Salon Marketing Creative Agency in Clovelly, New South Wales, Australia | Business consultant

Salon Marketing Creative Agency

Locality: Clovelly, New South Wales, Australia

Address: PO Box 2007 2031 Clovelly, NSW, Australia

Website: http://www.salonmarketingcoach.com.au

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• Health/beauty

25.01.2022 Join Vanessa McDonald and Luke Hayes for episode 110 of The Salon Marketing Show as we go through your Ultimate Checklist to make sure you maximise the Christmas trade opportunity this year!

24.01.2022 Make the most of the Christmas trade opportunity this year and attend this SMC Live Training via Zoom! Join Vanessa McDonald (Your Salon Marketing Coach & Founder Salon Marketing Creative Agency) and, Luke Hayes (Website Marketing Expert & Founder LukesHayes.com.au) for this exclusive SMC Live Training Event. Vanessa & Luke will guide you through everything you need to do the same as previous years plus, the details of what you need to do differently due to COVID & the... Recession. How to get the front desk ready to maximise every opportunity How to make the most from your database this Christmas How to increase online sales And more! REGISTER NOW! Click here to register your spot! FREE to the first 75 beauty salon owners (save $395)! https://us02web.zoom.us//register/WN_D4mAkWEKSZWnpBdeSFvKdg

24.01.2022 SMC's Christmas Marketing Live Training on Zoom with Vanessa McDonald and Luke Hayes has been fully booked since last Thursday. We do have a waitlist going in case we get any last-minute cancellations. To join the wait-list send a message to the @salonmarketingcreativeagency Facebook page. The Zoom training will kick-start tomorrow at 12noon - 2pm AEDT.

23.01.2022 Whatever you do, do not miss this event from Seth Godin also, Jay Abraham and more! Register NOW its FREE!

22.01.2022 Finish this sentence: I started my salon because...Finish this sentence: I started my salon because...

21.01.2022 Do you need a marketing strategy to FILL the columns in your appointment book from the very first day you reopen AND for the weeks to follow? Join Vanessa McDonald LIVE for Episode 105 of The Salon Marketing Show to get the scoop on how to achieve just that!

20.01.2022 We love this post from Ultimate Care Skin and Body Centre with a focus on education around a popular skin trend! We didnt know Hydro Jelly Masks contained electrolytes and the effect on the skin. Did you?

20.01.2022 The #1 KPI you need to be across at the moment when it comes to your clinics marketing strategy is this one Nothing will pull your business through tough times better than rock-solid retention, and that doesnt happen without a focus on increasing the clients Frequency of Visit. Those salons who focus on the FOV will on only survive; theyll thrive! If you dont know where to start to work on FOV, dont panic, we got you!... If you want to know ways to achieve an increase in Frequency of Visit, then you dont want to miss the next episode of The Salon Marketing Show which, will broadcast this Monday, 6 July at the special time of 5 pm AEST!

20.01.2022 I couldnt get a booking at my local beauty salon until 17/6 because I wasnt on the waitlist. Thats what Im talking about! Yaaasss!I couldnt get a booking at my local beauty salon until 17/6 because I wasnt on the waitlist. Thats what Im talking about! Yaaasss!

19.01.2022 SPECIAL ANNOUNCEMENT! Episode 107 of The Salon Marketing Show is postponed to this Monday at 11 am AEST right here on the Salon Marketing Creative Agency Facebook page. The broadcast was originally scheduled for tomorrow (Friday) at 11 am. See you all on Monday Flamingoes!

