Scrunch in Sydney, Australia | Marketing agency

Scrunch

Locality: Sydney, Australia

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24.01.2022 With Team Scrunch now in Week 2 of werking from home to #StopTheSpread, it’s amazing how quickly we’ve adapted as a team to being away from the office. What’s helping get us through these slightly weird and eery times we hear you ask? Daily hangouts to start the day, the right way. We chat through priorities and have a general natter to make sure everyone’s okay Daily Yoga sessions for beginners in the afternoon to help everyone stay cool, calm and collected (let's see... how long it takes for us to move up to the intermediate level) Virtual Friday knock-offs - just because we can’t be in the same room, doesn’t mean we can’t have a #VirtualVino together. What working from home hacks are keeping you productive and most importantly sane? #StayHome

24.01.2022 Do you know how to detect fake followers?

23.01.2022 We are so excited to to be co-hosting the upcoming International Womens Day Soire on Thursday the 7th of March. We are joined by these epic female founders @une_piece @travelshootco @bonmaxie @botanicarealfood @glossandco... @_thegreatstate @louvellewear @lusidart @mizziethekangaroo @purehealthclubs @get_robed @scrunchdotcom @hanworthhouse @hawk_creative @munchkinandbear Whos coming to share in a Bellini and amazing conversation? #femalefounder #iwd #internationalwomensday See more

21.01.2022 Scrunch co-founder Danielle Lewis talks to Simon at Paper Planes about building Scrunch, personal journeys, branding and of course, Influencer Marketing <3

21.01.2022 We cant wait for this Brisbane Fashion Month event this weekend... whos coming? <3

19.01.2022 On being an #influencer

17.01.2022 We're so excited to be supporting an initiative to help those in the restaurant sector across Australia who've moved to takeaway or delivery. Introducing... Delivered! This fully integrated campaign is raising awareness of one of Australia's largest directories by xxtracreamy, working alongside Coopers Brewery and Aruga across Influencer Marketing, Digital, PR & OOH. Check it out:

17.01.2022 What the removal of Instagram likes means for Influencer Marketing... Unless youve been living under a rock, you would have heard that Instagram has started rolling out the removal of like counts on posts in Australia, Canada, New Zealand, Ireland, Italy, Japan and Brazil. Scrunch consults the experts.

17.01.2022 How cute does Hunter look with his Pawbo+! What cute pups are you loving on the gram right now? Pic by @lobotkin for @pawbo_official

14.01.2022 Thinking about using influencers to drive sales? Sounds like a good plan to us. However, not all campaigns are actually set up to effectively achieve this goal. Here are just some of the winning strategies you can use to nail your sales objectives: Affiliate programs - a mutually beneficial arrangement where an influencer earns a commission for encouraging followers to purchase your products (either a % of each sale made instead of, or in addition to, an upfront payment)... Discount Codes & limited-time exclusive offers - not only do they incentivise the audience to make a purchase quickly before the offer ends, but they also make it super easy to track and measure your campaign and understand which influencer drove the best ROI Boost influencer posts (with their permission) - an opportunity to amplify content beyond the influencers audience to even more of your target audience. You can also add a relevant CTA button to encourage users to click through & purchase ps. Its best to keep your strategy clear and consistent, so dont try and do too many things at once! Use the strategies that make the most sense to your product or service.

10.01.2022 Should you be thinking about marketing right now? With media consumption reportedly already rising by 300% across some social media channels, theres a huge opportunity for brands to connect with an increasingly engaged audience. So yes, you should absolutely be continuing your marketing right now! The financial and economical impact that loss of revenue or businesses shutting down could have, may linger far beyond the actual health crisis. Now is the time to ensure that con...sumers who can continue to buy, do, and for those who cant, youre continuing to build a relationship with your brand during this time. Where do we think the biggest opportunities are? Connectivity and productivity (phones, internet, devices/AV, apps, home office supplies) Kitchen items (food, coffee, appliances/gadgets, prep & storage items) & styling (flowers, tea towels, etc) Pet supplies (food, toys, schnacks) Medical Health and wellness (home workouts, aromatherapy and relaxation products) Entertainment (books, games, toys, arts & crafts, streaming services, self-education, interior styling & organisation) Animal fosters Top tip: long-form and video content will have particular cut-through as people spend more time on their devices. So, what are you waiting for?

