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25.01.2022 Muted, listening, learning #blackouttuesday

24.01.2022 By far, the most common confusion that comes up with my clients is around digital analytics. Trust me, I hear you - it's overwhelming. Especially if you don't know what you should be measuring and what is important BUT I've got great news, if you've been around here for a little while now you will know I LOVE data! Whether it be website, email or socials I love diving in and analysing this data [Yes, self confessed conversion nerd ]... My FREE Digital Analytics Bootcamp is a video series designed to help you start to love your data just as much as I do! 21 short and easy to understand videos sharing some of my fave tips ad tricks to help you get across your marketing metrics! It's now LIVE - https://courses.seekingdigital.com.au//digital-analytics-b See more

23.01.2022 Nothing like #ISOLIFE to inspire a website overhaul. But this aint no inspiring story of pivoting... and there are many that have absolutely captured the imagination this past few weeks! This is a realignment of services, shedding of those that no longer serve and a reframe on the way I can add value. A full 360 on what I do and who I do it for, but still the same at its core.... Pirouette analogy inspired by my amazing accountability group @difoster.live @stokednz @alisonjackson.studio See more

23.01.2022 This time NEXT WEEK I'll be chatting with @_legalstudio_ about my favourite topic in.the.world! We'll be on IG Live over at @_legalstudio_ from 3.30pm AEST / 1.30pm AWST Join us!

23.01.2022 In this ask me anything video I answer the following [incredibly!] common questions around Facebook & Instagram Advertising; When should you hustle your own ads, and when should you get an agency on board to do it for you? Should you just click boost post? Or is it a waste of money?... What kind of budget to set for FB ads! Do Facebook ads link through to your email marketing database ultimately? Is that the click through youre looking for if building a sales funnel? Pop a comment below or in my DMs if theres any other questions youre keen for me to cover! #smallbizperth #businesschicks #womeninbusiness #girlbossesau #digitalmarketer #communityovercompetition #webdesign #webdesigner #digitalstrategist #conversioncentricmarketing #perthbusinesswomen #lmbdw #mumswithhustle #facebookadvertising #seekingdigital #digitalanalytics #digitalanalyst #sydneysmallbusiness #marketingsydney #brisbanemarketing #brisbanecreatives #sydneycreatives #sydneybusinesswomen #sydneygirlboss #smallbizbrisbane #perthsmallbiz #accessibleanalytics #datadrivendigitalmarketing

22.01.2022 C H A N G E A few posts ago I alluded to some changes happening in my business, so here it is guys.... At the end of the day, the core is still the same, its more of a reframe on the way I can add value to those I love to serve, you guys!... So whats on offer? Coaching is all systems go! On Demand Digital Coaching - ad hoc as you need it Live Campaign Coaching - This is perfect for those who have their Facebook Ad account set you - you just need a little extra guidance! Facebook Ads Mentorship - A full coaching experience - perfect for newbies to paid social. For more info or book in for a session head to the website. Done for you! Need a little more hands-off approach? Paid social strategy & Digital analytics implementation services are for you! This project based offering replaces my previous month-to-month retainer offering, allowing me to work with more businesses in a strategic capacity. I'm now taking bookings for projects for July-September. Agency & Marketing team support Mentoring, working 1:1 with teams and helping from a strategic perspective has been something I've done informally for some time now, but it's now an official service! And one Im really excited to be offering If any of the above sounds like a good fit, Id love to hear from you! PS... more *new* things coming in the next couple of months - sit tight. You might grab some hints here on socials over the next little while. See more

21.01.2022 It's easy to know the right thing to do after something has happened, but it's hard to predict the future Does anyone else feel like they have a clearer vision heading into this new year and decade? The past decade for me was one of huge transformation; ... met & married dear hubby [well technically we met in 2009 ] corporate career highlight role [@lorealaustralia] created 2 humans jumped on the rollercoaster of small biz ownership found ridiculously supportive new friendships [and decided to let go of some that were... less than ] relocated back 'home' to Perth New year.... let's do this! See more

21.01.2022 Now that hubby is working from home for the indefinite future, working from the kitchen is an absolute reality - good thing Stef and I had it on the shot list in our last shoot right @stefspillsink Oh, and then there's working from my son's bedroom - and you'll know if I'm in there on a zoom call as the virtual background will usually be ON! [but the acoustics are great for recording content]

