Amarise in Carina | Public relations agency

Amarise

Locality: Carina

Phone: +61 402 847 546

Address: 7 Adelaide Street 4152 Carina, QLD, Australia

Website: https://www.amarise.com.au

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24.01.2022 #newWebsite We just sent our client’s (Ruby Simone Silk) new website live. If you’re looking for high-quality Silk Pillowcases definitely take a look at their range. They’ve been designed to keep your face fresh while you sleep and tame crazy hair.... The new website took their old Wix website to a new... Wix website! As a Marketing Agency with a quality and conversion-first focus, why would we opt to go with Wix instead of Wordpress or Custom website? It’s simple, really. Firstly, it’s super easy to set up. But the main reason is affordability during early stages of business. We want to be able to get the product to market as quick as possible to research and analyse real-world customers. And Wix allows us to do this. Sure it doesn’t have all the SEO/CRO benefits of a Wordpress or Custom build, but the time it takes to develop those websites means we’re missing out on valuable research time. But what it still needs is a great layout, great photography and copy designed to convert customers. And the new Ruby Simone Silk website has that.

23.01.2022 Facebook are offering $100 million in financial assistance to help ease the burden of COVID-19 for businesses. Check out the link - which for now if just informational - and sign up for updates on the page.

22.01.2022 $49.95, $49.97, $49.99 or $50. Which one piques your savvy-consumer interest more? Most people understand, in theory, that all those prices are the same. That it’s a psychological tactic. But emotion takes precedence over logic.... Each price point works, some perhaps better than others for you personally, but how do you know which one actually reigns supreme for your business' ? Simple. You test it. To do an entire bricks & mortar store this would be quite a time-consuming task - so you would at first limit the test to a few major lines/sales, but for a service-based business or eCommerce store, it can be simple as flicking a switch. By split-testing your pricing, you’ll be able to discover the price that works best for your business, resonating with your customers and increasing sales conversions. And who doesn’t love sales conversion rates trending upwards?

22.01.2022 SEO vs CRO. Which should you be doing? To understand which one is better suited to you, first you have to understand what each are. ... SEO, or Search Engine Optimisation in full-form, is exactly that, the practice of optimising a website to appear higher in Search Engines, such as Google and Bing. To do this, SEO specialists can use a number of tactics, although many don’t do them all. In the interests of keeping this article to the point, we’ll stick to those services that are exclusively SEO, so we’ll ignore things like Copywriting & Data Analysis, which do play a huge role. SEO tactics include: - Keyword Research - Copy edited to be keyword rich - Coding HTML to current standards - Optimising Images to be as small as possible while retaining quality - Optimising code flow so website loads as fast as possible - Find & add Citation Links (Directories etc) - Find & add Trust Links (Non-directory websites - the higher trust value they have the better) CRO stands for Conversion Rate Optimisation. Unlike SEO, CRO isn’t concerned with rising the website up the Search rankings, although it tends to be a byproduct. A CRO specialist’s main goal is to ensure the highest percentage of website visitors convert into prospects or customers. Like we’ve mentioned in SEO, we won’t mention Copywriting or Data Analysis, however they play a big role here, too. Professional quality photography aligns well with CRO as well. Their tactics include: - More prominent Call-to-Actions (CTAs) - Optimised content flow - Links to supporting pages open new tabs to preserve conversion flow - Barriers to conversions removed (eg. Unnecessary information on a Cart page) - Copy edited to encourage visitors to follow a conversion path - unnecessary copy removed or placed elsewhere - forms & payment methods suited to audience - Optimising website to load as fast as possible So now you have an understanding of the differences between SEO & CRO you can start to consider which might be best for you. SEO works extremely well for established businesses with lower competition, meaning they can rise the ranks quickly and therefore enjoy the organic exposure SEO provides. CRO on the other hand is better suited to new businesses with a higher competition, which makes it difficult to rank high in organic Search. CRO is ideally utilised with other factors, such as Advertising on Search, Social, other Online or Traditional channels in order to obtain website visitors. Having optimised the website to convert users referred from these channels means there is a higher rate of conversion. In fact, even if SEO will work for you, CRO is still a valuable tool to adopt. What would work best for you?