09.01.2022 Having trouble with your engagement rate?

08.01.2022 Our co-founder and CEO has joined the amazing lineup of female mentors in the Publicis Worldwide Australia Assisterhood

08.01.2022 I literally want to marry Lightroom presets

08.01.2022 One of the reasons we <3 Influencer Marketing at Scrunch is there are so many different ways you can use it to hit your marketing KPIs... if youve left your holiday strategy to the last minute... here are some helpful tips to get you back on track! <3

08.01.2022 Are you a small business?

07.01.2022 With Team Scrunch now in Week 2 of werking from home to #StopTheSpread, its amazing how quickly weve adapted as a team to being away from the office. Whats helping get us through these slightly weird and eery times we hear you ask? Daily hangouts to start the day, the right way. We chat through priorities and have a general natter to make sure everyones okay Daily Yoga sessions for beginners in the afternoon to help everyone stay cool, calm and collected (lets see... how long it takes for us to move up to the intermediate level) Virtual Friday knock-offs - just because we cant be in the same room, doesnt mean we cant have a #VirtualVino together. What working from home hacks are keeping you productive and most importantly sane? #StayHome

06.01.2022 In celebration of #internationalwomensday the Scrunch team have put together the 150 MOST INFLUENTIAL female founders and investors in Australia These women are all kicking ass in their own right and are worth following, buying from and investing in. Check out the full list at the link in our bio #femalefounders #iwd #internationalwomensweek

06.01.2022 A must listen with our co-founder Danielle Lewis

06.01.2022 Our Co-founder Danielle Lewis talking all things Influencer Marketing last week at Reboot Noosa! Check out the Livestream!

06.01.2022 Want to grow your brands followers on Instagram?

05.01.2022 What goes in to being an #influencer

04.01.2022 So excited to announce that @scrunchdotcom has partnered with @themistr.co for their #influencermarketing Beyond thrilled to work with this next level team bring mens personal care into the spotlight MISTR is a mans guide to their ultimate pursuit of personal care. Programmed by the best in the game (including world leading fashion grooming and lifestyle contributors) MISTR will host exclusive content pieces for the Australian and mainland China market, including regular; personality profiles, how to videos, trends, expert maintenance advice as well as trialled/tested product reviews. Congratulations to the @themistr.co team on their launch today #daretobeyou #sprezzatura #mensgrooming #weareMISTR

04.01.2022 Our friends at Alpha Digital share their insights on extending your Influencer campaigns with paid advertising... Check it out on the Scrunch blog!

04.01.2022 Behind the #influencer

04.01.2022 Are you an #influencer? Get more work with the brands you love

04.01.2022 Who knew being environmentally friendly could look so good? Pic by @rubywave for @brisbanecitycouncils initiative, Love Food Hate Waste, which aims to reduce waste sent to landfill to keep #Brisbane clean and sustainable #lovefoodhatewastebne

02.01.2022 Theres no doubt @oktoberfestbris is one of Brisbanes most exciting festivals, thanks to its amazing food, beer, and entertainment. Heres a pic from @crazymidwifemumma, who worked with @scrunchdotcom to help promote Oktoberfest Brisbane last year through #influencermarketing! If youre hosting an event and want #influencers to spread the word, send us a note to find out how we can help: [email protected]

02.01.2022 Inside #influence

01.01.2022 Great by @the__unrefined for the @batlowapples Happy Place campaign! Whats your happy place?

01.01.2022 Hanging with the awesome guys at @changerstudios this afternoon for their #internationalwomensday edition of @youtube events! Featuring @sketchshe @little grey box_phoebe our own founder @daniellelewisco and other awesome female creators #YouTube @advanceqld #createqld @wanderingcooks