Rumble Media: Digital Marketing Strategies in Cairns, Queensland, Australia | Product/service

Rumble Media: Digital Marketing Strategies

Locality: Cairns, Queensland, Australia

Phone: +61 407 522 741

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22.01.2022 Standing desk is in!!! Thank you @stagekings_au for making circular desks that are easy to assemble.... I didn’t need the bottom part for this version of my desk but it will be put to good use till I decide to get rid of the corner desk and downsize my office. Version two is getting all the kids to put their handprints all over it so I remind myself who I work for. #anythingispossible #thinkoutsidethebox #australianmadefurniture #workfromhomelife

16.01.2022 Measurement marketing is where you measure the organic and paid traffic that come to your site and with data in hand you optimise both your content marketing and paid marketing strategies so you attract more of the people who get what you do and less of the people who don't. New graphics are fun and will be part of the 7 part storyboarding we are doing to help business owners identify better questions for smart tracking.

16.01.2022 Economists. My new favourite people. GDP has been slowing down for the past 20years. China was only in the last parts of the 2nd Industrial revolution and look how they owned it. ... They are all in on the 3rd Industrial Revolution and that involves a lot of data. Most smart businesses are becoming data businesses as well which means a viable business throughout it's lifespan and an increase in value at the point of sale. Lots of interesting insights on where we are going over the next 20 years and as a business owner it is very important to watch. Especially as the economist in this video is speaking to some of the largest economies to help them with the IOT and data and moving away from GDP and more towards the S curve in growth. #sharedeconomystartups https://www.youtube.com/watch?v=QX3M8Ka9vUA

12.01.2022 8 years working in digital marketing and going through #menopause and I can totally relate to this! #sheeo #bcorp #growingwiser

12.01.2022 Just attended this live on YouTube. The ideas and strategies discussed here were mainly about bringing back manufacturing in a new ecosystem back to Australia with forward thinking policy frameworks. And talking about how to use people and tech to do so. So excited about this. ... For every manufacturing job there is, there are 5 other jobs created outside that business. Currently, we import 80% of what we need whereas we could manufacture what we produce here and export it to capitalise on the Direct To Consumer Packaged Goods and wholesale market. One example was Wheat, manufacturing it here and exporting it as Flour instead would see the economic injection go into Australia's economy. Another is the energy sector. Andrew Liveris is definitely someone in this panel that got me super excited about Australia's new focus of exporting goods to the $3billion up and coming middle class Asian population. Interesting and worth the 1.5hrs to listen to. #economicsovereignty https://www.youtube.com/watch?v=T3D1g-fYhcE

11.01.2022 The Queensland Government has just added a COVid Small Business Adaption Grant to their Grant list 2020. This can be used for staff training or a relaunch of your business digital marketing grant. I have a few clients going through this with me at the moment and it is not a co-contribution grant, you can apply up to $10k. ... There is a framework of how to write your grant Project outline in the blog and links to both grants. If you need help with your marketing strategy and how to get the most bang out of the budget, please fill out our Get To Know Your Business form on the website so we can help you take advantage of this opportunity. Irene https://bit.ly/3cOPvdd

10.01.2022 This app is like the 3 jars in Grill'd where you choose one of the 3 local matters to put your beer bottle top in when you buy a burger. Except this is leveraged to any business who wants to raise more funds for charities of funds that make a change. When it comes to the TY page, this little app pops up and even though the business, Bed Threads, may only give $1 on a $300 sale, but you can up your donation.... Also if you are a business, 1%+ of total sale (larger ticket items) would be nice. https://www.iequalchange.com/

10.01.2022 Sometimes in making the big decisions in what is the next best step in your marketing for your business you have to get your boots on and do what scares you a little. It’s always better to do that with #measurement of your action stages. With good data you’ll feel a little braver about thinking bigger and outside your box. ... Thank you for making such awesome #mustardboots @merrypeople this was definitely the right move in your business offerings. #kindpeoplearemykindapeople #digitalmarketingtips #sheeo

09.01.2022 There is a new version of Google Analytics, GA4. When you go into your Admin section under Property you will see a new button that asks you to upgrade to this new Analytics. DON'T.... It won't be effective for reading key reports just yet, Google is just getting a little too frisky about it's new updates both with GTM debugger and Google Analytics. But with GA stay with the UA-xxxxxxxx account account for now. Will do a post when it is cool for every day use. https://www.cardinalpath.com//what-you-need-to-know-about-

09.01.2022 When influencer marketing is done in poor taste. So many people commented on wanting to do squats or pick up a wombat. When a Zoo like @thesydneyzoo says it’s ok to do this what permission do you think it’s giving international & national tourists who may not realise this is not OK. Native animals are not for our entertainment, they are to be respected and observed. It was a publicity stunt for both of them except I think this one is going to backfire.... Your thoughts?