18.01.2022 This LIVE ZOOM TRAINING is an SMC FIRST and FREE to the first 75 beauty salon and skin clinic owners to register (valued at $99). CLICK ON THE EVENT for a full description of what you will learn otherwise, use this link to register for the Zoom webinar: http://bit.ly/SmcLiveFM

18.01.2022 WHAT HAS COVID MADE YOU DO DIFFERENTLY IN YOUR BUSINESS? --------- Id like to share a story with you... I was meeting with another marketing strategist based in the USA last week to present our new DIY Campaign Marketing Program (soon to be released). ... During the conversation, I heard myself say these words: "This was an idea I had a couple of years ago, but I never got around to working on it- until the pandemic hit- COVID made me do it." ---------- My US counterpart laughed out loud and said "those words should be printed on a T-shirt or Bumper Sticker! - COVID MADE ME DO IT!" Im very interested to know what COVID make you do differently in your business? ----------- For example: - Change your business model? - Take your business online? - Change skincare brands so you CAN effortlessly take your business online? Anything at all? TELL US WHATS NEW FOR YOU...

18.01.2022 Have you ever wondered: "What is the best business structure for a beauty salon?" ---------- I want to invite you to join Katie Richards Lawyer, CEO & Founder of Virtual Legal and Law On Earth and myself for this exclusive Facebook LIVE broadcast which, is happening in SMCs Member-Only Facebook Group - "SMC Insider" -----------... FOR THE FIRST TIME I am welcoming guests into the group to watch and participate in one of the exclusive live videos usually accessible to Members only. --------- SEND YOUR REQUEST TO JOIN THE GROUP NOW! To Join SMC Insider- send a request here: https://www.facebook.com/groups/smcinsider/ Katie and I will be discussing Business Structure and more, come along and ask her anything! - Vanessa x

17.01.2022 This LIVE ZOOM TRAINING is an SMC FIRST and FREE to the first 50 beauty salon and skin clinic owners to register (valued at $99). CLICK ON THE EVENT for a full description of what you will learn otherwise, use this link to register for the Zoom webinar: https://us02web.zoom.us//register/WN_x75Dl5ajRmqsGMm83rr4CQ

17.01.2022 As seen on todays episode of The Salon Marketing Show, here is the LINK for you to purchase the Waitlist Set Vanessa presented during the broadcast. To see how you would use the strategy to fill your appointment book week sin advance when you reopen your clinic, check out the Replay of Episode 105 today! ---------- BUY NOW Using this link: SAVE 50% PAY ONLY $199! Usually $398.... https://www.salonmarketingcreative.com.au//JU2azg/checkout

17.01.2022 We are calling all Salon Marketing Procrastinators! If you have been 'umming and ahhing' to run an EOFY sale in your clinic, watch this video! Kimberly Martini from Eternal Skin is an ACTION TAKER and she DOUBLED her weekly takings (from the previous year) using one of SMC's EOFY Marketing Campaign Sets. If Kimberly can do it, you -can too! ---------... SMC HAS DONE ALL THE HARD WORK FOR YOU! It's NOT too late to be an SMC Action Taker! Go now to the post PINNED to the top of this Facebook Page and check out the choice of three marketing campaign sets the SMC Team have created for you- all editable templates in Canva and three different offers to chose from. Plus, you can enjoy a 40% OFF discount. Scroll up and have a read now! https://vimeo.com/561152809

16.01.2022 Welcome to EP 107 of The salon Marketing Show! Lets talk about a fantastic opportunity to inject some income into your business- EOFY!

16.01.2022 PLEASE, DONT DO THIS. I want to know, has anyone EVER handed their client slices of cucumber during treatment and asked them to place it on their eyes? Or have you EVER included in a home-care prescription, for the client to use slices of cucumber at home on the skin?... I am seeing a little too much of this on social media at the moment. Most alarmingly in industry groups from people who are supposed to specialise in the Aesthetic industry. If my skin therapist or doctor ever handed me a slice of cucumber to put on my eyes, I would never go back to the clinic and, I would lose all confidence in the business plus, any respect I had for the brand. ---------- SMC TIPS: 1. BE MINDFUL of the stock photos you chose for your marketing and the message it sends about your brand to clients and more importantly, potential new clients. 2. Ask yourself when selecting stock photos, does this image send the right message to my target market? Does the photo respect the integrity of the treatments/products/training? Ultimately, is this image a good representation of our philosophy and the problems we can fix for our ideal client? If it features a slice of cucumber, the answer is NO. Say NO to cucumbers, please flamingoes. Cucumbers are VERY pigeon.

