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25.01.2022 MEDIA RELEASE Central NSW wants to welcome you back Central NSW wants to welcome back visiting friends and relatives, that is the message f...rom local tourism heroes starring in a new campaign ‘We want you back’ set to promote travel to the region now restrictions will be lifted. The campaign will feature 27 local tourism personalities sharing their stories on what they love about their region with tips on things to see, do and taste. It targets the VFR (visiting friends and relatives) market which makes up 35-40% of travellers within and across the region. The $30k tourism campaign is a partnership between 10 lgas (local government areas), Orange360 and Central NSW Joint Organisation. It features Orange, Blayney, Cabonne, Cowra, Bathurst, Oberon, Forbes, Lachlan, Weddin and Parkes. The aim of the ‘We want you back’ campaign is to create a personal connection between the locals and travellers we want to welcome back to help stimulate the economy. Friends and family will be some of the first to visit as they seek to spend time with loved ones and travel to a safe, familiar place. said Jenny Bennett, Executive Officer, Central NSW Joint Organisation. We need to make sure our region is at the top of everybody’s must-visit list once they can travel to regional NSW again. Jenny added. At the heart of the campaign is the commissioning of storytelling by tourism heroes including a series of video interviews (vox-pops), stills and beautiful imagery. The digital content will be rolled out from 1 June 2020 across social media and digital channels and supported by a public relations and social media campaign. It has been expedited in response to the Premier’s announcement to allow travel from 1 June 2020. The local heroes have been selected based on their unique tourism stories and contribution to the community. They include Jeremy Norris of Byng Street Café in Orange; Fiona Schofield of Fiona Schofield Millinery and Fresh Fodder. Eat. Enjoy in Cabonne; Tom Ward of Swinging Bridge Wines in Canowindra; Chris Morgan from Abercrombie House in Bathurst; Belinda Satterthwaite from Tomolly store in Carcoar; Wendy Muffet from Girragirra Retreat in Forbes; Tiffany Steel from the Parkes Elvis Festival Parkes; Kim Jones from the Condobolin Railway Hotel; Florist Skye Muddle from The Cowra Flower Co. in Cowra; Meg Low from Oberon Farmers Market, and many others. Central NSW is ideal to visit in the cooler months with its fresh country air, log fires, furry rugs, red wines and clear starry nights. The tourism heroes will promote local food and wine experiences, boutique shops, major attractions, art and culture, nature and historic villages. said Jenny Bennett. An important part of the campaign is the Mayors of each region encouraging people to spend with local businesses. Travellers are reminded to maintain social distancing, good hygiene, and book ahead for all travel to Central NSW. Domestic VFR visitation accounts for 37% of NSW domestic overnight visitors and spent over $3.3 billion. Accommodation may be hosted but they spend more in cafes, restaurants, attractions, shops, gifts and on local produce. VFR visitor expenditure in NSW has grown 23.9%, about twice holiday expenditure (12.5%). With international travel not an option for the foreseeable future the domestic VFR market is likely to be much higher. Central NSW begins two-hours’ drive West from Sydney. Unearth your Central NSW experience by visiting our website. Support us at #unearthcentralnsw #LoveNSW #wewantyouback. For more information contact Gabrielle Brewer, GBPR for Central NSW Joint Organisation. Ph: 0419 986 528



20.01.2022 Do you have a property that lends itself to screen & photography? Why not give us a call - 0407 286 116. It might just be perfect for the next filming and/or photographic production to take place in Central NSW!

15.01.2022 Please see below advice received from Deputy Premier John Barilaro

15.01.2022 A sneak peek at some filming that's taking place here in Central NSW - the region looks fabulous, the light was magic - we can't wait to share the finished product with you all! #wewantyouback



15.01.2022 On 26 May 1997, the recommendations of the Bringing Them Home report was tabled in Federal Parliament as the first public recognition of the Stolen Generations.... Since 1998, the day is marked annually as 'Sorry Day' to recognise and pay respects to those affected. Sorry Day is an opportunity to build a shared understanding of our past and recognise the strength, resilience and leadership of Stolen Generations survivors and their families. Aboriginal Affairs NSW would like to acknowledge the resilience of the survivors of the Stolen Generations and remember that the effects of the trauma of removal are still felt by Aboriginal people today. We commend the hard work and efforts of Survivors to take forward healing for themselves, their families and communities. For more information on our work with survivors and the NSW Government's response to Unfinished Business reparations for Stolen Generations visit our website: https://bit.ly/2A6rj7H Image credit: ‘Story Time’ Heide Smith, 1996.