19.01.2022 Sometimes, as much as I love them...managing Facebook ad campaigns can be PAINFUL Managing big budgets, whilst super exciting, comes with a unique set of challenges - particularly when it comes to lead gen. Typically with eCom, the longer you're in market with a campaign structure and creative that works, the higher your return and the easier it is to scale.... But lead generation? It's a whole other ball game... especially with larger budgets. So, how do you manage instability and the Facebook rollercoaster? Here's some areas to review and areas to optimize (or 'resuscitate' ) a campaign when your cost per lead is rising ; Audience targeting Bidding strategy Placements - be sure you know where your audience is taking action Creative, especially if it has fatigued Devices (mobile vs desktop) Auction conditions and competition - theres not much you can do if theres a heap of competition in market driving your costs up... but it helps to make sense of your results +++any messages and notifications that you get directly from FB, such as Learning limited of course! rinse & repeat See more

18.01.2022 Seriously, how good is it when you get to chat with amazing fellow women in business, AND call them a friend? Vanessa and I sat down to discuss niching down in your business, and you guessed it, my FAVE topic - Digital Analytics and why a solid understanding is so crucial to success in business. Thank you so much for having me @viviacitymarketing !!

17.01.2022 One of the most positive things to come from the COVID-19 pandemic it's the amazing connections, positivity and kindness popping up ... especially within the business community. The very real shift to bolster and foster community online has been amazing to see, particularly if you find yourself working from home in [relative] isolation for the very first time. The wonderful Fiona Killackey from My Daily Business Coach has created The Good Business Group ...on Facebook - it's a lovely virtual community if you're feeling like some GREAT company. A host of online events are scheduled and I'm honoured to be able to contribute. On Tuesday 24 March @ 4.30 pm AEDST I'll be going live in the group to help everyone navigate Google Analytics in their business RIGHT now. If you're not sure which analytics you should be looking at to measure the health of your online business - this session is for you. Or, if you'd like clarify on which metrics are important to check as we move forward, through these turbulent times - this session is for you. See more

16.01.2022 I've been pondering this quote a lot this week! I'm in a definite state of flux right now, uncertainty too [that's a given], but I'm hugely optimistic and excited for what can also come from this unprecedented time in our collective history. How are you coping with, or approaching this time in your business? ... Is there anything I can help with? I'm considering kicking off a series of free FB live trainings on my FB page [so I can screenshare and properly teach ] Please reach out if there is a particular topic around FB ads or analytics you'd love covered! #staytuned See more

15.01.2022 I'm drafting my out of office notification for my break next week and realised that I haven't properly switched off with an OOO message since EASTER. Lordy! Anyone else? Beach time, family hangs and stack of good books COME AT ME!

14.01.2022 My dear friend Jess from @theconsciousspace was due to kick off her amazing event this weekend in Sydney. Devastatingly, they had to push pause on the event in light of the evolving COVID-19 situation. It is time now, more than ever to be conscious and change the conversation around mindless consumerism, our health and our planet.... Over the weekend they are going to be highlighting each of the amazing artisans, and business owners who had planned to be a part of this event. Head over to @theconsciousspace to take part in the virtual market #pausednotcancelled See more

14.01.2022 Things are different right now, are they not? A little more crazy, for sure But slower in some respects ... ...and much more hectic if youre like me juggling school age kids, EVERYONE in the fam being home 24/7 and running a business. #funtimesinISO I opened up free 30-min express Facebook Ads strategy sessions last week and had the most wonderful time chatting with so many awesome businesses. Ive just opened up a some further spots in the next 2 weeks because school holidays is basically now just business as usual around here Ill keep it open for the next couple of weeks, so if youre keen, pop a booking through now. You can find the link to book in my bio See more