16.01.2022 Have you watched episode 14 of The NEW Salon Marketing Show? The easiest way to scale your business is by selling more retail products. Imagine if you were able to sell a $50 product to every client that visits your salon. The average spend per client will increase by $50 just like that, with minimum investment! Watch Episode 14 of The NEW Salon Marketing Show to learn more about how to sell more retail using your database. Be an #SMCactiontaker and watch the replay of ...The Show today! Watch the replay of The Show here: https://fb.watch/6aMDllOC9X/ The NEW Salon Marketing Show is LIVE for you every Monday AEST. 30-mins, once a week. Industry relevant marketing tips and education you can implement straight away.

15.01.2022 Welcome to Episode 108 of The Salon Markeitng Show! Today we will focus on strategies to help you increase your clients Frequency of Visit to help you survive & thrive through the recession.

15.01.2022 SAVE THE DATE SMC PEEPS! OUR ANNUAL CHRISTMAS SPECIAL IS HAPPENING THIS TUESDAY! ---------- This year will be a little bit different from previous Christmas trading peak seasons for the professional beauty industry. ---------... For a start, on average, Australian's are currently spending $9,776 per annum. We are also spending 5.3 hours per week or 36 working days a year shopping online thanks to COVID. Men are out-shopping women! Blokes are spending 5.7 hours and females 4.9 hours online each week. If you have an online store, you need an online marketing strategy this year. The pandemic recession we find ourselves in has shown the beauty industry that Gift Voucher and retail revenue have never been more important- you need a robust strategy to maximise these two areas of your business in 2020 as well. --------- Join Vanessa McDonald- your Salon Marketing Coach as she takes you through this special episode of The Salon Marketing show to ensure you tick all your Christmas boxes this year and stand out like a flamingo amongst a flock of pigeons.

14.01.2022 Welcome to EP 15 of The NEW Salon Marketing Show! Part 1 - How to increase Customer Lifetime Value for Beauty Salons & Skin Clinics.

14.01.2022 BLACK FRIDAY MARKETING CAMPAIGN SETS FOR 2020 ARE NOW UP AND AVAILABLE FOR PURCHASE! ----------- See and explore the marketing campaign sets, featuring 12 graphics the SMC Team have created for you. We have created short 'sneak peek' videos on the webpage to help you decide which set is best for your salon. CLICK HERE to access the webpage and see the sets to purchase:... https://bit.ly/3kaOH5a ---------- ---------- We are delivering to you six sets this year including: Three of the most popular sets from 2019 (and highest converting) Plus, 3 Brand new sets! -------------------- SMC has made your Black Friday Campaign Marketing nice & easy with these DIY Sets designed in Canva as received as editable templates. Stand out like a flamingo and save time. Campaign Marketing Strategy 12 x Graphics including Email, Poster, Social media Graphics, Web Graphics. Compelling Copy (Headlines, cub-Headlines and primary copy) Offer Creation (Based on encouraging growth behaviours with clientele) Stunning artwork and design created as editable templates with Canva Clear Call to Action Terms and Conditions (Getting the small print right from the start) --------- START PLANNING & MARKETING FLAMINGOES! CLICK HERE to access the webpage and see the sets to purchase:

14.01.2022 Welcome to Episode 106 of The Salon Makreting Show! Do you expereince no-shows and last-minute cancellations? Its costing your business thousands of dollars!. In this episode, I will give you a process to help turn that problem into income post COVID Shutdown.