20.01.2022 As promised, my FB Live video answering some Marketing questions people have. Turns out, there were no questions, so I’m talking about a few questions others have posed to me and in groups recently that I’ve answered. Q1. How do I reach my organic audience on Facebook?... Q2. How can I track where my customers are abandoning my online store? Q3. How do I calculate my Customer Acquisition Cost (CAC)?

19.01.2022 Get Feedback from Clients/Customers. For those businesses that do seek feedback, it's often from customers or clients that failed to convert. This is great, but it doesn't paint the whole picture. You also want to speak to your customers/clients. The ones who were happy enough to work with or buy from you.... You'll likely find that your Marketing, Marketing Communications & Sales processes weren't perfect, but they saw something in you, your message or your product that resonated with them enough and thus they were converted. Some questions you might ask a customer/client include: Did you have any difficulty navigating the website? How was the copy, anything that made you think "Hmm, not sure about that"? What was the best part of our meeting? Were there any times you felt a little unsure? Is there anything else you feel we can improve on? These are the sort of questions you likely won't have a chance to ask a person you didn't convert. A customer or client will be far more likely to answer honestly, too. After all, they trust you enough to work with or buy from you. Asking for feedback from existing customers or clients also allows for a much more natural approach to asking for a review and as such, a higher rate of listed reviews - which are great for future potential customers/clients.

19.01.2022 Don’t think about Elephants. So, as the lines go in Inception (great movie)... Arthur: "Okay, here's me planting an idea in your head. I say to you, don't think about elephants. What are you thinking about?"... Saito: "Elephants." As a business, your message plants an idea to your potential customer or client's mind. So it is extremely important your hook or headline plants the right idea. It's necessary to articulate this correctly, too. Trying to start by promoting off the cuff or blasé dialogue and telling people what they expect before toning it back into a problem/solution scenario has already put you on the back foot. What do you think about when an ad copy starts with... This is a scam. or conversely... "This is NOT a scam." You think it’s a scam, right? Don’t give people a reason to doubt your value, in your copy, in images or in videos. Because after you give them a reason to doubt you, you have to work twice as hard to convert them. Think about your script from a potential customers point of view, what will they think when reading or seeing this? Does this lean them towards trust or away from it? Remember, every message you promote for your business has to have your ideal customer or client in mind.

19.01.2022 Stop Chasing #1 Rank on Google! Now that probably seems like a pretty out-there statement, Why, for the love of everything would I not want to rank first in Google? you say. That’s a fair question, but the question is wrong, the target of beating the current #1 ranking in Google is wrong, it’s impulsive, far too impulsive.... Ranking #1, like everything, is a journey. Most people already know that about SEO, that it takes time, but while they know it, the way they approach it makes it much more difficult and can, in fact, take longer. Let’s use an analogy of what most people do. I want to rank first in Tennis. I train, I train, I train and I train some more. Ok, now it’s time to play the current World #1, I’ll beat him/her and that will make me number one, right? Wrong. But, here’s what you should do I want to rank first in Tennis. I train, I train, I train and I train some more. I play in a tournament after tournament, slowly lifting my rank until finally, I’m a close second to the world’s current BEST player. Then we face off in the final. I win. I now have more points, earning the rank of World #1. So, looking at SEO, based on the Tennis analogy, how do you think it actually works, or at least what’s the easiest and fastest approach to ranking up to #1 in Google? It’s by beating those who are your DIRECT competition, the ones just above you, 2-5 of them. What do they have that you don’t have? Add what they have, whether it’s a page or a backlink or technical element. Once you’ve added the missing piece of the 2-5 above you, you’ll rank above them. Beat them, then the next set, then the next set so on and so on. Stop aiming for #1 rank, aim for the ones you can beat now. If you need help figuring out what your direct competition HAS, we're more than happy to help.

