.2022 Join 4mation for The Future Of eCommerce

06.01.2022 8 classic Social Media fails of 2017 http://bit.ly/2yKpY4W

05.01.2022 What a great event! Definitely some meaningful insights and great conversations.

04.01.2022 Thanks to everyone who attended the Death of Desktop presentation at Fishburners a few weeks ago. For those who couldnt make it or simply want to learn more, read our comprehensive guide with plenty of actionable advice!

04.01.2022 Were thrilled to announce that were Mixpanels first and only APAC partner! As a certified solutions partner, well provide your business ongoing Mixpanel pro...duct support and tailored business insight. Together with Mixpanel, were excited to help you answer questions about your users behaviour in seconds! https://www.4mation.com.au/4mation-announces-premier-mixpa/

04.01.2022 Is your social media manager uncontrollably happy? Why? Well finally, Instagram is allowing businesses to schedule posts using its new API. Check out my post on why and what third-party tool has it already.

03.01.2022 Level-Up Email Campaigns With Customer Journey Mapping Smashing Magazine

02.01.2022 Wow! Alexa for Business can do some really awesome things. Cant wait to start building Alexa for Business skills to make my job easier.

01.01.2022 We’re thrilled to announce that we’re Mixpanel’s first and only APAC partner! As a certified solutions partner, we’ll provide your business ongoing Mixpanel pro...duct support and tailored business insight. Together with Mixpanel, we’re excited to help you answer questions about your users’ behaviour in seconds! https://www.4mation.com.au/4mation-announces-premier-mixpa/

01.01.2022 Couldnt make it to the State of Voice in 2018 [Panel Event] at 4mation? Or want to relive all the good bits? Watch the video below Thanks to our panel Nima ...Vadiee, Scott Morris & Regan McGregor and our CEO & moderator Jason Hincks for sharing their insights on how brands can utilise voice technology! See more

01.01.2022 Since 2015 mobile searches on Google have overtaken desktop with 4 in 10 users searching using only their smartphones on an average day. Join me tonight for my presentation "The Death of the Desktop" at the Sydney SEO Meetup, where Ill be covering some valuable opportunities to make the most of the mobile landscape.

01.01.2022 The announcement of a Google Mobile-first index is adding more fuel to the mobile fire (and we dont just mean the Galaxy Note 7). It is more crucial than ever for marketers and businesses to embrace mobile now! Since 2015 mobile searches on Google have overtaken desktop with 4 in 10 users searching using only their smartphones on an average day. For many businesses of every size, mobile is still not a priority. By capitalising on this failure to act, agile marketers and busi...ness owners have an opportunity to strike. This presentation is for the beginner to advanced marketers & business owners looking for opportunities to make the most of the mobile landscape. Well cover past and future best practice SEO for mobile. The speaker Regan McGregor is a UX & Digital Marketing Strategist at 4mation Technologies in Surry Hills. He has a passion for connecting businesses with the right audiences and keeping them engaged with an awesome user experience.