14.01.2022 I get some of my best marketing ideas when I’m taking care of my wellbeing. How about you?

12.01.2022 YOUR FATHERS DAY MARKETING CAMPAIGN SET IS HERE! Valued at $295, SMC Insider Members get access to the set for FREE. ---------- To request to join our SMC Insider Facebook Group CLICK HERE and you will hear from an SMC Team Member ASAP: https://www.facebook.com/groups/smcinsider/... ---------- JUST WANT TO PURCHASE THE FATHERS DAY SET? Click on this link to access the Canva Template Links: https://smcagency.kartra.com/page/fathersdaysetDIY ---------- Fathers Day Campaign Timeline: When should you send our each marketing touchpoint? See the graphic in this post, yes, you CAN lick start the campaign today! If not, tomorrow or Wednesday is still well worth the time and effort as most people leave their Fathers Day shopping to the last minute. ---------- Did you know I did a Facebook Live earlier today where I went through package suggestions, marketing touchpoints and more? Watch the video here: https://bit.ly/3lmA8xk

12.01.2022 Welcome to Episode 109 of The Salon Marketing Show! In this episode, I'll be talking about industry-specific POS Systems and the basics which will ensure you not only make a return on investment but also grow your busiess

11.01.2022 SAVE 30%! As seen in todays episode of The Salon Marketing Show, for the next 7-days only, you can save a further 30% on the SMC Waitlist Set with changeable Canva templates and Implementation system and demonstration videos by using DISCOUNT CODE: SMCWL30 at check out.

10.01.2022 Do you love Canva but struggle with your salons marketing strategy to grow a profitable beauty & skin business? You are going to love this! COMING SOON! REGISTER YOUR INTEREST TODAY! CLICK ON THIS LINK: https://bit.ly/SMCDIY2020... ----------- Weve taken the overwhelm out of all aspects of your marketing when it comes to growing your salon through the most valuable asset you own- your database. ----------- NEW! Our DIY programs will save you money, time and help you grow, & thrive through the recession and beyond. All marketing campaign sets graphics have been designed in CANVA, and the templates are 100% editable! All marketing campaign sets will help you grow a profitable skin business. ------------ There is so much more we have to share with you; information webinar dates will be announced this Friday. Watch this space, Flamingoes! CLICK ON THIS LINK: https://bit.ly/SMCcanva TO REGISTER YOUR INTEREST & RECEIVE A LAUNCH INFORMATION KIT (available soon).

10.01.2022 People BUY into stories and here's why...

09.01.2022 Before the COVID-19 shutdown, did client no-shows and last-minute changes to appointments affect your business? Its time for that to change! Tomorrow, on The Salon Marketing Show, Vanessa McDonald will be focusing on all things bookings. ... The processes the team and clients follow when it comes to bookings can be the difference between growing a profitable business or continuing to trade week to week just covering your expenses. Dont miss tomorrows episode for everything you need to consider to make the changes your current booking policy and procedures needs!

09.01.2022 Which treatment would you like to be doing more of in 2021?Which treatment would you like to be doing more of in 2021?

08.01.2022 I’m a very happy client of The Parlour Room in Clovelly, the salon and has come so far since the business early days and has developed into an extraordinary brand. This morning I received this confirmation text and I decided to share it with all of you because I love the 6 hour cancellation policy! Doesn’t it make perfect sense to ask for 6 hours notice at this time of the year when you are fully booked with a waitlist during your peak trading days? ... What is your salon’s cancellation policy at this time of the year?

08.01.2022 Have you noticed the word ESSENTIAL seems to be emerging as a new buzz-word? Essential services, essential travel, living essentials, during the new normal and the pandemic recession we find ourselves. So many new words and terms! But what does this mean for the professional beauty industry? ... I think "The Essentials" has never been more critical to our industry and you the beauty salon owner. Essentials like Lash Lifts & Tints, Brow Shapes & Tints. But how to make these services profitable as for most salon, they are not. Changing your marketing strategy to include the essentials to generate profit through an increase in the average client spend and the frequency of visit will prove to be the difference between make and break for many. Especially if you have been encouraging clients to treat their skin at home by using terms like home facial for the past three months! I invite you to join me in SMC Insider for a complimentary 1-month membership (usually $299 per year). SMC Insider is our private Facebook Group, and you will learn how to establish predictable income and stabilise cash flow to allow you to pay your business essential expenses. Youll achieve this by maximising essential beauty services which ARE recession-proof through specifically targeted marketing strategies designed to generate PROFIT. -Vanessa x REQUEST TO JOIN SMC INSIDER HERE: https://www.facebook.com/groups/smcinsider/ Limited to 10 spots