18.01.2022 Queensland’s Small Business Entrepreneur Grant is... NOW OPEN If you’ve registered your business name in the last 4 years and need help with...... - Business Strategy - Marketing Research - Marketing Strategy - Marketing Implementation Planning Now is the perfect time! The Queensland Government is matching funding starting at $1000 up to $5000 to get your Business and Marketing working for you! At Amarise, Marketing Strategy is our specialty, and we’d love to help QLD Small Businesses make the most of the Grant and their business. Message us today or book a no obligation, free Coffee Catchup via https://fb.com/risewithamarise/book to find out how we can help take your business to the next level.

16.01.2022 The Super Mario Effect. The Gamification, of Life. A common thread in the Small Business mentality - particularly in Marketing, but it goes throughout each business stage - is to try something and if it fails give up... Time to try something new?... By doing this, you’re letting your failure beat you, and you’re not learning from your errors. As Mark Rober, former NASA Mechanical Engineer, shows in this TEDx Talk, treating business and life as it was a game is a great way to move forward successfully. Each failure is just a speed bump, as long as you learn from your mistake. In Marketing, it’s important first to understand the game. Is this Marketing Communication (e.g. Advertising) method a game I should play? - is it where my ideal customer is looking? If yes, play on. If you then play the game - let’s say Facebook Ads - and lose, take a look at the data, what did you do wrong or what could you improve? (Hint: there’s always something that can be improved.) Ok great, so you’ve found areas to improve on. Fix those errors and try again, as many times as you need to get it right. Win the Game.

16.01.2022 #opinion So, Tom Gleeson won the coveted Gold Logie award for 2019. Like many topics of late, it's proved quite divisive, for none more so than Tom's fellow nominees.... But was how he went about it the wrong way? I think not. He marketed himself extremely well. Sure, he may not have conducted himself in the way most people see fit for prestigious awards, he made a joke of not only his campaign but that of Grant Denyer's in 2018 as well as the institution that is the Logies as a whole. But why would you expect any different? He's a comedian, THIS is what he does. And for those who voted, it was a breath of fresh air. They were excited by the Logies again, so they voted in droves for someone who was bringing something new and fresh to the usually monotonous event. He campaigned in a completely unique manner that gave him a podium far above his fellow nominees. That's exactly how to market yourself or your business, successfully. Stand out from the crowd, be different. And you know what, I bet he's proud to call that Gold Logie his own. Congratulations, Tom.

13.01.2022 Are you spending too much on Marketing? Maybe you're spending too little. Do you know? I've had a number of clients and prospective clients lately who know their turnover - most accounting programs show that - but have no idea about their conversion percentages. That. Is. Crazy!... There are a few conversion percentages you should be aware of, some of which indicate the performance of your marketing, this includes your Ad Conversion % and your Lead Conversion %. These are separate as not all ads directly lead to a... lead. An example of an Ad Conversion % is Impressions / Clicks to a website without passing details - they can't be a Lead if you can't contact them. In order for a digital marketer, ad specialist or traditional media buyer to be responsible for the success or failure of the overall campaign, they need to be responsible for both the Ad and the followup, whether that's via Messenger, Landing Page or Funnel etc. Lead Conversion % is a little more straight-forward, it's when you get the details. An example of this is Website Visits / Form Submission or Call. Most of the time the two % above are linked together, such as the Facebook Pixel indicating the Lead Conversion % for everything that precedes it. This is wrong. How do you know where the weak link is if they're all together? Keep them separate to maintain the data's integrity. The last one is the most important, and it's the one I see tracked the least. That's the Sales Conversion %. You have the lead, now you just need to sell. The Sales Conversion % DIRECTLY affects how much you need to spend on Marketing, and as little as a single percent could require drastic changes to your marketing spend. All three % can tell you exactly how much you should be spending on Marketing and by proxy, the performance of anyone engaged to assist. Ideally, this should be broken up into every marketing medium so you can determine which one delivers the best overall ROI.