14.01.2022 I've been thinking a lot about the skills needed to successfully manage Facebook / Instagram ad campaigns for clients. Not just the knowledge of the platform (thats a given!), but the traits I think are essential. Perseverance - this is a biggie - paid social is a long game, not a short term fix. Attention to detail... you need to be able to focus and truly understand what's going on. Distractions are a killer when you're analysing per...formance! Agility and an ability to move quickly. Learn what works, iterate and integration. Rinse and repeat. Analytical thinking - this doesn't just mean reading the numbers, it means PROBLEM solving and considering other ways to approach the situation. One size fits all is the kiss of death for FB ads... it just doesn't work. Humility - sometimes you don't have all the answers, nor do you have a crystal ball. Some things flop, and some things can REALLY soar. It's about owning the flop [or learning, per se ] and knowing how you'll leverage it to produce better results. Sending #isolife to some of my fellow Ads ninjas @sbj.studios @societystate @dotcomdigital See more

12.01.2022 Spaciousness is something we love about being back in Perth, there's less people / less traffic / less hustle in general. With the kids heading back to school this week, there's some much needed spaciousness in our day-to-day as well. But school looks very different, very strict drop off / pick protocol - and that's going to take some getting used to.... especially for my littlest one who's only 4.... I'll admit, it feels like we're rapidly being pulled back into business as usual... and I know many of us are keen to hold onto some of the silver linings of life in ISO. I certainly won't be going back to filling every nook and cranny of spare time with work. What I will be doing is working on all.the.things that actually light me up - if you're a Manifesting Generator you'll feel me on the 'full body YES!' response!! And I will be ever so glad to get back to my dear friends at @harperhairsubiaco #nevermissedaservicemore See more

11.01.2022 The OOO is finally on - and the party planning has commenced for the imminent Christmas celebrations. This is our first Christmas in our new home and we've already started the most lovely new traditions with the kids. Happy Christmas eve, eve folks! Wishing everyone a happy and safe festive season.... xxx See more

11.01.2022 Did we just blink and it's the end of June What a curve ball 2020 has thrown us so far! But you know what? Just for one second, I'd like to pause and celebrate - we're still here! For many businesses it might be with more grey hair (or a lot ) or you might have a whole new business model or you have pivoted to what your market has needed. ... I think what I love most out of all of this, is what people have gained. The clarity that the slowdown has brought for not only businesses, but for everyone. Did I reach ALL the goals I made at the beginning of this financial year? Maybe not! But I did get absolute clear on how [& where] I'll be steering this little patch of the internet and I'm ever so grateful to the people who have helped SO much along the way [you know who you are!] So tell me, what win [big or small] can you celebrate? See more

10.01.2022 Yes, I am that person who works on the sofa... a lot! Anyone else? It always seems to be that inspo (particularly for campaign strategy) will hit when Im relaxed - so I have to take advantage of it whilst I can #mumbrain ... My chiro clients would NOT be impressed School holidays are officially over, and the kids are back to school on Monday! Whilst I'll be happy to have some more time on the regular for work, it's been the most lovely summer break with a stack of memories made. No lunch box packing is a absolute BONUS Stay tuned, I'll [officially] be dropping a new service on Monday .... See more

09.01.2022 Extra long weekends here.... thanks to a student free day today Rain rain stay away ... am I right Perth peeps?!!

09.01.2022 Have you met the gorgeous Jen from The Small Wins Company I absolutely love [and share!] her belief that our biggest breakthroughs in business are direct results from small wins. This lovely fellow leftie has launched her new blog series and I'm honoured to be the very FIRST guest ... Here's the link http://bit.ly/Spotlight-Cat Have a read and I'd love to know your thoughts. Some of my favourite #Perth social media queens get a mention too @ Perth, Western Australia

08.01.2022 I love nothing [well almost nothing ] more than coaching. It's an absolute joy to help people up -skill in a 1:1 capacity, especially on Facebook Ads. So I'm thrilled to release a new 'done with you' offering - Facebook Ads Mentorship ... Its perfect for; In-house marketing team members who need to up-skill and learn the ropes of paid social Small businesses that want to run their campaigns in-house and keep costs down Businesses that want to bring their Facebook advertising back in house after a period of time having an external agency manage campaigns and activity Social media managers who want to expand their services in the area of paid social, but need guidance and some technical assistance to get started. All the details are at the link in my bio - get in touch if this sounds like your paid social solution for 2020! See more

07.01.2022 When you hear the words DATA ANALYTICS how do you feel? A] Instantly running for the hills because the word data is scary B] Totally overwhelmed and don't know what to look at first C] Tell me more! I need all the info I can get ... D] ALL OF THE ABOVE If you answered yes to any of these, stay tuned! Something exciting is coming! See more

07.01.2022 Ask me anything! If you had a chance you ask me one burning question, what would it be? Facebook Ads, digital analytics, boosting conversion in your business... Ask below [or via DM] and I'll answer your questions in my stories over the coming days ... Trust me, there are no stupid questions See more

05.01.2022 I love nothing more than people getting huge value from my dashboards, tools and training. Thank you Rachael for sharing the analytics love with your community!