08.01.2022 For creatives in QLD there is a grant especially for you. The QLD Government are in the process of launching a new grant for QUEENSLAND BASED CREATIVES// StART grant program! With $3,000 grants on offer for independent creative practitioners (incl. artists, producers, designers, technicians, and other arts workers), this grant will support all segments of the independent arts sectors across multiple art forms and communities; particularly those that have been affected by C...ovid-19. Funding can be used for ideation, preparation, planning and collaboration activities focused on future creative opportunities during the Covid-19 recovery phase. More information on application processes and dates is still to be released. In the meantime, drop a line at >>>>>>[email protected] <<<<<<< to keep your finger on the pulse.

08.01.2022 The 4 different buyer types in a crisis or recession will definitely influence the way we do marketing and it will be for the better. More business owners are looking at their data to influence business decisions. It will affirm that standards and conversations in marketing are always to real people going through real world events and we all respond differently. Some people will still have the breaks on but they will come out soon with a focus on what is a necessity not an... indulgence and what brings them value, financially, emotionally, physically. Value will be the key position people in the first 3 buyer habits will be looking for whereas the 4th one, live for the day will be happily shopping through Instagram influencers for-e-verrrrr. It's very important to keep reading the room when it comes to your marketing as these buyer types will be in effect for at least the next 12-18months for sure. Overseas it may be longer. Irene

08.01.2022 Reading your Analytics is one thing, measurement marketing is a whole new level of tracking the conversations your customers are having in their head while they experience your business online. On your website. In your social platforms. In your email marketing.... I explain it deeper in this month's blog. https://www.rumblemedia.com.au//what-is-measurement-marke/

07.01.2022 The sound of UTM's and Cookies could be interpreted as stalkerish and it can be if there is an asshole in your marketing team. One who doesn't listen to and optimise the user experience. But if you have all the bones of a good business and treat your clients like they are a valued part of your business then reminding people who are into you that you are a good fit for their problem can be a good/great thing. Personally, I am always getting interrupted by notifications and me...ssages from family or clients when I get online but it doesn't mean I don't want what that awesome service (mostly) or product that was shown in a post, blog or Ad. Especially if I have either gone from their social to their site and visited 2+ pages in my travels and spent a decent amount of time on their website. Or I had landed there after I had started my research on Google and found some other businesses that don't quite answer my questions and you happen to have your Ads set to the things I am interested in right now. Cookie me, retarget me with Ads that deal with my objections or doubts and eventually I will either commit or lose interest. With UTM's and Cookies you will know when I stop being into your business and you can save budget on your Ads and either put me into a different long term Ad strategy or leave me alone altogether. Smart marketing comes from UTM's + Cookies.

07.01.2022 One of my clients runs a program that teaches people to go from: Idea (or no idea) to an online business with all the tech in a few short months. It’s open to anyone! BUUUUTTT there are Scholarships are available (from the Aussie govt.) for Australians 50+, unemployed (or under-employed) and Carers over 26+.... To discover if you’re eligible or you just want to give it a go... https://bit.ly/3f0lWph ps share this far and wide as the last scholarship winds up in March 2021 Next round start is starting on 18/8. Then there is a September, October and November intake and then this round of government funding for scholarships will end. 75 spaces ONLY.

07.01.2022 MPHT over HPLT any day. Something to think about when it comes to the culture of your business. Analytics is one thing, company culture, if that is not right, then Analytics will only get you so far.

03.01.2022 @greencaffeen has me very excited. It’s a rent a keep-cup system and you only pay for it when you don’t come back to the cafe you initially bought your coffee from or from another cafe that uses the same system = organic loyalty. #noplasticjuly #bthechange

02.01.2022 So this took quite a while to get done but I am super happy with the result as I know when I first came across UTM's I was like, pfft Google Analytics will do that for me. Yeah but not as clean as setting up UTM's in a way that means something to you and your team so you can make smart decisions around your blogging, vlogging, sharing and Ad spend. Have finished setting templates up for a few client teams so that they can see where their efforts are best focused. This is... about making the right impact with your time and budget. You want to know where the waste is happening in your content generation strategy and your Ad spend, this is one of the foundational strategies that will help you do so. It does take time but include it in your Content Generation and Ad publishing Checklist and in 30, 60, 90 days you are going to have some sweet patterns in your data. No hunches, clear insights.

01.01.2022 Forecasting is a smart business strategy. Being able to forecast what actions you are taking today and how it will impact your business over the coming months is always a great way to improve the lifespan of your ideas, offers and marketing campaigns. We do the measurement that enables us to show you some cool insights that can make your forecasting cleaner which in the long play gives you the framework to make the tweaks needed to build on your great ideas. ... #legobusinesslessons