12.01.2022 We have spoken to a few people recently who thought just by having a website they would make sales. Build it and they will come. The simple truth is, that will not happen.... A website is just like a physical, brick & mortar store, you have a location, but that doesn't mean people are interested enough to come in the door. In fact, a website is less visible than an average brick & mortar store, who can use location to their advantage, accessing potential customers just by being in the right place. The location of a website is more like a deep, dark back-alley. Nobody can find it unless they are directed there. That direction comes in the form of other Marketing Communications channels, such as Word of Mouth, Search Engine Optimisation, Advertising, Public Relations, Social Media and Networking etc.

10.01.2022 Marketing and Emotion don't mix, leave that for your Advertising. Just as a science, successful Marketing requires unbiased, critical thought. In that respect, Marketing IS a science. Emotion clouds your reasoning capabilities to determine not only your business viability but also how you develop your strategy and create an action plan. Probably the most important aspect, however, is the analysis.... Emotion-based analysis will lead you to draw incorrect conclusions around what a potential customer is thinking or concluding that an advertising specialist or the customer is in the wrong. This is extremely dangerous as it will not only cause advertising overspend, it will also shift your entire marketing efforts, and quite possibly the business as a whole in a direction that is not ideal. To truly understand what is happening within your business, your competitors and your industry as a whole, critical, realistic thought leads to hypotheses, not assumptions, reducing marketing errors down to those that are specifically being tested. Leave Emotion to Advertising.

10.01.2022 Rise with Amarise. Welcome to our brand new Facebook page!

10.01.2022 Here is why you should use us. We don't focus on a single Marketing Communication (Advertising and/or PR) channel, we focus on them all. We find what brings the most success for YOUR business.... We have 20 years experience across the entire marketing landscape, highly skilled in both traditional and digital advertising. We understand the pros and cons of each and outside of Large Business, are in a unique and unparalleled position to apply our expert knowledge to our clients' business. We've built multi-million dollar businesses using our skills, and we would do it for your business, too.

09.01.2022 #marketingTip It's common for a potential customer to have multiple touch points with your business before purchasing. As such, each touch point contributed in a conversion and should be rewarded for it.

08.01.2022 #marketingnews Content Delivery Networks Taboola & Outbrain are merging to become unified under the Taboola brand. The merged brand will allow stronger advertising competition against Facebook and Google and the largest player in their specific advertising space.... Content Delivery Networks allow you to promote your product service in a Paid PR environment, promoting your blogs & articles on a number of major websites, including global news providers.

07.01.2022 Justin, our Strategy & Planning Manager’s talk today on 3 Key Points for Marketing Success. - Research - Strategy - Analysis... Three massive areas where Big Business gets it right, and something we help bring to Small Business.

06.01.2022 I challenge you to think of a single thing in your life-time that was invented from nothing. Actually, let’s go further than that, when has anything EVER been a uniquely new idea, appearing without any precursor. The camera was the next step after a painted portrait.... The telephone came after letters. The airplane came after cars and ships. Everything you do is shaped by your past. Lately, we’ve seen a trend emerging. Focusing fully on your business and complete ignorance of the competition. This is wrong. One of the first things instilled into you by your Driving Instructor when learning to navigate the streets is to watch your surroundings. You need to be aware of everything that is around you so you're able to respond quickly. Be it a car turning into your path or a pedestrian crossing before looking. Microsoft forgot this when dismissing the iPhone. Kodak forgot this when dismissing the Digital Camera - something THEY invented. Running a Small Business is hard. The small size enables it to quickly disappear from existence will small changes to the market. You’re not only competing against other similar size businesses but much larger ones as well, you’re already on the back foot, don’t step back further. Yet, that very same size enables it to react and innovate extremely fast. I urge you to keep an eye on your competitors, your industry at large and the competing industries beyond that. Watch your surroundings. That will enable you to capitalise on your Strengths, improve your Weaknesses, spot Opportunities in a wide marketplace and foresee Threats before they become a problem. By not watching your surroundings you simply cannot do this, and pretty soon you’ll find it very difficult to recover.