07.01.2022 FATHERS DAY IS SUNDAY 6 SEPTEMBER & A GREAT OPPORTUNITY TO INCREASE GIFT VOUCHER SALES! Have you forgotten about Fathers Day? Have no fear, SMC is here! ----------... Father Day is an excellent opportunity to attract new clients to your salon and even better- more men! Men are great clients to win for your clinic for a variety of reasons. In this LIVE Vanessa will introduce you to a marketing campaign set the SMC team have created for you and tips on how to maximise the Fathers Day opportunity! See more

07.01.2022 From the entire SMC Team, we'd like to wish all beauty salon owners across Australia a very happy and safe Christmas and New Year! It's been a crazy year but here we are looking forward to fresh beginnings in 2021! See you next year!

07.01.2022 NEW! SMC LIVE TRAINING TOMORROW! ---------- REGISTER NOW! https://us02web.zoom.us//register/WN_2TPhRb_TSdabtERQlPsolA Learn new and proven strategies to maximise the Black Friday opportunity... Understand how to 'work' a marketing campaign to maximise your results through your database etc How to decide on your offer, how to plan a Black Friday promotion to get 5-figure sales results in just one day! Ask Vanessa as many questions as you need --------- WHEN: Tuesday 10 November 12 pm AEDT (45 mins) WHERE: ZOOM A RECORDING WILL BE PROVIDED TO ANYONE WHO CAN NOT ATTEND THE LIVE TRAINING AT 12 NOON AEDT AS LONG AS YOU REGISTERED! ---------- REGISTER NOW! https://us02web.zoom.us//register/WN_2TPhRb_TSdabtERQlPsolA

06.01.2022 Calling any beauty salon owner considering changing their POS system! DONT DO IT - YET! It doesnt matter WHICH brand of Point-Of-Sale Software you use to grow your beauty and skin business; what matters is HOW you use it. ... - All industry-specific POS systems are all pretty much the same. - Sure, there are flavours of the moment (over the past 20 years Ive seen them come, go and, change) but what I know for sure is this: NONE are perfect. In this episode of The Salon Marketing Show, I will share with you HOW to get the most from the POS System you currently have on your front desk. If you start to use these features consistently, guess what? Youll begin to get a better return on investment pretty much within seven days of always taking action and using the features the system has built into it. I hope to see you this Monday, 7 September at 12 pm AEST! - Vanessa x

05.01.2022 Want to know how to establish a MEMBERSHIP and Marketing Strategy to generate predictable income for your salon through the recession? Then register for one of the following two up and coming webinars NOW flamingo! --------- PICK YOUR WEBINAR: ... OPTION # 1: TUESDAY WEBINAR: 7th of July 11am. Register in advance for this meeting: https://us02web.zoom.us//tZMvce2qrzktHN1hNNIFV6Grbxbrzcbus ----------- OPTION # 2: MONDAY WEBINAR: 20 July 11am Register in advance for this meeting: https://us02web.zoom.us//tZUvfu2sqDguGtVMTTkA22cnLd0OODryg ---------- INVESTMENT: SMC Insider Members- FREE Non - Members Only $99 (you will see sent an invoice once your register).

05.01.2022 GET YOUR FREE TSMS WORKBOOK NOW FLAMINGOES! TOMORROW IS SHOW DAY! I will be LIVE on Monday, right here on the Salon Marketing Creative Agency Facebook page at 11 am AEST and, this fantastic resource will help you get more from the broadcast. If you need ideas to increase your clients frequency of visit, dont miss this episode!... Download your copy of The Salon Marketing Show Worksheet now! CLICK HERE https://bit.ly/TSMSWS1

