Retail Rockstars | Advertising/marketing

Retail Rockstars

Phone: 1300337772

Add/Update information

Reviews

Tags

• Businesses
• Marketing agency
• Business consultant
• Advertising/marketing

25.01.2022 I’ve been consuming books like crazy lately...like 1 or 2 a week! Here’s a few I’ve recently read or in process of. Have any Good Books you’d suggest? - either Retail or Self-development?... From the top; Everything is Figure Outable Elegantly Simple Solutions Remarkable Retail 12 Rules for Life Daring Greatly 7 Habits if Highly Effective People (read this like 15 yrs ago) but reading again - it’s so good Awakening the Heroes Within

24.01.2022 Always loved this one and pretty pertinent for the times we are in. While now is not the time for expansion, it is the time for re-invention and re-connecting with your customers. Be your customers' beacon, help them with "How to Guides", with "Checklists" and helpful content as well as letting them know what services or stores might be impacted by the #coronavirus. ... If you're doing something in-store to help combat hygiene and the spread, make sure they know. What we do as retailers now, does make a difference - be the calm, not the storm. PS... if your preparing to be the calm for your customers...I'd love to know what you're doing (PM us) or drop me a line at [email protected]!

22.01.2022 Had a feeling this would start happening. Wonder how long before Australia fixes it's #supplychain ? Any retailers already looking at this? https://www.dailywire.com//it-begins-japan-pays-billions-t

21.01.2022 How will you wake up and re-engage customers? Opening up after the pandemic has its own set of operational challenges, but how can we start re-engaging and building trust with our sleepy customers to shop in-store? Here are some ideas;... - Highlight changes you've made or are making to your supply chain. We've all been surprised by how fragile our #supplychain is. If you're starting to stock more Australian made and sourced items, let your customers know. They'll want to hear it. . . . - Make customers feel safe to shop again. Explaining what you are doing before open and close to show your commitment to safety. #wecare . . . - Showing off national pride in your own way. So many great stories about local heroes, team members and even suppliers. Show your customers you're proud of our achievements so far. #nationalpride #fistbump . . . - Coming to a Store Near You. Highlight exciting events you are planning for the "near future". Foreshadow this by asking customer's what they've missed from your customer community? #instoreexperience #customercommunity . . . Thoughts? Have I missed one? I've fleshed each of these 5 areas in a Blog if you'd like to read more: https://retailrockstars.com.au/how-to-wake-up-and-engage-c/

20.01.2022 Seems Household Goods still the Rockstars of the retail sector. Spoke to a few of my old colleagues in The Good Guys and they are still crazy busy. Our clients Betta Home Living are also way up and doing well. But seems many other retailers especially in Dining and Fashion are not fairing so well. ... #retail #whoiswinning Wondering who else is winning?

19.01.2022 Always puts a little skip in my step when I get amazing Tweets and emails like this about my book The Retail Experiment https://retailrockstars.com.au/book/

19.01.2022 Getting our customers back into the store has never been more important. So, Here's a few Tricks on Treating (you see what I did there?? ) and engaging your beloved customers. >> acknowledge, especially if your in Victoria their bravery and welcome them back with (figuratively) open arms... no bear hugs just yet! ;-)... >> Communicate Safety and plans via FB and Emails, what are you doing to keep them safe >> National Pride... we have a resurgence of national pride, show customers your 'You Beaut' Aussie products >> Give them a sneak peak into your new supply chain plans post COVID...if you have one >> Waking Up your Customers... start planning and highlighting what's ahead, events, special days, get them excited. Read full story (3mins)here: https://retailrockstars.com.au/tricks-to-treating-your-cus/

17.01.2022 My experience at Lexus yesterday.

16.01.2022 Good on you ALDI Australia - I love to use the analogy of an imaginary bank account we have with our customers (in workshops, my book and speaking). Customers are always keeping dibs on the deposits and withdrawals. Many making a lot more withdrawals than deposits unfortunately. ... What a lovely deposit to know they are doing their part in providing sustainable products .