06.01.2022 #conversions #cro Spot the Conversion Sinkhole When it comes to Marketing, Analysis is the single most important weapon in your arsenal.... The only real mistake is the one from which we learn nothing. - John Powell Truly understanding your analytical data, is like learning a new language. Once upon a time completely foreign, when understood, analytical graphs and tables become as clear to you as the day vs. the night. But is simply understanding you had $2,500 in sales last week from your website at 1% conversion enough? It’s a start, but you can do better! The power of data means you’re able to spot weaknesses and fix them, find strengths and exploit them, just like you do with your overall SWOT Analysis. In this Information Age, you don’t have to rely on Point A and Point Z. You’re able to see every point along the way. Let’s take a look at an example. I’ll base it off the numbers above, $2,500 sales @ 1% conversion. You’re running a Facebook Ad that leads to your website shop. 1,000 x see the Ad 200 x click the Ad (20%) 100 x view a Product (50% - 10% Total) 20 x add to Cart (20% - 5% Total) 15 x proceed to Checkout (75% - 1.5% Total) 10 x purchase (66.66% - 1% Total) Although these are neat numbers for simplicity, you can see they tell a bigger picture than just the 1% Conversion Rate. They show that while a large percentage of those that Add to Cart eventually go on to purchase, getting the commitment to click on the Ad and Add to Cart in the first place contains barriers. And those are your conversion sinkholes.

05.01.2022 Saturday 18th May 2019. That was the day of Australia's Federal Election that saw the Liberal-National Coalition return to Government, despite every poll and expectation in the country assuming Labor had it in the bag. A betting agency even paid out over $1 million the day before to those who put money on Labor.... How wrong they were. By 9:30am, less than 4 hours after voting opened and more than 8 hours before they closed, we made a few predictions that went against the grain. 1. The Coalition would win 2. Peter Dutton would retain his seat in Dickson 3. Tony Abbott would lose his seat in Warringah How did we make predictions that went against everyone in the know and every media agency in the country? We looked at trending data. Specifically, we used Google Trends. The loyal supporters of either party would rarely change their vote, so we weren't concerned with them, we were looking at swing voters, those who were looking to justify at the last minute who they were considering. Like many things, they turned to Google for the answers. So, what can a business owner take away from this? There are valuable Opportunities to be found in Trends. Here are a few examples: . Check the historical trending data to find seasonal spikes. We’re not talking about events like Christmas here, more so the rises and falls your industry has over a year. That way you can create new content that suits the spike before it peaks, getting in front of the competition. . While many data sources will give you average searches for a particular topic, you may have already missed the boat, with average searches having been inflated by past performance. . Want to know what people are currently interested in? Google Trends is the perfect tool for this. Like this post, we’re linking Politics to Data Analysis, one of our services, so while you can keep it industry specific, you may find content in other trending topics.

05.01.2022 Like most small business owners, you factor in what you want to be paid when working out your pricing. How many weeks do you divide an annual total to get a weekly rate? 52? 50? What about 48, to give yourself the standard full-time 4 weeks off a year? For employees, this is a must.... Then there’s Public Holidays, of which we have 10 or more here in Australia. What about sick days? Are you the pillar of good health? Employees get 10 days a year, another 2 weeks there. Bad weather? If you’re a tradie that’s a must to consider, but any business can be affected by heatwaves, cyclones, flash flooding & storms. Training? Are you that amazing you can’t improve on anything you do? Maybe working out your annual pay from 52 weeks a year works for you, or maybe you’re wondering why either you or your business are suffering because you didn’t see those hidden days off and little inefficiencies creep up on you. You don’t really have to pay yourself at all. But you have to pay your employees, in sickness and in torrential rain, even if they’re not working. For your business to be not only sustainable but even viable long-term, your pricing strategy must allow for numerous hidden costs, of which wages is one of many.