05.01.2022 Ive got those what day of the week is it? vibes coming in hot!! How good is a few days spent in complete downtime Time to rip the wrapping off a new @heycontrolfreak diary and dive on in

04.01.2022 Ah guys, I'm currently at full capacity for my done for you strategy + implementation services through to the end of July! Which is great for me but maybe bad news for you if you've been thinking about getting in touch It's not all bad news though, I have opened up limited spaces for coaching and mentoring! Which means, I'm here to help YOU do your own thing with your ads ... Shoot me a DM to get in touch or book direct via the link in by bio See more

03.01.2022 Ahh, Labour Day long weekend feels Its two years since we moved home to Perth and I cant really put into words how much its transformed our lives.

02.01.2022 For those who know me, you will know I'm a self confessed data nerd! I absolutely LOVE diving into the data and the analytics behind my website One thing I constantly come across with my clients, is a lot of confusion and resistance around starting to look at their analytics, simply because they don't know where to start looking and truth be told - are a little scared of the numbers! So where do you begin? Let's call it data storytelling - it s...ounds less scary right?! First up, is the data relevant to your business goals? Is it actionable? Will it help you improve your strategy? Does it help me establish what is working and what isn't? We want to do more of the good stuff our audience loves and less of the stuff they aren't connecting with. You can measure everything, but that doesn't mean you should. Remove the overwhelm by establishing the things that are important to YOUR business. At the end of the day you shouldn't be putting in time, money and effort into things that simply - aren't working. And this is data that will help steer your business and your marketing. So tell me, will you now take a peek at your data? Psst! I've been working on an updated dashboard for all my eCommerce clients - I'll drop a video of it later this week. Let me know via DM if you want me to tag you when it goes live See more

02.01.2022 If it's time you got yourself across your Google Analytics [once and for all] perhaps this is a sign! My online masterclass Intro to Google Analytics is now available as an on-demand replay, free for a limited time here https://www.seekingdigital.online/intro_GA I take you through the 15 key KPIs I review most regularly for my clients as well as walking you through the key features of Google Analytics. ... It's the perfect starting point if you're navigating Google Analytics as a beginner. See more

01.01.2022 I find it super synchronous that on World VA Day I spent some super focused time planning to onboard and brief my first VA Happy Virtual Assistants Day to all the wonderful VA's that make this crazy business go round.

01.01.2022 The TWO key FB Ads Strategies you can leverage right NOW! This was an impromptu / off the cuff FB live - I just wanted to share 2 key Facebook & Instagram Ad strategies that I think are worth pursuing for businesses that are still open during Covid19 - or even in a 'holding pattern' with their marketing. Naturally during these times you don't want to be overtly promotional, but these two advertising approaches will help you nurture your audience and expand your reach, fro...m as little as $5/ day ad spend. I had a guy trolling me, sorry for the distracted section as I was trying to remove him!! LOLz #thejoysofgoinglive

01.01.2022 Human Design I've recently had my soul map lovingly created by the incredible @thesoultoolkit - and holy smokes...what an experience! I've learnt so much more from this than I ever expected from a 'business' perspective - the work I'm doing now, and plan to do in the future is right smack bang ON where I should be... @interiorcreature sums up Human Design up perfectly; ---------- Think of it like a personality-testing-best-of-roundup: it's like an astrological natal chart, the I-Ching, a Myers-Briggs test and an Enneagram all got freaky and gave birth to a new system of breaking down all the different aspects that make up our personalities. ---------- For those playing at home, I'm a Manifesting Generator Have you heard of it? Are you as obsessed as I am? See more