16.01.2022 Wow! Hard to believe it was 2 years ago already! That was great fun National Retail Association. It’s a whole different ball game now. A lot still unfolding in the retail space as we come out of hiding and start exploring again.... As retailers, How will you wake up and re-engage customers? I’ve just jotted down 5 ideas to start the process; Supply Chain Our Environment Safety & Care National Pride Coming to a Store Near you Have a read (3.5 mins reading time) if you’d like to explore further: https://retailrockstars.com.au/how-to-wake-up-and-engage-c/

14.01.2022 Happy Mother's Day to all those hard working Mum's today... #mothersday #retail #retailmums

13.01.2022 This retail article by Steve Dennis cracked me up in Forbes... he’s so sassy, love it. Full article here https://www.forbes.com//the-five-emerging-forces-of-retai/

13.01.2022 This is truly taking Mobile to the next level with a SHOE TRUCK. What a brilliant idea from Tamara Mellon. Every week in Retail, COVID presents us with new challenges - how can you reach out to customers? We are certainly doing more shopping and product discovery events online for our clients....what can you do differently to meet your customers where they are?... https://retailrockstars.com.au/

10.01.2022 Some handy risk management guidelines for COVID19 for Retailers put together by the National Retail Association. https://www.nra.net.au//uploads/2020/04/WPHS-for-Retail.pdf

08.01.2022 This will make things very interesting- any thoughts??? https://insideretail.com.au//facebook-shops-to-let-retaile

08.01.2022 In need of a little pick-me-up today? Nike nails this one! https://m.youtube.com/watch

07.01.2022 PostPan - what each generation will do after this is over. Great read for retailers, from one of my favorite Authors, and consumer and environmental psychologists, Paco Underhill. https://www.therobinreport.com/postpan-generational-reflec/

07.01.2022 If you haven’t yet registered, get on and support some wonderful young retailers and experienced alike!

06.01.2022 6 shiny red books will find a new home this week. Seems a lot of people are reading right now. If your looking for a new perspective on in-store experience., The Retail Experiment might be for you? If you’re a retail leader with skin in the game, who’s tired of hearing about all the mistakes you’re making - this is a book about what you can do in your own store.... After owning a successful 28mil pa turnover, 2500sqm store, I knew there must be a better way to reach and re-engage customers. We added over 20% in less than 2 years by focusing on our in-store experiences. Learn more; https://retailrockstars.com.au/book/ Pssss, if you scroll to bottom, you can get first 3 chapters of my book free. Also available at Dymocks, Amazon and most bookstores.

05.01.2022 While sad news for many of the retail staff, no surprises here with the 'right-sizing' and closing of stores by DJ's. Full story Link below >> Part of the strategy according to The New Daily, will involve focusing on the network’s top tier stores and shifting away from smaller, less profitable stores in suburban areas.... Flagship / Top tier stores are more fun anyway don't you agree? Stay with me.... In Flagship stores, there's more space to have creative displays and discovery for the customer. They're also in places with a great deal more daily foot traffic and bigger budgets for out-of-the-box merchandising and events that the smaller stores are not privy to (budget-wise). What do you think would happen if they tightened the space, shrunk the budgets and eliminated a few floors and specialities in the Flagship stores? Think they would continue to be more profitable compared to the smaller stores for long with that big inner-city rent? Of course not. Without discovery and in-store engagement, fewer people will arrive. Which ultimately means fewer sales and less profit. If there's fewer sales then you'll need to reduce staff. << we're going in circles >> With little to no customers, barely any staff, why stop in at all? It's liking going to a restaurant with no customers?? (you're thinking - "What's wrong with this place?") >> does any of this sound familiar? Without a solid customer engagement plan - "right-sizing" will only give temporary relief. Don't wait until it's too late and you need to save on rent / sell off assets. If your foot traffic is declining, your email open rates are decreasing, start looking at ways to re-build foot traffic and attract a community of super-engaged customers. Because, until your customers are engaged...retail will be hard. Here's our Top 5 Secrets We use to Increase Foot Traffic into our Clients. >>> Free Download: http://eepurl.com/cq6I_X Full story on DJ's closures: https://www.news.com.au///c8f1e9e7242aedb9a40144fde2b94b40 What do you think DJ's & Myer need to do to get it right? #retail #customerexperience #customerengagement #retailsales #foottraffic

04.01.2022 Hmmm...I think stores like The Good Guys, Betta etc were busy WELL before the JobKeeper payments even started? People were home - they needed more Fridge space (or something new) and these stores were in places that are Bigger - spaced out - posed less risk. We all knew we'd be home for some time - so we invested $$'s where we knew it would serve us and our family.... Your thoughts? https://www.theaustralian.com.au//971ad00cbf4271863f36f09e

03.01.2022 Making the front page again, wondering When there will be some clear direction for retail? Buehler...Buehler ???

03.01.2022 Starting to go out and about? First stop Haircuts! What’s your’s?