13.01.2022 Filmink Presents distributed the first Australian film since Covid-19 arrived - and filmed in the Blue Mountains! FilmInk Presents https://www.screenhub.com.au//indy-distributor-kornits-kic

12.01.2022 A picture perfect day in Cowra today filming our beautiful region with Geagle Productions preparing a marketing campaign to welcome our family & friends back to... Cowra. Wide open spaces, green rolling hills, and warm greetings will welcome you home to Cowra, when the time is right. #welcomehomecowra #wearecowra #wewantyouback #cowra #unearthcentralnsw



10.01.2022 Have you set up office in the spare room? Worried about the background in your Zoom calls? Worry no longer! We've got some great images from Central NSW ...for you to download and use as you Virtual Reality background. If using Zoom app on your phone: 1. Click on "more" 2. Select Virtual Background 3. Press the + sign 4. Choose one of these fab new images If using desktop or laptop computer: 1. Click on the arrow up next to "Stop Video" 2. Select "Choose virtual reality" 3. Press the + sign. 4. Select your new Central NSW background We'd love to see a screenshot of you with your fab new background. Be sure to post them below or PM them to us at Central NSW Tourism. More coming soon!

08.01.2022 Sunrise, Channel 7, thanks for dropping in this morning. We’re looking forward to seeing your viewers visit us soon. We’re open six days a week (closed Thursday) from 9am starting today.

08.01.2022 We Want You Back in Parkes, Central NSW. Jim is the owner and operator of Moo Ma’s Milk in Parkes, a well-known local business. He loves finishing off the d...aily milk run at the Kombi Café with its great coffee, and then enjoying local adventures in his own Kombi with his family on the weekend. His top tips are Memorial Hill's lookout and natural playground below, visiting The Dish - the largest single-dish radio telescope in the southern hemisphere - and enjoying a picnic under big open skies with fresh scones and Dish Jam. As travel restrictions ease we want you back in Central NSW. For more information please visit the Central NSW Tourism website or contact Visit Parkes Region 02 6862 6000. #WeWantYouBack #UnearthCentralNSW #LoveNSW #VisitParkes Parkes Shire Council Visit NSW

04.01.2022 Go Parkes! #wewantyouback

04.01.2022 Powerful suits at a powerful premiere! Jack Thompson, Witiyana Marika, Simon Baker and Jacob Junior Nayinggul at the Berlinale - Berlin International Film Festival premiere.



04.01.2022 In partnership with Bunya Talent, we're seeking up to eight NSW-based emerging and mid-career Indigenous practitioners to take part in a three-day Indigenous Ta...lent Creative Incubator program. Find out if you're eligible to apply: https://bit.ly/3eVG2ln Bunya Productions Producer, advocate for Indigenous stories, mentor of emerging filmmakers and Incubator Facilitator, Gillian Moody.

04.01.2022 You'll see the fabulous Central NSW region showcased on Prime 7 from this Sunday, 5 July 2020 throughout a great mix of shows including Big Brother, Sunrise, Better Homes and Gardens, Sydney Weekender and the News. Our region has been working on the "We Want You Back" campaign and it's one we are all so very proud of! #wewantyouback Visit Bathurst NSW Blayney Shire Council Cabonne Council Visit Cowra Cowra Council Amazing Forbes NSW Forbes Shire Council Lachlan Shire - The Heart of NSW Visit Oberon Oberon Council Orange360 Orange City Council Parkes Shire Council Visit Parkes Region Grenfell Tourism Weddin Shire Council

03.01.2022 What a fantastic campaign! There is so much to do, see and discover this long-weekend here in Central NSW, particularly if you are heading home this weekend to reconnect with loved ones. As travel restrictions are easing - we want you back in Central NSW! #wewantyouback.

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