05.01.2022 Our amazing client Sally from Isaac & Mai has her brand new business cards! We love making our clients happy.

02.01.2022 It's less than 1 week away! The first-ever "Top 5 Big Business Marketing Principles You Should Use" is on NEXT WEDNESDAY 26th June @ Tingalpa Hotel. Learn the 5 fundamental principles of marketing big business use to efficiently attract clients and foster sustainable growth.

02.01.2022 How to Choose a Marketing Specialist Becoming a Marketing Specialist is the new DJ, it seems as if everyone wants to become one. But how do you know the one you’re looking at is trustworthy and has what it takes?... As a Marketing Management Agency, we speak to external Marketing Specialists every day. Generally, here are the key points we look for: Did they ask who the ideal customer or client is? Did they ask what the strategic goals are for your business - not just goals for their area of speciality? Did they ask what other Marketing Communications are currently being actioned or explored? Did they go through and explain their process start to finish? If they answer those key points, you’re off to a good start, it’s probable that they understand how marketing truly works and therefore are much more likely to work to better your business, not just their own. In addition to those points, any Marketing Specialist you speak to must pass the test any other supplier would, such as do you gel with them. It's also important to do as much research on the speciality yourself so that you can make an informed decision and somewhat verify key point 4 above.

01.01.2022 Is SEO right for your business? Here's some basic tips to help you decide.

01.01.2022 Weaknesses. Every business has them. Every. Single. One. Having them means they can be exploited, your competitors can use them to drive customers or clients to their business, but... So can you!... As it's quite common to shy away from your personal weaknesses, many small business owners tend to impart this trait onto their business. Unfortunately, nothing good can come from hiding an aspect of your business that is vulnerable. It has to be identified. Common weaknesses include: - Poor Customer Service - Suboptimal Cashflow Management - High Costs - Marketing Overspend - Unengaged Staff Once you've identified your businesses weakness, you can work towards improving the "weakest link". Develop an improvement plan with set KPIs. Meet those targets and expectations and soon enough your weakness becomes a strength. If you're lucky, it may even lead to industry-changing innovation.

01.01.2022 So, you’ve plugged in Google Analytics, and your Facebook Pixel. You’re tracking everything nicely but still no conversions... Enter Visual Behavioural Analysis Tool, Hotjar. Often it’s the case that the data produced in Google Analytics doesn’t show everything. You can see where people leave you site, what pages they stay on the longest and where you get your traffic from.... But why do people leave on certain pages, are they just not interested? It pays to look deeper. Hotjar is a great tool to actually see what’s happening on the user’s end, and it might surprise you what we see on clients’ websites every day. These are a few common issues easily picked up by Hotjar: - Popup blocking Call-to-Action (CTA) - Popup blocking Links - Forms don’t work - Forms don’t display when they should - Not optimised for a particular Tablet brand - Not optimised for a particular Mobile brand - Content starts to bore them - Too much noise and they can’t focus - Not happy with the Product Range (Designs, Colours etc. are personal preference) You’d think many of these issues would be resolved when the website was first developed, but often a particular browser or device hasn’t been thoroughly checked. Plugins like pop ups and CRM integrations are often installed later without a developer, and so they take on a life of their own. The best news? Hotjar’s basic level is completely free! Record up to 100 site visits at a time to see what’s really happening. It also includes Page Scroll Heatmapping & Cursor Location Heatmapping. Plug in Hotjar to your website today and fix those pesky barriers that have been limiting your sales.