05.01.2022 Do you offer the TriBella treatment from Venus Concept at your clinic?

05.01.2022 Calling any beauty salon owner considering changing their POS system! DON'T DO IT - YET! It doesn't matter WHICH brand of Point-Of-Sale Software you use to grow your beauty and skin business; what matters is HOW you use it. ... - All industry-specific POS systems are all pretty much the same. - Sure, there are 'flavours of the moment' (over the past 20 years I've seen them come, go and, change) but what I know for sure is this: NONE are perfect. In this episode of The Salon Marketing Show, I will share with you HOW to get the most from the POS System you currently have on your front desk. If you start to use these features consistently, guess what? You'll begin to get a better return on investment pretty much within seven days of always taking action and using the features the system has built into it. I hope to see you this Monday, 7 September at 12 pm AEST! - Vanessa x

04.01.2022 Join Vanessa McDonald and Luke Hayes LIVE at 12pm AEDT as they take you through the Ultimate Christmas Checklist to maximise you salon’s marketing in 2020.

04.01.2022 As seen on The Salon Marketing Show! You have to check out SMCs EOFY Marketing Campaign Set of Templates this year! ---------- 24 HOURS ONLY! These EOFY sets are available to you for a 25% discount off the usual price now! ---------- CLICK HERE FOR MORE DETAILS INCLUDING VIDEO DEMONSTRATIONS:... https://www.salonmarketingcreative.com.au/end-of-financial- USE DISCOUNT CODE: EOFY25OFF --------- HOW DOES SMC HELP YOU MAXIMISE YOUR CLINICS EOFY RESULTS? For the first time, 100% editable in Canva. Implementation Guide with Videos Done-for-you choice of three sets (3 different looks and design/strategy suggestions) Artwork and design, headlines, sub-headlines, copy, offer and terms and conditions all sorted. --------- Are you ready for a big, beautiful injection of cash into your business?

03.01.2022 Do you offer Lash Lifts and is the service popular?Do you offer Lash Lifts and is the service popular?

03.01.2022 Welcome to Episode 16 of The New Salon Marketing Show. This week we continue our focus on HOW to Increase Customer Lifetime Value- Part 2

03.01.2022 In this video, I interview Dale McKew from Live Pilates Massage in Sippy Downs, QLD and we talk about how he uses his list pricing to transition ideal clients into purchasing bundles of 10 or more treatments. I am a very happy client of Dale's, he is the best massage therapist I have ever come across and I happily invested the $900 that my bundle of 10 massages cost. Up goes client retention!... Watch this video to learn more about the PROS and CONS of having a pricing structure and business based on treatment bundles of which, 80-90% of Dale's clients are usually on... #SMCroadtrip

02.01.2022 TEAM TRAINING (Advanced Modalities & More) Are you currently planning your team training for 2021? ---------- In this video, I interview one of Australia's most experienced and qualified practical clinical trainers of Advanced Modalities and, so much more. ... IMPORTANT! We talk about the points you need to consider and the questions you must ask when choosing any practical training provider. Introducing Karen Geiszler from KG Beauty & Modality Practical Training... HOW TO CONTACT KAREN TO BOOK A COMPLIMENTARY ZOOM CONSULTATION and discuss your clinic's specific needs for practical training: 0416 169 130 [email protected] http://bit.ly/3no3kDE

02.01.2022 Virtual Services are still very much a thing, even though COVID restrictions have been eased. Face to face services can and, have recommenced for many industries including the beauty industry, however, there are still plenty of people who actually prefer virtual. Like me when it comes to group fitness training. Here I am this morning zooming in from the Sunshine Coast to work out with a group of girls who were training from the park in Maroubra. I love being ...a member of She Camp and I especially appreciate Susie decided to make her business hybrid and offer both face-to-face and virtual group training options. This decision smart thing because guess what? She didn’t lose any Zoom clients when we reopened after lockdown and went back to in person sessions. Guess what that means? The business has grown exponentially. I’d love to know how many salon owners out there started to offer virtual skin consultations due to COVID, set up online stores and, continue to work hard to grow these new areas of the business? Or did you just let it all drop away once you reopen your clinic?